Are you aware of the legal blind spots in your business — the ones that could cost you your entire brand? Most entrepreneurs move fast, create fast, and launch fast… but forget the one thing that actually protects what they’re building. In this episode of The Wellthy CEO, Shae Invidiata sits down with global trademark expert Ashlee Froese to reveal the legal traps founders overlook, the mistakes that leave your business exposed, and the exact steps to secure your name, your work, and your worth before someone else claims it. From trademarks to contracts, Ashlee explains how legal tools can serve as strategic business assets that fuel growth and credibility. She breaks down the most common misconceptions entrepreneurs have about legal advice, trademarks, and intellectual property, revealing how proactive legal planning can help business owners avoid costly mistakes and confidently scale. Ashlee encourages founders to shift their mindset—seeing legal guidance not as a reactive step after problems arise, but as a proactive framework for long-term success. Because when you treat “the law as a system of business tools,” you’re already well prepared to lead with strength and stability. Key Takeaways: Entrepreneurs often underestimate the value of trademarks. Lawyers are strategic partners, not just courtroom advocates. Legal tools can proactively shape business growth. Preparation prevents legal and financial pitfalls. Trademark protection is crucial for brand integrity. Proactive legal strategy saves time, stress, and money. A strong legal foundation builds credibility and resilience. Legal literacy empowers entrepreneurs to lead with confidence. About Ashlee Froese: Ashlee Froese is a branding lawyer and trademark agent recognized globally for her leadership in intellectual property law. She’s one of only six female lawyers in Ontario to hold the designation of Certified Specialist in Trademarks Law, and since 2017 has been listed among the Top 1000 Trademark Lawyers in the World by World Trademark Review. A recipient of the Lexpert Zenith Award, WIPR Diversity Award, and Canadian Law Awards Female Trailblazer of the Year, Ashlee founded Froese Law after fast-tracking to partnership on Bay Street within six years. Her expertise spans trademarks, copyright, contracts, licensing, advertising law, and startup corporate structures. Ashlee also serves on numerous industry boards and advisory panels, including the Ontario Bar Association, Canadian Marketing Association, and City of Toronto’s Fashion Industry Advisory Panel. Listen to this episode of The Wellthy CEO where mindset, money, and mastery will meet to help you as an entrepreneur grow with clarity, confidence, and purpose. Connect with Ashlee Froese Website: http://www.froeselaw.com/ IG: http://instagram.com/froese_lawIG: http://instagram.com/ashlee_froese Tiktok: http://tiktok.com/@froeselaw Facebook: https://www.facebook.com/FroeseLaw ABOUT SHAE INVIDIATA Luxury Realtor. International Investor. Wellth Strategist & Activator. TEDx Speaker. Award-Winning Human Rights Advocate. Based between Toronto and Costa Rica, Shae Invidiata is an impact-driven entrepreneur dedicated to building wealth with purpose. With over 15 years in luxury real estate, Shae helped scale The Invidiata Team—one of Canada’s top-performing real estate teams—to over $6 billion in career sales. From managing operations and business development to selling and representing some of the country's most elite listings ranging from $2M to $65M, Shae’s business acumen and leadership have been integral to the brand’s national and global success, achieving the #1 team worldwide two times. In 2010, Shae founded Free-Them, a federally recognized not-for-profit and a national leader in the fight against human trafficking. Her advocacy as a Stakeholder has influenced changing legislation, earned her many awards including, the Queen Elizabeth II Diamond Jubilee Medal, and positioned her as a sought-after speaker on stages like TEDx. Now Shae brings her decades of experience to create a Société of Financially Empowered Wellthy Women Founding The Wellthy CEO, Shae is redefining what it means to build and create wealth…and that a wildly wealthy life is available for women! True success isn’t just financial, it’s also in your wellbeing. The Wellthy CEO empowers women to reclaim their power through financial literacy, wealth-building strategies, and wellness-based life practices that create sustainable wellth and freedom. Shae’s mission is to see women become Wellthy and rise up! To see women lead their lives — not just leave a legacy, but live their legacy now. The Wellthy CEO is giving women permission to be rooted in purpose, driven by wellness, and fuelled by financial sovereignty. The future of Wellth is female. CONNECT WITH SHAE Website: www.ShaeAndCo.comIG Personal: https://www.instagram.com/shaeinvidiata/ IG Podcast: https://www.instagram.com/the.wellthyceo/ YouTube: https://www.youtube.com/@thewellthyceo Facebook: https://www.facebook.com/Shaeinvidiata Apply to be a Guest on The Wellthy CEO Podcast: https://forms.gle/h7fnjHwBXKW57deJ6 Click Here for the Build Her Legacy Mastermind - https://shaeandco.myflodesk.com/legacy See omnystudio.com/listener for privacy information.
