78 episodes

Hi! We are Lucy (she/her) and Daphne (she/her). We are your hosts of The Messy Middle podcast. We have weekly chats with each other and with other business owners about how small businesses are built, diving into the messy bits and discussing all the parts you don’t see on Instagram.

Join us every Thursday for an honest look at the messy middle of owning a business.

https://www.saltdesignco.studio/messymiddlepod

The Messy Middle Salt Design Co.

    • Business
    • 5.0 • 17 Ratings

Hi! We are Lucy (she/her) and Daphne (she/her). We are your hosts of The Messy Middle podcast. We have weekly chats with each other and with other business owners about how small businesses are built, diving into the messy bits and discussing all the parts you don’t see on Instagram.

Join us every Thursday for an honest look at the messy middle of owning a business.

https://www.saltdesignco.studio/messymiddlepod

    77. How brand strategy helps with business decisions

    77. How brand strategy helps with business decisions

    At its heart, Salt is a strategic design studio. So, as we transition the podcast from Design Build Grow to Salt Design Co., we wanted to talk about our very favourite topic: Brand Strategy!

    To us, brand strategy is the reason we do what we do and is why we can feel confident creating brand identities that are both pretty and aligned with your business plans and goals. We believe that a brand strategy, at its core, can help you get clear and confident on what your business does, but beyond that, can help you make decisions with ease.

    In this episode, we run through why a brand strategy is important, what it involves, how it can help in making decisions and what our process includes when bringing it into the design of a brand identity.

    Find The Messy Middle podcast online
    Website: https://www.saltdesignco.studio/messymiddlepod
    Instagram: https://www.instagram.com/messymiddlepod
    Email: messymiddlepod@saltdesignco.studio

    Find Salt Design Co. online
    Website: https://www.saltdesignco.studio
    Instagram: https://www.instagram.com/saltdesigncompany
    Facebook: https://www.facebook.com/SaltDesignCompany

    • 39 min
    76. Jaime Bell (Contracts Market) | Creating industry-relevant Contracts

    76. Jaime Bell (Contracts Market) | Creating industry-relevant Contracts

    We are joined by Jaime Bell on our podcast today. She is the brains behind the recently launched Contracts Market, which provides legal contract templates for Canadian entrepreneurs, online coaches and creatives and is also the founder of Wild Coast Law, her solo adventure where she serves as a lawyer specifically for entrepreneurs and freelancers across BC. Jaime has recently come into her own as a small business owner so she shared her insight into what that experience has been like for her.

    Together, we discussed some of the common problems small businesses face when it comes to any legal aspects of their company they must deal with and when it’s a good time for an entrepreneur to reach out to a lawyer. We also talk contracts and why Contract Markets is so useful for the average Canadian small business owner.

    Find Jaime Online:

    Contracts Market:
    Website: https://www.thecontractsmarket.com
    Instagram: https://www.instagram.com/contractsmarket

    Wild Coast Law
    Website: https://www.wildcoastlaw.com
    Instagram: https://www.instagram.com/wildcoastlaw

    Personal:
    https://www.instagram.com/jaimekiara_

    Find The Messy Middle podcast online
    Website: https://www.saltdesignco.studio/messymiddlepod
    Instagram: https://www.instagram.com/messymiddlepod
    Email: messymiddlepod@saltdesignco.studio

    Find Salt Design Co. online
    Website: https://www.saltdesignco.studio
    Instagram: https://www.instagram.com/saltdesigncompany
    Facebook: https://www.facebook.com/SaltDesignCompany

    • 53 min
    75. Contracts for small businesses

    75. Contracts for small businesses

    Contracts are a necessary part of any business. But this doesn’t mean they have to be complex documents full of legal jargon that sounds like it’s straight out of an episode of Law & Order! We plead the case (see what we did there) for contracts that are based on protecting both parties and using language that is easy for everyone to understand. It’s a short look at contracts today, but stay tuned for next week’s episode where we speak with a real lawyer on what a good contract looks like for a small business and where to get them!

    Find The Messy Middle podcast online
    Website: https://www.saltdesignco.studio/messymiddlepod
    Instagram: https://www.instagram.com/messymiddlepod
    Email: messymiddlepod@saltdesignco.studio

    Find Salt Design Co. online
    Website: https://www.saltdesignco.studio
    Instagram: https://www.instagram.com/saltdesigncompany
    Facebook: https://www.facebook.com/SaltDesignCompany

    • 25 min
    74. Gabby Villasenor (Fuelled by Feeling) | Showing up authentically

    74. Gabby Villasenor (Fuelled by Feeling) | Showing up authentically

    Today we have Gabby Villasenor on the podcast today. Gabby is the founder of Fuelled by Feeling, an online membership program that focuses on empowering its members to move their bodies any way they want and to celebrate every good thing your body can do through movement, coaching and workshops!

    In this packed episode, we dove into how Gabby approaches life and shows up as her authentic self. From explaining why she created Fuelled By Feeling to walking us through her relatable and kick-ass personal life mantras, Gabby does everything her way and in her own time.

    Things that bring Gabby joy:
    kunye.co: https://www.instagram.com/kunye.co/
    The Body Is Not an Apology: The Power of Radical Self-Love by Sonya Renee Taylor: https://www.sonyareneetaylor.com/books

    Find Gabby online:
    Instagram: https://www.instagram.com/gvillasenor/

    Fuelled by Feeling: https://www.fuelledbyfeeling.com/
    Instagram: https://www.instagram.com/fuelledbyfeeling/


    Find The Messy Middle Podcast online
    Website: https://www.saltdesignco.studio/messymiddlepod
    Instagram: https://www.instagram.com/messymiddlepod
    Email: messymiddlepod@saltdesignco.studio


    Find Salt Design Co. online
    Website: https://www.saltdesignco.studio
    Instagram: https://www.instagram.com/saltdesigncompany
    Facebook: https://www.facebook.com/SaltDesignCompany

    • 1 hr 14 min
    73. How we’re simplifying our business

    73. How we’re simplifying our business

    We’ve got some exciting news for you dear listeners! You’ll have to listen in on the episode to find out what it is. But to give you some insight, it’s to do with us wanting to simplify our business, where that decision came from and what that specifically means for us.

    Find The Messy Middle podcast online
    Website: https://www.saltdesignco.studio/messymiddlepod
    Instagram: https://www.instagram.com/messymiddlepod
    Email: messymiddlepod@saltdesignco.studio

    Find Salt Design Co. online
    Website: https://www.saltdesignco.studio
    Instagram: https://www.instagram.com/saltdesigncompany
    Facebook: https://www.facebook.com/SaltDesignCompany

    • 33 min
    72. Alisha Kumar (The Social Project) | Leading with value on Instagram

    72. Alisha Kumar (The Social Project) | Leading with value on Instagram

    We’ve got Alisha Kumar on the podcast to talk about all things social media! She is the owner and founder of The Social Project, specializing in working with small to medium-sized businesses to build social campaigns and purposeful marketing projects that yield authentic connection, real engagement + activation within online audiences.

    Alisha talks us through some of the do’s of social media, like showing up authentically when you’re in front of the camera and leading with value, as well as a few websites she loves to use to track analytics!.

    Resources recommended by Alisha:
    https://www.Ninjalitics.com
    https://www.plannthat.com
    https://www.later.com

    Find Alisha online:
    Instagram: https://www.instagram.com/alishakumar/

    Find the Social Project online:
    https://thesocialproject.ca
    https://www.instagram.com/thesocialprojectinc

    To book a 90-minute video-call coaching session with us, Lucy and Daphne, visit https://saltdesignco.studio/coaching.

    Find The Messy Middle podcast online
    Website: https://www.saltdesignco.studio/messymiddlepod
    Instagram: https://www.instagram.com/messymiddlepod
    Email: messymiddlepod@saltdesignco.studio

    Find Salt Design Co. online
    Website: https://www.saltdesignco.studio
    Instagram: https://www.instagram.com/saltdesigncompany
    Facebook: https://www.facebook.com/SaltDesignCompany

    • 47 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

Bilbaroo ,

It’s one of my favourite podcasts!

With real topics and real perspectives I always enjoy the Messy Middle and love how Daphne and Lucy mix marketing/business with inspiring guests from local Vancouver businesses. It helps me feel connected with other small businesses while getting a solid dose of advice that’s relatable.

perstephanie_ ,

Subscribed and stoked about it

After binge listening to five episodes the past week or so, I feel like I can confidently give five shiny gold stars! These two women are bright and insightful, and never tacky or preachy (my top complaint about other podcasts). I’m stoked to have them in my regular podcast rotation.

itsacasio ,

Seriously helpful

Lucy and Daphne always hit on topics that are super salient for people starting a business and they’re really good about not sugar coating things. They’re upfront about their struggles and that’s so important because you finish an ep feeling empowered to act, not deflated because you can’t make everything perfect. Their perspective is refreshing and they make it fun too!

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