The Studio D Podcast

Studio D

Welcome to the Studio D podcast. We made this show because we wanted to have more conversations that dig into how people think, work, and make their ideas come to life. We are glad you are here. This show is produced and filmed by the Studio D team in Saskatoon, Saskatchewan. Connect with us on LinkedIn at linkedin.com/company/studiodyxe and follow us on Instagram at instagram.com/studiodyxe.

  1. MAR 2

    014 Amber Johnson

    TLDR: A behind-the-scenes look at how food, farming, and storytelling intersect - and why simple, repeated messaging matters more than ever. In this episode, Matt sits down with Amber Johnson, Director of Marketing and Communications at Saskatchewan Pulse Growers, to explore what modern marketing looks like in agriculture and food systems. Amber shares how she balances grower-facing communications with U.S. market development, working directly with chefs and food service leaders to get Canadian-grown lentils on menus across North America. They talk about trust, long-term brand building, why marketers often overcomplicate their message, and how food connects emotionally with people in a way few industries can. The conversation also dives into leadership, team structure, measurement beyond sales, and why clarity beats constant reinvention.   You’ll hear about: How simple, repeatable messaging builds trust with audiences who don’t live inside your industry. Why food storytelling works - and how emotional connection drives awareness and adoption. What strong marketing leadership looks like when you’re setting vision instead of executing every tactic. Links mentioned in the episode: Canadian Food Focus: https://canadianfoodfocus.org/ Agriculture in the Classroom Saskatchewan: https://aitc.sk.ca/ Saskatchewan Open Farm Days: https://skopenfarmdays.ca/ Connect with Amber Johnson: LinkedIn: https://www.linkedin.com/in/amber-christine-johnson/

    1h 11m

About

Welcome to the Studio D podcast. We made this show because we wanted to have more conversations that dig into how people think, work, and make their ideas come to life. We are glad you are here. This show is produced and filmed by the Studio D team in Saskatoon, Saskatchewan. Connect with us on LinkedIn at linkedin.com/company/studiodyxe and follow us on Instagram at instagram.com/studiodyxe.