The Optimised Practice Podcast

The HIVE - Your Guide To Best Practice
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Expert advice to help you build a profitable, stable and highly respected healthcare practice Each episode aims to solve 1 specific problem that practice owners face. We interview experts in private practice who want to share their 'Best Practice' expertise. Running a healthcare practice does not have to be hard, you just need to follow a proven recipe. This podcast exists to stop the struggle of private practice owners so that they can live up to both their practice and personal potential.

  1. The 6 Pieces of the Private Practice Puzzle

    FEB 28

    The 6 Pieces of the Private Practice Puzzle

    What if building a successful private practice wasn’t about working harder… but about putting the right pieces in place? In this solo episode of the Optimised Practice Podcast, Blake Sergeant breaks down the six pieces of the practice puzzle and explains why most clinic owners are focusing on the wrong thing first. Before you chase more patients or launch another marketing campaign, Blake takes you back to fundamentals. From understanding your numbers properly to choosing the right business model, building a committed team, and stepping into your identity as a true practice owner, this episode is a big picture reset. Inside this episode:• Why monthly metrics matter more than annual accounts• The five P’s that shape your practice model• How to map out a 12 month and 3 to 5 year vision• The cultural impact of employed versus associate teams• Why marketing should come fifth, not first• The personal mastery required to build a practice that runs without you If you want a profitable, stable and sellable practice that can work without your daily input, this episode is your blueprint. Follow for more practical strategies on building a high performing private practice.

    25 min
  2. How to Transition from Practitioner to Practice Owner

    FEB 14

    How to Transition from Practitioner to Practice Owner

    What does it really take to step off the tools and build a practice that runs without you? In this episode of The Optimised Practice Podcast, host Blake Sergeant sits down with Emma Price, owner of Supafoot Cheltenham, mastermind leader, and coach to practice owners, to unpack her journey from sole practitioner to true business owner. Emma shares the pivotal decisions that allowed her to transition from treating patients five days a week to leading a thriving, systemised, multi-room practice powered by a high-performing team. From moving into larger premises and hiring strategically, to handing over patients with care and building robust systems using simple tools like Google Drive and Trello, she reveals the mechanics behind sustainable growth. Emma also reflects on the mindset shifts required to move from clinician to coach-leader, and how stepping off the pitch became the highest and best use of her time. If you are navigating the shift from job to business, or want to build a profitable, stable and respected practice that works without your daily input, this episode is packed with practical insights and honest lessons.Subscribe for more episodes and follow along as The Optimised Practice Podcast helps practice owners build businesses that truly thrive.

    26 min
  3. Owning a Practice Nearly Broke Haley until A Staffing Idea Renewed Her Passion

    2025-10-31

    Owning a Practice Nearly Broke Haley until A Staffing Idea Renewed Her Passion

    In this episode of The Optimised Practice Podcast, host Jono Heath interviews Haley Uden, whose diverse career path in podiatry spans private practice, community health, academia, and entrepreneurship. Haley shares her journey, from starting in podiatry due to personal experiences to founding 'Hey Lucy,' an automated locum management software for the Allied Health industry. They discuss Haley's challenges in private practice, the struggles of staff shortages, and her goals for improving the profession by offering more flexible and efficient locum solutions. Tune in to hear about her innovative approach and the potential shift in how allied health professionals can work more effectively. Watch this episode on Youtube: https://youtu.be/o_VQLtOPkY4

    32 min
  4. How Tech Can Improve Patient Outcomes, Increase Average Spend, and Grow Your Team

    2025-10-01

    How Tech Can Improve Patient Outcomes, Increase Average Spend, and Grow Your Team

    Join host Emma Price in this episode of the Optimised Practice Podcast as she welcomes George Cummins Director at Gait and Motion Technology Ltd. Discover how to enhance patient outcomes while improving your practice's average spend and team growth. George shares insights into Gait and Motion Technology's innovative tools, such as Easy Base, foot scan technology, and Phits 3D printed orthotics. Learn about the importance of using technology in private practice, the benefits for patients, and how it can help attract high-quality staff. Watch this episode on Youtube: https://youtu.be/d3DAuwJk178

    24 min
  5. The Magic in Mentoring, Marriage, Assistants, and Authenticity

    2025-09-01

    The Magic in Mentoring, Marriage, Assistants, and Authenticity

    In this episode of The Optimised Practice Podcast, host Brian Fitzpatrick talks with Phil Marshman from Pioneer Podiatry in Mackay, Queensland. For over 15 years, Phil has built a successful practice in a regional community. He shares his secrets to not only surviving, but thriving. What you'll learn in this episode: Community-Driven Marketing: Discover why a long-term commitment to community and trust is more effective than quick-win ads. Creative Recruitment: Learn how a structured new graduate program can attract top talent, even in rural areas. The Power of Allied Health Assistants: Find out how delegating tasks to assistants can make your practice more efficient and profitable. Intentional Work-Life Balance: Hear how Phil works a four-day week to prioritise family and prevent burnout. This episode is a must-listen for anyone in healthcare looking to build a sustainable and personally fulfilling business. Watch this on Youtube: https://youtu.be/DBThcZVERiw

    25 min
  6. How My Practice Allows Me to Travel the World

    2025-08-08

    How My Practice Allows Me to Travel the World

    Join host Brian Fitzpatrick as he sits down with the incredibly energetic and optimistic Suzie Goodall, a successful physiotherapist and business owner from Canberra, Australia. In this episode, Suzy shares her unique journey from starting as a sports injury nurse to building her own thriving multi-armed business, Powerhouse Physio, over 20 years. Discover how Suzie's passion for sport led her to the world of physiotherapy and eventually to traveling the globe with Australian sports teams. Learn about the tough but rewarding lessons she learned along the way, including the shift from contractors to employees and the importance of having a reliable practice manager. Suzy opens up about the value of coaching and how it has given her the confidence and direction to grow her business while also creating a life that allows her to travel the world. Whether you're a healthcare professional, a business owner, or simply looking for inspiration, this episode is packed with valuable insights on building relationships, seizing opportunities, and creating a business that works for you, not the other way around.

    24 min
  7. How to Hire a Practitioner

    2025-07-04

    How to Hire a Practitioner

    Welcome to the Optimised Practice Podcast! In this candid episode, host Blake Sergeant tackles the "hot topic" of practitioner recruitment head-on. While many complain about the difficulty of hiring, Blake reveals why a select group of practice owners are consistently successful. He starts by challenging common excuses and urges a fundamental mindset shift – stop saying "there are no fish in the lake" if you're not even fishing with intent! Blake shares actionable steps to elevate your recruitment game, focusing on two key pillars: Creating "Juicy Bait": Discover the Hybrid Model, a revolutionary compensation structure that combines the security of employment with the earning potential of an associate. Recruiting with Intensity: Learn why a single Indeed post or Facebook update isn't enough. Blake emphasises the need for: A dedicated job vacancy section on your website (optimized for SEO). In-practice job ads. Leveraging your patient database for referrals. Always collecting CVs for future needs. Crafting job ads that lead with benefits (WIIFM) rather than just listing practice achievements. Learn how to build a practice where everyone wins, you, your team, and your patients by attracting and retaining the best in the business. Watch this on Youtube https://youtu.be/SkuRazmGXXE

    20 min
  8. How to Set Your Prices so Everyone Wins

    2025-05-31

    How to Set Your Prices so Everyone Wins

    Welcome to the Optimised Practice Podcast! In today's solo episode, Blake Sergeant tackles the often-emotional topic of healthcare practice pricing and explains how to set your fees so that you, your team, and your patients all benefit.Many practice owners make the mistake of undercharging, especially in the early days. Blake reveals why this approach becomes unsustainable as you grow and aim to build a team. He emphasises that turnover is for vanity, profit is for sanity, and that even high patient volume won't save a business with flawed pricing.Learn the key goal for pricing: achieving a 20% net profit after you've been paid, all while maintaining a healthy 75% utilistion rate. Blake walks you through the "Practice Percentage Pyramid," detailing ideal allocations for:Practitioner salaries: (target of no more than 40% of revenue)Rent: (around 7%)Support team: (about 13%)All other costs: (20%)Blake also introduces the "Three W Triad" for decision-making: Is it good for the Patient? Is it good for the Team? Is it good for the Business/Owner? He challenges the common pitfall of focusing solely on keeping prices low for patients, often at the expense of team well-being and owner profitability.If you want to attract and retain top talent, avoid burnout, and build a truly sustainable practice, this episode is a must-listen! Watch this on Youtube https://youtu.be/nO1jiCC224I

    21 min
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About

Expert advice to help you build a profitable, stable and highly respected healthcare practice Each episode aims to solve 1 specific problem that practice owners face. We interview experts in private practice who want to share their 'Best Practice' expertise. Running a healthcare practice does not have to be hard, you just need to follow a proven recipe. This podcast exists to stop the struggle of private practice owners so that they can live up to both their practice and personal potential.

Information

  • Creator
    The HIVE - Your Guide To Best Practice
  • Years Active
    2024 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © The HIVE - Your Guide To Best Practice
  • Show Website
    The Optimised Practice Podcast

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