The IT Experts Podcast

Ian Luckett

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses, serial entrepreneurs, or world class techies, they all have great stories and content to share. So, if you are preparing your IT/MSP business for growth, then we will help by sharing what IS and what ISN'T working in business right now. Our outcome for you listening to this podcast is that we help you to spend quality time working ON your business rather than being consumed IN it!

  1. 3d ago

    EP291 - The Real Lessons Learned from a £500k MSP Ransomware Attack with Ken Roulston & Ian Luckett

    In this episode of The IT Experts Podcast, we share one of the most honest and eye-opening conversations we have ever had about a ransomware attack and the devastating impact it can have on an MSP. Ken Roulston joins me to openly discuss the events that led to a real world cyber incident which ultimately cost more than £500,000, challenged every part of the business, and tested the resilience of the leadership team in ways few business owners ever experience.     This conversation is not designed to create fear. It is designed to create awareness. Every MSP owner believes they have the right security in place, the right backups running and the right processes protecting both their own business and their clients. Ken's experience demonstrates why confidence must always be backed up with verification, discipline, and continual improvement.     Ken shares the full story of how a successful acquisition appeared to strengthen the business before a ransomware attack turned everything upside down. What began as a routine business trip quickly became one of the most stressful weekends of his career. A private data centre belonging to the newly acquired business had been compromised, leaving more than forty client environments inaccessible. As the investigation unfolded, it became clear that the attackers had gained access through one of the least protected customer environments before remaining undetected for several months.     One of the biggest lessons from this ransomware attack is that strong technology alone is never enough. Human error, incomplete backup verification and inconsistent security standards combined to create a perfect opportunity for attackers. The discussion explores how backup systems appeared to be functioning correctly while failing to produce recoverable data when it mattered most. It is a reminder that testing your disaster recovery process is every bit as important as performing the backup itself.     Ken explains the difficult decision to negotiate with the attackers after discovering there was no viable way to restore the systems independently. He openly describes the emotional pressure of balancing legal advice, customer expectations, and the financial impact while attempting to recover critical business systems. It is an extraordinary insight into a situation that many MSP owners hope they will never face, although every provider should prepare for the possibility.    As the recovery began, the challenge shifted from retrieving encrypted information to rebuilding more than forty client environments from the ground up. The team worked around the clock for weeks to restore services, rebuild trust and move customers onto more resilient cloud infrastructure. Despite the enormous disruption, the business retained the majority of its recurring revenue and emerged with valuable lessons that continue to shape how Ken advises MSPs today.     Throughout the episode we explore the practical actions every MSP should take immediately. Ken highlights the importance of enforcing minimum security standards across every client, verifying backups regularly, maintaining isolated recovery environments, and investing in your own cybersecurity with the same commitment you expect from your customers. One of the strongest messages throughout the conversation is that MSPs cannot afford to become complacent. Your clients' security directly affects your own business, making security standards a shared responsibility rather than an optional service.     We also discuss how ransomware attacks continue to evolve as cybercriminals become increasingly sophisticated. With artificial intelligence accelerating both defensive capabilities and cyber threats, MSPs must continually review their security posture, educate their teams, and ensure every client understands the importance of maintaining modern cybersecurity standards. Building resilience is no longer about reacting to incidents. It is about creating systems, habits and leadership that reduce risk long before an attack occurs.     If you are responsible for protecting client environments, leading an MSP or planning future growth, this episode offers valuable lessons drawn from genuine experience rather than theory. Ken's willingness to share one of the most difficult periods of his career provides an opportunity for every MSP owner to strengthen their own business before a ransomware attack forces those lessons upon them.     The conversation serves as a powerful reminder that preparation, leadership and continual improvement remain the strongest defence against an ever-changing threat landscape. Every MSP can learn from this experience and use these lessons to build greater confidence, stronger security and a more resilient business for the future.    Connect with Ken Roulston through LinkedIn.      Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

    38 min
  2. Jun 21

    EP290 - The Impact of Self-Awareness on You, Your Team, and Your Business with Mark Stevens, Julie Hutchison, and Ian Luckett

    In this episode of The IT Experts Podcast, we explore one of the most powerful leadership skills any MSP owner can develop: self-awareness. While many business conversations focus on strategy, sales, systems, and growth, this discussion takes a different path. I am joined by leadership coach Julie Hutchison and Managing Director of Mark1 IT Mark Stevens to unpack how self-awareness impacts you, your team, and ultimately the success of your business.     The conversation begins with Mark sharing his own leadership journey and the challenges he experienced as his business grew. Like many MSP owners, he found himself frustrated when team members did not perform in the way he expected. He wanted people to move at the same speed, think in the same way, and approach challenges with the same intensity. Over time, that created pressure, frustration, and a growing disconnect between what he wanted from his team and what they were able to deliver.     What makes this episode particularly valuable is Mark's honesty. Rather than focusing on what was wrong with his team, he reflects on what he discovered about himself. Through coaching, reflection, and experience, he began to understand that many of the challenges within the business were connected to the way he was showing up as a leader. This realisation became the starting point for meaningful change.     Julie explains that self awareness is not simply about understanding your personality. It is about recognising the impact your behaviour has on other people. Every leader influences the confidence, motivation, and performance of their team. When leaders become more aware of how they communicate, react under pressure, and set expectations, they create an environment where people can thrive.     A key moment in the discussion centres around behavioural profiling and understanding different communication styles. Mark shares how learning about his DISC profile helped him recognise that not everyone thinks, works, or processes information in the same way. What felt obvious and straightforward to him often felt overwhelming or unclear to others. Developing greater self-awareness allowed him to adapt his communication and lead people more effectively.     The conversation also explores the relationship between self-awareness and emotional intelligence. Mark talks openly about recognising the impact of stress, fatigue, and even lifestyle choices on the way he interacted with his team. Rather than allowing frustration to dictate his behaviour, he learned to pause, reflect, and respond more intentionally. This shift created stronger relationships and helped build trust throughout the business.     One of the most powerful themes throughout the episode is the idea that leadership starts with personal responsibility. It is easy to blame team members when results are not where you want them to be. It takes courage to hold up the mirror and ask what role you might be playing in the situation. Julie introduces the concept of "Can't, Won't, Don't", a framework that helps leaders understand whether team members lack capability, confidence, motivation, or clarity. Instead of assuming people are underperforming, leaders are encouraged to become curious and seek understanding.     As self-awareness increases, leaders become better equipped to identify the real barriers holding their teams back. They stop reacting emotionally and start creating conditions where people can succeed. This leads to improved communication, stronger accountability, and greater engagement across the organisation.     Mark also shares how greater self-awareness transformed the culture inside Mark1 IT. What was once a source of frustration became a business environment he genuinely enjoys. Team members became more confident. Conversations became more productive. The business became more structured and aligned. Most importantly, people started taking ownership and making decisions with confidence.     The discussion highlights another important lesson for MSP owners. Self-awareness is not a destination. It is an ongoing process. Every stage of business growth brings new challenges, new responsibilities, and new opportunities for personal development. The leaders who continue to learn, reflect, and adapt are the ones who create sustainable success for themselves and their teams.     Throughout the episode, Ian, Julie, and Mark remind us that people are the most valuable asset in any business. Systems, technology, and processes all matter. Yet the way leaders think, behave, and communicate has a profound impact on everything else. When leaders invest in their own growth, they create ripple effects that influence culture, performance, and long-term business results.     If you have ever found yourself frustrated with your team, questioning why people are not taking ownership, or wondering why progress feels slower than it should, this episode offers a valuable perspective. It provides practical insights, honest reflections, and powerful reminders that leadership begins with understanding yourself first.     Self-awareness creates clarity. Clarity builds confidence. Confidence helps people perform at their best. When leaders embrace that journey, they create stronger businesses and more fulfilling places to work.    Connect with Mark Stevens through LinkedIn and his website.    Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

    31 min
  3. Jun 14

    EP289 - Having a Stand vs Mastering the Show – Why Most MSPs Get Events Wrong with Steve Lloyd and Ian Luckett

    In this episode of the IT Experts Podcast, we explore one of the most overlooked opportunities for MSP growth: exhibitions and events. If you have ever invested time and money into a trade show, only to come away wondering whether it was worth it, this conversation with Steve Lloyd is essential listening.     Many MSP owners know they need to get out into the market, meet potential clients, build relationships, and generate fresh opportunities. The challenge is that exhibitions can often feel uncomfortable, especially for technical founders who are far more confident discussing technology than approaching strangers in a busy exhibition hall. The result is that many businesses turn up with a couple of banners, a table full of brochures, and a hope that the right people will stop by. According to Steve Lloyd, that approach is exactly why so many exhibitors fail to see a return on their investment.     Throughout this episode, Steve Lloyd shares a completely different way of thinking about exhibitions. Rather than viewing them as a one-day event, he encourages MSPs to see them as part of a much larger business development process. Success begins long before the doors open and continues long after the exhibition has finished.     One of the most powerful insights from the conversation is the idea that you are not simply renting a stand. You are creating a temporary shop inside a temporary shopping centre. When viewed through that lens, everything changes. You start thinking about customer experience, visibility, engagement, staff preparation, and follow up. You begin asking better questions about what success actually looks like and how you can create meaningful conversations with the people who matter most.     Steve Lloyd explains that many exhibitors make the mistake of accepting the standard setup provided by the venue. Tables become barriers. Brochures create clutter. Team members sit behind their stand waiting for visitors to approach. Unfortunately, that approach rarely creates energy, excitement, or engagement.     Instead, Steve Lloyd encourages businesses to take ownership of their space. Every element of the stand should support a clear message. Visitors should immediately understand who you help, what problem you solve, and why they should engage with you. Simplicity becomes a competitive advantage. Clear messaging consistently outperforms complicated explanations and technical jargon.     The discussion also highlights an important challenge many MSP owners face. Technical expertise does not automatically translate into effective communication. It is easy to fall into the expert trap and overwhelm prospects with information. Steve Lloyd explains that successful exhibitors learn how to simplify complex ideas and connect with people who may have very little technical knowledge. Confidence comes from clarity, and clarity helps create stronger conversations.     Another key theme throughout the episode is preparation. Steve Lloyd introduces what he calls the Exhibition Life Cycle, a framework built around preparation, promotion, execution, and follow up. Each stage plays a critical role in determining the overall success of an exhibition.     Preparation involves far more than ordering banners and booking accommodation. It includes defining objectives, developing messaging, planning customer journeys, training staff, preparing follow up processes, and ensuring there are no surprises on the day. The more preparation that happens in advance, the more confident and effective your team becomes during the event itself.     Promotion is another area where many businesses leave opportunities on the table. Steve Lloyd encourages exhibitors to build anticipation before the event begins. The most successful stands create awareness and excitement before visitors even arrive at the venue. This helps maximise engagement and creates momentum throughout the event.     When it comes to execution, the conversation focuses heavily on human interaction. While games, competitions, and attractions can help capture attention, Steve Lloyd believes that well trained staff remain the most valuable asset on any exhibition stand. Great conversations consistently outperform gimmicks when it comes to building trust and generating quality leads.     The discussion also challenges the traditional approach to exhibition competitions. Rather than offering prizes that attract everyone, Steve Lloyd recommends prizes that attract the right people. A free workshop, assessment, training session, or educational event creates far more value than generic prizes that have no connection to your expertise. The goal is to bring prospects into your world and allow them to experience the value you provide.     Perhaps the most important takeaway from this episode is that exhibitions are not about making immediate sales. They are about starting meaningful conversations with the right people. Every interaction becomes part of a larger relationship building process that continues long after the exhibition has ended.     If you want to generate better results from your next event, this conversation with Steve Lloyd provides a practical framework you can implement immediately. From creating stronger messaging and improving stand design to building effective follow up systems, the advice shared in this episode will help you approach exhibitions with greater confidence, structure, and purpose.     Whether you are attending your first trade show or looking to improve the return on events you already invest in, the lessons from Steve Lloyd offer a clear roadmap for turning exhibitions into a powerful growth channel for your MSP.    Connect with Steve Lloyd through LinkedIn and his website.    Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

    33 min
  4. Jun 7

    EP288 - Why Poor Governance is Killing the Value of Your MSP and How to Fix it with Ken Roulston and Ian Luckett

    In this episode of The IT Experts Podcast, I sit down with Ken Roulston to explore a topic that many MSP owners know they should be paying attention to, yet often leave until much later than they should. Governance.     Now, before you switch off thinking this is a subject reserved for larger businesses, stay with me. This conversation is one of the most important discussions we've had around protecting the value of your MSP, reducing unnecessary risk and building a business that is genuinely attractive to a future buyer.     Ken brings a huge amount of experience to this conversation. Having built and successfully exited a £17 million MSP, he has seen first hand what separates valuable businesses from those that struggle to achieve the valuation their owners expect. Through his work with MSPs across the UK and Ireland, Ken regularly helps business owners understand the factors that drive value and the mistakes that can quietly destroy it.     One of the points I often make is that every MSP owner will eventually sell their business. Whether that happens in five years, ten years or twenty years is almost irrelevant. At some stage, ownership changes hands. The question is whether you will be rewarded properly for all the hard work, investment and sacrifice that went into building it.     That is where Governance comes in.     Throughout our conversation, Ken and I unpack why Governance is far more than a compliance exercise. Good Governance creates confidence. It gives buyers reassurance. It reduces risk. It demonstrates professionalism. Most importantly, it helps you build a stronger business today, regardless of whether an exit is anywhere on your immediate horizon.     We begin by looking at financial Governance and why understanding your numbers is only part of the story. Many MSP owners can tell you their monthly revenue and profitability. Far fewer fully understand the financial responsibilities that come with being a company director. Ken explains the importance of financial controls, cashflow management, solvency and proper accounting practices. These are not optional activities. They are part of your legal responsibility as a business owner.     We also discuss how poor financial Governance can raise serious red flags during an acquisition. Buyers want confidence that a business is being managed professionally. Strong reporting, clear approval processes, documented decisions and consistent financial management all contribute to a stronger valuation and a smoother due diligence process.     From there, we move into legal Governance, which is often where hidden problems begin to emerge. Ken shares examples of acquisitions where customer contracts, supplier agreements and employee terms created unexpected complications. In some cases, a single clause buried within a contract was enough to significantly impact the value of a deal.     One example in particular highlights how an overlooked contract clause could force a buyer to seek approval from every customer before completing an acquisition. It is a powerful reminder that Governance is not about having paperwork in place. It is about understanding exactly what those documents mean and how they affect the future of your business.     We also spend time discussing employee Governance. As MSP owners, our people remain our greatest investment and often our largest cost. Strong Governance creates clear expectations, supports accountability and helps protect both employees and the business. Ken explains why current employment contracts, documented processes and professional HR support are essential if you want to build a resilient organisation.     Towards the end of the episode, we broaden the conversation into business risk. This is an area we regularly help MSP Growth Hub members address because many business owners spend their days helping clients manage risk while overlooking risks within their own organisations.     Ken shares practical examples of the risks every MSP should be assessing, including customer concentration, supplier dependency, cashflow exposure and operational vulnerabilities. We discuss why creating a risk register does not need to be complicated and how taking time to identify potential threats can significantly improve decision making and business resilience.     If you want to build a stronger MSP, improve its future value and avoid the costly mistakes that catch many owners out during an exit process, this episode is packed with practical insights. Governance may not be the most glamorous topic in business, although it could be one of the most valuable conversations you will have this year.     As Ken says throughout the discussion, buyers are looking for confidence, credibility and professionalism. Good Governance helps you demonstrate all three.   Connect with Ken Roulston through LinkedIn and his website.     Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

    32 min
  5. May 31

    EP287 - Get Your Time Back Part 2 - Stop Being the Default Decision-Maker in your MSP with Ian Luckett

    In this episode of The IT Experts Podcast, I continue our Get Your Time Back series by tackling one of the biggest challenges I see MSP owners facing every single day, becoming the default decision-maker in their business.     If your team comes to you for every answer, every approval, every problem, and every decision, there is a good chance you've become the bottleneck without even realising it. The frustrating part is that most MSP owners believe they have a workload problem when in reality they have a leadership pattern that is holding the business back.     Throughout this episode, I explain why being overwhelmed is often less about the amount of work and more about how decisions flow through the business. When every road leads back to you, growth slows down, confidence across the team drops and you end up spending your days firefighting rather than leading.     I share why teams naturally mirror the behaviour of their leaders. If you are constantly stepping in to rescue situations, provide answers and solve problems, your team will quickly learn that the easiest option is to come straight to you. Before long, you find yourself carrying the weight of every decision while capable people around you stop trusting their own judgement.     One of the key concepts I explore is the difference between a parent to child relationship and an adult to adult relationship inside your MSP. When leaders constantly provide solutions, they unintentionally create dependency. When leaders coach instead of rescue, they create ownership, accountability and confidence. That shift is where real growth begins.     We also look at why many people hesitate to step forward and make decisions. In most cases it comes down to fear. Fear of getting something wrong. Fear of making a mistake. Fear of looking silly in front of colleagues or clients. If every challenge is immediately taken away from them, that fear never gets challenged and confidence never grows.     I share a simple but powerful analogy about learned behaviour and how teams can become conditioned to operate below their potential. Over time, people stop looking for solutions because they believe someone else will provide them. If that someone is always you, becoming the default decision-maker becomes a cycle that gets harder and harder to break.     The cost of staying in that position is significant. It limits growth, slows progress and prevents you from spending time on the strategic activities that will move your MSP forward. More importantly, it prevents your team from developing into the confident, capable people you need them to become.     That is why I introduce one of the coaching frameworks we use inside The MSP Growth Hub, the GROW model. This simple approach helps leaders stop rescuing and start coaching. It gives your team the opportunity to think, solve problems and take ownership while allowing you to step back from being the default decision-maker.     We walk through each stage of the framework, from defining the goal and understanding the reality, through to exploring options and agreeing the way forward. When used consistently, this approach can transform the quality of conversations inside your business and help create a culture where people take responsibility rather than waiting for instructions.     I also share practical techniques you can start using immediately, including one simple habit that can dramatically reduce interruptions throughout your day. It starts with resisting the urge to answer every question straight away and instead helping people think through the solution themselves.     If you are serious about getting your time back, building a stronger leadership team and creating a business that works for you rather than you working for it, this episode will give you practical ideas that you can start implementing today.      Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

    16 min
  6. May 24

    EP286 - Get Your Time Back Part 1 - Don't Confuse Activity With Achievement with Ian Luckett

    In this episode of The IT Experts Podcast, I kick off a brand-new two-part series focused on one of the biggest frustrations MSP owners face, how to get your time back. If you constantly feel busy, overwhelmed, reactive, or like your week disappears before you have made any real progress, then this episode is for you. I want to help you stop confusing activity with achievement and start focusing on the things that genuinely move your MSP forward.     Every day inside The MSP Growth Hub, we speak to MSP owners who are stretched in every direction. They are buried in emails, firefighting problems, approving decisions, and carrying the weight of the business on their shoulders. The challenge is that being busy creates the illusion of progress. Ticking tasks off a list feels productive. Clearing your inbox feels satisfying. Yet none of it guarantees that you are building a business that gives you more freedom, more profit, or more control over your future.     In this episode, I unpack why so many MSP owners stay trapped in reactive mode for years and how that slowly impacts growth, leadership, confidence, and even mental wellbeing. I talk openly about the habits, behaviours, and leadership patterns that stop owners from creating space to think strategically and lead effectively. If you want to get your time back, there has to come a point where you stop measuring success by how hard you are working and start measuring success by the outcomes you are creating.     One of the most important ideas I explore in this episode is strategic thinking time. Years ago, someone once told me that leaders need time to think. At the time, I thought it sounded ridiculous because there was always work to do, clients to support, and targets to hit. Looking back now, it was one of the most valuable lessons I have ever learned. If you never create space to think clearly, plan properly, and focus on the bigger picture, you stay stuck reacting to everyone else's priorities instead of leading your business forward with intention.     I also share practical lessons around protecting your time and becoming more disciplined with your diary. If you want to get your time back, you need to treat your own thinking time with the same level of importance as a client meeting. You need to stop allowing interruptions, distractions, and reactive requests to consume every available hour in your week. Strategic time cannot be something you fit in when everything else is finished because everything else is never finished.     Another huge theme in this conversation is leadership and empowerment. Many MSP owners unintentionally train their teams to rely on them for every decision. Over time, that creates bottlenecks, frustration, and dependency across the business. I explain why creating clear decision filters and empowering your team to think independently is one of the fastest ways to reduce pressure and improve performance. When your people feel trusted and supported to solve problems themselves, the business becomes stronger and you create the space needed to focus on higher value work.     I also dive into the importance of measuring what actually matters inside your MSP. Too many businesses stay focused on symptoms instead of identifying root causes. Whether it is inconsistent delivery, project issues, poor accountability, or operational inefficiency, lasting improvement only happens when you step back and understand what is really driving the problem. This is where leadership, process, and accountability all connect together.     Artificial intelligence and automation also come into the conversation. There is a huge amount of excitement around AI right now, although I share a grounded perspective on what it can and cannot do. AI is not a magic fix for broken businesses. Before you automate anything, you need clear processes, strong structure, and a business that already understands how it should operate. Technology can accelerate progress, although it still relies on strong foundations underneath it.     One of the most practical parts of this episode is where I explain the difference between £10 tasks, £100 tasks, and £1,000 tasks. So many MSP owners spend their week trapped inside low value admin work that could be automated, delegated, or removed completely. If you truly want to get your time back, you need to consistently move yourself towards the work that creates the biggest impact for your business, your team, and your future.     This episode is packed with practical ideas to help you protect your time, improve your leadership, and create more focus inside your MSP. My goal is to help you stop being a busy fool and start building a business that genuinely works for you rather than you working for it. When you create space to think strategically, empower your people properly, and focus on what truly matters, growth becomes far more sustainable and far more enjoyable.     Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

    19 min
  7. May 17

    EP285 - Beyond Recruitment- How to Attract and Retain the Right Staff with Zoe Chatley and Ian Luckett

    In this episode of The IT Experts Podcast, we go beyond recruitment and explore what it really takes to attract and retain the right staff in your MSP.     Many MSP owners tell us that finding good people feels harder than ever. They advertise roles, interview candidates, and still end up wondering why the right people are not applying, or why talented team members leave after a short period of time.     The truth is that attracting and retaining the right staff starts long before you post a job advert.     In this conversation, I am joined by Zoe Chatley, founder of The Channel Recruiter, who specialises in helping businesses across the IT channel recruit exceptional people. Zoe brings more than 20 years of recruitment experience and shares practical insights that every MSP owner can apply straight away.     We begin by exploring why recruitment has changed so much. Candidates are no longer looking only at salary and job titles. They are thinking much more carefully about the type of company they want to work for, the culture they want to be part of, and whether the business genuinely values its people.     That means if you want to attract and retain the right staff, you need to think like a marketer.     Your future employees are researching your business in exactly the same way that prospects research your services. They visit your website, review your LinkedIn presence, read employee feedback, and look for evidence that your business offers a positive and supportive place to work.     This is where employer branding becomes incredibly important.     Employer branding is much more than your logo or the design of your website. It is the reputation your business has as a place to work. It includes the way your team talks about the business, the stories you share online, and the consistency between what you say and what your employees experience every day.     Zoe explains that one of the strongest tools available to MSPs is their Employee Value Proposition, often called the EVP.     Your EVP is the complete package of benefits, flexibility, support, and opportunities you offer to your team. This includes hybrid working, holiday entitlement, healthcare, career development, flexibility for family life, and the little things that make people feel trusted and valued.     When you want to attract and retain the right staff, your EVP needs to be clear, meaningful, and visible.     It should appear in your job adverts, on your website, throughout your interview process, and in the everyday experience your employees have once they join your business.     We also discuss company culture and why it plays such a critical role.     Culture is what people experience when they work in your business. It is how people communicate, how leaders behave, and how the team supports one another.     One of the simplest ways to measure your culture is by looking at staff retention. If talented people stay with you for many years and speak positively about the business, that is usually a very strong sign that your culture is healthy.     Values are another essential part of this process.     Your company values act as your internal compass. They guide decisions, shape behaviour, and help you identify people who align naturally with your business.     When you attract and retain the right staff, you are looking for individuals whose values match your own. Skills can be developed. Character, attitude, and integrity are much harder to teach.     One of the most valuable parts of this episode is Zoe's perspective on transferable skills.     If you are struggling to recruit within the IT industry, there are exceptional people outside the channel who may be a perfect fit. Sales professionals, customer service specialists, and technically minded individuals from other sectors often bring fresh energy, resilience, and strong people skills.     With the right support and development, these individuals can become some of your strongest team members.     As Zoe says, do not hire for need. Hire for strength.     That one idea can completely change the way you build your team.     If you want to attract and retain the right staff, start by reviewing your culture, clarifying your values, strengthening your EVP, and telling your story more confidently.     The businesses that do this consistently become magnets for the right people.     And when you have the right people in the right seats, growth becomes much easier.      Connect with Zoe Chatley through LinkedIn HERE or through their website HERE. You can also send her an email at zoe@thechannelrecruiter.co.uk.      Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

    35 min
  8. May 10

    EP284 - The MSP Owner Bottleneck: Every MSP Needs a Superhero Until It Wants to Scale with Ian Luckett

    In this episode of The IT Experts Podcast, I want to help you break free from one of the biggest growth blockers I see in the MSP world, the MSP Owner Bottleneck. If you constantly feel pulled into every issue, every escalation, every client conversation, and every decision inside your business, then this episode is for you. I unpack why so many MSP founders become the superhero inside their organisation, how that behaviour develops over time, and why it eventually limits scale, leadership growth, profitability, and even the long-term value of the business itself.     For many MSP owners, the MSP Owner Bottleneck starts with good intentions. In the early years, you are the technical expert, the trusted advisor, the problem solver, and the person clients rely on when things go wrong. That level of involvement often helps build the business initially because clients trust you personally and your team leans on your experience to navigate difficult situations. Over time though, this creates a dangerous dependency where everything flows back through you. Every important decision, every escalation, and every challenge eventually lands on your desk.     In this conversation, I talk openly about the role of the superhero founder inside MSPs. Many owners spend years stepping in to save projects, solve client issues, rescue support situations, and make decisions that nobody else feels confident making themselves. The challenge is that while this creates short term stability, it stops the business from developing real leadership depth. Teams stop taking ownership because they know the owner will eventually step in and fix things anyway. Clients continue contacting you directly because they have been trained to do so. Before long, the MSP Owner Bottleneck becomes stronger every year, leaving the business stressful, reactive, and difficult to scale.     One of the key messages I share in this episode is that what helped you build your MSP will not necessarily help you scale it. Many founders eventually reach a point where the business no longer supports the life or goals they originally wanted because too much depends on them personally. You may have built a successful MSP that generates revenue and supports a team, although growth begins to stall because leadership and accountability have never been fully distributed throughout the organisation. The result is an MSP owner constantly firefighting, permanently busy, and struggling to focus on strategic growth.     I also explore how the MSP Owner Bottleneck impacts employee engagement, accountability, and leadership development. When team members never receive real ownership or authority, they struggle to grow into stronger leaders. Senior engineers and managers begin waiting for approval rather than making confident decisions themselves. Escalation replaces ownership. I explain why ambitious employees often leave environments where they cannot grow, while others remain stuck operating below their full potential. This creates a cycle where recruitment becomes reactive rather than strategic, adding even more pressure onto the founder.     Another important area we unpack is the relationship between MSP owners and their clients. Many founders unintentionally train clients to contact them directly for support, reassurance, or decision making. While this can feel valuable in the short term, it weakens the trust clients have in the wider business. I explain why scalable MSPs create trust in systems, processes, leadership teams, and structure rather than relying entirely on the founder relationship. This shift becomes essential for any MSP that wants stronger operational maturity, improved scalability, and higher business valuation in the future.     I also spend time discussing the emotional side of leadership and the role ego quietly plays inside growing MSPs. Being the person who fixes everything can feel rewarding. It creates a sense of importance, control, and security. For technically minded founders especially, stepping away from that role can feel uncomfortable because the business has been built around your expertise for years. Real growth happens when you begin empowering others, creating accountability, and allowing leaders inside the organisation to own outcomes confidently.     Throughout the episode, I share practical ways to reduce dependency and build stronger leadership structure inside your MSP. We talk about redirecting client communication through proper channels, allowing managers to own difficult conversations, encouraging team members to bring solutions instead of problems, and building a healthier rhythm of accountability across the business. These small changes create massive leverage over time.     One of the strongest points I make in this episode is that scaling an MSP requires a move away from reactive heroics and towards proactive structure. Accountability, consistency, communication, and leadership development become the foundations of sustainable growth. When your leadership team feels trusted and empowered, the business becomes calmer, more scalable, and significantly more valuable.     The MSP Owner Bottleneck also directly affects exit planning and business valuation. Buyers look carefully at leadership depth and operational independence when assessing MSPs. Businesses heavily dependent on the founder carry greater risk and often achieve lower valuations. In contrast, MSPs with strong systems, empowered leaders, and operational consistency become far more attractive acquisition opportunities. Building a business that can thrive without constant founder involvement creates genuine transferable value and far more long-term options.     This episode is a reminder that sustainable growth does not come from working harder or rescuing more situations personally. It comes from building leaders, creating structure, and developing a business that can operate successfully without depending on one individual for every outcome. If you recognise yourself inside the MSP Owner Bottleneck, this conversation will give you practical ideas, clarity, and confidence to begin making the shift.      Make sure to check out our Ultimate MSP Growth Guide, a free guide that walks you through a proven process to take your MSP from stuck to scalable, without working even more hours. It's 44 pages rammed with advice, insights and inspiration to help you decide what support is available to you now if you want to grow and scale your business. Click HERE to get your copy.    Connect on LinkedIn HERE with Ian and also with Stuart by clicking this LINK    And when you're ready to take the next step in growing your MSP, come and take the Scale with Confidence MSP Mastery Quiz. In just three minutes, you'll get a 360-degree scan of your MSP and identify the one or two tactics that could help you find more time, engage & align your people and generate more leads.    If you're serious about growth and want to explore what this could look like for your MSP, you can book a Right Fit Clarity Call with us HERE.  OR   To join our amazing Facebook Group of over 400 MSPs where we are helping you Scale Up with Confidence, then click HERE  Until next time, look after yourself and I'll catch up with you soon!

    20 min

About

The IT Experts Podcast with Ian Luckett, is designed to help ambitious IT/MSP business owners build a profitable tech business. In this show you will learn the complete tried and tested strategies that are working today as Ian helps techie business owners in the IT / MSP community on a daily basis. The content of this Podcast is a blend of expert advice and Interviews with some of the most successful people in the industry, offering massive value and a wise range of topics from his MSP profit Builder System. Whether his guests are experts from large enterprises, established IT/MSP businesses, serial entrepreneurs, or world class techies, they all have great stories and content to share. So, if you are preparing your IT/MSP business for growth, then we will help by sharing what IS and what ISN'T working in business right now. Our outcome for you listening to this podcast is that we help you to spend quality time working ON your business rather than being consumed IN it!

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