The Jody Maberry Show Jody Maberry

"Let's embrace disconnection and just take a moment to appreciate what you see."
Episode Highlights
[00:01:55] How hiking and disconnecting connects you with work
[00:03:26] Valuable habit of taking breaks and brainstorming with a partner.
[00:09:20] Life is ongoing work. Embrace different perspectives for creativity.
[00:10:04] Getting away from distractions in nature sparks fresh ideas for Dan, who anticipates creating new content based on the experience with his companion.
Connect with Dan: www.dancockerell.com
About Dan - https://dancockerell.com/about/
Instagram - https://www.instagram.com/dancockerell/
LinkedIn - https://www.linkedin.com/in/dancockerell/
Facebook - www.facebook.com/dancockerellspeaker
Connect with Jody
www.jodymaberry.com
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Go Outside for Fresh Ideas
Nature can transform your creativity and recharge your mind. While Dan Cockerell and were sitting trailside at Bryce Canyon National Park we decided to record a podcast episode. This conversation  business strategies to the magic of disconnecting from the digital connectivity to immerse oneself in the beauty of national parks. Why knew a simple hike could spark a whole new perspective on work and life?
Dan's pursuit to unplug and escape into the wilderness was not only refreshing but also a catalyst for a fresh wave of creativity. Hiking can be a breeding ground for innovative ideas and concepts. A good hike is a powerful mental cleanse, too. he stillness of nature allowed Dan and I to reflect on their brainstorming sessions and business plans.
Nature has the incredible ability to shape new connections and fuel brainstorming sessions. If you've been wary of taking a deep dive into nature, these insights should be reason enough to lace up your hiking boots and hit the trails. After all, the magic of hiking, unplugging, and embracing nature's serenity could hold the key to unlocking your next big idea.
Embrace the great outdoors a little more. Who knows? Your next big breakthrough could be waiting for you atop that mountain peak or hidden along a forest trail.

“I’m more knowledgeable and think about things different now because of all the people I've had the chance to interview."
Episode Highlights
[00:00:59] Impacts of disruptive innovation such as drones in parks.
[00:05:03] Being a Park Ranger is not just about nature, it involves dirty work and dealing with difficult people, and yet is still a fabulous job.
[00:07:11] Theme parks are fun, but nature is truly spectacular.
[00:10:16] Be mindful and promote a hospitality mentality.
Connect with Josh
Order the Book The Hospitality Mentality
https://www.roller.software/
http://attractionpros.com/category/podcast/
https://www.linkedin.com/in/joshualiebman
Connect with Jody
www.jodymaberry.com
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Learning From the People You Interview
There have been many incredible learning opportunities that have come from podcasting. Each lesson has started with a conversation full of meaningful questions. In this episode, Josh Liebman, author of The Hospitality Mentality, returns to ask me three thought-provoking questions. We dive into the world of podcasting, park ranger experiences, and learning from the people you interview.
The first thing Josh asked me was about learning opportunities that come from hosting a podcast. The lessons from podcast guests are invaluable. For example, a conversation with the director of South Carolina State Parks still stands out to me. He opened my eyes to the concept of disruptive innovation. It draws parallels between drones and other inventions that have impacted the park industry. That conversation was a great eye opener and reminder that we should always be open to new ideas and perspectives.
Next, we talk about my favorite places to drive. The best drive can leave you in awe. This question made me recall a drive through the mountains of North Carolina, surrounded by vibrant autumn colors. It's a reminder to take the time to appreciate and experience the natural beauty that surrounds us.
Finally, we had to debunk some myths of being a park ranger. There is a misconception that this job is all about hugging trees and communing with nature. While it certainly has its rewarding moments, being a park ranger can also be incredibly challenging and messy. No matter how idyllic a profession may seem, there are always behind-the-scenes realities to consider.
Make sure to listen to the full episode for more on the importance of learning from the people we interview. Even if you are not hosting a podcast, there are many things you can learn from the people around you. Just start asking questions.
 

"The most important thing is the conversation that you're having with your guest. It is way more qualitative than it is quantitative."
Episode Highlights
[00:01:59] Discovering the efforts of running a complex amusement park and creating a seamless guest experience
[00:04:08] Utilizing formal education and experience to help elevate guest experiences.
[00:07:37] Impact of Ron Logan, Disney legend and professor.
[00:14:54] Guest enthusiasm should not exceed employee enthusiasm.
[00:20:14] Stepping stones to success and fulfillment.
[00:25:12] A Hospitality Mentality Book; best way to start is by building a service culture.
Connect with Josh Order the Book  The Hospitality Mentality
http://www.attractionpros.com/
http://attractionpros.com/category/podcast/
https://www.linkedin.com/in/joshualiebman
Connect with Jody
www.jodymaberry.com
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
The Hospitality Mentality
Josh Liebman has been immersed in the world of hospitality, tourism, and attraction spaces for over 18 years. He brings his vast experience and expertise for a conversation around creating raving fans through your guest experience and this new book, The Hospitality Mentality. Josh has seen it all, starting from his early days working as a ride operator at the prestigious Cedar Point amusement park, and is here to shed light on the power of hospitality in any field.
Josh has used his vast experience to build customer service training programs. As demand for Josh's expertise grew, he saw an opportunity to have a macro impact on his industry. So, instead of working for one park at a time, he started consulting for many, helping implement his ideas and elevating guest experiences across the board.
Applying the principles of exceptional customer service and guest experience can have a transformative impact, even in unexpected industries like child support call centers. By adopting a mindset that values empathy, responsiveness, and resolution, leaders can create positive outcomes and build strong relationships. As early as chapter one of Josh's upcoming book, he highlights the importance of getting rid of customers and focusing on building a service culture.
One essential aspect of a hospitality mentality is effectively resolving service failures and complaints. Josh emphasizes the significance of embracing these situations as opportunities to build trust, demonstrate genuine care, and turn a negative experience into a positive one. By nurturing a culture that prioritizes outstanding service, organizations can create an environment where employees are motivated to exceed expectations and deliver memorable experiences to clients or customers.
Make sure to listen to the full conversation with Josh Liebman for even more on the power of a hospitality mentality and its potential to transform industries.. Remember, a little bit of hospitality can go a long way in making a difference.

“Quit goofing around and start working on your own stuff."
Episode Highlights
[00:02:05] Cockrell Academy and unfinished book project.
[00:03:59] Prioritizing personal projects over client work.
[00:07:09] Email works for words of encouragement and accountability.
[00:10:55] rite a standalone book before pursuing a series
Connect with Jody
www.jodymaberry.com
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Why Won't Jody Maberry Finish Writing His Book?
In our previous episode, Lauren Gaggioli joined for a conversation about the value of understanding SEO. And guess what? She's back again, this time to ask me three questions the challenges of entrepreneurship and personal projects. Her questions lead to a reflective conversation about the struggles of maintaining focus, prioritizing tasks, and the importance of pushing ourselves to achieve our goals.
Three questions we address:
What was the hardest season or project in my entrepreneurial journey? What is holding me back from finishing my book? Can people start emailing me for word counts again?  As entrepreneurs, it can be easy to get caught up celebrating accomplishments. The reality is that it is in the valleys where the real growth happens and we all need to take time to share the challenges and obstacles we face. It is from these experiences that we can truly connect and learn from each other..
For example, I continue to struggle finishing my book, guilty of making excuses and prioritizing other tasks instead. Sometimes, we forget to amplify our own voices and need others to remind us of our worth. There is a lot of power of encouragement. Let's take a moment to uplift each other and show support for our fellow entrepreneurs, authors, and dreamers.
After you finish listen to this episode, send me an email with words of encouragement and support. It’s a great idea to hold myself accountable, keep him on track, and stay motivated. Your emails will serve as a reminder of the impact my work has on people and the importance of completing this book.
Thank you for your continued support. I can't wait to hear from you!

 "Not only had I figured out how to get them to the site, I'd figured out how to convert them to paying clients"
Episode Highlights
[00:01:39] How a boring topic turned out to be exciting and valuable
[00:06:00] SEO is important for websites to succeed in Google search; focus on key actions to be effective.
[00:10:00] Language matching is crucial for Google search. Using different language isolates users and hinders connection. Linguistic mirroring signals intent and empathy.
[00:12:06] Lee's website had a search problem with traffic. Visitors should enter through specific pages, not the homepage. The user experience needed improvement.
[00:15:53] Highly recommend new free course on DIY website audit, uncover hidden issues and improve user experience.
[00:19:37] The real magic happens when someone hits your optimized sales page. 1% statistically convert and you make money off strangers. Cracking online sales funnel; building community.
[00:23:48] Each page is a sales page for a trail guide. You can sell individual guides or bundle them together.
Connect with Lauren
https://laurengaggioli.com/
LinkedIn - https://www.linkedin.com/in/laurengaggioli
Instagram - https://www.instagram.com/laurengaggioli
Connect with Jody
www.jodymaberry.com
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
While SEO may sound dull and technical, understanding search engine optimization basics can make a tremendous impact on your online presence. However, Lauren Gaggioli, joins to explain why it is essential for getting your content discovered by the right audience and driving organic traffic to your website.
Lauren stumbled upon SEO while trying to solve her own problems in the world of education. As she dug deeper into the subject, she realized its immense potential for solopreneurs and small businesses like hers. Lauren's passion and expertise eventually led her to conduct a website audit for Lee Cockrell, revealing the power and limitations of consistent good content in the SEO realm. That was when I knew I needed to have her on the show. 
SEO provides an incredible opportunity for small businesses to compete and thrive in the online space. With a little bit of effort and the right strategies, you can leverage it to reach your target audience and connect with potential customers. Creating good content consistently is crucial, but it's not enough on its own. By combining a strong content strategy with SEO principles, you can maximize the visibility and reach of your content, ensuring that it reaches the right people at the right time.
If you've ever found SEO to be boring or overwhelming, this episode will change your perspective. Take a listen to our conversation around SEO and uncover its secrets to success. Get ready to take your online presence to new heights with the magic of search engine optimization.

Valerie Cockerll returns to turn the tables and ask me three questions. She came prepared with questions that really challenged me to reflect on some of my own experiences. The conversion ends discussing the impact of our mom's teachings and how they have influenced the approach to our careerers. This is a great one that really hits on the impact of meaningful relationships and making a long term investment in others.
Some of the key takeaways from this episode:
Prepare with Purpose: Women often come more prepared for interviews, knowing exactly what they want to convey. As professionals, it's essential to approach opportunities with a clear understanding of what we want to communicate. Think Long Term: Just like raising children, building relationships and investing in others requires a long-term perspective. The effort and consistency put into nurturing connections will eventually pay off and yield positive results.  Lead by Example: Role modeling plays a crucial role in shaping the behaviors and values of others, whether they are your children or colleagues. By demonstrating positive traits, you inspire and influence those around you to follow suit. In a world that often focuses on short-term gains and instant gratification, it's important to take a step back and consider the value of investing in others. Whether it's in the workplace, personal relationships, or even within our families, the act of investing in others has the power to create a brighter future for everyone involved.
This episode reminds us all of the significance of investing in others, not just for personal growth but also for the collective betterment of society. Take a listen and consider how you can make a positive and lasting impact in the lives of those around you.
Connect with Valerie: Order the book - Manage Like a Mother
Email - valerie@cockerellconsulting.com.
LinkedIn - Connect with Valerie
Connect with Jody
www.jodymaberry.com
About Jody - https://jodymaberry.com/about-jody-maberry/
Instagram - https://www.instagram.com/sugarjmaberry
LinkedIn - https://www.linkedin.com/in/jodymaberry/
Facebook - https://www.facebook.com/sugarjmaberry/
Twitter: https://twitter.com/jodymaberry
Episode Highlights
[00:01:28] Women come more prepared for interviews.
[00:04:45] Parenting is a rewarding investment; kids mimic good behavior.
[00:08:00] Genuine interest, empathy, and understanding in work.
[00:11:22] Finding purpose during the pandemic.
[00:14:24] Never take anything for granted; everlasting appreciation.
[00:16:27] "Book: Manage Like a Mother” offers leadership lessons