The Unstoppable Eventrepreneur™

May Yeo Silvers
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EVENTrepreneur: A person who turns their passion for events into a profitable business. The Unstoppable Eventrepreneur™ Podcast brings you the strategies and tactics you need to build and scale your event planning business. Learn about the thinking and habits you must develop in order to turn your passion for event planning into a full-time job! Learn from a multiple 6-figure event planning veteran, May Yeo Silvers. Her specialty? Her “no sugar coating, giving it to you the way it is” form of communication that breaks down ideas and strategies into actionable step-by-step processes. Tune in, be inspired and get ready to start discovering the untapped potential within you to truly become an Unstoppable Eventrepreneur! For more business tips, strategies and mindset reset, follow along with May: • Connect with me at: may@events4anyone.com • Website: www.mayyeosilvers.com • LinkedIn: www.linkedin.com/in/mayyeosilvers • Facebook: www.facebook.com/mayyeosilvers • IG: www.instagram.com/mayyeosilvers • TikTok: https://www.tiktok.com/@mayyeosilversofficial • FB private group: https://www.facebook.com/groups/events4anyone

  1. 2025-04-24

    How I Am Able to NOT Be Onsite for All My Events - Episode 187

    What would it look like if you didn’t have to be onsite for every event you plan? Could your business actually grow faster if you weren’t tied to every detail in person? In this episode, May Yeo Silvers pulls back the curtain on how she manages multiple events, sometimes in different states, without being physically present.   May walks through the exact process she uses to decide when she’s needed onsite and when she’s not. From assessing a client’s team capacity to setting expectations with vendors and venues, she lays out the systems that keep everything running smoothly. She also shares how clear communication and proactive oversight allow her to support events remotely while staying fully in the loop.   And then there’s the mindset piece. If you’ve ever felt like you have to show up in person just to prove your value, May challenges that belief with one simple truth: the work you do before the event is what truly matters.   Want to build a business that doesn’t rely on you being everywhere at once? This episode is a solid place to start. For more real talk on how to build a sustainable, scalable event business, grab a copy of May’s book, The Unstoppable Eventrepreneur: https://www.amazon.com/Unstoppable-EVENTrepreneur-TM-Profitable-Business/dp/1961347105/    Quotes • “If you want a smooth event, you cannot be pulling your team in all directions.” (05:57 | May Yeo Silvers) • “More than 50% I don’t have to be [on site].” (09:55 | May Yeo Silvers) • “I’m not afraid to let go of control because I trust that everybody knows what they’re supposed to do because we have communicated and over-communicated and determined that everybody is capable of functioning as a professional to make things happen.” (17:20 | May Yeo Silvers) • “You need to already know that the work that you do leading up to the event has already shown your worth. That’s why they hire you.” (18:38 | May Yeo Silvers) • “You have to ask yourself, subconsciously, do you feel that you need to be on-site to make sure that everything is running well, to make sure that you show your face so that you are worth the price that you have asked clients to pay you?” (19:0 | May Yeo Silvers)   Links In order for you to scale your business, you must first build a strong foundation for your business. In my Unstoppable Eventrepreneur book, I talked about rookie mistakes to avoid when starting your business. I also discussed the importance of understanding your financial risk appetite, the mindset that is going to propel you or hold you back. This book is an ALL IN ONE, where you get your questions answered in every aspect when thinking to launch and scale your events business. Grab your copy today using this link!   Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com LinkedIn: https://www.linkedin.com/in/mayyeosilvers/ Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm

    22 min

  2. 2025-04-17

    Does the Number of Followers Determine How Much Money Your Business Will Make? - Episode 186

    More followers won’t grow your business if you don’t know who they are or why they’re there.   May Yeo Silvers is setting the record straight on one of the biggest social media myths in the event planning world: follower count does not equal business success. So what does matter? Who’s following you, why they’re interested, and what kind of connection you’re willing to build.   Are your followers potential clients? Referral partners? Or just passing through? May shares how to spot the difference and why engaging with the right people whether through a simple thank-you message or a thoughtful question can lead to real opportunities. This episode is packed with reminders for anyone who’s tired of chasing numbers and ready to focus on strategy.   May also talks about the value of stepping outside of social media and building a more well-rounded marketing approach. If you’re serious about growing your business, consistency, clarity, and connection matter far more than your stats. Want to go deeper? May offers her Business Kickstart Bundle, a 24-course program designed to help EVENTrepreneurs strengthen their sales, marketing, and mindset. Learn more about it here: https://learnwith.mayyeosilvers.com/kickstart-24ob47oto67-podcast    Quotes • “The number of followers does not dictate how much business you ultimately do.” • “You need to understand who exactly is following you and why they are following you. The why is so important.” • “This photographer, when they are thinking of who to refer to their clients who are looking for a wedding planner, you are on their radar because they follow you and you consistently show up with great content.” • “So you could have a very small following but if you put in the time and effort to work on who is following you and who you should follow, you are going to see significant results in the amount of leads and referral that you’re going to get.” • “Social media is the easiest lift. It's free, and it only takes up sweat equity time.”   Links An effective marketing strategy consists of more than 1 way to market yourself. Once you find out what is working, you stick to it and do more of it. Simultaneously, you MUST continue to do more than that 1 marketing outreach activity. You do NOT want to put all your eggs in 1 basket.    A savvy business owner will always have more than one marketing strategy. If you are wondering what other marketing activities you should incorporate into your marketing strategy. Check out the Business Kickstart Bundle I created specifically for event planners, designers and decorators!    Inside the 24 courses bundle, I dedicated an entire module on Marketing. The strategies mentioned in the bundle are the same strategies I apply in my day to day event planning business and it has brought me tremendous success and consistent revenue. Click on this link to check it out!    Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com LinkedIn: https://www.linkedin.com/in/mayyeosilvers/ Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm

    20 min

  3. 2025-04-10

    Why Being “Consistent” Is Not Enough to Grow Your Business - Episode 185

    Consistency alone won’t move the needle if your actions aren’t aligned with what actually works.   In this episode, May Yeo Silvers unpacks why so many business owners, especially in the events industry, get frustrated when their consistent efforts don’t lead to growth. Are you showing up every week on social media but not seeing engagement? Are you attending networking events without landing new clients? May shares why that happens and what to do about it. She walks through how to evaluate what’s working, where your audience is paying attention, and how to shift your strategy without abandoning your discipline. The habit of showing up stays the same but the way you do it needs to evolve. If you’ve been wondering why your consistency hasn’t paid off, this episode has the answer!   Quotes • “So you would think that because I’m posting consistently, I should have a steady growth in the number of followers, correct?... No.” (03:36 | May Yeo Silvers) • “You need to make sure that your consistency is put into the best use, creating the biggest impact.” (05:12 | May Yeo Silvers) • “Do not change your consistency. You are still going to be consistently taking actions, but you are going to change what actions you are taking and executing in order to yield better results.” (06:18 | May Yeo Silvers) • “Interestingly, posts that talk about mindset have the least engagement. That means the audience that I'm attracting are still not focusing or understanding how important mindset is… They have not yet connected the fact that after you learn the ‘what’ and the ‘how,’ the thing that is gonna help you be consistent to execute the ‘what’ and the ‘how’ is the mindset.” (07:44 | May Yeo Silvers) • “What is the difference between showing up consistently and showing up consistently doing what you need to do at that stage of your business?” (11:10 | May Yeo Silvers)   Links Don't feel bad if you feel that your consistency has gone to “waste.” Being able to stay consistent is a HUGE strength and positive attribute that every entrepreneur needs.    Now that you have mastered the difficult part, the easy part is tweaking the actual actions you need to take and stay consistent taking the “newly improved” actions. I assure you, results WILL come.   To help you stay motivated and make the right moves, follow me on these platforms for mindset shifts, productivity hacks plus business strategies!   YouTube: https://www.youtube.com/@mayyeosilvers podcast link: The Unstoppable Eventrepreneur  https://podcasts.apple.com/no/podcast/the-unstoppable-eventrepreneur/id1591114236 IG: https://www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone Facebook: www.facebook.com/mayyeosilvers Linkedin:  http://www.linkedin.com/in/mayyeosilvers   Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com LinkedIn: https://www.linkedin.com/in/mayyeosilvers/ Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm

    13 min

  4. 2025-04-03

    The “Hidden” Event Costs - Episode 184

    Most event budgets miss the mark because no one talks about the hidden fees that quietly drain your client’s wallet… and your value.   May Yeo Silvers breaks down the overlooked costs that can quietly inflate an event budget, from taxable service charges to outdoor setup fees and AV vendor penalties. She shares real examples—including a $1,000 food and beverage minimum that turned into $1,375—and shows how venues often leave out key details unless you know exactly what to ask.   This episode gives planners the tools to spot red flags, educate their clients, and position themselves as strategic partners, not just executors. If you want to build trust, quote fees with confidence, and make smarter budget decisions, this one’s essential listening.   Quotes • “When you are talking to your potential client or client about event budget, I always say, whatever they are paying to something else means they are taking away money from paying you.” (01:47 | May Yeo Silvers) • “Is your service charge taxable? And I will guarantee you almost 50%, if not 75% of the venues, if not 100% of the venues that I work with, and I do events all around the country, the service charge is taxable.” (05:34 | May Yeo Silvers) • “You always have to ask for the banquet menus and then look at the pricing based on how many people are coming and the type of food that you want to order and then come up with the actual number how much you’re going to spend.” (09:16 | May Yeo Silvers) • “You are being an event strategist—helping your client plan their budget better. That is an intangible value you’ve added to yourself, which will make the client see your value more clearly and will reciprocate by paying you a higher fee.” (17:30 | May Yeo Silvers)   Links There is SO much to learn about event planning. BUT what is going to separate you from your competitors is really understanding the nuances of event planning, such as the little titbits I shared on this episode that will have a HUGE impact on your client's event budget which then translates to having more funds handy to make the event even more spectacular.    If you want to stand out from the crowd, follow me on the different platforms listed on the show notes for more event strategies and "event insiders" knowledge that your clients are going to love you for!   Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com LinkedIn: https://www.linkedin.com/in/mayyeosilvers/ Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm

    19 min

  5. 2025-03-27

    When Should You Add On a New Service Offering - Episode 183

    Adding a new service might sound exciting, but is it actually a smart move for your business?   In this episode, May Yeo Silvers unpacks what it really means to expand your offer suite, and how to do it without losing money, energy, or clarity. She challenges the idea of pivoting just because you’re bored or burned out and shares the questions every business owner should ask before making a shift. Is this new service aligned with the clients you already serve? Does it build on what you’re already great at? Will it actually pay off?   May draws from real conversations with event pros who are tempted to branch out too far from what’s already working. She explains why misalignment can confuse your audience and dilute your brand, and how to grow with intention instead. May also shares how she added a new service in her own business, only after making sure it leveraged her strengths and delivered meaningful results.   If you’ve ever felt the urge to shake things up in your business, this episode will help you pause, reassess, and move forward with a lot more clarity.   Quotes • “I’m not saying not to add on new services, but you have to understand why you’re adding on the new services. And does the money make sense? Does the financial decision make sense to add on this new service?” (11:19 | May Yeo Silvers)  • “You should only add on your offer when you have a very clear idea that you no longer want to do whatever you’re doing. Clean slate, rebrand, and start talking to a new audience.” (15:04 | May Yeo Silvers) • “Is it going to leverage my existing skills or do I have to learn a completely new skill set, talk to a completely new market? How long is it going to take me to learn and execute and make back the same amount of money that I used to make? You have to ask yourself that.” (15:27 | May Yeo Silvers) • “You cannot take on a new service because you dislike something. You can, but your timing has to be right. You have to do both at the same time so that you don't sacrifice whatever you're already making even though you hate it.” (15:45 | May Yeo Silvers)  • “At the end of the day, if you add on a new service, it has to have sustainability and it needs to continue to bring you joy.” (17:40 | May Yeo Silvers)    Links If you have no idea where to begin when thinking about starting an event planning business, check out my book, The Unstoppable Eventrepreneur. Inside the book, I addressed topics like when to quit your job to become a full time CEO, how to prepare yourself financially, mentally and emotionally, marketing and sales strategies, and rookie mistakes to avoid when starting and growing your business. Click the link  https://www.amazon.com/Unstoppable-EVENTrepreneur-TM-Profitable-Business/dp/1961347105/ to grab your copy on Amazon today!   Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com LinkedIn: https://www.linkedin.com/in/mayyeosilvers/ Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm

    20 min

  6. 2025-03-20

    Event Budgeting 101- Episode 182

    Every event has a budget. But are you spending in the right places?   May Yeo Silvers pulls back the curtain on event budgeting, tackling the common misconception that adjusting your budget automatically changes how many people you can host. Instead of letting numbers dictate your event, she urges planners to start with the bigger picture: What’s the real purpose of this event? What kind of experience do you want attendees to have?   May lays out a smart, structured approach to budgeting: separating must-haves from nice-to-haves, understanding both financial and emotional ROI, and making intentional choices about venue, timing, and costs. From peak season pricing to the trade-offs between food, decor, and AV production, May shares insights to help planners maximize their budget without compromising impact.   With examples (including lessons from her own wedding), she makes the case for spending wisely, not just more. Whether you’re planning a corporate event, a retreat, or a celebration, this episode will change the way you think about budgeting and help you create an experience that truly delivers.   Quotes • “Every time you spend money for an event, on all the different elements of the event, you have to ask yourself: What am I going to get out of this? What are my attendees going to get out of this?” (21:24 | May Yeo Silvers) • “What is the most important thing that you want people to take away from your event? What is the goal of having this event? Who do I need to invite to this event in order to achieve the goal of me hosting this event?” (23:46 | May Yeo Silvers)  • “You’re dealing with a client who wants everything but they do not have the money to pay for everything. So you need to manage expectations, you need to manage numbers, you need to negotiate. You need to negotiate with your vendors so that you can get the most for your buck.” (25:22 | May Yeo Silvers)  • “In order to be an excellent event planner, an event planner who’s able to deliver as much as possible for your client’s events vision, you need to understand the numbers, you need to understand what you can negotiate, not to negotiate, you need to understand the questions to ask your client to find out what they really want from the event in order to determine what are the things that you need to spend money on and advise your client to spend money on this because these are the things that are going to create the experience that align with the end goal of why they want to host the event.” (25:45 | May Yeo Silvers)   Links Want to add more tips and tricks into your event planning tool kit? Follow me on these various platforms: Want to learn something new that's 30 mins or less while you are on the move? Subscribe to my Unstoppable Eventrepreneur Podcast: https://podcasts.apple.com/no/podcast/the-unstoppable-eventrepreneur/id1591114236 Prefer to watch?  Subscribe to my youtube channel: https://www.youtube.com/@mayyeosilvers Love to be on social media? Connect with me here: Facebook: www.facebook.com/mayyeosilvers IG: https://www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial Linkedin:  http://www.linkedin.com/in/mayyeosilvers You are a reader? I got you covered? Grab my book, the Unstoppable Eventrepreneur here https://www.amazon.com/Unstoppable-EVENTrepreneur-TM-Profitable-Business/dp/1961347105/   Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm

    28 min

  7. 2025-03-13

    To Niche or Not to Niche - Episode 181

    Should you niche down or keep your options open? It’s one of the biggest questions entrepreneurs face, and the answer isn’t as simple as you might hope.   May Yeo Silvers shares her own experience navigating this decision in the event planning industry. When she launched M2 Hospitality, she offered a full suite of services—event planning, design, and destination management. Over time, she refined her focus, zeroing in on in-person events for Fortune 500 companies and high-earning coaches. Was that the right move? Absolutely. But would it have worked if she had started there from day one? Probably not.   Many entrepreneurs worry that niching down too soon could limit opportunities. Others fear that offering too much will leave them feeling scattered. So how do you know which path to take? May breaks it down, encouraging listeners to experiment, pay attention to what truly excites them, and build a business that aligns with both their strengths and their long-term goals.   May also shares lessons from her coaching business, where she took the opposite approach—starting highly specialized before expanding her reach. The takeaway? There’s no one-size-fits-all strategy, but there is a way to make an intentional choice instead of a fearful one.   Quotes • “When I first launched M2 Hospitality, I had different baskets of services and different baskets of revenue. I did not put all my eggs in one basket because I suffer from FOMO and I thought that it’s a good way for me to expose myself to all the different services that I know I’m very good at delivering and then eventually get a feel of what I really love to do.” (08:45 | May Yeo Silvers)  • “I don’t want to wake up just looking for money. I want to wake up doing what I really enjoy, which is event strategy, event planning.” (12:04 | May Yeo Silvers)  • “To niche or not to niche is an evolution. Don’t be too rigid about it. If you’re certain that you only want to focus on one thing, like weddings, and you have no interest in corporate events, children’s parties, or other social gatherings, then commit fully to that niche.” (17:27 | May Yeo Silvers) • “If you’re offering a full suite of services instead of niching down, be clear in your messaging. There are clients who need exactly that. Don’t get caught up in worrying, ‘What if I’m not known for this?’ If you niche down, you might start second-guessing—’But I can also do this.’ That uncertainty can leave you stuck in the middle. So, pick a side. The best way to figure it out? Try everything first, then decide what you truly love doing.” (23:38 | May Yeo Silvers)   Links BEFORE you spend time thinking if you should niche down or not niche, you should FIRST be doing a self evaluation if you have the business skills and acumen to start and grow a business. This is probably the most forgotten step yet the most important part that every entrepreneur needs to consider before they even start thinking about anything else business related.   The good thing is that business fundamental skills and acumen could be learned and acquired overtime. To help you take the first step of making your dream of owning a business to reality, I have put together a Business Kickstart Bundle which you could use as a launchpad.    The bundle consists of 24 crucial learnings that every planner, designer or decorator needs for the WHAT and the HOW. There are videos and templates revolving around, pricing, sales, marketing, legalities, mindset and productivity hacks. Click this link to find out what the bundle includes and what other EVENTrepreneurs have to say about the 24 course Business Kickstart Bundle!    Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com LinkedIn: https://www.linkedin.com/in/mayyeosilvers/ Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm

    28 min

  8. 2025-03-06

    Why “Assigned Seatings” Are Used for Events - Episode 180

    Assigned seating can make or break an event. Are you using it to your advantage?   May Yeo Silvers unpacks the strategy behind assigned seating, showing how a well-planned arrangement does more than keep things organized—it shapes conversations, builds connections, and even influences business outcomes. With over 20 years in the industry, May shares how different seating approaches, from general areas to carefully placed VIP tables, can transform an event’s flow and impact.   May also dives into the details that elevate an event, like color-coded place cards that make meal service seamless and tiered seating that adds exclusivity while driving ticket sales. When done right, these choices create a smoother experience and a sense of value that guests notice.   Whether you’re planning corporate events, weddings, or ticketed experiences, this episode will change the way you think about seating. May leaves listeners with a call to action, sharing insights from her book, “The Unstoppable Eventrepreneur,” a must-read for anyone looking to build a thriving event business.   Quotes • “When it is an event that you want your sales team to be seated next to a particular potential client, you actually place where your salesperson is sitting, and then you place the potential client next to the salesperson instead of at the far end of the table.” (04:10 | May Yeo Silvers) • “When you’re pricing your tickets, think about the perks that can help sell tickets at a higher price. Ideally, those perks should cost you little to nothing while adding significant value for attendees.” (09:18 | May Yeo Silvers) • “So giving them the front row seats is not going to cost you anything, but it gives the social status, gives the first access, and it also gives a feel-good feeling to your attendees, those who bought those tickets, and they also have better seating. So all in all, it doesn’t cost you anything financially, but it costs the ticket holders. But they’re paying for it because they know they’re going to get all these perks, and they put value to those perks.” (09:38 | May Yeo Silvers) • “If you are just starting out or you want to do some refinement of your business, check out the book, ‘The Unstoppable Eventrepreneur.’ It teaches you the strategy about how to build a business and also the mindset required, financial knowledge, social marketing knowledge, but it also talks about the industry, like the actual way to plan events as well.” (12:42 | May Yeo Silvers)   Links If you are looking for an "all in one" book that helps event planners gain more knowledge about event planning AND also provides a step by step guide on how to start and grow an event planning business, check out my book, The Unstoppable Eventrepreneur. Click the link to grab your copy!   Connect with May at: may@events4anyone.com  Website: www.mayyeosilvers.com LinkedIn: https://www.linkedin.com/in/mayyeosilvers/ Facebook: www.facebook.com/mayyeosilvers IG: www.instagram.com/mayyeosilvers TikTok: https://www.tiktok.com/@mayyeosilversofficial FB private group: https://www.facebook.com/groups/events4anyone     Podcast production and show notes provided by HiveCast.fm

    14 min
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EVENTrepreneur: A person who turns their passion for events into a profitable business. The Unstoppable Eventrepreneur™ Podcast brings you the strategies and tactics you need to build and scale your event planning business. Learn about the thinking and habits you must develop in order to turn your passion for event planning into a full-time job! Learn from a multiple 6-figure event planning veteran, May Yeo Silvers. Her specialty? Her “no sugar coating, giving it to you the way it is” form of communication that breaks down ideas and strategies into actionable step-by-step processes. Tune in, be inspired and get ready to start discovering the untapped potential within you to truly become an Unstoppable Eventrepreneur! For more business tips, strategies and mindset reset, follow along with May: • Connect with me at: may@events4anyone.com • Website: www.mayyeosilvers.com • LinkedIn: www.linkedin.com/in/mayyeosilvers • Facebook: www.facebook.com/mayyeosilvers • IG: www.instagram.com/mayyeosilvers • TikTok: https://www.tiktok.com/@mayyeosilversofficial • FB private group: https://www.facebook.com/groups/events4anyone

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