The Member Engagement Advantage with Joy Duling

Joy Duling
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The Member Engagement Advantage is a weekly broadcast that focuses on topics that help you grow your association, trade group, professional society, or membership-based nonprofit more easily. Tune in if you are interested in member growth, engagement and retention. Podcast episodes are a replay of the live broadcasts which happen every Friday at 11 CST.

  1. 2020-09-08

    Introducing: The Joy of Membership Podcast

    A special message from Joy Duling: After a year of hosting the live weekly broadcasts for The Member Experience Advantage, I felt like it was time to shake things up a bit. This broadcast really started out as a personal challenge for myself to get comfortable with my voice and share some thoughts that I hope you’ve found helpful during our time together. When the uncertainty of the COVID-10 pandemic hit earlier this year, I found myself - like many of you - sitting with a feeling of uncertainty. I wondered how my clients would react, could my business weather this storm, and what did I need to do to support the organizations that I serve? I realized that the most important thing that I could do was just show up and do what I could to be helpful. As I talked to clients and others in this field, I realized that many organizations were asking that same question, “How can we be helpful?” It turns out that there were many different answers to that question, but simply staying focused on that one simple thing connects organizations to their core purpose - serving members in a way that is meaningful and has inherent value. So, I chose THAT as my theme for a brand new podcast… The Joy of Membership Podcast explores the stories of people and organizations who have asked that simple question, “how can we be helpful?”  Together, we can learn from their aha moments and find new ways that you, too, can be helpful and build value for your members. You’ll find The Joy of Membership podcast on all of the major platforms and, at the time that I’m recording this, there are several episodes already waiting for you to dive in. I can’t wait to hear what you think of the new show. Please drop a line and let me know or leave a review and help me spread the word. Take care and I’ll see you soon at The Joy of Membership Podcast. http://www.joyofmembership.com/podcast

    2 min

  2. 2020-07-03

    3 Places You Can Find New Members (Starting This Week)

    We've just passed the midpoint of 2020... how are YOUR growth metrics looking?  If your member enrollments are not where they need to be, there are 3 places every organization can look for new ones. Join Membership Strategist Joy Duling in this  Crowdcast replay. Want to attract, engage, and retain more members?  You'll find resources here: http://joyofmembership.com/resources ABOUT JOY DULING Yes, there is a “real” Joy in The Joy of Membership. Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005. She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions. Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education… Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options. She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach. She's a planner of systems and driver of progress that helps your organization achieve stretch goals. She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new. Thanks for checking out our broadcast  Drop a line if our team at The Joy of Membership can support your organization's growth in any way.

    14 min

  3. 2020-06-26

    Engaging Members through Personalized Video (An Interview with Oli Bridge from Bonjoro)

    I am a huge fan of using personalized video to create connections with prospective members, current members, and strategic partners. In this week's episode, I interviewed Oli Bridge from Bonjoro.  Bonjoro is a tool that makes it truly easy to record quick, engaging, personalized videos. Listen in on the interview and be sure to grab a copy of Bonjoro's Video Funnel Playbook here: https://www.bonjoro.com/videofunnelplaybook Want to attract, engage, and retain more members?  You'll find resources here: http://joyofmembership.com/resources ABOUT JOY DULING Yes, there is a “real” Joy in The Joy of Membership. Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005. She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions. Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education… Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options. She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach. She's a planner of systems and driver of progress that helps your organization achieve stretch goals. She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new. Thanks for checking out our broadcast  Drop a line if our team at The Joy of Membership can support your organization's growth in any way.

    19 min

  4. 2020-06-26

    Engaging Members with Surprise & Delight

    It's really not hard to create delightful surprises for membership. You just have to intentionally design it into your membership experience. This week, I'm sharing a story about how I decided to LEAVE a membership, then received a completely surprising response from the leader.  It was a decision-changing moment. Want to attract, engage, and retain more members?  You'll find resources here: http://joyofmembership.com/resources ABOUT JOY DULING Yes, there is a “real” Joy in The Joy of Membership. Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005. She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions. Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education… Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options. She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach. She's a planner of systems and driver of progress that helps your organization achieve stretch goals. She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new. Thanks for checking out our broadcast  Drop a line if our team at The Joy of Membership can support your organization's growth in any way.

    11 min

  5. 2020-06-03

    What are the BEST Member Benefits to Offer?

    When I ran groups that catered more to "founders" of membership programs, I was often asked if I had a list of ALL the membership benefits that someone could potentially offer. That question is coming up again, but now from even people who have been running their membership organizations for years. That was the topic of this week's broadcast. Want to attract, engage, and retain more members?  You'll find resources here: http://joyofmembership.com/resources ABOUT JOY DULING Yes, there is a “real” Joy in The Joy of Membership. Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005. She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions. Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education… Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options. She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach. She's a planner of systems and driver of progress that helps your organization achieve stretch goals. She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new. Thanks for checking out our broadcast  Drop a line if our team at The Joy of Membership can support your organization's growth in any way.

    10 min

  6. 2020-06-03

    Value Is In the Eye of the Beholder

    There's an old saying that goes, "Beauty is in the eye of the beholder".  Well, truth be told, so is value.  That was our topic for this week's episode. Want to attract, engage, and retain more members?  You'll find resources here: http://joyofmembership.com/resources ABOUT JOY DULING Yes, there is a “real” Joy in The Joy of Membership. Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005. She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions. Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education… Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options. She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach. She's a planner of systems and driver of progress that helps your organization achieve stretch goals. She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new. Thanks for checking out our broadcast  Drop a line if our team at The Joy of Membership can support your organization's growth in any way.

    9 min

  7. 2020-05-15

    That Steady Thumpa-Thumpa-Thumpa - That's Your Member Experience

    Most people think that member experience is comprised of the flashy stuff – slick welcome kits, fancy technologies, unscalable processes, etc.  Things that provoke a “wow”, but simply aren’t practical, affordable, or realistic for organizations that have lean staffing and budgets.  Instead, they need to think of it as the steady, reliable bass line that thumps away under the melody. This podcast episode is a replay of the live show that happens every Friday at 11 am CST.  Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit.  If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to Thrive". View details and reserve your seat here:  http://www.joyofmembership.com/workshop ABOUT JOY DULING Yes, there is a “real” Joy in The Joy of Membership. Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005. She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions. Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education… Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options. She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach. She's a planner of systems and driver of progress that helps your organization achieve stretch goals. She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new. Thanks for checking out our broadcast  Drop a line if our team at The Joy of Membership can support your organization's growth in any way.

    7 min

  8. 2020-05-09

    ANY Decision Would Have Been Better

    The BIGGEST problem with uncertainty about the future is that it can leave some organizations feeling paralyzed, unable to move forward in ANY direction. This week, Joy shares why this can be a HUGE problem for you right now. This podcast episode is a replay of the live show that happens every Friday at 11 am CST.  Each week, we focus on a topic intended to help you grow your association, trade group, professional society, or membership-based nonprofit.  If you enjoy this podcast, we also offer a 75-minute growth workshop, "Growth Guaranteed: The No-Fail Model for Attracting, Engaging and Retaining All The Members Your Organization Needs to Thrive". View details and reserve your seat here:  http://www.joyofmembership.com/workshop ABOUT JOY DULING Yes, there is a “real” Joy in The Joy of Membership. Founder & CEO Joy Duling has been working with leaders of associations, trade groups and nonprofits since 2005. She has also walked the same journey, serving for nearly 10 years as the Executive Director of a membership-based nonprofit which she helped launch from scratch and led to annual revenues of more than $1M exclusively from membership contributions. Joy has been widely recognized as a speaker, an online educator and a trusted advisor, twice winning the “Unsung Hero Award” from the National Association of Women Business Owners' Central Illinois Chapter. She holds a Bachelor's Degree in Psychology and a Master's Degree in Social Work with Specialization in Policy, Planning and Administration. She has extensive experience in strategic planning, team facilitation, change management, and association operations. But beyond industry experience and education… Joy Duling is the calm voice you want to have in the room when you, your team, or your board is overwhelmed by ideas and options. She's a trusted resource at the other end of an email or phone call who knows the answer, or can find the answer, when it's not clear what to do next in your approach. She's a planner of systems and driver of progress that helps your organization achieve stretch goals. She's a gifted facilitator of conversation, collaboration and constructive growth. And she's approachable and results-oriented,  which makes it easy to shake loose of the old and start fresh on the new. Thanks for checking out our broadcast  Drop a line if our team at The Joy of Membership can support your organization's growth in any way.

    9 min
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The Member Engagement Advantage is a weekly broadcast that focuses on topics that help you grow your association, trade group, professional society, or membership-based nonprofit more easily. Tune in if you are interested in member growth, engagement and retention. Podcast episodes are a replay of the live broadcasts which happen every Friday at 11 CST.

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