The Founder’s Corner

OneBridge Accounting
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The Founder’s Corner is where real founders share real stories. Each episode, we sit down with entrepreneurs, agency owners, and creative leaders to unpack the ups, downs and hard-won lessons of building a marketing firm. From scaling pains to mindset, team dynamics to strategic moves, this is the podcast where founders share their insights. If you’re growing you’re marketing agency and want to learn from those a few steps ahead, pull up a chair.

  1. MAR 4

    The Science and Art of Landing Pages | Matt Gelgota

    This episode of the Founder's Corner podcast featured Matt Gelgota, the founder of Marketing Roasts. Read the episode show notes at onebridgeaccounting.com. Timestamps (00:00) Intro (02:53) Working in Asia (04:32) Matt roasts landing pages (05:06) What makes a good landing page? (08:51) Common landing page mistakes (12:25) Positioning your pages (14:14) The psychology of landing pages (18:02) Friction free demo explanation (20:20) Do’s and dont’s of structure (22:48) Mobile optimization (25:16) Tools and benchmarks (27:12) Testing principles (31:26) Conclusion Disclaimer: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2026.

    33 min

  2. FEB 24

    How AI is Changing Marketing Content | Krisa De La Cruz

    This episode of the Founder's Corner podcast featured Krisa De La Cruz, the founder of Chaparral Creative. Read the episode show notes at onebridgeaccounting.com. Timestamps (00:00) Intro (01:12) Early experiences (03:47) Early struggles (05:21) Chaparral Creative today (09:17) How AI is changing marketing content (13:22) Designing content for the AI overview (14:10) Schema explanation (15:45) Content planning (17:32) Strategy and implementation changes (26:10) Content generation (31:00) Krisa’s contact info  Disclaimer: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2026.

    32 min

  3. FEB 18

    The Speculative Future of SEO | Larry Norris

    This episode of the Founder's Corner podcast featured Larry Norris, the founder of RedSEO and the creator of several SEO software tools. Read the episode show notes at onebridgeaccounting.com. Timestamps (00:00) Intro (01:21) Defining moments (03:14) White glove vs cookie-cutter (04:29) Early challenges (07:45) Speculation on the future of AI in SEO (10:33) Content discovery (14:07) Brick and mortar online (19:08) AI timeline (21:30) Interactive content (22:08) Google dominance (25:40) SERP vs chat bot (30:29) Future trends in SEO/AI (32:44) Larry’s contact info Disclaimer: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2026.

    34 min

  4. FEB 11

    The Pixar Storytelling Framework | Miguel Roblero

    This episode of the Founder's Corner Podcast Corner features Miguel Roblero, the Founder & CEO of Conexion Creative. Read the episode show notes at onebridgeaccounting.com. Timestamps (00:00) Intro (01:52) Unexpected things (02:45) Access to information (03:43) Early challenges (05:50) Overview of storytelling frameworks (09:58) Make me care (17:53) Subject Matter Expert (19:31) Boring businesses (21:45) Leverage the founder’s story (22:47) Noble cause (24:25) Storytelling across formats (26:48) Common mistakes (29:04) Wrap up (29:35) Future marketing trends (31:10) Miguel’s contact info Disclaimer: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2026.

    32 min

  5. JAN 7

    Adding Heart Into the Art of Marketing | Meez Lockhart Jones

    This episode of the Founder's Corner Podcast Corner featured Meez Lockhart Jones, the Founder of Stash House. Read the episode show notes at onebridgeaccounting.com. Timestamps (00:00) Intro (05:05) Transitioning to marketing (06:42) Challenges (09:53) Video marketing (12:05) Production process (16:16) AI vs. real video (16:58) Tips for new videographers (18:39) The future of videography & AI (21:34) Video metrics (24:14) Copy & paste society (27:14) Marketing trends (28:30) Contact info Disclaimer: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2026.

    30 min

  6. 2025-12-10

    Align Your Marketing & Sales | Meredith Dennis

    This episode of the Founder's Corner Podcast Corner featured Meredith Dennis, the Founder & CEO of Compression Marketing.   KEY TAKEAWAYS: - Things are going to take longer than you want them to. In most cases you’re going to have to be patient as you grow your business. There’s lots of choices to make and lessons to learn.  - Carve out time for the admin tasks. Meredith gives herself a “CEO day” to handle all of the housekeeping and administrative to-dos that build up throughout the week. - Shared ownership between teams is key. Traditionally, marketing & sales teams have been in charge of separate areas of the business. Today’s most successful companies have shared ownership between marketing & sales functions. - More collaboration between teams is required. Teams that can link together, learn from each other, and work together ultimately perform better. - Marketing AND sales. The teams that are succeeding today really leverage the “AND” piece of marketing and sales. This collaboration provides a much more cohesive experience for the customer and the company brand overall.  - Trust is built on open lines of communication and transparency. Each team member must be willing to learn from each other and break down the silos that exist between teams.  - Utilize job shadowing. It’s really valuable for marketers to sit in on sales meetings and pitches, and vice versa. It creates understanding and empathy for the other jobs. - Hold standing meetings between marketing & sales. These meetings should be structured around the customer experience and what the various team members are seeing from customers. You should also talk about how far the team is from the goal and what needs to be done to get there.  - Create aligned metrics. The marketing and sales teams should have shared responsibility for outcomes. KPIs like revenue, lead quality, lead volume, average order value, and touch points/conversion rates are good to track and both teams can help improve them. - Serve info in small doses. Often marketing teams can overload sales teams with information. The key is to give only the information the sales team needs, in the right dosage.  - Create a flow between marketing and sales. Marketing can learn from sales teams about what really matters to customers and they can help get testimonials. Direct customer input is crucial to creating better marketing content.    EPISODE RESOURCES:  - Compression Marketing: https://www.compressionmarketing.co/  - Meredith Dennis’s LinkedIn: https://www.linkedin.com/in/meredithdennis/    ABOUT YOUR HOST: If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com.   I graduated from college Summa C*m Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo.   In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams.   And candidly, we’d like to be there to support you along the way. If you want to learn more about what we do, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/   CHAPTERS 00:00 Intro 02:01 Meredith’s Background 04:05 What is Compression Marketing? 05:53 Unexpected challenges 09:07 Collaboration between marketing & sales 11:41 Where does the lack of alignment come from? 14:00 How to create alignment 16:04 Creating feedback loops between teams 19:24 How to structure collab meetings 22:50 Aligning metrics and KPI’s 26:15 Overcoming communication breakdowns 30:22 Collaborating on marketing & sales content 32:32 Meredith’s contact info   LISTEN TO THE PODCAST: - Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 - Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik - Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner   DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice.    Copyright © 2025.

    34 min

  7. 2025-11-19

    The Past, Present, and Future of SEO | Scott Orth

    If you’re an agency doing over $40k a year in profit, then message me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ This episode of the Founder's Corner Podcast Corner featured Scott Orth, the Founder of Thrive Business Marketing. KEY TAKEAWAYS: If you’re just getting started, build up a contact list. That way when you move out on your own, you have some business at the ready. Getting clients is the hardest part. From there, the challenges of running an agency are all about delivering on your promises. Say yes to everything then figure out how to do it. Google has never really lost market share. Over the last 25 years, Google has remained dominant despite changes to search and search behavior. Search behavior has changed drastically. In the beginning, search queries were very archaic. Now with the help of NLP, search intent and SEO has become more complex. AI has amplified long-tail search. The evolution of AI overviews and NLP models have helped people realize that they don’t have to search for the same thing 3-4 times. AI search is the first thing in 20 years to take away market share from Google. Right now, AI tools are causing chaos. With new AI tools entering the market, seemingly everyday, it’s causing a sense of chaos among the business owners. After the chaos, the market will backstep. The AI noise will fade away and business owners will start to realize that they still need marketing experts to support them. AI creates a lot of problems as well as solutions. Eventually it’ll work as a tool in your toolbox, as long you know how to use it properly. Leverage AI as a content writing tool. It’s great to help you outline ideas and overcome writer's block. Use AI as the starting point. Creating great content with AI starts with good prompts. Then you need to take time to edit, change things around, and write it in your own voice. Test if AI generation content works for you. In Scott’s experience, AI written content with human edits does better than 100% AI content. You can’t just set it and forget it. Use AI tools as another tool in your toolbox. They don’t completely solve the problem and most require significant human input. Content is still relevant for SEO. Even with AI and NLP, discoverability is still largely based on content. Use the question, answer, citation format. FAQ content ranks really well on Google and AI search. The better you can back up what you’re saying with citations, the better you'll show up in AI search. New, fresh content is the foundation of AI search. Strive to write new content daily if you can but at least weekly. Showing up in AI summaries is going to be key. Traffic to websites will mostly likely go down, but if you’re showing up in AI search queries, then people are still finding you. EPISODE RESOURCES: Thrive Business Marketing: https://thrivesearch.com/ Scott Orths’s LinkedIn: https://www.linkedin.com/in/scottorth/ ABOUT YOUR HOST: If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. I graduated from college Summa C*m Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo. In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams. And candidly, we’d like to be there to support you along the way. If you’re an agency doing over $40k a year in profit, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ CHAPTERS 00:00 Intro 02:05 Scott’s background 05:30 The beginning of Thrive 08:07 Early challenges 10:56 Search over the last 25 years 15:39 Google dominance? 17:30 Shorter timeframes 18:07 Impact of AI on agencies 19:42 The flood of AI tools 21:38 AI is the new catch phrase 23:15 AI generated content 26:46 Best practices for AI & SEO 28:22 You can’t just set it and forget it 29:39 Relevant or obsolete? 31:20 New fresh content 32:27 Marketing trends 34:53 Get in touch with Scott LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik  Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2025.

    36 min

  8. 2025-11-12

    Scale Your Team Into a 7 Figure Agency | Luke Eggebraaten

    Get your free Agency Year-End Review. Just message me “review” on LinkedIn: https://www.linkedin.com/in/eliclark1000/ This episode of the Founder's Corner Podcast Corner featured Luke Eggebraaten, the Founder of Phaser Marketing. KEY TAKEAWAYS: Agencies live or die in their ability to retain clients. That’s not just about taking care of them on the results side of things, but also taking care of them as human beings. Building relationships with clients should be a key priority. There is value in niching down early on. It’s difficult to manage marketing projects across industries so finding a niche that you can deliver results for and enjoy working with is important. Three ingredients to picking a niche: You have passion for the industry, there is opportunity for growth, and the clients within your niche have the power to pay for your services. Leverage white label and contractors early on. Luke didn’t bring most services in-house until after they had reached 7 figures in annual revenue. Hire in-house once you're ready financially. Once Phase Marketing had reached critical mass, it made more sense to hire in-house over contracting it out. They could control the quality of work better and increase profitability. There is no end date in running a business. Business as a whole is all about learning, growing and tweaking in order to help the business to be better. It’s a journey. Leverage your business community to feed your passion. As an agency owner, you’re on a crazy mission to support your clients and make a better life for yourself. Talking with other agency owners can help you grow and find support. Staffing agencies are great resources for scaling your team globally. They’re in the business of finding candidates that have the skills you need and match your company's culture. Clear the way for your team members to step up. As founders we often think everything has to be done by us. In order to build leaders within your organization, you need to give people opportunities to step up, potentially scrape their knee, and learn from their mistakes. You’re not as special as you think you are. You’re not the only one who can sell, fulfill work for clients, or make decisions. You need to get out of your own way in order to grow. Be an AI filter for your clients. The world of AI feels like the wild west right now. Your clients don’t have time to keep up with everything. You can help them by implementing AI within your agency so that your clients still get the upsides without feeling overwhelmed. EPISODE RESOURCES: Phaser Marketing: https://www.phasermarketing.com/ Luke Eggebraaten’s LinkedIn: https://www.linkedin.com/in/luke-eggebraaten/ ABOUT YOUR HOST: If you’re new to this show, my name is Eli Clark. I’m the co-founder and CEO of onebridgeaccounting.com. I graduated from college Summa C*m Laude and in 2023 jumped into the deep end by starting OneBridge Accounting with my business partner Cromwell Barredo. In this podcast I sit down and interview marketing firm and agency leaders from all over the world. Why? Because I want to deliver insights to help you level up and build the agency of your dreams. And candidly, we’d like to be there to support you along the way. If you’re an agency doing over $40k a year in profit, then connect with me on LinkedIn and I’ll send you some of our best stuff: https://www.linkedin.com/in/eliclark1000/ CHAPTERS 00:00 Intro 01:47 Luke’s background 05:24 How long before you went full-time? 07:30 Important lessons learned 08:38 Niche strategy 12:50 Revenue and headcount 15:57 Team structure at 7 figures 19:35 Take it one thing at a time 20:59 Business is a game that never ends 21:47 Global team structure 26:46 How do you develop team leaders? 30:08 You’re not as special as you think you are 30:25 Be an AI filter for your clients 32:03 Luke’s contact info LISTEN TO THE PODCAST: Apple Podcasts: https://podcasts.apple.com/us/podcast/the-founders-corner/id1819767641 Spotify: https://open.spotify.com/show/3qhTJEH7Wu8ktNOx9M1Nik Amazon Music: https://music.amazon.com/podcasts/253304b6-ad60-445b-855c-5580b3614c65/the-founder%E2%80%99s-corner DISCLAIMER: The information on this channel is for educational purposes only and does not constitute professional legal or tax advice. Copyright © 2025.

    34 min
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About

The Founder’s Corner is where real founders share real stories. Each episode, we sit down with entrepreneurs, agency owners, and creative leaders to unpack the ups, downs and hard-won lessons of building a marketing firm. From scaling pains to mindset, team dynamics to strategic moves, this is the podcast where founders share their insights. If you’re growing you’re marketing agency and want to learn from those a few steps ahead, pull up a chair.

Information

  • Creator
    OneBridge Accounting
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 All rights reserved.
  • Show Website
    The Founder’s Corner