89 episodes

Online courses, memberships and digital products make up the billion-dollar "infopreneur" marketplace. As a service-based entrepreneur, coach, consultant, creative, or blogger, if you don't have a digital offer yet... NOW is the time! Want in on all the secret tips and strategies to having a successful digital product based business?Hosted by Gemma Bonham-Carter, The Passive Project Podcast is a no-fluff, action-packed show that pulls back the curtain to truly show you what it takes to create, launch, and grow a successful digital product business. If you want to grow your audience, get better at email marketing, sell an online course, learn new launch strategies, and build that freedom business (without the 24/7 hustle) then this is a MUST listen!Gemma features some of today's most successful digital product creators so you can get a truly holistic view of different business, their strategies, and how you can use those tactics in your own business!Learn how Gemma went took her business from zero to multiple six-figures in revenue while having young kids at home, without a giant social media following, and by leading with value for her students and clients.

The Passive Project Gemma Bonham-Carter

    • Business
    • 5.0 • 21 Ratings

Online courses, memberships and digital products make up the billion-dollar "infopreneur" marketplace. As a service-based entrepreneur, coach, consultant, creative, or blogger, if you don't have a digital offer yet... NOW is the time! Want in on all the secret tips and strategies to having a successful digital product based business?Hosted by Gemma Bonham-Carter, The Passive Project Podcast is a no-fluff, action-packed show that pulls back the curtain to truly show you what it takes to create, launch, and grow a successful digital product business. If you want to grow your audience, get better at email marketing, sell an online course, learn new launch strategies, and build that freedom business (without the 24/7 hustle) then this is a MUST listen!Gemma features some of today's most successful digital product creators so you can get a truly holistic view of different business, their strategies, and how you can use those tactics in your own business!Learn how Gemma went took her business from zero to multiple six-figures in revenue while having young kids at home, without a giant social media following, and by leading with value for her students and clients.

    Episode 89 | Five things your lead magnet landing page needs

    Episode 89 | Five things your lead magnet landing page needs

    How do you actually get people to sign up for your lead magnet?

    You have this amazing resource and now it’s time to build a KILLER landing page that makes it an easy “YES” for people to hand over their email address.

    But…

    - What do you include
    - How long should it be
    - How do you make sure it’s converting

    In today’s video, I’m talking about the five things your lead magnet landing page needs to get more sign ups!

    ---

    Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class

    ---

    If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

    ---

    If you are already an experienced  course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 15 min
    Episode 88 | 10x Your Email List with a Lead Magnet Funnel

    Episode 88 | 10x Your Email List with a Lead Magnet Funnel

    If I could marry email marketing I totally would!
    I personally see my email list of over 20,000 engaged audience members as a security blanket that I continue to nurture and love on over time. The reality is, if social media and other ways of selling go up in flames, I have those 20,000 to lean on and sell to no matter what!
    This is why I’m always telling my clients and students to build their email list, which they can do by building a KILLER lead magnet!
    In this episode, I’m taking you through how you can 10x your email list with a lead magnet funnel!
    Stay tuned!

    ---
    If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/

    ---
    Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class
    ---
    Want to hear from 20 industry leading experts as they chat about their NUMBER 1 tip for growing an email list? Grab my FREE list building guide here: https://thesweetestdigs.lpages.co/list-building-guide/
    ---
    Want to check out some of my FAVE tools for growing your email list? Here they are:
    Email marketing platforms:
    ConvertKit: https://gemmabonhamcarter.com/convert30ActiveCampaign: https://www.activecampaign.com/ca/Landing page builders:
    Leadpages: http://gemmabonhamcarter.com/leadpages---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 17 min
    Episode 87 | Make $10k from your first online course (math breakdown)

    Episode 87 | Make $10k from your first online course (math breakdown)

    So, you want to make $10K from your first course launch.
    It seems like a good number to aim for right?
    But how do you actually go about achieving that number? How many leads do you need? How do you price your course in a way that helps you get there?
    In today’s episode, I’m taking you through my course math formula to help you understand exactly what you need to do in your business to hit that $10K launch!

    ---

    How to launch an online course
    If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:
    Register for it it here: https://gemmabonhamcarter.com/course-class

    ---

    Online Course Pricing Guide
    Need help figuring out how to price your online course?
    Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 8 min
    Episode 86 | How to price your course (7 things you need to know)

    Episode 86 | How to price your course (7 things you need to know)

    In order to get a lot of BUYERS for your online course, you need to create "no-brainer pricing". 
    Pricing can feel weird, counterintuitive, backwards, and frankly... icky! 
    Instead of pulling a number out of the sky, or just copying what others are doing, today I want to give you 7 specific things you can consider to come up with a price for your course or digital product that you feel really good about. 
    Let's dive in!

    ---

    How to launch an online course
    If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:
    Register for it it here: https://gemmabonhamcarter.com/course-class

    ---

    Online Course Pricing Guide
    Need help figuring out how to price your online course?
    Snag my Online Course Pricing Guide here:  https://thesweetestdigs.lpages.co/pricing-guide/

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 10 min
    Episode 85 | The secret to more online course sales (the bucket system)

    Episode 85 | The secret to more online course sales (the bucket system)

    Do you know what takes a lacklustre online course that doesn’t sell and turns it into an irresistible program that has your audience pulling out their wallets, eager to jump in and enroll?
    It comes down to something I like to call The Bucket System.
    Today I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly.
    You’ll learn:
    What the 5 buckets are and why you need each one in your course The reason why we need each bucket and how it’ll make a giant difference to your salesHow to package up your offer with an irresistible value stackLet's dive in!

    ---

    How to launch an online course
    If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:
    Register for it it here: https://gemmabonhamcarter.com/course-class

    ---

    The Passive Project
    If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject

    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 11 min
    Episode 84 | The 5 elements of a high-converting sales page [yours needs these!]

    Episode 84 | The 5 elements of a high-converting sales page [yours needs these!]

    Are you overwhelmed by the thought of creating your own sales page for your online course?
    Have you created one and then walked away with no intention of making tweaks if you find it’s not converting?
    I can definitely relate! Creating sales pages can be a ton of work and sometimes you just don’t know what you need to include to get people to buy!
    In today’s episode, I’m taking you through my five MUST HAVE sales page elements that lead to more conversions!
    Make sure you stay tuned to the end where I talk about some amazing resources that will help you even more!

    ---

    Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class
    ---
    Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/
    ---

    Want to snag one of those amazing sales page templates I was talking about in the video? My friend Amanda Genther has some fantastic ones that I LOVE to use. Head here to grab one: https://gemma003--amandagenther.thrivecart.com/launch-in-style/
    AND make sure you use PROMO CODE: GEMMA10 for a special discount!
    ---

    Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672

    I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.
    So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/besties

    Make sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.
    Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

    • 15 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

Jacqui.A ,

Practical tips you can immediately implement

Gemma's business advice is rock solid. She's got a brilliant business brain, and is transparent and generous in sharing what she has learned along the way in her own journey. Super easy to listen to and I always come away with something I can immediately apply to move the needle in my own business.

Mélissa L. ,

Gemma is a genius!

I'm not at all ready to launch a digital course but I am thinking about it and love learning from Gemma. I also love how I can still apply what she teaches us into selling my current calligraphy services!

JacqSnaps ,

Positive & Practical!

I like your glass half full attitude Gemma & the fact that you try to be as practical as you can with the tips you give. Good job.

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