The Permit Room

The Permit Room

Drunken musings and free-wheeling conversations fit for any Indian permit room by a marketing man and his Guests from across the globe. Drop in for conversations on drinking, partying, women, education, creativity and song, plus Love and world travel. Reflecting on his illustrious career in Advertising and Communications in India ,UK and China, Al talks candidly about transformation, life and the future of brands and business. As a man who is in search of people with staggering insights, shocking perspective, insane talents and astonishing abilities, the Permit Room genie is now out of the b

Episodes

  1. 2020-06-19

    Session 5: Brands, Old Shochu and the New Content Marketing Dream

    Drinking dark rum again, Al wants to talk about the state of media and marketing and what the future holds for digital marketing transformation in India. Zed is more interested in the state of his very tasty Shochu drink (a Japanese rice distilled liquor, best had with ice and soda.) Al takes us down memory lane once more to the Good ol' dark days of colonization and the Raj, aka. Great (or is it Little? ...no, it's Great accordingly to Al) Britain, but why they actually screwed things up, although we should be grateful? Anyway, it was fun. Al and Zed discuss new Heineken, Nike brand commercials, and the pros and cons of Social Justice Advertising and the problem of legacy businesses in a far from perfect world of questionable business practices and ethics, and why most brands are shit. But there is hope with Purpose-led businesses and brands. Also, Black Mirror, the dystopian Netflix show's timely and innovative new outdoor marketing campaign for the launch of its new Season. Speaking of Dystopia, Al wonders if Amazon can teach the world of brands about micro-targeting. You bet they can, they are, and they will. It’s once again time to launch off and to take a magical ride with the ancient spirits. So enjoy, dear friend, what is Part 1 of a two-part session. So long was this epic Session with so much discussed, that Part 2, which is technically a continuation of the same conversation but in which Al and Zed switch gears into Digital technology and how to deliver Content at Scale in a market like India for brands, will be named Session 6.   Other topics discussed at random: The history of Arak or country liquor originally distilled miraculously in Ancient Persia, its unlikely journey to Goa where it became Urak (Al's drink of choice as a teenager and still whenever he can get his hands on some), to Okinawa in the Pacific Ocean and to southern Japan's Kyushu Island and Kagoshima, where it found its birthplace as Shochu - made from Rice, Barley, Sweet Potatoes or Brown Sugar and enjoyed by old Japanese men of all ages everywhere even today and forevermore. The devil that is Chevron. One thing is for sure, and that is, the future of Shochu is more certain than the future of Brands and Marketing.

    44 min
  2. 2020-06-13

    Session 3: The Good Old Daze

    Al drinks A.H. Riise Royal Danish Navy Rum and he is keen to deep dive into "the Good Old Days" - and just what this oft-repeated phrase and concept means. Does it hold any weight, any water - the weight of water perhaps... that is, was the past better than the present? Or is Now better? How do we judge these things with any objectivity and accuracy. Bloody intense topics! Zed savors an affordable bottle of Sake (Japanese fermented rice wine) and he gives massive amounts of Shri Shri-type Gyaan and philosophizes about traditional values, the need for metrics, and the life-long search for his lost Heart. Like two Old Monks, Al and Zed confer the auspicious title of Guru-ji on each other. Al and Zed talk about perspectives and why love and compassion is so important, about Confucius and what it really means to grow up, the problem of implementing change in advertising and brand marketing in India and other markets, learning and education in the digital world, the pros and cons of media and entertainment at the touch of a damn phone button, the age-old divine virtue of Patience, liberalism in a disoriented world, and why most agencies suck today and don't end up solving any real business problems although they are great at creating problems. Al professes his true love for Rum and Coca-cola, and he sings his beautiful heart out. Zed remembers his very first drinks on the rocks at Bandstand in Bandra, Bombay, India. Al tells the story of travelling to Brazil with his buddy for the 2012 Summer Olympics and 17 days of bliss on the beaches of Rio long before Covid when we were all young and innocent and happy, and watching the finals live at the stadium, only to see his team (Viva Brazil) lose. Damn crap. Other topics covered at random: British Airways brand marketing, SAS in the Nordics, the joys of producing medium-form brand content, Haywards 5000 beer, the Pacific Ring of Fire, living next to active volcanoes, the terror of earthquakes, combining knowledge and experience, pushing the boundaries of learning, questioning everything and Oneself, and finally, forming India's newest political party -much needed under the utterly dire circumstances that we all find ourselves in lately - the BYOB Party of India. Jai Hind!

    1h 7m
  3. 2020-06-11

    Session 2: Shut Up, Just Drink

    Drinking more beer - Al continues with his favourite, Carlsberg, but he reminisces about his second favourite, Tuborg, while Zed gets into the good zone with every man's favourite - a scotch and soda. aka. High Ball - which comes pre-mixed in a can at the local banya stores in Japan! Al and Zed go down memory lane to when they first met in Beijing, China, of all bloody places, and the insane fun that was had all those years ago - living, working and partying in epic proportions as two Bindaas buggers from Bandra, Bombay, in the ancient Chinese capital city.  Staying true to their roots, Al and Zed end up discussing (and agreeing) that beer tastes best in cold weather (although they agree that it’s enjoyable in hot weather too - particularly on tropical beaches.) Al then reflects on his birth and a crowning glory in the story of the Indian Republic (with the young nation’s high principles and ideals inspiring the rest of the world) and the natural, endless optimism that came from being born in a time when Bangladesh was also a baby. Zed remembers one of his favourite uncles, who was shot down and who amazingly ejected mid-day from an IAF fighter plane during a mission, as well as the curious circumstances surrounding his birth at the beginning of India's dark days of Emergency. Al gets into the 5,000 year history of Beer - its diverse drinking cultures and traditions, Zed talks about drinking as a kid and the delights of Shandy. Al talks about the drinking state, plus cheap duty free shops in light of obscene, downright criminal government taxation rates on liquor. Also, Al's recent travels to pro-alcohol Denmark and the Nordics just before all Hell broke loose with Covid in Europe. The rest is recent history and the present. Sigh. Other topics covered at random: A random story about Zed's birth certificate, the late great George Harrison's heart-felt concert for Bangladesh with Pandit Ravi Shankar (check it out on YouTube, it’s free of charge), the other time that the world almost majorly cocked up with Big Bombs in the Bay of Bengal, the challenges to freedom of speech in India thanks to the rise of the fascists... progress and victory for al, Copenhagen, Oslo, Bergen, Norway, Sweden and the Nordics, Europe and beer all the way, the good nature of humanity, overcoming things, the Capuchin monks of Italy and Belgium and crafting beer in enchanting, candle-lit caverns, Bob Dylan, the WTF tragedy of Glycerine as a shitty ingredient in beer-making, Kingfishers, Tuborg Brewery's innovative bottle-top packaging, discovering Indian rum and scotch whiskeys. And finally, the heavenly world of Single Malts.  Also, on "Survival Chinese", arriving in Beijing for the first time, festive memories from the 2008 Summer Olympics, random emails that changed everything, HouHai Lake District in Beijing, Shut Up, Just Drink (the best, small bar in Beijing, and possibly the world), drinking spurious Long Island Ice Teas (Chang Dao Bing Chas), drinking and riding scooters, almost dying many times, and being born again in China. Give peace a chance!

    45 min

About

Drunken musings and free-wheeling conversations fit for any Indian permit room by a marketing man and his Guests from across the globe. Drop in for conversations on drinking, partying, women, education, creativity and song, plus Love and world travel. Reflecting on his illustrious career in Advertising and Communications in India ,UK and China, Al talks candidly about transformation, life and the future of brands and business. As a man who is in search of people with staggering insights, shocking perspective, insane talents and astonishing abilities, the Permit Room genie is now out of the b