Learn the skills and methods you need to turn your online business into a powerful profit engine that you can sell when you want, for the price you designate, to the buyer you choose. Our hosts Joe Valley and Mark Daoust, along with leading M & A, ecommerce, SaaS, marketing, and content experts, will share their decades of experience to give you the tools you need to buy, scale, and exit an online business on your terms.
The Quiet Light Podcast is your best source for actionable insights from innovative and successful entrepreneurs who have built, bought, and sold online businesses. If you want to benefit from the most successful strategies and thought leadership to propel yourself toward your goals, look no further.
Boost Revenue By 600% With Post Purchase Shipping Notifications
Kiril Kirilov is the CEO and Co-founder of Rush, a Shopify shipment software that automates the shipment tracking process on all fronts. Rush helps merchants and agencies ensure that any post-purchase shipping email flows are guaranteed to increase AOV and CLTV. Kiril is also the Co-Owner and Co-Founder of Proof Nutrition, a high-quality nutrition supplement brand.
In this episode… As an entrepreneur, selling your product is half the battle. How can you increase consumer engagement to turn a one-time customer into a long-time devotee? What steps can you take to deliver outstanding communication between your brand and clients?
According to Kiril Kirilov, communication is the key. You don’t need to pitch your product repeatedly. Once you provide the consumer with a beautiful experience and a branded tracking page for their purchase, their natural curiosity will take over as they browse and scroll. Regardless of your vertical category, Kiril knows that to increase your revenue, the most successful sequence is to communicate with your clients. Listen to this episode to hear actionable tips from Kiril on scaling the e-commerce marketplace.
In this episode of the Quiet Light Podcast, Joe Valley and Kiril Kirilov, CEO and Co-founder of Rush, sit down to discuss opportunities to proactively reach out to consumers post-purchase. Kiril talks about connecting and increasing click-through email rates, communicating with clients, and why consumer product education is important. Stay tuned!
How to Dropship From China Using Influencers
Alex Fedotoff is the Founder and CEO of eCommerce Scaling Secrets and the founder of several e-commerce brands that he scaled to seven and eight figures. From the bedroom in his parent’s apartment, Alex embarked on his e-commerce journey in 2014 without being fluent in English. He is an expert on advertising on Facebook and other platforms and has helped his clients collectively generate over $120 million in sales. He has consulted big brands like Lululemon, Under Armour, Ella & Mila, and others on what works in paid acquisition, helping brands scale at AF Media LLC. He’s also Chairman of the Board for D2C Brands.
In this episode… As an entrepreneur, figuring out what to sell is half the battle. How are you going to build and sell your product across the e-commerce marketplace? Is it possible to market your products without risking a profit upfront?
There is power behind a message — and as a brand owner, you want that message to be your product. By using brand influencers and ambassadors, your product and brand are on display across e-commerce channels. Alex Fedotoff knows that to generate more revenue, there needs to be a quick dropshipping rate and an emotional attachment between your brand, influencers, and ambassadors. He knows the value of finding an influencer with an open market and the efficiency of an ambassador. If you want to learn, too, you do not want to miss this episode.
In this episode of the Quiet Light Podcast, Joe Valley sits down with Alex Fedotoff, CEO of eCommerce Scaling Secrets, to discuss launching a business with influencer marketing and dropshipping. Alex explains how to build a business without exponential upfront costs, the role of an influencer and brand ambassador when scaling your brand, and why custom packaging increases the value of your brand. Stay tuned!
Social Media DMs: The Future of Customer Service
Kristina Muntean is the Manager of Strategic Partnerships at Gorgias, an integrated helpdesk for e-commerce brands. Gorgias is on a mission to help brands deliver personalized support and exceptional customer experiences across multiple channels. Before joining Gorgias, Kristina was the eCommerce Manager of Kion, the Owner of Thrive Rolfing, and the Executive Assistant of Muntean Leadership Group. She attended the University of Colorado Boulder and received her degree in psychology and neuroscience, with a certificate in entrepreneurship.
In this episode… It’s no secret that today’s consumers expect an instantaneous and personalized response from e-commerce brands. So, how can your brand effectively meet these demands? What is the key to reducing points of friction between your brand and the consumer?
When it comes to increasing consumer satisfaction, the secret to success is to have a quick response time. Kristina Muntean knows the importance of delivering exceptional and immediate service to reduce friction points in the consumer experience. She, along with the team at Gorgias, helped one brand increase its revenue for a single product by seven figures. So, how can you boost your response times and, in turn, your business?
In this episode of the Quiet Light Podcast, Joe Valley sits down with Kristina Muntean, the Manager of Strategic Partnerships at Gorgias, to talk about the future of customer service for e-commerce brands. Kristina discusses how Gorgias’ automation tools can speed up your response times, her tips for building valuable relationships with customers, and why increasing your touchpoints correlates to higher consumer satisfaction.
Bootstrap to a Multi-Million Dollar Exit
Vincent Lacape is the Co-founder of a stationery brand, which he recently bootstrapped into a multimillion-dollar exit along with his business partner Patrick Franz. Vincent previously worked as the Sports Trading Consultant at “Loterie Nationale Belge” for GTECH S.p.A., the Junior Project Manager of the mobile development strategy for Betclic Group, and a Merchandising Intern for Walt Disney World. Vincent graduated from Skema Business School with a master’s degree in management, entrepreneurship, and innovation.
Patrick Franz is currently the Hazard Mitigation Compliance Lead at DCMC Partners. He is also the Co-founder of a stationery brand along with Vincent Lacape, which recently achieved a multimillion-dollar exit. Before this, Patrick worked as the HMGP Director for Rising Phoenix Holdings Corporation, the Technical Director at KSLU Radio Station at St. Lawrence University, and the Executive Assistant at African Financial Business (AFB). Patrick graduated from St. Lawrence University with a degree in French and economics.
In this episode… Are you an entrepreneur looking for expert strategies to exit your brand? Do you want to know the key components of achieving a multimillion-dollar exit?
One of the biggest factors for Vincent Lacape and Patrick Franz’s multimillion-dollar exit was a rock-solid bookkeeping design. Making sure that you’re organized before the due diligence process can provide you with greater leverage when approaching potential buyers. Through expert guidance from their broker, they were able to exit their brand for over asking price. How? If you’re looking for the answer, you don’t want to miss this episode.
In this episode of the Quiet Light Podcast, Joe Valley sits down with Vincent Lacape and Patrick Franz to talk about their best advice for achieving a multimillion-dollar exit. Together, they share how to balance a respectful business partnership, why examining your cash flow is vital when launching new products, and their tips for preparing for the due diligence process. Stay tuned!
How To Cut Your Paid Advertising in Half and Boost Revenue
Michael Brenner is the CEO of Marketing Insider Group, a content marketing agency focused on increasing ROI and generating leads and sales. He is also the author of Mean People Suck, where he details how professional empathy wins over a negative culture in any situation and industry. He has over 25 years of experience in the corporate world and previously worked for companies like NewsCred, SAP, ICR, and Nielsen. Michael graduated from Saint Joseph’s University with a degree in English.
In this episode… How do you write engaging content that solves a consumer’s problem? Is it possible to reduce your ad spend while improving your ranking, generating traffic, and boosting sales?
Creating SEO-driven content begins with writing an engaging article from beginning to end. According to Michael Brenner, you have the opportunity to capture your audience with your headline, the first sentence, and the first paragraph — the first impression really counts! Michael says that about 80% of people will only read the headline before engaging with the content. So how do you create content that instantly grabs consumers and converts them into customers?
In this episode of the Quiet Light Podcast, Joe Valley sits down with Michael Brenner, CEO at Marketing Insider Group, to talk about writing and publishing quality online content to grow your brand’s traffic and leads. Michael discusses how to demonstrate industry expertise through your content, the power behind an effective headline, and Marketing Insider Group’s typical timeframe for generating ROI.
3 Critical Steps to Selling OFF Amazon
Robert Giovannini is the CEO of IronPlane, a full-service e-commerce agency specializing in platform design, development, and digital marketing. While in Russia in the 1990s, Robert created his first e-commerce website to sell handmade chess sets. He quickly realized the value of selling products online, and between 1999 and 2012 he developed multiple e-commerce and digital service companies.
Robert earned his master’s degree in international economics from the University of Albany and his bachelor’s degree in business and managerial economics from Cornell University.
In this episode… Do you want to increase conversion rates and boost sales outside of Amazon? What is the best way to build a website to connect with consumers directly?
When building a website, it’s important to examine what is going to drive ROI and boost your business. According to Robert Giovannini, there is beauty to building a website. You have a greater ability to relate and build relationships with consumers by controlling the direct outreach from your own page. So, how can you take your business to the next level by selling off of Amazon?
Join Joe Valley in this episode of the Quiet Light Podcast as he sits down with Robert Giovannini, CEO of IronPlane, to discuss the crucial steps to creating your own e-commerce website. Robert talks about configuring your platform for flexibility and growth, why data analysis is crucial before building your website, and how to leverage split testing to yield better results.