The Growth Cure

The Links Guy

How do the most successful health and wellness brands grow? The Growth Cure is an exciting new podcast that dives deep into the strategies that power industry leaders from across the health & wellness industry. Hosted by The Links Guy, a leading global link-building and digital PR agency, we uncover the real tactics behind organic growth, SEO, and digital marketing success. Featuring founders and executives who have scaled their businesses significantly, this show is your inside look at how top brands drive traffic, build authority, and dominate their niche.

Episodes

  1. 2025-06-19

    Cannabis & Hemp E-Commerce SEO in 2025: Expert Strategies with Wells Westmoreland

    Need high-quality cannabis link building or help with CBD SEO for your wellness or e-commerce brand? We specialize in link building health brands, and regulated industries — let’s talk about how we can support your growth:👉 https://thelinksguy.comIn this episode of The Growth Cure, I sit down with Wells Westmoreland — founder of Aperture, a boutique agency focused on cannabis SEO and hemp SEO for e-commerce brands.Wells shares the exact strategies that helped clients like Natural Ways CBD 5x their organic revenue — from content structuring and CBD link building to adapting to Google's Helpful Content updates and the rise of AI Overviews.🔍 We covered:→ How to use product category pages to drive traffic and sales in CBD SEO→ Building topical authority and avoiding YMYL pitfalls in cannabis SEO→ Why quality and consistency matter more than ever for SEO for cannabis companies→ Wells’ go-to strategies for cannabis link building (even without outreach!)→ What to avoid — and what actually works — when doing SEO for cannabis and hemp product brands→ Practical, real-world cannabis SEO tips for 2025 and beyondIf you're a founder, marketer, or agency working with hemp, CBD, or cannabis brands — this episode is packed with lessons on ranking, scaling, and staying ahead in search.🔗 Learn more about working with us: https://thelinksguy.com🎧 Subscribe for more episodes on CBD SEO, link building, and organic growth in health, wellness, and regulated niches.

    30 min
  2. 2025-05-27

    Scaling to 30M Visitors in Health & Fitness: SEO & Link Building Secrets from BarBend’s Founder

    🚀 Need high-quality link building for your health, fitness, or wellness brand? We helped BarBend in their path to 30M+ annual visitors — let’s talk about how we can do the same for you:👉 https://thelinksguy.com In this episode of The Growth Cure, I sit down with Kenny Kline — co-founder of BarBend, the leading media brand in strength sports — which scaled from scratch to over 30 million annual visitors, before being acquired by Pillar4Media. Having worked with Kenny and the BarBend team through The Links Guy for over 3.5 years, this was an exciting opportunity to unpack the SEO and link building strategies that powered their growth. 🔍 We covered: → Why authentic brand building is your SEO moat → How BarBend used breaking news for powerful, natural link acquisition → Lessons in scaling a content team from 3 to 30+ → Why first-hand product testing is critical for affiliate/commercial SEO → Kenny’s perspective on AI’s impact on content in health & wellnessIf you're in the health, fitness, or wellness industry and serious about long-term organic growth, this episode is packed with real insights and proven strategies. 🔗 Learn more about working with us: https://thelinksguy.com 🎧 Subscribe for more episodes on SEO, digital PR, and growth in health & wellness. #SEO #LinkBuilding #DigitalPR #AffiliateSEO #HealthMedia #BarBend #contentstrategy

    37 min

About

How do the most successful health and wellness brands grow? The Growth Cure is an exciting new podcast that dives deep into the strategies that power industry leaders from across the health & wellness industry. Hosted by The Links Guy, a leading global link-building and digital PR agency, we uncover the real tactics behind organic growth, SEO, and digital marketing success. Featuring founders and executives who have scaled their businesses significantly, this show is your inside look at how top brands drive traffic, build authority, and dominate their niche.