The MotUS Edge

Stacy Rowe | Casey Jones | Cole Stott
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, and Cole Stott, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

  1. 3d ago

    Should Small Gyms and Mega Gyms Compete Separately in All Star Cheer?

    Should small gyms and mega gyms be competing on the same playing field in All Star Cheer? In this episode of The MotUS Edge, Stacy Rowe and Casey Jones dive into one of the most debated topics in the cheer industry: the Small Gym Summit, D1 vs. D2 classifications, flex divisions, age grids, athlete participation, and the impact of competitive structures on gym growth and athlete opportunities.   They explore how industry rules affect business decisions, community growth, competitive fairness, and the future of All Star Cheer. Whether you're a gym owner, coach, program director, or industry leader, this candid discussion offers valuable insight into the challenges and opportunities facing cheer programs of all sizes.   ✅Perfect For:   This episode is perfect for All Star cheer gym owners, cheer coaches, program directors, and industry professionals looking to better understand competitive divisions, athlete development, gym growth strategies, and the evolving landscape of competitive cheerleading.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    38 min

  2. Jun 17

    How Do You Build Confidence in Teens?

    In this episode of The MotUS Edge, Stacy Rowe and Casey Jones sit down with Brayden Black to talk about how to build confidence in teens, motivate young athletes, and help kids separate self-worth from performance. They unpack trust, autonomy, honest coaching, and comparison so parents, coaches, and gym owners can better lead the next generation.   ✅Perfect for: Cheer gym owners, coaches, parents, and youth leaders who want practical ways to connect with teens, build confidence, strengthen mindset, and support young athletes with clarity and trust.   Brayden on Instagram:  https://www.instagram.com/_brayden.black/   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    52 min

  3. Jun 10

    How Do You Build a Winning Team Culture in Cheerleading?

    In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with mental performance coach and Mind Body Cheer founder Jeff Benson to talk about one of the biggest challenges gym owners and coaches face today: building a healthy, lasting team culture. From leadership struggles and parent communication to athlete identity, emotional regulation, and handling criticism in the social media era, Jeff shares practical tools for creating champion-minded athletes and stronger gym environments.   This episode is packed with real conversations, honest leadership lessons, and actionable advice for all-star cheer and dance professionals navigating modern sports culture.   Perfect for gym owners, coaches, program directors, and cheer parents looking to improve communication, team culture, athlete mindset, and long-term success in youth sports.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    1h 4m

  4. Jun 3

    Why Are Cheer Gym Owners Struggling More Than Ever in 2026?

    In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with returning guest Sean Timmons, the new Executive Director of MotUS, for a raw and honest conversation about the real challenges facing cheer gym owners in 2026. From skyrocketing rent and rising operating costs to burnout, leadership, business growth, and adapting after COVID, this episode dives deep into what it truly takes to survive and thrive in the all-star cheer industry today.   Sean shares lessons learned from decades in cheerleading, gym ownership support, event production, and leadership development while offering practical advice for gym owners, coaches, and business leaders trying to build sustainable success without losing their passion. The conversation also explores customer experience, retention, staff development, innovation, and why staying humble and adaptable matters more than ever.   This episode is perfect for all-star cheer gym owners, cheer coaches, dance studio owners, youth sports entrepreneurs, event producers, and parents who want a behind-the-scenes look at the realities of running a successful cheer business in today's economy.   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    52 min

  5. May 27

    How Has All Star Cheerleading Changed Over the Years?

    How has all star cheerleading evolved—and is it better than ever? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones break down the biggest changes in competitive cheerleading, from hard floors to spring floors, rubric-based scoring, music restrictions, roster sizes, and the growing cost of the sport. They dive into how modern cheer score sheets impact creativity, athlete development, safety, team structure, and gym business strategy.   If you're a gym owner, coach, parent, or athlete wondering how the evolution of all star cheer affects championship season pressure, team culture, and long-term athlete growth, this episode delivers honest insights and practical perspective from leaders with decades in the industry   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    56 min

  6. May 20

    What does it really take to build a successful youth sports business that lasts over five decades?

    In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Jeff Metzger, founder of Kids First Sports Center, to unpack the leadership lessons, delegation strategies, and mindset shifts that fueled 53 years of continuous growth.   From learning the difference between mistakes and irresponsibility to mastering delegation and decentralization, Jeff shares hard-earned wisdom on scaling a business without losing your sanit or your culture. This episode dives into leadership accountability, hiring for character, setting clear expectations, and creating systems that empower your team to thrive.   If you've ever felt overwhelmed running your business, struggled to let go of control, or wondered how to grow without burning out, this conversation delivers practical insights you can apply immediately.   ✅Perfect For: Gym owners, youth sports facility operators, coaches, and entrepreneurs looking to scale their business, build strong leadership teams, and create long-term, sustainable success without sacrificing their personal life.   Social Media Links:   https://facebook.com/kidsfirstsports   https://instagram.com/kidsfirstsports   https://youtube.com/@KidsFirstSportsCenter   https://www.tiktok.com/@kidsfirstsports   https://www.facebook.com/TheCampusKF   https://www.facebook.com/kidsfirsttoo   https://www.facebook.com/jeff.metzger.9   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    54 min

  7. May 13

    How Can Leaders Use Brain Science to Build Stronger, More Engaged Teams?

    What if the key to better leadership, stronger teams, and less burnout was understanding how the brain actually works? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with neuroscience-based leadership expert Dr. Sherry Yellin to uncover how brain science can transform the way you lead.   From understanding how "threat brain" shuts down creativity and performance to learning how clarity, communication, and connection can unlock your team's full potential, this episode delivers practical strategies you can apply immediately. Dr. Yellin shares how leaders can reduce stress, increase engagement, and build a culture where people thrive—not just survive.   You'll walk away with actionable insights on how to lead with purpose, improve decision-making, and create an environment where both you and your team can perform at your best.   ✅Perfect for: cheer gym owners, coaches, and business leaders who want to improve team culture, reduce overwhelm, and lead with more clarity, confidence, and impact using proven neuroscience-based strategies.   Website: https://yellingroup.com/   YouTube Channel: https://www.youtube.com/@YellinGroup   Linked In: https://www.linkedin.com/in/dr-sherry-yellin   Book: https://www.amazon.com/dp/1968668039   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    1h 13m

  8. May 6

    How Do You Manage End-of-Season Chaos in a Cheer Gym Without Burning Out?

    What does it really take to survive—and succeed—during the most chaotic time of the cheer season? In this episode of The MotUS Edge Podcast, Stacy Rowe and Casey Jones sit down with Orson Sykes, owner of Twist and Shout, to break down the realities of end-of-season pressure, tryout planning, staff management, and business growth in the all-star cheer industry.   From juggling competitions, staffing decisions, and financial planning to avoiding burnout and building sustainable systems, this episode delivers real-world strategies from leaders who have lived it. You'll learn how to prioritize what matters most, plan ahead effectively, and create a culture that thrives even in the busiest seasons.   ✅Perfect for: cheer gym owners, program directors, coaches, and youth sports business leaders who are navigating end-of-season stress, preparing for tryouts, or looking to scale their program without losing control of their time, staff, or culture.   https://shouterspirit.com   Watch The recap of The Pioneers of All Star Cheer book launch https://youtu.be/Alv9rJ46P4o?si=wZwiDRAPc3zJf_K3   *******************************************   Connect with the MotUS Team:   Online | www.themotusedge.com   Email | info@joinmotus.com   Facebook | www.facebook.com/joinmotus   Instagram | @joinmotus   *******************************************   Prime Alliance   www.theprimealliance.com   www.theoneprimefinals.com   Facebook | www.facebook.com/theoneprimefinals   Instagram | @theoneprimefinals   *******************************************     Be sure to check out our other projects too:   S.R. Fabrico Author • www.srfabrico.com   Cheerfest • www.cheerfest.com   The CheerExpo • www.thecheerexpo.com   Stage 8 Dance Brands - www.stage8dancebrands.com   *******************************************   Production by Clanton Creative   www.clantoncreative.com   Custom Music through CheerSounds

    57 min
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About

The MotUS Edge Podcast is the go-to cheerleading business podcast for cheer, dance, and youth sports leaders who want to grow smarter—not just louder. Hosted by Stacy Rowe (multi-award-winning author published under S.R. Fabrico), alongside Casey Jones, and Cole Stott, the show delivers real-world conversations for gym owners who are serious about leadership, longevity, and impact. Each week, we dive into cheer gym business strategies, how to grow a cheer gym, and proven cheer gym marketing tips, straight from gym owners, industry experts, and business leaders who've been in the trenches. From gym owner leadership training, staff training for gym owners, and cheer gym delegation strategies, to athlete development, culture, and sustainable systems—this is a cheer business podcast built for people running real businesses. Whether you own an all-star cheer gym, manage a dance studio, or lead a youth sports program, you'll gain actionable insights, cheerleading practice tips, and all-star cheer advice that help you build stronger teams on and off the mat. More than strategy, The MotUS Edge is a cheerleading leadership podcast and cheerleading community podcast—connecting the people shaping the future of the sport. If you're looking for honest conversations, proven growth strategies, and leadership lessons that actually work, The MotUS Edge Podcast is where the cheer, dance, and youth sports industry comes to learn, grow, and lead.

Information

  • Creator
    Stacy Rowe | Casey Jones | Cole Stott
  • Years Active
    2024 - 2026
  • Episodes
    80
  • Rating
    Clean
  • Show Website
    The MotUS Edge

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