The Michael Coombs Show

Michael Coombs

Welcome to The Michael Coombs Show, where we'll be having conversations with tastemakers, entrepreneurs, and business leaders in the wedding and event industry. So sit back and enjoy The Michael Coombs Show. 

  1. Maximizing Visibility and PR Strategies in the Wedding Industry with Meghan Ely

    4D AGO

    Maximizing Visibility and PR Strategies in the Wedding Industry with Meghan Ely

    In this episode, Michael Coombs interviews Meghan Ely, a renowned expert in wedding and event PR. They discuss the importance of maintaining a strong digital presence and the role of PR in achieving credibility, bookings, and growth. Meghan emphasizes the need for customized PR strategies based on specific goals within the event industry, such as wedding submissions, increasing brand awareness, and diversifying into B2B. She addresses current shifts in media publications, the impact of AI, and the significance of in-person conferences and associations. Meghan concludes with practical advice for wedding professionals looking to improve their PR efforts. 00:00 Introduction to Visibility and Digital Presence 00:29 Meet Meghan Ely: PR Expert 00:53 Is It Too Late for PR in 2026? 02:02 Effective PR Strategies for Event Professionals 03:46 The Importance of Real Wedding Submissions 04:56 Choosing the Right Publications for Wedding Features 06:57 Measuring ROI on Media Publications 09:27 Big PR Shifts and Trends for 2026 13:58 The Role of Conferences in Building Visibility 14:59 Choosing the Right Conference 16:01 Evaluating the Costs and Benefits 16:41 The Importance of Associations 19:48 Digital Detox and Print Media Revival 22:26 The Role of AI in Wedding PR 24:49 Advertorials and Ethical Concerns 26:46 Quick PR Tips for Wedding Professionals Links: OFD Consulting Michael Coombs Entertainment

    27 min
  2. Mastering Modern Media Strategies with Natalie Denyse from In Good Company PR

    JAN 14

    Mastering Modern Media Strategies with Natalie Denyse from In Good Company PR

    In this episode, Michael Coombs converses with Natalie Denyse, the founder and director of In Good Company PR. They delve into the evolving landscape of media strategy for luxury wedding and hospitality brands, emphasizing the importance of targeted exposure and founder-led storytelling. Natalie discusses the increasing value of developing privatized storytelling channels, such as podcasts and digital journals, and how brands can leverage these tools for longevity and sustainability. The conversation also covers strategies to optimize digital presence, the role of real-life immersive experiences, and the growing importance of one-to-one connections in a post-Covid world. Additionally, the episode highlights the benefits of platform tools like Substack for discoverable, long-form content and personalized audience engagement. 00:00 Introduction: Setting the Stage for Brand Perception 00:24 Meet the Guest: Natalie Denyse of In Good Company PR 00:51 Evolving Media Strategies for Luxury Brands 04:20 The Power of Written Communication in Brand Strategy 07:03 Balancing Traditional and Niche Media Placements 10:24 Measuring Success in Media Placements 14:05 The Importance of Digital Audits and Brand Articulation 23:16 Leveraging Immersive Experiences for Brand Visibility 31:27 Looking Ahead: PR and Brand Strategy in 2026 39:07 The Rise of Substack and Its Benefits 44:22 Conclusion: Final Thoughts and Farewell Links : In Good Company PR Michael Coombs

    45 min

Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to The Michael Coombs Show, where we'll be having conversations with tastemakers, entrepreneurs, and business leaders in the wedding and event industry. So sit back and enjoy The Michael Coombs Show.