The Profitable Photographer Luci Dumas

Boy, oh boy, have I got a treat for you this week on The Profitable Photographer Podcast! This week the roles are getting reversed, and I am being put in the hot seat by fellow podcaster, and previous Profitable Photographer guest, Ingvild Kolnes. Norwegian Photographer, Ingvild is a long-time photographer turned educator and mentor for other photographers. She even has her own podcast that you can check out, The Sustainable Photography Podcast. Ingvild and I thought it might be fun to do a little podcast swap, and I am so glad that we did! What did we talk about? Well, all things In-Person Sales, of course! You all know that I am a huge believer in serving your clients through sales. Not only does it benefit you (hello growing your business and increasing your profit), but it also helps them value their experience, photos, and loved ones more. Listen in as I share:* how to boost your sales skills* how to handle objections more effectively* why connecting with your clients is vital* the power of building relationships* how to create a sustainable photography business.FREE GIFT…I am offering 8 listeners a “Create the Business of Your Dreams” coaching session. You can email me at luci@lucidumas.com (mailto:luci@lucidumas.com) or go to lucidumascoaching.com (http://lucidumascoaching.com/) and set up a quick chat to apply. Woo Hoo!Interested in learning more from Ingvild? Connect with her here: * https://www.ingvildkolnes.no (https://www.ingvildkolnes.no/)*  ingvild@ingvildkolnes.no (mailto:ingvild@ingvildkolnes.no)* https://www.instagram.com/ingvildkolnes (https://www.instagram.com/ingvildkolnes)Photography Business Coach Luci Dumas’ Programs and Contact Info:* lucidumascoaching.com (https://lucidumascoaching.com/)* luci@lucidumas.com (mailto:luci@lucidumas.com)* https://www.instagram.com/theprofitablephotographer_pod/ (https://www.instagram.com/theprofitablephotographer_pod/)* https://www.facebook.com/LuciDumasCoaching (https://www.facebook.com/LuciDumasCoaching)* https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

In today's episode, we're honored to have Olesha Haskett, a trailblazing diversity boudoir educator, international boudoir photographer, and founder of Coterie Noire, an educational boudoir community that celebrates and captures the essence of black women. Olesha is also the brains behind CCP, the Coterie Credential program, certifying boudoir photographers to capture the beauty of black women without bias.For Olesha, boudoir photography is her happy place. It provides a unique platform for her to connect with women on a personal level. This connection is crucial for Olesha, who has always valued the space to connect with other women, guiding and helping them see and appreciate themselves as they are now.Listen in as Olesha shares with us valuable insights for photographers aiming to capture the beauty of black women. Key considerations include:* Collaborating with a hair and makeup artist proficient in textured hair and various skin tones.* Understanding retouching nuances to avoid washing out skin tones and addressing hyperpigmentation.* Adapting posing and lighting techniques to highlight and celebrate the curves that many black women appreciate.* Intentional inclusivity marketing strategy to attract black individuals and people of color into portfolios.* Genuine allyship, emphasizing the importance of listening to storiesDon’t forget to grab your copy of Olesha’s “The Culture Checklist” a comprehensive guide encompassing education, representation, sensitivity, communication, and language. This tool empowers allies to understand their role in supporting underrepresented communities.Get your copy at this link: https://oleshahaskett.com/culture/ (https://oleshahaskett.com/culture/)Interested in learning more from Olesha? Connect with her here: * Email: Ohexperiencellc@gmail.com (mailto:Ohexperiencellc@gmail.com)* Instagram: @oleshahaskett (https://www.instagram.com/oleshahaskett/)* Website: https://www.ohexperience.com/ (https://www.ohexperience.com/)Photography Business Coach Luci Dumas’ Programs and Contact Info:* lucidumascoaching.com (https://lucidumascoaching.com/)* luci@lucidumas.com (mailto:luci@lucidumas.com)* https://www.instagram.com/theprofitablephotographer_pod/ (https://www.instagram.com/theprofitablephotographer_pod/)* https://www.facebook.com/LuciDumasCoaching (https://www.facebook.com/LuciDumasCoaching)* https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

This is a replay of one of the most popular episodes of The Profitable Photographer with Luci Dumas. I received many comments about how helpful my conversation with Jason Marino was it was after it aired. Soooo...thought it deserved a repost....Luci“If anyone is like me and has dealt with ADHD for a long time and just can’t seem to figure it out. I really encourage people to get the help you need and watch your life change.”On this episode of The Profitable Photographer Podcast, I have guest Jason Marino sharing his ideas about creating an incredible client experience, and how he transitioned from weddings to portraits.. He also opens up about his challenge in life and in his photography business productivity: ADHD! Jason is known throughout the photo industry as a lighting, business and client experience expert. He and his wife JoAnne co-run a multi-brand photography company, Imagine Photography, in Arizona, just outside Sin City, Las Vegas. With a client roster spanning the globe and a bustling studio that has grossed well over a million dollars in recent years ( love to hear it!), Jason also keeps busy with regular appearances at notable conferences and educational summits.In the midst of this, Jason has struggled with ADHD his whole life, but only recently opened up about it, finally seeking out the help that he needed. His life (AND PHOTOGRAPHY BUSINESS) is a million times better for it! Finally feeling focused, Jason and I chatted about:  • How treatment for ADHD changed his life and business • Best software for running your photography business • Creating a prominent brand in a small town • The “art of saying no” • And more!Hearing how someone is wildly successful in this industry, while navigating the challengessuch as ADHD or any life issue is inspiring to say the least.Connect with Jason at * jason@imaginephotoaz.com* @thejasonmarino on InstagramAnd connect with his business at* Imaginephotoaz.com* @imaginephotoaz on InstagramPhotography Business Coach Luci Dumas’ Programs and Contact Info:* lucidumascoaching.com (https://lucidumascoaching.com/)* luci@lucidumas.com (mailto:luci@lucidumas.com)* https://www.instagram.com/theprofitablephotographer_pod/ (https://www.instagram.com/theprofitablephotographer_pod/)* https://www.facebook.com/LuciDumasCoaching (https://www.facebook.com/LuciDumasCoaching)* https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients. Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy. Listen in as Tanya and I discuss: * the power of brand strategy* how your ideal client impacts your brand* visual elements of branding* the importance of copy and style guides* when it’s time to rebrandBut, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz (http://workstorycreative.com/brandquiz) to find your brand style. She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50. Interested in learning more from Tanya? Here’s where you can connect with her:* Website: workstorycreative.com (http://workstorycreative.com/)* Instagram: https://www.instagram.com/workstorycreative/ (https://www.instagram.com/workstorycreative/)Photography Business Coach Luci Dumas’ Programs and Contact Info:* lucidumascoaching.com (https://lucidumascoaching.com/)* luci@lucidumas.com (mailto:luci@lucidumas.com)* https://www.instagram.com/theprofitablephotographer_pod/ (https://www.instagram.com/theprofitablephotographer_pod/)* https://www.facebook.com/LuciDumasCoaching (https://www.facebook.com/LuciDumasCoaching)* https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

In this episode of The Profitable Photographer, I am sharing some thoughts and strategies around money. Not the inner game or blocks or prosperity issues but some of the nuts and bolts about being in business. You can listen on all the podcast platforms as well as my other 229 episodes or kick back and watch on the "You Tubes". www.lucidumascoaching.com (http://www.lucidumascoaching.com/) is a great place to check out what I am up to and offer.Some of my tips include* Cash and income you might need to get started* How to set up 3 accounts in your business to help you stay profitable and not get caught cash poor at tax time* My perspective on paying for or sharing household responsibilities out of the family budgetThanks in advance for following me here and podcast platforms.Hugs! LuciPhotography Business Coach Luci Dumas’ Programs and Contact Info:* lucidumascoaching.com (https://lucidumascoaching.com/)* luci@lucidumas.com (mailto:luci@lucidumas.com)* https://www.instagram.com/theprofitablephotographer_pod/ (https://www.instagram.com/theprofitablephotographer_pod/)* https://www.facebook.com/LuciDumasCoaching (https://www.facebook.com/LuciDumasCoaching)* https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)

It’s safe to say that today’s guest is just as passionate about sales as I am. And, he is no stranger to the photography industry. Jai Long is an award-winning wedding photographer, creative business coach, host of the “Make Your Break” Podcast, serial entrepreneur, and the leader of a heart-filled, worldwide community of photographers. He even has his own course, Six Figure Business Map, where he helps photographers set and achieve “unrealistic” goals and overcome self-limiting beliefs. That was not a typo…he did say unrealistic and be sure to listen for his explanation.Even though sales can have a negative connotation, Jai is clear that selling is an art and a gift to clients.. He shares with us that his perspective came from how he was raised. He knew, even as a child, that the only way to grow out of his existing circumstances was by selling. And, the older he got, the bigger his sales became. Listen in as Jai and I discuss: -The fear of rejection and success in regards to selling-The need for courage to step out of your comfort zone-3 must-haves for good sales-How selling is a service.To help you grow more confident in your own sales, you can even download a free copy of Jai’s Scripts for Sales Objections on his website, jailong.co (http://jailong.co/).Interested in learning more from Jai? Here’s where you can connect with him: * Podcast: Make Your Break (https://jailong.co/podcast)* Website: jailong.co (https://jailong.co/)* Instagram: https://www.instagram.com/jailong.co (https://www.instagram.com/jailong.co)Photography Business Coach Luci Dumas’ Programs and Contact Info:* lucidumascoaching.com (https://lucidumascoaching.com/)* luci@lucidumas.com (mailto:luci@lucidumas.com)* https://www.instagram.com/theprofitablephotographer_pod/ (https://www.instagram.com/theprofitablephotographer_pod/)* https://www.facebook.com/LuciDumasCoaching (https://www.facebook.com/LuciDumasCoaching)* https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA (https://www.youtube.com/channel/UCut3Qk6t6Z2DUJYEYGSCfKA)