The GTMnow Podcast

GTMnow

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

  1. How Figma Scaled From $2M to IPO | Kyle Parrish (First Sales Hire)

    2D AGO

    How Figma Scaled From $2M to IPO | Kyle Parrish (First Sales Hire)

    Kyle Parrish joined Figma as the first-ever sales hire when the company was doing $2M in ARR and helped scale it to $950M ARR. Figma then went on to IPO (FIG).  But the path there was anything but smooth. In this episode, Kyle breaks down what it actually took to build Figma's enterprise sales motion from scratch, including the no-discount rule that made procurement teams furious, the 40-hour interview weeks when hiring felt impossible to keep up with, and what it was like to lead a 300-person team through a failed $20B Adobe acquisition, and then have their best year immediately after. We cover: - Why Figma refused to discount, even when Microsoft pushed back - How to hire the right first sales rep as a founder - The PLG to enterprise transition most companies get wrong - What the Adobe deal collapse actually felt like from the inside - How Figma went from 3 products to 8 overnight and launched into an IPO - What great sales look like in the AI era Timestamp: 0:00 – Intro  1:02 – Guest intro: Kyle Parrish  1:35 – Joining Figma at $2M ARR in 2018  5:01 – First meeting with Dylan (Figma CEO)  6:13 – How to find your first sales hire  9:05 – Stage alignment in early hiring  11:43 – Early-stage operators need "scar tissue"  13:19 – Northstar metric at Figma  14:13 – Obsessing over customer conversations  16:44 – Building Figma's brand through community  17:31 – Scaling the "unscalable"  20:08 – In-person GTM vs. digital  22:47 – Was there a moment Figma might not make it?  24:48 – Pivoting after the Adobe deal collapsed  28:10 – Figma's no-discount rule  31:05 – Enterprise ELAs replacing discounting  34:47 – What makes a great salesperson in the AI era  36:56 – Missionaries vs. mercenaries in AI-era GTM  39:47 – Spotting the next Dropbox or Figma  43:46 – Kyle's post-Figma investing focus  45:58 – Family, travel & what's next Guest: Kyle Parrish, former VP Sales at Figma  LinkedIn: https://www.linkedin.com/in/kparrish8/ X: https://x.com/KyleHParrish Host: Sophie Buonassisi, SVP Marketing at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ X: https://x.com/sophiebuona Visit us on: https://gtmnow.com Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow Follow us on X (Twitter): https://x.com/GTMnow_ Follow us on YouTube: https://www.youtube.com/@GTM_now Follow us on TikTok: https://www.tiktok.com/@gtmnow_ Follow us on Instagram: https://www.instagram.com/gtmnow_/ Sponsors:  Nooks - the AI workspace for outbound teams: https://www.nooks.ai/gtmfund .Tech - Domains, where the next generation of builders is planting their flag. Secure your .tech domain today from any registrar of your choice.  Transcript available under the episode here: https://gtmnow.com/tag/podcast/ Subscribe to GTMnow for the latest episodes! https://gtmnow.com For inquiries about sponsoring the podcast, email gtmnow@gtmfund.com GTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/ The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other intere The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    47 min
  2. How AI Killed the Discovery Call | Sam Senior, Founder & CEO of TestBox

    APR 16

    How AI Killed the Discovery Call | Sam Senior, Founder & CEO of TestBox

    AI isn't just changing how we sell. It's changing how buyers make decisions before they ever talk to you. Sam, Founder and CEO of TestBox, joins Sophie on GTMnow to break down exactly what's happening to the B2B software buying process right now, and what go-to-market leaders need to do about it immediately. If you're a founder, CRO, or AE wondering why your pipeline feels different, this conversation will give you a clear framework for what's happening and what to do next. What we cover: Why 70-80% of purchase decisions are already made before the first call (and it's accelerating)The shift from discovery calls to validation calls, and how to prepareCEO (AI-version of SEO): how LLMs are shaping what buyers believe about your productThe "day one shortlist" shrinking from 3-4 vendors to 1-2 vendorsAgent-to-agent procurement: Sam's timeline for when AI agents fully take over buyingWhy the mid-funnel is actually getting longer, not shorterThe "Fake Nothing, Prove Everything" campaign that went viral post-Series AHow TestBox runs 15 AI experiments per week across the entire companyUsing Google Vertex video analysis to read prospect body language on sales callsHow to build an AI-first culture without burning out your teamBooks: The 15 Commitments of Conscious Leadership, No Ego, Courageous Marketing, Good to GreatTimestamps: 0:00 - Cold open 1:09 - What TestBox does 2:43 - How buying has changed 5:48 - What founders/CROs should do now 7:05 - GEO: AI version of SEO 9:02 - Why mid-funnel is expanding 21:17 - Agent-to-agent procurement 26:02 - All procurement by agents in 3-5 years 29:09 - How vendors differentiate beyond product 33:30 - The croissant campaign breakdown 45:50 - 15 AI experiments per week 47:10 - Analyzing prospects via video AI 48:29 - Building AI culture in your team 52:39 - Book recommendations Guest: Sam Senior, Founder and CEO TestBox Linkedin: ⁠https://www.linkedin.com/in/samuelsenior/⁠ TestBox:⁠ https://www.testbox.com ⁠ Host: Sophie Buonassisi, SVP Marketing at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ Newsletter:⁠ https://thegtmnewsletter.substack.com ⁠Visit us on:⁠ https://gtmnow.com ⁠Follow us on LinkedIn: / gtmnow Follow us on X (Twitter):⁠ https://x.com/GTMnow_⁠  Follow us on YouTube: / @gtm_now  Follow us on TikTok: / gtmnow_  Follow us on Instagram: / gtmnow_   The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    57 min
  3. VC: Your First VC Meeting Will Be Agent-to-Agent | Auren Hoffman (Flex Capital)

    APR 15

    VC: Your First VC Meeting Will Be Agent-to-Agent | Auren Hoffman (Flex Capital)

    Auren Hoffman (Flex Capital) joins the GTMnow podcast to share some of the most contrarian takes in tech today, from why AI moats are gone, to why your next VC meeting will be with a bot, to why AI is secretly going to trigger a baby boom. In this episode: - Why Auren runs 500+ AI agents to source deals, and what that means for founders raising capital - The "agent-to-agent" meeting prediction: by end of 2026, first VC conversations will be fully automated - Why every software moat has been "blown up" and what Salesforce, LinkedIn & DocuSign need to do to survive - The OpenAI x The Hustle acquisition breakdown: why it's the smartest (and cheapest) distribution play in AI - Why missing a great deal is 10x more painful than making a bad one, Auren's honest VC mistake framework - The baby boom thesis: why AI, IVF, self-driving cars & cheaper energy could reverse the fertility decline - Why companies won't sign yearly SaaS contracts anymore, and what that means for every B2B founder Auren Hoffman is the founder of Flex Capital, SafeGraph, and LiveRamp. He's an early backer of Replit, Perplexity, Rippling, Vercel, Coinbase, Chime, and AppLovin. Connect with Max:  https://x.com/hackitmax https://www.linkedin.com/in/maxaltschuler Connect with Auren: https://x.com/auren https://www.linkedin.com/in/auren/ https://www.youtube.com/@summationpod GTMnow shares how the best in tech build, scale and invest. Visit gtmnow.com for more episodes, The GTMnow Newsletter editions, and other content. GTMnow is run by GTMfund - we are an early-stage venture firm made up of 350+ go-to-market executives from the fastest-growing companies. Chapters: 00:00 - Intro 01:05 - GTMfund Q1 recap  02:38 - OpenAI x The Hustle breakdown  06:18 - Redpoint's optimal VC deployment period  11:24 - Auren Hoffman intro  13:04 - Why am I seeing this deal?  26:26 - Sizing up founders at Replit, Perplexity & Rippling  28:49 - What separates great founders  32:10 - 500+ AI agents for deal sourcing  33:40 - Agent-to-agent VC meetings by 2026  45:13 - Every software moat is blown up  49:09 - Who kills Salesforce next?  51:30 - Why no one signs yearly SaaS contracts anymore  51:50 - AI will trigger a baby boom  56:22 - Thinking generationally #AI #VentureCapital #GTM #StartupFunding #AurenHoffman #FlexCapital #SaaS #ArtificialIntelligence #Founders #Sales Visit us on: https://gtmnow.com Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow Follow us on X (Twitter): https://x.com/GTMnow_ Follow us on YouTube: https://www.youtube.com/@GTM_now Follow us on TikTok: https://www.tiktok.com/@gtmnow_ Follow us on Instagram: https://www.instagram.com/gtmnow_/ The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    57 min
  4. How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier

    APR 8

    How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier

    Wade Foster is the CEO of Zapier, a company that sits between 7,000+ apps and runs millions of automations every single day. That gives him a front-row seat to how companies are actually adopting AI, not just talking about it. In this episode, Wade breaks down the exact decisions he made at Zapier to go from 10% AI usage to 97% company-wide, why agents and workflows are not the same thing, and what most leaders are getting completely wrong about AI fluency. What you'll learn: The difference between agents and workflows (and when to use which)What triggered Zapier's internal "Code Red" after GPT-4 launchedThe one-week hackathon that took AI adoption from 10% to 50% overnightThe AI fluency rubric Zapier built: Unacceptable, Acceptable, Adaptive, TransformativeWhy leaders who aren't using AI are the biggest bottleneck in their companiesHow to measure AI ROI: floor raisers vs ceiling raisersHow AI now handles 50% of Zapier's customer support ticketsWade's personal "advisory council" of AI sub-agents he uses for every major decisionWhy building a company today is 10x cheaper but distribution is 10x harderThe truth about fundraising: you're selling your company, not raising moneyHow Zapier stayed profitable by only hiring when it hurt Guest: Wade Foster, CEO of Zapier LinkedIn: https://www.linkedin.com/in/wadefoster/ Company - Zapier: https://zapier.com Host: Sophie Buonassisi, SVP Marketing at GTMnow LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/ Newsletter: https://thegtmnewsletter.substack.com Episode highlights 0:00 - Intro 1:13 - The Seinfeld Quote & Kanye Text story 3:16 - Workflows vs. Agents: What's the difference? 6:09 - Zapier's Code Red moment 8:55 - The hackathon that moved AI adoption from 10% to 50% 12:06 - Making AI fluency a hiring requirement 13:47 - Building the AI fluency rubric 16:40 - Why leaders are the biggest AI bottleneck 18:12 - Revenue impact of going AI-first 22:09 - Would Wade build Zapier differently today? 23:20 - Is Zapier's moat at risk from agents? 24:59 - Staying profitable with minimal capital 28:37 - The riskiest contrarian bet that paid off 31:52 - Wade's 3 personal AI workflows 36:53 - Favorite books for founders GTMnow is the media brand of GTMfund, sharing go-to-market insights from working with hundreds of portfolio companies backed by 350+ of the best GTM executives.  Subscribe for weekly episodes with the operators, founders, and investors behind the fastest-growing software companies. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    39 min
  5. VC 3: Investing Philosophy for 2026: What Founders Should Know

    JAN 20

    VC 3: Investing Philosophy for 2026: What Founders Should Know

    Mark Goldberg is a Managing Partner and Co-Founder at Chemistry, a new early-stage venture firm with a $350M debut fund backing standout software companies from Seed to Series A. Prior to Chemistry, Mark was a Partner at Index Ventures, where he led early-stage investments across software and fintech for nearly a decade. Before Index, Mark was one of the first business hires at Dropbox, helping the company navigate hypergrowth.  Discussed in this episode Why Mark studied international relations, and why venture feels like “the liberal arts of jobs”Index’s US “invisibility” era and what that taught him about building a new firmThe Chemistry spinout thesis: “take great multi-stage DNA, reconstitute it with focus”Fund design: pre-seed → seed → A, light reserves, and concentrated doubling-downHiring strategy: network access > spreadsheet diligenceCulture principles: excellence, performance, “no one takes themselves too seriously”Conviction-based investing vs consensus IC, and why omissions are the real killerThe hardest lesson in venture: managing co-founder dynamics (and when to just listen)Episode highlights 00:00 — “A+ people want to work with A+ people.” 01:46 — GTMfund’s 2026 prediction: big players come roaring back (Google, Meta, Microsoft, Uber/Waymo). 14:51 — GTMfund platform metrics: thousands of support items, intros, hires, and fundraising connects. 26:29 — Why Mark left Index to build Chemistry: big-fund lessons, rebuilt with focus. 33:39 — Chemistry’s strategy: early-stage focus, light reserves, and building for “product-market discovery.” 44:05 — “Venture doesn’t scale well.” Why Chemistry stays small to avoid bureaucracy. 49:59 — Events that actually work: chess tournaments, surfing, and hobby-driven gathering > happy hours. 54:56 — Investment process: conviction, not consensus—optimize for outliers, not averages. 1:10:32 — Hardest lesson in venture: co-founder dynamics, and learning when to listen (not “advise”). Brought to you by: AngelList From starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved. As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture.  They’ve scaled with us across funds and into the future. If your fund is growing in size or complexity, check them out at www.angellist.com/gtmfund. Follow Mark Goldberg LinkedIn: https://www.linkedin.com/in/mark-goldberg-25458110X (Twitter): https://x.com/Mark_Goldberg_X (formerly Twitter)Chemistry (website): https://www.chemistry.vc/ChemistryThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    1h 12m
  6. GTM 174: The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali

    JAN 14

    GTM 174: The 7% Rule: How AI Is Rewriting Customer Success Budgets (From 10% to 7%) with Abbas Haider Ali

    Abbas Haider Ali is SVP of Customer Success at GitHub, where he leads a 550+ person post-sales organization supporting a $2B+ ARR business serving over 150 million developers, including more than 90% of the Fortune 100. Previously, Abbas was VP of Customer & Partner Success at Twilio following its acquisition of Segment, and has held executive roles at xMatters, Opnet Technologies, Managed Objects, and IBM. He is also a General Partner at GTM Operators Network, investing from seed through growth, and is deeply committed to mentorship and advancing underrepresented leaders in tech. Discussed in this episode: Why “AI-led growth” can hide churn and value erosionLagging vs leading indicators for retention enduranceWhy the CS investment benchmark is shifting from 10% → ~7%A simple “waterfall” for allocating post-sales budget: support → onboarding → outcomesHow to “lever up” the envelope with premium support + professional servicesWhy expansion (not renewals) is the early signal of product-market fitThe rise of AI-powered specialized generalists in post-salesWhen forward deployed engineers make sense (and when they’re just a fad)Episode highlights 00:00 — Why customer expansion is the real signal of product-market fit 00:50 — Lagging revenue vs. leading indicators of endurance 04:11 — Why the CS benchmark dropped from 10% to 7% 08:41 — How AI moved from internal efficiency to customer-facing leverage 11:41 — Why retention cost matters more than CAC in the AI era 14:17 — The simplest framework for allocating the 7% CS budget 18:53 — Founder-led CS, design partners, and early-stage PMF myths 23:16 — The rise of AI-powered specialized generalists 30:00 — When forward-deployed engineers actually make sense 49:31 — The one rule for building a durable SaaS company This episode is brought to you by our sponsor: HockeyStack If you run go-to-market, you already know the problem: your data lives everywhere. Spreadsheets, CRMs, sales calls, ad platforms… yet you’re still guessing what to do next. HockeyStack is the AI platform for modern GTM teams. It unifies all your sales and marketing data into a single system of action. Built-in AI agents help teams prospect the right accounts, improve conversions, close and expand deals, and scale what works. That’s why teams like RingCentral, Outreach, ActiveCampaign, and Fortune 100 companies rely on HockeyStack to eliminate wasted spend, take better decisions, and make space to think. Learn more at hockeystack.com Follow Abbas Haider Ali LinkedIn: https://www.linkedin.com/in/abbashaideraliX (Twitter): https://x.com/abbashaideraliGitHub: https://github.com/AbbasHaiderAliFollow Sophie Buonassisi (Host) LinkedIn: https://www.linkedin.com/in/sophiebuonassisiX (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.com  The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    53 min
  7. GTM 173: The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr

    JAN 7

    GTM 173: The PLG→Enterprise Playbook: Turning Product Signals into 9-Figure Revenue with Adam Carr

    Adam Carr is the Chief Revenue Officer at Apollo, where he’s scaling revenue by layering sales on top of a $150M+ ARR product-led growth engine. Previously, Adam helped scale Miro from a PLG-led company into a global sales organization, contributing to its growth into a $17.5B business. He’s known for building systems-driven GTM teams that turn product signals into durable revenue. Discussed in this episode Why PLG is gravity (signals + acquisition) and sales is the monetization layerThe “one-team” model to prevent PLG vs. sales cannibalizationBuilding talent density (and why slowing hiring can be the fastest path)Hiring for curiosity, coachability, ownership, and team-first executionThe “architect / systems thinker” profile for modern sellersA new post-sales model: CSMs → technical GTM Engineers + intervention-led journeyUsing customer journey milestones to drive expansion and prevent churn proactivelyAI in GTM: streamlining manual work so humans focus on better conversationsEpisode highlights 00:00 — PLG is about signaling + acquisition (not monetization) 01:30 — “PLG isn’t the monetization way… it’s layering sales.” 02:41 — Talent density: hire for the next 12–18 months, not just “today” 04:50 — The soft skills that scaled Miro: curiosity, coachability, ownership 08:38 — Why Adam hires “architects” (system thinkers) instead of just sellers 10:41 — The mindset shift: celebrate value realized, not contracts signed 15:41 — Replacing CSMs with “go-to-market engineers” + an intervention model 19:14 — Turning PLG signals into PQA/PQL routing (and reducing the “noise”) 29:26 — “100M ARR is late” — when to start layering sales into PLG Guest links LinkedIn (Adam Carr):https://www.linkedin.com/in/adamhcarrFollow Sophie Buonassisi (Host) LinkedIn: https://www.linkedin.com/in/sophiebuonassisiX (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comWhere to Find GTMnow Website: https://gtmnow.comLinkedIn: https://www.linkedin.com/company/gtmnowX (Twitter): https://x.com/GTMnow_YouTube: https://www.youtube.com/@GTM_nowPodcast Directory: https://gtmnow.com/tag/podcastThe GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    37 min
  8. VC 2: How Cassie Young Picks Winners Before They Even Leave Their Jobs

    2025-12-15

    VC 2: How Cassie Young Picks Winners Before They Even Leave Their Jobs

    Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage firm in New York backing category-defining SaaS, fintech, and vertical software companies. Before investing, she spent 15 years as a GTM operator, serving as Chief Revenue Officer at Sailthru and later Chief Customer & Commercial Officer at Marigold (Campaign Monitor, Sailthru, and other martech brands), where she scaled global sales, marketing, and customer success organizations. Today, Cassie leads investments while also running Primary’s Impact program, giving founders access to a 30-person team across talent, GTM, and strategic finance, and she continues to teach operators through programs like Pavilion and Duke’s Innovation & Entrepreneurship board. Discussed in this episode: How Cassie “accidentally” became a VC after 15 years in GTM leadership.The career advice Bill Gurley gave her that changed her trajectory.Why Primary refuses to say “platform” and instead built a 30-person Impact team.How she actually sources pre-seed/seed founders before they leave their jobs.Primary’s 5-part Founder Outcomes Framework (vision, talent, JDCE, and more).The difference between real traction vs. “happy ears” and fake design partners.Why she’s picky on GTM/AI tools and looks for step-change, not incremental gains.How operators can actually break into VC (hint: it’s all about doing the work).Episode highlights 00:35 — Clay, usage-based pricing, and the $100M ARR rocketship 09:10 — The real story on AISDR: where AI reps actually work (and where they really don’t) 14:02 — Inside “The Gross Retention Apocalypse” and why AI experimental budgets are a ticking time bomb 22:46 — How Cassie accidentally became a VC and the Bill Gurley advice that changed her career path 27:17 — Why Primary hates the word “platform” and how Cassie built a 30-person Impact team for founders 36:10 — Cassie breaks down her 5-part founder outcomes framework (including “jaw-dropping customer experience”) 46:01 — Avoiding “happy ears”: how founders should really use design partners and MedPick-style rigor 57:48 — Time to value as the new north star and why nailing a tight wedge beats peanut-buttering features 1:01:29 — So you want to be a VC: Cassie’s playbook for operators to break into venture (without delusion) Brought to you by: AngelList How did we build the GTMfund back office? Easy! We leveraged AngelList’s Rolling Fund product for Fund I, which was the perfect vehicle to scale up GTMfund in its first iteration. This structure allowed us to build our network, and add revenue leaders while we raised and deployed capital simultaneously, which was crucial for getting early points on the board and building relationships with founders. For Fund II, we transitioned to a traditional closed-end fund structure through AngelList. This time with institutional investor support. This model allowed us to be more intentional about our portfolio construction. We worked closely with the AngelList team throughout this process, and they were incredible — always there to support us and our LPs every step of the way. If you’re raising a fund or are looking to migrate your fund, we highly recommend you check them out. You can do so at www.angellist.com/gtmfund. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Visit gtmnow.com for more episodes and other interesting content.

    1h 9m
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5
out of 5
15 Ratings

About

The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.

Information

  • Creator
    GTMnow
  • Years Active
    2018 - 2026
  • Episodes
    613
  • Rating
    Explicit
  • Copyright
    © 2026 The GTMnow Podcast
  • Show Website
    The GTMnow Podcast

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