Soulful CEO Podcast

Kristin Constable
  • 5.0 (8)
  • Entrepreneurship
  • Updated Biweekly

Your expertise is worth millions, but only if it's not trapped inside your head. The Soulful CEO Podcast gives established coaches, consultants, and industry experts the strategy and frameworks to codify their brilliance and create legacy-level businesses around a body of work that they become known for. Each week, host Kristin Constable brings you real strategy sessions where she breaks down her proven methodologies, conversations with guest experts on sales, marketing, leadership, and IP, and live coaching demos where you get to see the impact of this work in action. Hosted by Kristin Constable — the behind-the-scenes strategist for billion-dollar brands and the one industry-leading experts hire to codify their brilliance. Her clients have generated over $20M from a single offer. Now she's showing you how.

  1. The Paid Ads Strategy That Scales Coaches To $100K Months w/ Marie Nyman

    3d ago

    The Paid Ads Strategy That Scales Coaches To $100K Months w/ Marie Nyman

    Marie Nyman is a paid ads strategist and mentor who helps coaches and online business owners create scalable sales systems using paid advertising. Her clients across multiple industries have achieved up to 10x return on ad spend, added multi-five figures to their monthly revenue, and built evergreen funnels that consistently bring in ideal clients without relying solely on organic content.  In today’s episode, Marie joins me to break down why some coaches and consultants scale to $50K, $80K, and even $100K months while others stay stuck despite posting consistently and delivering incredible client results. Marie shares a real “ad horror story” and explores why so many entrepreneurs waste money on ads that bring in low-quality leads who never convert. Marie explains the biggest mistakes people make with lead campaigns, why freebie funnels often fail, and the two major factors that can completely derail results. We also dive into the difference between warm and cold audiences, and the importance of offer positioning. Marie also shares why low-ticket offers often outperform free offers when it comes to attracting buyers instead of freebie seekers. Marie also shares her thoughts on AI-generated copy, why so many ads feel generic and disconnected, and how business owners can use AI strategically without losing their authentic voice. Join us today as we dive into ad strategy for coaches, low-ticket funnels, audience targeting, cold traffic conversion, organic vs. paid growth, retargeting ads, offer positioning, AI in marketing, long-term business scaling, and much more. Connect with Marie Nyman: Instagram: @marienymanofficialJoin Amplify: Marie's ads mastermindConnect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Want more conversations like this in real-time? Join KNOWN— Kristin’s free community for ambitious Soulful CEO’s who are building legacy-level businesses. It’s where we go deeper into the strategies, mindset shifts, and identity work it takes to create a body of work and business that you become known for.

    41 min
  2. Carving Out Your Category of One

    Jun 10

    Carving Out Your Category of One

    Most positioning advice tells you to get creative. Invent something new. Stand out. Be memorable. But that's not actually how a Category of One gets built, and chasing that approach is why so many experts end up with a brand that feels like a production vs an authentic expression of who they are at what they stand for. In this episode, Kristin reframes the entire process. Carving out your Category of One isn't a creation exercise. It’s a four-part excavation process that allows experts to stop competing and play an entirely different game altogether. WHAT YOU'LL HEAR Why the fastest-growing coaches and consultants are going narrow and what the data behind that shift actually signalsThe four excavation points that reveal where your category already livesWhy trying to be the best in your space is a race to the bottomHow to bring the breadth of what you do to your Category of One TIMESTAMPS  0:00 — Why fastest-growing coaches are going narrow  1:00 — This is an excavation, not a creation  1:45 — The Michelangelo/David analogy  2:45 — What you're looking for: the 4 excavation points  4:00 — "Is this too much?" the multi-passionate client story  5:00 — What your Category of One actually is (and what it isn't)  5:45 — Red Ocean vs. Blue Ocean strategy  7:00 — You don't need gimmicks, the bikini business coach story  9:00 — The gap between what's natural to you and hard for everyone else  10:00 — The referral flywheel: how specialization creates inbound  13:00 — The data: why the era of the generalist is ending  15:30 — What's coming in Episode 4  16:00 — Legacy Builders: the strategic partnership behind this series Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co ✨ This is Episode 3 of the Category of One Playbook Secret Podcast Series. Get instant access to the other 9 episodes in this series HERE.

    20 min
  3. The Pink Tsunami: How Women Entrepreneurs Are Rewriting the Rules of Wealth

    May 20

    The Pink Tsunami: How Women Entrepreneurs Are Rewriting the Rules of Wealth

    In this episode of The Soulful CEO Path, Catherine Dorazio, Founder of Worth and a wealth management advisor for women with 25 years of experience managing $16 billion in client assets, joins Kristin Constable to explore what she calls the "Pink Tsunami" — the historic, multi-trillion-dollar wealth transfer now flowing into the hands of women — and how it can help you build, protect, and grow wealth on your own terms.  Disclaimer: The views expressed are for general informational and educational purposes only and should not be construed as personalized investment advice. Catherine Dorazio is registered with Connor, Clark & Lunn Private Capital, and all advisory services are provided exclusively through the firm in accordance with applicable securities regulations. Episode Highlights: The Second Me Too Movement: Catherine unpacks the phrase she coined — what it means for women stepping off the corporate ladder and into purpose-driven entrepreneurship, and why "the money comes when you live with purpose."Why the Financial Industry Wasn't Built for Women: A candid look at how wealth management has historically overlooked female investors — and what the massive gap in authentic, values-aligned advising is costing women right now.The Pink Tsunami Explained: Catherine breaks down the forces behind the multi-trillion-dollar shift of wealth into women's hands — longevity, divorce rates, entrepreneurship — and what every business owner needs to know about this new economic reality.Real Conversations Inside the Worth Community: From women navigating divorce to first-generation entrepreneurs, Catherine shares the real stories and mindset shifts she witnesses in the community she built — and why "all women need is to know they can."Money as a Tool — Are You Using It?: Practical frameworks for how to think about your money strategically, including what Catherine calls the "bucket of stocks" trap, why professional stewardship matters, and the two questions she asks every client.What It Means to Be a Soulful CEO: Kristin and Catherine close with a reflection on wealth, worth, and stepping into the full version of who you're becoming — including how to find a financial advisor who truly sees you. Connect with Catherine Dorazio: Instagram: @worthbycatherineLinkedIn: https://www.linkedin.com/in/catherinedorazio Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Explore More Want to go deeper on positioning yourself as the obvious choice and building a body of work the market can see, trust, and buy without you explaining it every time? The Category of One Playbook Secret Podcast is a 10-episode secret podcast that walks you through the exact strategic framework behind every Codify Intensive, section by section, so you can finally articulate what you do, how you do it, and what makes you undeniably different. → soulfulceo.co/co1-playbook-secret-podcast

    35 min
  4. The Big Idea | Ep. 02 — Category of One Series

    May 6

    The Big Idea | Ep. 02 — Category of One Series

    You can do everything right — nail your positioning, build a powerful brand, create a full offer ecosystem — and still end up years down the road in a business that pays you well and quietly drains you. That’s not a legacy-level business. That’s a golden cage. In this episode, Kristin goes one layer beneath the strategy to the thing that has to come first: your Big Idea. The one central idea that fuels everything you do, keeps you from burning out, and becomes the invisible thread running through your brand, your content, and your client work. WHAT YOU’LL HEAR Why the Big Idea has to come before any positioning or strategy workKristin’s personal Big Idea and the philosophy behind Soulful CEOThe real cause of entrepreneurial burnout — and why we’ve been misdiagnosing itThe Soul Work Method: a 4-quadrant framework for mapping income + impactThe question you need to answer before you build your Category of One TIMESTAMPS 0:00 — The golden cage problem 1:30 — What we’re building toward in this series 3:00 — Kristin’s Big Idea: business as a vehicle for Soul Work 4:30 — The spiritual philosophy behind Soulful CEO 6:30 — Why burnout is a misdiagnosis 8:30 — The Soul Work Method: income vs. impact framework 10:30 — The four quadrants explained 13:30 — The question you need to answer 15:00 — Bridge to Episode 3 Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.coExplore More Want to go deeper on building the kind of positioning that moves your ideal clients through the yes ladder before they ever get on a call with you? That's exactly what we're building inside KNOWN. → soulfulceo.co/known

    14 min
  5. Why Your Ideal Clients Keep Saying No (And What Behavioral Science Says to Do About It)

    Apr 29

    Why Your Ideal Clients Keep Saying No (And What Behavioral Science Says to Do About It)

    In this episode of The Soulful CEO Podcast, Dr. Kieva Hranchuk, an Ivy League-trained behavioral scientist and buyer behaviour expert, joins Kristin Constable to explore the psychology behind why buyers say yes and why, even when your offer is exactly what someone needs, they still walk away. Together, they break down the science of decision-making and how you can architect a buying experience that moves your ideal clients from aware to enrolled without manipulation, pressure, or convincing. What You'll Hear Why losing a sales conversation usually has nothing to do with your offer, your price, or your ability to sell and what behavioral science says is actually happeningThe problem with the traditional marketing funnel and why it skips the psychological states buyers actually move through before they feel safe saying yesWhat resonance really means in sales (and why being "relatable" is one of the worst pieces of advice on the internet)How to build trust by showing your process, not just your results, and why this matters more now than it ever hasThe difference between authentic urgency and the manufactured scarcity tactics that repel the exact buyers you wantWhy reciprocity outranks likability in the decision to buy, and what that means for your content strategyHow to build momentum toward yes through micro decisions long before you ever make an offerWhy repelling the wrong buyers isn't just ethical, it's essential for the long-term culture and reputation of your brand Chapter Markers [00:00] — When the right person still says no: the behavioral science explanation[02:00] — Sales as a life skill, not a business tactic[08:00] — Why the traditional marketing funnel is incomplete[10:00] — Introducing the ARISES Yes Ladder: the six psychological states buyers move through[15:00] — Safety and trust: why showing your process converts better than selling the transformation alone[17:00] — Activation and the identity lock: the final two rungs that seal the decision[21:00] — The convincing trap — and what it signals when you find yourself in it[22:00] — Authentic urgency: how to create genuine reasons to act without manufactured pressure[27:00] — Where to start this week if you want more yeses[30:00] — Surprising facts from behavioral science that most sales coaches get wrong Connect with Dr. Kieva Hranchuk Instagram: @the_yesprofessor Free Telegram Community: The Sales Synapse Yes By Design — Dr. Kieva's group coaching program built around the full ARISES framework. Cohort enrollment details available on her Instagram. Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Explore More Want to go deeper on building the kind of positioning that moves your ideal clients through the yes ladder before they ever get on a call with you? That's exactly what we're building inside KNOWN. → soulfulceo.co/known

    34 min
  6. How to Build a Category of One Business (The Decision Most Never Make)

    Apr 15

    How to Build a Category of One Business (The Decision Most Never Make)

    In this episode of The Soulful CEO Podcast, Kristin Constable explores the internal decision that separates coaches, consultants, and industry experts who build legacy-level businesses from those who stay stuck in the service provider role and how claiming your Category of One before external proof arrives is the foundation everything else gets built on. She dives into practical strategies for breaking the four patterns that quietly keep established experts underpaid and under-recognized, and what it actually takes to step into the identity of a true Category of One leader in your industry. This is Episode 1 of a 10-part series being dropped exclusively inside of Known between April 15th-Aprill 22nd. Get inside of the private Telegram space KNOWN to get access to the rest of the 9 episodes in this series.. Episode Highlights: Why legacy-level businesses aren't built through strategy — and the one internal decision that actually creates themWhat it means to master your own game before the titles existThe 4 patterns that act as a ceiling for established experts (and the surprising reason they all trace back to the same root)Why chasing shiny objects is a protection mechanism and how it keeps brilliant people in a generalist trapThe real cost of "speaking casually" about your work, and what dialled in language signals to premium buyersWhy hedging your positioning is the last pattern to shift and why it's also the most expensive one to hold ontoA preview of where the series goes next 🎧 Listen & Subscribe: Apple PodcastsSpotify Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Ready to build the business you're meant to be known for? Join KNOWN, Kristin's private community for established coaches, consultants, and industry experts: https://soulfulceo.co/known

    19 min
  7. Category of One Business: How to Build a Legacy-Level Business Without Burnout

    Apr 1

    Category of One Business: How to Build a Legacy-Level Business Without Burnout

    In this episode of The Soulful CEO Podcast, Kristin Constable explores the shift from chasing visibility to becoming known for your body of work—and how building a Category of One business can help you create both a legacy-level brand and a deeply fulfilling life. She dives into practical strategies for designing a business that prioritizes depth over volume, allowing you to scale your impact without sacrificing your lifestyle, creativity, or personal expansion. From redefining success beyond hustle culture to navigating the balance between ambition and ease, this episode sets the foundation for a new way of building in the modern era of business. As the Season 3 premiere, Kristin also shares a behind-the-scenes look at her own evolution—stepping into a slower, more intentional way of building, trusting depth over noise, and creating a new energetic blueprint for how she leads, lives, and grows. Episode Highlights The Wake-Up Call: Realizing she hadn’t fully unplugged in two years—and what that revealed about modern entrepreneurshipThe Power of Digital Detox: How stepping away created space for clarity, creativity, and aligned decision-makingDepth vs. Volume: Why the future of business isn’t more content—but more meaningful contentFame vs. Being Known: The critical difference between chasing attention and building a body of work that speaks for itselfThe Category of One Shift: What it really takes to become unforgettable in your industryLegacy-Level Business Design: How to build a business that supports your life—not competes with itSeasons of Hustle + Flow: Why sustainable success requires both ambition and intentional restScaling Without Self-Abandonment: How to grow your impact while protecting your energy and lifestyleThe New Era of Coaching & Consulting: Why information is no longer enough—and what clients actually need nowBehind-the-Scenes Evolution: Moving to the Sunshine Coast, redefining pace, and building a new energetic blueprint for business and life  🎧 Listen & Subscribe: Apple PodcastsSpotify Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. Click here to join

    26 min
  8. 10 Year Business Anniversary: The Failures That Shaped My Leadership & Business

    2025-12-19

    10 Year Business Anniversary: The Failures That Shaped My Leadership & Business

    In this episode of The Soulful CEO Path, Kristin Constable explores what 10 years of entrepreneurship has really taught her—through the lens of her 10 biggest failures—and how these lessons can help you build a more sustainable, aligned, and powerful business. She dives into the realities behind burnout, brand pivots, failed investments, revenue contraction, team challenges, and losing touch with your own brilliance—while sharing how each “failure” became a catalyst for deeper clarity, leadership maturity, and long-term success. Kristin unpacks practical strategies for building a business that scales without self-abandonment, learning how to simplify instead of overcomplicate, and remembering the full weight of your experience so you can lead with authority and confidence—both online and off. This episode closes out Season 2 with an open and honest conversation on the messy behind-the-scenes of entrepreneurship. Episode Highlights Burnout Isn’t a Badge of Honor: How hitting six figures in year one came at the cost of sustainability—and what Kristin would do differently now.Branding & SEO Mistakes: The hard lesson of deleting early domains, content, and search equity—and what to know before rebranding.Business Partnership: Why a successful consultancy and partnership still led to misalignment and a major pivot.Letting Go Takes Time: How holding onto old work, contracts, and identities kept Kristin stuck longer than necessary.Revenue Contraction & Energy Leaks: Why spreading yourself too thin can quietly erode profit—even in a “successful” year.Costly Learning Curves: The truth about early Facebook ad investments, zero ROI launches, and refining offers over time.Team Leadership Lessons: Where leadership gaps show up when hiring support—and how ownership creates better outcomes.Do Less, Better (Redo Year): Why simplification is the strategy for 2026—and how “simple scales, complex fails.”Remembering Your Brilliance: The most important failure of all—forgetting the depth, experience, and credibility you already bring.The Brag List Practice: A powerful end-of-year exercise to reconnect with your story, your edge, and what makes you irreplaceable. 🎧 Listen & Subscribe: Apple PodcastsSpotify Connect with Kristin Constable: Instagram: @kristinconstableWebsite: www.soulfulceo.co Join KNOWN: Kristin’s free Telegram space for ambitious, soul-led women where we expand these conversations even further. Click here to join

    40 min
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About

Your expertise is worth millions, but only if it's not trapped inside your head. The Soulful CEO Podcast gives established coaches, consultants, and industry experts the strategy and frameworks to codify their brilliance and create legacy-level businesses around a body of work that they become known for. Each week, host Kristin Constable brings you real strategy sessions where she breaks down her proven methodologies, conversations with guest experts on sales, marketing, leadership, and IP, and live coaching demos where you get to see the impact of this work in action. Hosted by Kristin Constable — the behind-the-scenes strategist for billion-dollar brands and the one industry-leading experts hire to codify their brilliance. Her clients have generated over $20M from a single offer. Now she's showing you how.

Information

  • Creator
    Kristin Constable
  • Years Active
    2024 - 2026
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Soulful CEO Podcast