The Founder’s Corner

OneBridge Accounting
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The Founder’s Corner is where real founders share real stories. Each episode, we sit down with entrepreneurs, agency owners, and creative leaders to unpack the ups, downs and hard-won lessons of building a marketing firm. From scaling pains to mindset, team dynamics to strategic moves, this is the podcast where founders share their insights. If you’re growing you’re marketing agency and want to learn from those a few steps ahead, pull up a chair.

  1. JAN 7

    Adding Heart Into the Art of Marketing | Meez Lockhart Jones

    This episode of the Founder's Corner Podcast Corner featured Meez Lockhart Jones, the Founder of Stash House. Read the episode show notes at onebridgeaccounting.com. Timestamps (00:00) Intro (05:05) Transitioning to marketing (06:42) Challenges (09:53) Video marketing (12:05) Production process (16:16) AI vs. real video (16:58) Tips for new videographers (18:39) The future of videography & AI (21:34) Video metrics (24:14) Copy & paste society (27:14) Marketing trends (28:30) Contact info Disclaimer: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2026.

    30 min
  2. Align Your Marketing & Sales | Meredith Dennis

    2025-12-10

    Align Your Marketing & Sales | Meredith Dennis

    This episode of the Founder's Corner Podcast Corner featured Meredith Dennis, the Founder & CEO of Compression Marketing.   KEY TAKEAWAYS: - Things are going to take longer than you want them to. In most cases you’re going to have to be patient as you grow your business. There’s lots of choices to make and lessons to learn.  - Carve out time for the admin tasks. Meredith gives herself a “CEO day” to handle all of the housekeeping and administrative to-dos that build up throughout the week. - Shared ownership between teams is key. Traditionally, marketing & sales teams have been in charge of separate areas of the business. Today’s most successful companies have shared ownership between marketing & sales functions. - More collaboration between teams is required. Teams that can link together, learn from each other, and work together ultimately perform better. - Marketing AND sales. The teams that are succeeding today really leverage the “AND” piece of marketing and sales. This collaboration provides a much more cohesive experience for the customer and the company brand overall.  - Trust is built on open lines of communication and transparency. Each team member must be willing to learn from each other and break down the silos that exist between teams.  - Utilize job shadowing. It’s really valuable for marketers to sit in on sales meetings and pitches, and vice versa. It creates understanding and empathy for the other jobs. - Hold standing meetings between marketing & sales. These meetings should be structured around the customer experience and what the various team members are seeing from customers. You should also talk about how far the team is from the goal and what needs to be done to get there.  - Create aligned metrics. The marketing and sales teams should have shared responsibility for outcomes. KPIs like revenue, lead quality, lead volume, average order value, and touch points/conversion rates are good to track and both teams can help improve them. - Serve info in small doses. Often marketing teams can overload sales teams with information. The key is to give only the information the sales team needs, in the right dosage.  - Create a flow between marketing and sales. Marketing can learn from sales teams about what really matters to customers and they can help get testimonials. Direct customer input is crucial to creating better marketing content.    EPISODE RESOURCES:  - Compression Marketing: https://www.compressionmarketing.co/  - Meredith Dennis’s LinkedIn: https://www.linkedin.com/in/meredithdennis/    ABOUT YOUR HOST: If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com.   I graduated from college Summa C*m Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo.   In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams.   And candidly, we’d like to be there to support you along the way. If you want to learn more about what we do, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/   CHAPTERS 00:00 Intro 02:01 Meredith’s Background 04:05 What is Compression Marketing? 05:53 Unexpected challenges 09:07 Collaboration between marketing & sales 11:41 Where does the lack of alignment come from? 14:00 How to create alignment 16:04 Creating feedback loops between teams 19:24 How to structure collab meetings 22:50 Aligning metrics and KPI’s 26:15 Overcoming communication breakdowns 30:22 Collaborating on marketing & sales content 32:32 Meredith’s contact info   LISTEN TO THE PODCAST: - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 - Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik - Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner   DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice.    Copyright © 2025.

    34 min
  3. The Past, Present, and Future of SEO | Scott Orth

    2025-11-19

    The Past, Present, and Future of SEO | Scott Orth

    If you’re an agency doing over $40k a year in profit, then message me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ This episode of the Founder's Corner Podcast Corner featured Scott Orth, the Founder of Thrive Business Marketing. KEY TAKEAWAYS: If you’re just getting started, build up a contact list. That way when you move out on your own, you have some business at the ready. Getting clients is the hardest part. From there, the challenges of running an agency are all about delivering on your promises. Say yes to everything then figure out how to do it. Google has never really lost market share. Over the last 25 years, Google has remained dominant despite changes to search and search behavior. Search behavior has changed drastically. In the beginning, search queries were very archaic. Now with the help of NLP, search intent and SEO has become more complex. AI has amplified long-tail search. The evolution of AI overviews and NLP models have helped people realize that they don’t have to search for the same thing 3-4 times. AI search is the first thing in 20 years to take away market share from Google. Right now, AI tools are causing chaos. With new AI tools entering the market, seemingly everyday, it’s causing a sense of chaos among the business owners. After the chaos, the market will backstep. The AI noise will fade away and business owners will start to realize that they still need marketing experts to support them. AI creates a lot of problems as well as solutions. Eventually it’ll work as a tool in your toolbox, as long you know how to use it properly. Leverage AI as a content writing tool. It’s great to help you outline ideas and overcome writer's block. Use AI as the starting point. Creating great content with AI starts with good prompts. Then you need to take time to edit, change things around, and write it in your own voice. Test if AI generation content works for you. In Scott’s experience, AI written content with human edits does better than 100% AI content. You can’t just set it and forget it. Use AI tools as another tool in your toolbox. They don’t completely solve the problem and most require significant human input. Content is still relevant for SEO. Even with AI and NLP, discoverability is still largely based on content. Use the question, answer, citation format. FAQ content ranks really well on Google and AI search. The better you can back up what you’re saying with citations, the better you'll show up in AI search. New, fresh content is the foundation of AI search. Strive to write new content daily if you can but at least weekly. Showing up in AI summaries is going to be key. Traffic to websites will mostly likely go down, but if you’re showing up in AI search queries, then people are still finding you. EPISODE RESOURCES: Thrive Business Marketing: https://thrivesearch.com/ Scott Orths’s LinkedIn: https://www.linkedin.com/in/scottorth/ ABOUT YOUR HOST: If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. I graduated from college Summa Cum Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo. In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams. And candidly, we’d like to be there to support you along the way. If you’re an agency doing over $40k a year in profit, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ CHAPTERS 00:00 Intro 02:05 Scott’s background 05:30 The beginning of Thrive 08:07 Early challenges 10:56 Search over the last 25 years 15:39 Google dominance? 17:30 Shorter timeframes 18:07 Impact of AI on agencies 19:42 The flood of AI tools 21:38 AI is the new catch phrase 23:15 AI generated content 26:46 Best practices for AI & SEO 28:22 You can’t just set it and forget it 29:39 Relevant or obsolete? 31:20 New fresh content 32:27 Marketing trends 34:53 Get in touch with Scott LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik  Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2025.

    36 min
  4. Scale Your Team Into a 7 Figure Agency | Luke Eggebraaten

    2025-11-12

    Scale Your Team Into a 7 Figure Agency | Luke Eggebraaten

    Get your free Agency Year-End Review. Just message me “review” on LinkedIn: https://www.linkedin.com/in/eliclark1000/ This episode of the Founder's Corner Podcast Corner featured Luke Eggebraaten, the Founder of Phaser Marketing. KEY TAKEAWAYS: Agencies live or die in their ability to retain clients. That’s not just about taking care of them on the results side of things, but also taking care of them as human beings. Building relationships with clients should be a key priority. There is value in niching down early on. It’s difficult to manage marketing projects across industries so finding a niche that you can deliver results for and enjoy working with is important. Three ingredients to picking a niche: You have passion for the industry, there is opportunity for growth, and the clients within your niche have the power to pay for your services. Leverage white label and contractors early on. Luke didn’t bring most services in-house until after they had reached 7 figures in annual revenue. Hire in-house once you're ready financially. Once Phase Marketing had reached critical mass, it made more sense to hire in-house over contracting it out. They could control the quality of work better and increase profitability. There is no end date in running a business. Business as a whole is all about learning, growing and tweaking in order to help the business to be better. It’s a journey. Leverage your business community to feed your passion. As an agency owner, you’re on a crazy mission to support your clients and make a better life for yourself. Talking with other agency owners can help you grow and find support. Staffing agencies are great resources for scaling your team globally. They’re in the business of finding candidates that have the skills you need and match your company's culture. Clear the way for your team members to step up. As founders we often think everything has to be done by us. In order to build leaders within your organization, you need to give people opportunities to step up, potentially scrape their knee, and learn from their mistakes. You’re not as special as you think you are. You’re not the only one who can sell, fulfill work for clients, or make decisions. You need to get out of your own way in order to grow. Be an AI filter for your clients. The world of AI feels like the wild west right now. Your clients don’t have time to keep up with everything. You can help them by implementing AI within your agency so that your clients still get the upsides without feeling overwhelmed. EPISODE RESOURCES: Phaser Marketing: https://www.phasermarketing.com/ Luke Eggebraaten’s LinkedIn: https://www.linkedin.com/in/luke-eggebraaten/ ABOUT YOUR HOST: If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. I graduated from college Summa Cum Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo. In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams. And candidly, we’d like to be there to support you along the way. If you’re an agency doing over $40k a year in profit, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ CHAPTERS 00:00 Intro 01:47 Luke’s background 05:24 How long before you went full-time? 07:30 Important lessons learned 08:38 Niche strategy 12:50 Revenue and headcount 15:57 Team structure at 7 figures 19:35 Take it one thing at a time 20:59 Business is a game that never ends 21:47 Global team structure 26:46 How do you develop team leaders? 30:08 You’re not as special as you think you are 30:25 Be an AI filter for your clients 32:03 Luke’s contact info LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2025.

    34 min
  5. Develop An Ethos Statement | Connor Morgan

    2025-11-05

    Develop An Ethos Statement | Connor Morgan

    Get your free Agency Year-End Review. Just message me “review” on LinkedIn: https://www.linkedin.com/in/eliclark1000/ This episode of the Founder's Corner Podcast Corner featured Connor Morgan, the Founder & CEO of The Bold Group. KEY TAKEAWAYS: Take time to have conversations with yourself. Whether on a weekly, monthly or quarterly interval, take time to make sure that your agency is still going in the right direction. Model your business after other brands. Ask yourself, what one brand comparison would you be honored to get? Then build your business with that comparison in mind. Give yourself enough time to act on your plan. Then look back and audit your plan to make sure it’s still the most impactful thing you can do for your business. The ethos statement is your north star, not your mile posts along the way. Your ethos statement should help guide your daily actions in order to achieve your goals. Your ethos should act as a decision making filter. It helps you determine what actions are worthwhile. Avoid the new shiny object syndrome. You don’t need to implement every new idea or piece of tech that comes along. That can lead to distraction and lost momentum. EPISODE RESOURCES: The Bold Group: https://itsbold.com/ Connor Morgan’s LinkedIn: https://www.linkedin.com/in/connor-morgan-86707b8b/ ABOUT YOUR HOST: If you’re new to this channel, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. I graduated from college Summa C*m Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo. In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams. And candidly, we’d like to be there to support you along the way. If you’re an agency doing over $40k a year in profit, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2025.

    25 min
  6. USA vs. European Market | Eva Wolf

    2025-10-22

    USA vs. European Market | Eva Wolf

    Want to run a more financial savvy marketing agency? Subscribe to The Marketer’s Accountant newsletter for financial education, expert interviews, and expert-backed advice every week. Designed for marketing agencies and creative firms. 👉 https://onebridgeaccounting.com/newsletter/ Welcome to the Founder’s Corner podcast! In this show I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams. And candidly, we’d like to be there to support you along the way. If you find our content helpful, please consider reaching out to talk about how we can help you offload your financial ops. In this episode, I interviewed Eva Wolf, the CEO & Founder of ASK WOLF. KEY TAKEAWAYS: The market is very similar between countries in Europe. Whether you want to work in France, Italy or the UK; the way the market reacts to your products/services will be close to the same. Think of countries in Europe like you would states in the US. There are differences in culture between countries in Europe, just like there are between US states. France is similar in size to Texas. Europeans don’t consume in the same way as Americans. Europeans walk to buy their groceries. They don’t shop the same way in-person or online as Americans do. Online delivery is not as well established in consumer culture. There are more regulations for consumer products. Anything that you can eat or any product that goes on your skin is highly regulated. CPG is not a term that is widely used in Europe. Because of the regulation, you can't as easily start selling products as you can in the US. Learn the culture first. You don’t speak the same way, sell the same way, and consumers are different. That’s the case for any global expansion you’re considering. Data privacy laws in Europe are more strict. The GDPR laws in the EU are similar to California or New York. You can charge 3-5x more in the US for marketing services. Because of low wages and other market factors, the cost for marketing services in Europe is lower than in the US. It’s easy to adapt your service business to the European market. The agreements and the way you go about doing business is similar to in the US. People do business with those they know, like, and trust. Start with one country. If you’re considering expanding to Europe, focus on one country first, instead of the whole continent. It would be similar to focusing on one state in the US. People are more focused now on your brand and the people behind the brand. Tell your story. Clients want to know who you are and why you started your company. Tune in to discover valuable insights from my interview with Eva! EPISODE RESOURCES: ASK WOLF: https://www.askwolf.agency/ Eva Wolf’s LinkedIn: https://www.linkedin.com/in/itsevawolf/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ABOUT YOUR HOST: If you’re new to this channel, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. We do bookkeeping and accounting for marketing firms. I graduated from college Summa Cum Laude and took a job at a creative studio where I worked on VFX, animation, and publishing projects for film and games. Shortly after I started my own web design studio and saw the need for better financial services within the marketing industry. Thus OneBridge Accounting was born. Like many companies we started on a shoestring budget and hobbled along for a year before bringing on a co-founder and getting serious about our impact. Today we provide bookkeeping and accounting services to marketing firms of all shapes and sizes, all over the world. We’ve designed our solutions with both the solopreneur and larger agencies in mind, allowing our services to scale with you. Here’s how I can help you: Join the weekly newsletter: https://onebridgeaccounting.com/newsletter/ Learn about our financial ops services: https://onebridgeaccounting.com/get-started/ Follow me on LinkedIn for marketing firm content: https://www.linkedin.com/in/eliclark1000/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2025.

    32 min
  7. #9: The Right Way to Build Community Online with Alix Condit

    2025-10-08

    #9: The Right Way to Build Community Online with Alix Condit

    Book a demo call here (free trial): https://onebridgeaccounting.com/get-started/  Welcome to the Founder’s Corner podcast! In this show I sit down and interview marketing firm and agency leaders from all over the world. Why? Because when you know better, you’ll hopefully do better. And we want to be there to support you. The insights that are shared here will help you level up and build the business of your dreams. In this episode, I interviewed Alix Condit, the Founder of Cucamonda Media. At the time of this recording, Alix had been running Cucamonda Media for around three years. We dived into some of the things that she learned early on and what she had to overcome in the initial stages of running her agency. Then we dove into a discussion about community building and some of the best (and worst) things you can do when building a community online.  Tune in to discover valuable insights from my interview with Alix! EPISODE RESOURCES:  Cucamonga Media: https://www.cucamonga.media/  Alix Condit’s LinkedIn: https://www.linkedin.com/in/alixcondit/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ABOUT YOUR HOST: If you’re new to this channel, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. We do bookkeeping and accounting for marketing firms. I graduated from college Summa C*m Laude and took a job at a creative studio where I worked on VFX, animation, and publishing projects for film and games. Shortly after I started my own web design studio and saw the need for better financial services within the marketing industry. Thus OneBridge Accounting was born. Like many companies we started on a shoestring budget and hobbled along for a year before bringing on a co-founder and getting serious about our impact. Today we provide bookkeeping and accounting services to marketing firms of all shapes and sizes, all over the world. We’ve designed our solutions with both the solopreneur and larger agencies in mind, allowing our services to scale with you.  Here’s how I can help you: Learn about our bookkeeping services (free trial): https://onebridgeaccounting.com/get-started/ Follow me on LinkedIn for marketing firm content: https://www.linkedin.com/in/eliclark1000/ ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice.  Copyright © 2025.

    32 min

  8. 2025-09-24

    #8: Unlocking the Secrets of Web Design Services with Dustin Olsen

    In this episode of The Founder’s Corner, host Eli Clark interviews Dustin Olsen, the Owner of Cobalt Graphics. Dustin walked Eli through some of the best practices for optimizing a website for conversions. They discussed some of the most common issues that Dustin sees when working with clients and what he does to deliver an ROI focused website.   In this interview you’ll learn about how to convert a one-time website project into an ongoing retainer service as well as how to engage white label and other third party partners to assist you. Learn about the right content mix of copy and visuals, how to word your call to actions, and how to craft your website's messaging to match your objectives and company brand.  Tune in to discover valuable insights from this conversation with Dustin! 🎙 EPISODE RESOURCES:  Cobalt Graphics: https://www.cobalt.graphics/  Dustin Olsen’s LinkedIn: https://www.linkedin.com/in/dustin-olsen-3336aa12/  🔥 Want to work with OneBridge Accounting?  https://onebridgeaccounting.com/get-started/  ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ 👋 SAY HI ON SOCIAL: Facebook: https://www.facebook.com/people/OneBridge-Accounting/61554899810133/  LinkedIn: https://www.linkedin.com/company/onebridge-accounting Instagram: https://www.instagram.com/onebridge_accounting/ 🎙 LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner ⚖️ DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice.

    35 min
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About

The Founder’s Corner is where real founders share real stories. Each episode, we sit down with entrepreneurs, agency owners, and creative leaders to unpack the ups, downs and hard-won lessons of building a marketing firm. From scaling pains to mindset, team dynamics to strategic moves, this is the podcast where founders share their insights. If you’re growing you’re marketing agency and want to learn from those a few steps ahead, pull up a chair.

Information

  • Creator
    OneBridge Accounting
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    The Founder’s Corner