The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers

Hazal Ozturk
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The Self-Makers Podcast, hosted by marketing strategist and business coach Hazal Ozturk, delivers actionable marketing strategies and business growth insights for service-based business owners ready to scale sustainably. Drawing from 13+ years of combined, corporate marketing experience and proven success helping entrepreneurs scale their businesses, Hazal shares simple, strategic approaches to marketing that actually work in 2025. Each episode brings you implementable marketing tips, authentic business growth conversations, and behind-the-scenes insights from both Hazal, her guests and clients. Perfect for service providers, coaches, and online business owners who want to: Create sustainable marketing systems that attract aligned clientsScale their business without the overwhelmGenerate consistent income through proven strategiesBuild a business that feels regulated and easefulNew episodes every week featuring real conversations about what it really takes to grow a successful service-based business in 2025. Listen in for straightforward marketing strategy, business growth tips, and honest insights from someone who's been there - both in as a marketing strategist and as a successful business owner.

  1. 2025-03-19

    81. Building a Personal Brand AI Can't Replicate And Your Unfair Advantage in 2025

    Feel like you're drowning in a sea of sameness online? In this AI-dominated landscape, your unique voice and lived experience are your unfair advantage. In this episode, I break down: Why your personal brand is your most valuable asset in 2025 (and no, being "good at what you do" isn't enough)The exact content formats getting real engagement right now (spoiler: it's not your how-to tips)How to weave your authentic stories into marketing that connects and convertsThe Instagram formats that are actually working (and why talking to camera is non-negotiable)Simple ways to humanise your sales process in a world of automationsBecause here's what I know for sure: Your personality, perspective, and human connection are impossible for AI to replicate. Stop hiding behind generic content and start showing up as the irreplaceable expert you are. Ready to stop blending in and start standing out? Let's make some magic. FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats HAZAL'S LINKS The Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind  Marketing Call Book $20k Marketing Call Instagram: @Hey.Hazal Website: https://heyhazal.com/ #PersonalBranding #ContentStrategy #AIMarketing #2025Marketing #StandOutOnline #AuthenticMarketing #Entrepreneur #SmallBusinessTips #MarketingCoach #SocialMediaStrategy #BusinessGrowth #Storytelling #InstagramMarketing #ContentCreation #OnlineBusiness #BusinessCoach #PersonalBrandMessaging #SelfMakers #MarketingTips #DigitalMarketing

    12 min

  2. 2025-03-12

    80. The 5-Part Client Attraction Ecosystem for Consistent Income | Marketing Strategy 2025

    Do you ever feel like some months, clients roll in, and others, you're left wondering where the next one is coming from? You’re not alone. But here’s the truth: Consistent clients don’t come from doing more marketing. They come from having a simple, repeatable system that makes it easy for the right people to find you, trust you, and say yes—without relying on word-of-mouth. In this episode, I’m pulling back the curtain on the 5-part client attraction ecosystem I use (and teach my clients) to create predictable sales—without endless content creation, or just hoping someone sends you a lead. We’ll cover:  ➡️ The 5 essential touchpoints every service provider needs for consistent clients ➡️ Why most businesses are missing crucial parts of this ecosystem (and which one might be your blind spot) ➡️ The surprising amount of content someone needs to consume before they buy ➡️ Where most service providers go wrong with their awareness strategy ➡️ How to turn your client experience into your most powerful marketing asset Because here’s the thing, there are people looking for what you offer right now. They just need to know you exist. Let’s make that happen. #MarketingStrategy #ClientAttraction #ServiceBusiness #ReferralMarketing #BusinessGrowth"

    15 min

  3. 2025-02-10

    79. Stop Waiting for Clients to Find You: Attracting Dream Clients with Brand and Design (Part 2) with Jacqui Naunton

    REGISTER FOR MY FREE MASTERCLASS: From Random Leads To Reliable Revenue, Your Marketing Pipeline For Predictable $20k Months  REGISTER HERE FOR FREE Ever looked at your Instagram and felt embarrassed to share it with potential clients? Recorded live from our business retreat (complete with roosters and baby giggles in the background! 🐓), brand strategist Jacqui Naunton and I dive into why even amazing service providers struggle to attract clients without a recommendation. Real talk: Your potential clients make a decision about working with you within 7 seconds of seeing your brand. What's yours saying about you?⚡️ In this honest conversation, we explore: ➡️ The surprising brand mistakes costing you dream clients ➡️ Why looking "professional" has nothing to do with being fancy ➡️ The customer journey most business owners completely miss ➡️ A simple brand upgrade you can implement today ➡️ Plus: The mindset shift that changes everything about how you show up Because here's what I know for sure: You're too good at what you do to let an inconsistent brand hold you back 🌟 Don't forget to catch Part 1 on 'Seriously in Business' podcast where we dive into the marketing side of moving beyond word of mouth! ABOUT JACQUI: Jacqui Naunton is a graphic designer turned online design coach for small business owners. Jacqui is the CEO of White Deer Graphic Design where she has helped hundreds of passionate business owners grow their businesses by giving them the skills and confidence they need to create their own incredible visual brand and graphics. Jacqui has helped her clients sell out workshops, gain followers and book out their businesses through the power of design. Jacqui is the host of Seriously in Business, the podcast for all things branding, design, marketing and business strategy. She also serves hundreds of thousands on viewers on her YouTube channel with branding advice and Canva tutorials, and leads a team in her virtual design studio to create brands, graphics and templates for passionate business owners. Jacqui is a mum, cheesecake lover and Canva enthusiast. JACQUI'S LINKS: Jacqui's FREE MASTERCLASS: www.whitedeer.com.au/designmasterclass Jacqui's YouTube Channel: www.youtube.com/@jacquinaunton Jacqui's Instagram: www.instagram.com/whitedeergd #BrandStrategy #MarketingStrategy #BusinessBranding #ServiceProvider"

    19 min

  4. 2025-02-05

    78. Best Lead Magnets in 2025: 5 Lead Magnet Examples That Actually Work | Lead Generation Strategy

    Looking for lead magnet ideas that actually convert in 2025? In this lead generation strategy episode, I’m sharing the exact lead magnet formats getting real results in 2025. Marketing expert and business coach Hazal Ozturk reveals why traditional lead magnets aren’t working anymore, and shares proven lead-generation strategies for service-based businesses and online coaches.️ In this lead magnet tutorial-esque episode, you’ll discover: ➡️ Top converting lead magnet examples for 2025 ➡️ How to create high-value lead magnets that attract ideal clients ➡️ Email marketing tips for nurturing leads ➡️ Plus: Lead magnet creation tips that help boost conversions Because here’s what I know for sure: The right lead magnet doesn’t just get you email addresses - it brings you aligned clients who can’t wait to work with you.  FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats #LeadGeneration #LeadMagnets #MarketingStrategy #BusinessGrowth #EmailMarketing HAZAL'S LINKS The Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind Marketing Call Book $20k Marketing Call Instagram: @Hey.Hazal Website: https://heyhazal.com/

    17 min

  5. 2025-01-21

    77. Stop Feeling Overwhelmed in Your Marketing: A Simple Framework for Prioritising What Actually Scales | Business Productivity Tips 2025

    Staring at your endless to-do list, wondering what to tackle first? Those half-finished Canva designs and abandoned lead magnets aren't going anywhere... In this productivity-focused episode, I'm sharing the exact decision-making framework I use (and teach my mastermind clients!) to cut through the noise and focus on what actually moves your business forward. Ready to stop feeling scattered and start seeing real growth in your business? This episode reveals my surprisingly simple approach to getting unstuck and making real progress. ⚡️ You'll discover: ➡️ The first question to ask yourself when you're feeling overwhelmed (it's not what you think!) ➡️ How to identify which tasks actually scale your business ➡️ My method for separating 'business as usual' from needle-moving activities ➡️ The key to making decisions that drive sustainable growth Because here's what I know for sure: You don't need a complicated strategy to scale - you just need the right framework to focus on what matters 🌟 FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats #BusinessProductivity #BusinessGrowth #ProductivityTips #BusinessStrategy #BusinessCoach #TimeManagement" HAZAL'S LINKS The Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind  Marketing Call Book $20k Marketing Call Instagram: @Hey.Hazal Website: https://heyhazal.com/

    13 min

  6. 2025-01-14

    76. The Truth About Relying on Referrals in 2025: How to Create Consistent Client Flow | Marketing Strategy

    Let's talk about that rollercoaster of emotions when you're relying on referrals... One minute you're on top of the world because your amazing clients are sending new business your way, and the next you're wondering where your next client is coming from. Sound familiar? In this honest conversation, I'm sharing my thoughts on why so many talented business owners get stuck in this cycle - and more importantly, how to break free from it in a way that feels natural and aligned. ⚡️ We're diving into: ➡️ Why being amazing at what you do isn't enough anymore ➡️ A fresh approach to attracting clients that doesn't feel icky ➡️ The simple shifts that can transform your marketing from overwhelming to easeful ➡️ Plus: My personal take on what's actually working in 2025 Because here's what I know for sure: You can create consistent client flow without burning out or feeling like you need to be everywhere at once. 🌟 If you're tired of the feast or famine cycle and ready for a more sustainable approach to growing your business, this episode is for you. #BusinessGrowth #MarketingStrategy #ClientAttraction #BusinessSuccess #ServiceBusiness" HAZAL'S LINKS: The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermind Instagram: @Hey.Hazal Website: https://heyhazal.com/

    20 min

  7. 2025-01-07

    75. The Audacity to Dream Bigger in 2025: A Playful Approach to Setting Business Intentions | Word of the Year

    What if the key to achieving bigger business dreams in 2025 was actually... having more fun with it? In this first episode of 2025, I’m sharing my unexpected (and slightly cheeky) word of the year that’s completely shifting how I think about business growth and success. Here’s the truth: While everyone’s setting serious business resolutions, I’m taking a more playful approach that might just change how you view your own potential. ️🎯  ️⚡In this episode, I share: ➡️ My surprisingly playful word of the year (and the story behind it!) ➡️ Why pushing boundaries doesn’t have to feel heavy ➡️ A fresh perspective on what’s really possible in your business Plus: Thoughtful prompts to help you choose your own powerful word for 2025. Because here’s what I know for sure: The magic happens when we give ourselves permission to dream bigger while keeping things simple. 🌟 #BusinessSuccess #BusinessGrowth #BusinessStrategy #EntrepreneurMindset #BusinessGoals #2025Goals HAZAL'S LINKS: The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermind Instagram: @Hey.Hazal Website: https://heyhazal.com/

    13 min

  8. 2024-12-03

    74. The Future of Copy & Messaging in 2025 and Why Getting Personal is More Important Than Ever with Samantha Hoilett

    Real talk: The way we write and connect with our audience is about to transform in 2025. Are your copy and messaging ready? In this forward-looking episode, I’m joined by messaging strategist Samantha Hoilett to reveal the major shifts coming in brand messaging and copywriting when it comes to business in 2025. Here’s the truth: While everyone else is obsessed with AI-generated copy, there’s a powerful counter-trend emerging that could completely change how we connect with our audiences. In this value-packed conversation, we dive into: ➡️ The simple shift that’s helping businesses book out their services months in advance ➡️ A controversial take on sophisticated selling that’s changing everything ➡️ The unexpected way some brands are creating instant connection Because here’s what I know for sure: The businesses that thrive in 2024 won’t be the ones with the biggest budgets - they’ll be the ones who understand this key principle we discuss in the episode. HAZAL'S LINKS: The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermind Marketing Call Book $20k Marketing Call Download $20k Plug-and-play Marketing Planner: Here Instagram: @Hey.Hazal Website: https://heyhazal.com/ SAMANTHA'S LINKS: Instagram: Here The Bold Messaging Diaries: Here Website: https://samanthahoilett.com/

    53 min
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About

The Self-Makers Podcast, hosted by marketing strategist and business coach Hazal Ozturk, delivers actionable marketing strategies and business growth insights for service-based business owners ready to scale sustainably. Drawing from 13+ years of combined, corporate marketing experience and proven success helping entrepreneurs scale their businesses, Hazal shares simple, strategic approaches to marketing that actually work in 2025. Each episode brings you implementable marketing tips, authentic business growth conversations, and behind-the-scenes insights from both Hazal, her guests and clients. Perfect for service providers, coaches, and online business owners who want to: Create sustainable marketing systems that attract aligned clientsScale their business without the overwhelmGenerate consistent income through proven strategiesBuild a business that feels regulated and easefulNew episodes every week featuring real conversations about what it really takes to grow a successful service-based business in 2025. Listen in for straightforward marketing strategy, business growth tips, and honest insights from someone who's been there - both in as a marketing strategist and as a successful business owner.

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