The Founding Narrative

Due East Consulting

The Founding Narrative features conversations with B2B founders and founding GTM leaders on how a customer-first mindset fuels compounding and durable business growth. It's not a podcast about the inside baseball of a business, but about what's actually happening on the field day-to-day with the customers they support.

Episodes

  1. 2025-04-15

    Ryan Quindlen, Social @ Zapier

    Ryan Quindlen led go-to-market at Laudable, leaning heavily on creating funny and creative LinkedIn videos to build a brand that punched way above its weight—and ultimately helped land an acquisition by Zapier. In this episode, Ryan shares how he balanced sales, content, and onboarding as an early GTM leader, and why Zapier brought him on without asking him to tone down his marquee style.Connect with Ryan on LinkedIn: https://www.linkedin.com/in/ryanquindlen/The Founding Narrative features conversations with B2B founders and founding GTM leaders on how a customer-first mindset fuels compounding and durable business growth. It's not a podcast about the inside baseball of a business, but about what's actually happening on the field day-to-day with the customers they support. Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/

    40 min

  2. 2025-04-01

    Dom Odoguardi, Head of GTM @ Trellus

    Dom Odoguardi heads up Go-to-Market at Trellus, a company providing sales teams and individual sellers with a suite of integrated AI tools from parallel dialers, real-time coaching on cold calls, and more. In this episode, Dom shares how creating engaging LinkedIn content transformed Trellus’s inbound pipeline, his strategy for balancing sales, marketing, and customer success roles, and why understanding your product and customers deeply is critical for SDR success. --- Check out Trellus: https://www.trellus.ai/ Connect with Dom on LinkedIn: https://www.linkedin.com/in/videoghostwriter-/ --- The Founding Narrative features conversations with B2B founders and founding GTM leaders on how a customer-first mindset fuels compounding and durable business growth. It's not a podcast about the inside baseball of a business, but about what's actually happening on the field day-to-day with the customers they support. Start your week with a new episode every Tuesday! Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/

    46 min

  3. 2025-03-18

    Hanna Marie Asmussen, CEO @ Localyze

    Hanna Marie Asmussen co-founded Localyze after experiencing firsthand the many challenges of moving internationally for work. When she and her co-founders launched the company, they found a market hungry for innovation but slow to fully embrace it. In this episode, Hanna explains how Localyze differentiates itself in a crowded market by emphasizing quality connections within the global mobility community, clearly demonstrating the business ROI of the function they serve, and delivering unmatched transparency throughout the immigration journey. She also shares insights on successful onboarding practices, bridging the gap between global mobility and finance teams, and how AI is shaping the future of immigration processes. Check out Localyze: https://www.localyze.com/ Connect with Hanna on LinkedIn: https://www.linkedin.com/in/hanna-marie-asmussen/ --- The Founding Narrative features conversations with B2B founders and founding GTM leaders on how a customer-first mindset fuels compounding and durable business growth. It's not a podcast about the inside baseball of a business, but about what's actually happening on the field day-to-day with the customers they support. New episodes every Tuesday! Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/

    34 min

  4. 2025-03-09

    Joseph Johnson, CEO @ LedgerUp

    Joseph Johnson launched LedgerUp to solve the most frustrating problems that he faced as a Controller and Head of Finance at a fast-growing startup. But after working with his first few customers, he and his team discovered a deeper, more overlooked problem plaguing businesses—and shifted their focus to automating the revenue lifecycle. In this episode, Joe breaks down how LedgerUp is helping companies recover lost revenue, eliminate operational bottlenecks, and give teams back time to focus on what they do best. Check out LedgerUp: https://www.ledgerup.ai/ Connect with Joe on LinkedIn: https://www.linkedin.com/in/joseph-johnson-/ --- The Founding Narrative features conversations with B2B founders and founding GTM leaders on how a customer-first mindset fuels compounding and durable business growth. It's not a podcast about the inside baseball of a business, but about what's actually happening on the field day-to-day with the customers they support. New episodes every Tuesday! Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/

    28 min

  5. 2025-03-02

    Derek Holota, CMO @ Mezzle

    Derek Holota is getting the message out to lawyers that there's a better way to regain ownership over their time, career, and relationships with their clients. In this conversation, Derek shares how Mezzle is breaking down long-standing barriers between lawyers and their clients, why the traditional law firm model often stifles entrepreneurial-minded lawyers, and how businesses and consumers can get higher quality legal services at predictable costs. Check out Mezzle: https://www.mezzlelaw.com/ For Lawyers Interested in Joining Mezzle: https://www.mezzlelaw.com/about-us/join-us Connect with Derek on LinkedIn: https://www.linkedin.com/in/derekholota/ --- The Founding Narrative features conversations with B2B founders and founding GTM leaders on the who, why, and how of their business and customers. It's not a podcast about the inside baseball of a founder's business, but about what's actually happening on the field with the customers they support. Start your week with a new episode every Sunday! Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/

    27 min

  6. 2025-02-23

    Ben Zweig, CEO @ Revelio Labs

    Ben Zweig created Revelio Labs to bring transparency and standardized data to labor markets. In this conversation, Ben discusses how his background as a PhD economist and experience as a data scientist led him to develop a platform that centralizes public employment data to offer companies, investors, and analysts a comprehensive view of international workforce trends to make more informed workforce decisions. Check out Revelio Labs: https://www.reveliolabs.com/ Subscribe to Workforce Digest, the Revelio Labs newsletter: https://www.linkedin.com/newsletters/workforce-digest-7095854551274020864/ Connect with Ben on LinkedIn: https://www.linkedin.com/in/ben-zweig/ --- The Founding Narrative features conversations with B2B founders and founding GTM leaders on the who, why, and how of their business and customers. It's not a podcast about the inside baseball of a founder's business, but about what's actually happening on the field with the customers they support. Start your week with a new episode every Sunday! Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/

    43 min

  7. 2025-02-16

    Greg Liegel, Co-Founder @ Pickerty

    Greg Liegel co-founded Pickerty to make estate sale shopping easier by creating a platform that transforms how they are promoted and managed. In this conversation, Greg explains the challenges of bringing technology solutions into a historically analog market. He also talks through how Pickerty is not only streamlining operations for estate sale companies, but also attracting a new generation of buyers and promoting sustainability by keeping more items out of landfills. Check out Pickerty: https://pickerty.com/ Follow Pickerty on TikTok: https://pickerty.com/ Follow Pickerty on Facebook: https://www.facebook.com/trypickerty# --- The Founding Narrative features conversations with B2B founders and founding GTM leaders on the who, why, and how of their business and customers. It's not a podcast about the inside baseball of a founder's business, but about what's actually happening on the field with the customers they support. Start your week with a new episode every Sunday! Connect with me on LinkedIn: https://www.linkedin.com/in/finnreynolds3/

    32 min

  8. 2025-02-09

    Philip Smart, CEO & Co-Founder @ Parley

    Philip Smart created a company to help a group of professionals that he deeply understands—corporate immigration lawyers. In this conversation, Philip talks about the first-principles approach that he and his cofounders take when developing new tools to help immigration attorneys manage more work, more efficiently, without hiring more staff. Check out Parley:https://www.parley.so/ Connect with Philip on LinkedIn:https://www.linkedin.com/in/phildsmart/ --- The Founding Narrative features conversations with B2B founders and founding GTM leaders on the who, why, and how of their business and customers. It's not a podcast about the inside baseball of a founder's business, but about what's actually happening on the field with the customers they support. Start your week with a new episode every Sunday! Connect with me on LinkedIn:https://www.linkedin.com/in/finnreynolds3/

    28 min
  • 8 Episodes

About

The Founding Narrative features conversations with B2B founders and founding GTM leaders on how a customer-first mindset fuels compounding and durable business growth. It's not a podcast about the inside baseball of a business, but about what's actually happening on the field day-to-day with the customers they support.

Information

  • Creator
    Due East Consulting
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Due East Consulting
  • Show Website
    The Founding Narrative