12 episodes
The MarTech.org podcast MarTech.org
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- Technology
Driving business growth today requires navigating more complexities than ever before. Today’s go-to-market teams are challenged with everything from global pandemics to supply chain challenges to soaring inflation and recession. Your best asset to weather the storm? Investing in your data and putting it to work.This podcast series will help you focus on your data to protect and grow the organization – mitigate risk, bolster sales and marketing efforts, improve operational efficiencies, and close more deals – to help your business thrive in volatile times.
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Lead gen vs. demand gen: Do we have a final verdict?
Join Mike Pastore, Editorial Director of MarTech, and Canberk Beker, Head of Growth at HockeyStack, as they discuss Canberk's research into the effectiveness of traditional lead generation when compared to the "new" demand gen" approach to B2B marketing.Hosted by:Mike PastoreEditorial Director at MarTech.orgTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org
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Getting the most out of your martech
Join Tim Hillison, Founder & CMO, Entry Point 1, and Mark Ogne, Founder & CEO, ABM Consortium for a discussion about getting the most out of your martech. With businesses watching every dollar, today's marketers and makarketing leaders need to demonstrate ROI on their martech investments or risk losing them. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosted by:Tim HillisonFounder & CMO, Entry Point 1Mark OgneFounder & CEO, ABM ConsortiumTo...
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Re-thinking B2B marketing tactics
Join Mike Pastore, Editorial Director of MarTech, Liam Maroney, co-founder an CEO of Storybook Marketing and Jay Mandel, brand coach and co-founder of the Marketing Accountability Council for a discussion of the tactics and strategies being used in B2B marketing today. Hosted by: Mike Pastore, Editorial Director, MarTechLiam MaroneyCo-founder and CEO, Storybook MarketingJay MandelBrand coach and co-founder, Marketing Accountability Council
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How AI can impact the customer experience
Join Alicia Arnold, Managing Director, ak arnold and Mike Kaput, Chief Content Officer, Marketing AI Institute for a discussion about how AI can positively impact customer experience... when it's done well. This podcast was originally streamed during the MarTech Conference, Spring 2024.Hosted by:Alicia ArnoldManaging Director, ak arnoldMike KaputChief Content Officer, Marketing AI InstituteTo learn more about MarTech.org and to subscribe to our free newsletter, visit www.martech.org
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Customer identity without third-party cookies
Join Angelina Eng, VP, Measurement, Addressability & Data Center, IAB and Ken Zachmann, CEO, Diverge Digital MediaStreamed, for a discussion about the challenges creating personalized customer experiences in the absence of third-party cookies. This podcast was originally aired during the MarTech Conference, Spring 2024.Hosted by:Angelina EngVP, Measurement, Addressability & Data Center, IABKen ZachmannCEO, Diverge Digital MediaTo learn more about MarTech.org and to subscribe to our fr...
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Modern email marketing
Join Natalie Jackson, Director of Demand Generation at CBIZ, and Brian McKenna, VP of CRM, DMi Partners, for a lively discussion of email marketing strategy. From new requirements from big players like Google and Yahoo, to the challenges of measuring engagement, Natalie and Brian dish out tips and advice on email marketing for B2B and B2B marketers. This podcast was originally streamed during the MarTech Conference, Spring 2024. Hosts Natalie JacksonDirector of Demand Generation, CBIZBrian Mc...