
148 episodes

The Voice IABC Ottawa
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- Business
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5.0 • 16 Ratings
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Welcome to The Voice, IABC Ottawa's podcast for marketers, business communicators, and ad professionals.
Join Sherry Aske, social media expert and digital media producer once a month as she interviews some of North America's leading marketing professionals. If you need expert insights and practical tips on strategy, marketing social media, crisis comms, and PR, come along for the adventure!
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Episode 144 - The Evolution of Government Relations
Let’s talk government relations (GR). A lot has changed since our last GR episode in 2019, so it’s high time to revisit this sector. In this episode, we discuss changes within the sector due to COVID-19, and the evolution of what work looks like for GR professionals and stakeholders. Joined by Megan Buttle, President of the Government Relations Institute of Canada (GRIC), this is an episode with transferrable tactics you don’t want to miss.
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Episode 143 - ChatGPT and the Future of Comms
What is ChatGPT? It's an Artificial intelligence (AI) language bot that can answer all your questions in a conversational tone. While still a fairly new tool, ChatGPT is taking over the internet with its communication abilities and demonstration of technological advancement. In this episode, we talk to Samuel Chen, the head of marketing at Fullintel, about how he’s using Chat GPT as a brainstorming tool for communications work. We talk about what it can do, what it can’t, and what communications professionals should keep in mind if they’re incorporating ChatGPT into their work. If you're a comms professional or curious about technology and where it's headed, this is definitely an episode for you!
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Episode 142 - Meet us in the Metaverse? What communicators should know about virtual reality
In this year's first episode we sat down with long-time IABC member, Gold Quill judge, and Wavemakers Co-founder Krista Pawley to talk about the Metaverse and how to leverage it. Krista is a communications professional with more than 20 years of experience and a background that has taken her across sectors, industries, and timezones. Grab your headphones, keys, or workout gear and strap in for a discussion about the Wavemakers program, the Metaverse, or as Krista describes it - The next evolution of the internet.
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Episode 141 - Podcasting Best Practices
It's a podcast about podcasting! - Join us as we go behind the scenes of podcast creation with former The Voice host and industry expert Sherrilynne Starkie. As a well-seasoned podcaster and social media specialist, Sherrilynne provides valuable insights on podcasting best practices, faux pas, and continuously evolving technologies. In a market full of opportunity, Sherilynne guides us in how to harness the powerful, economical, and easy-to-produce content engine that is podcasting.
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Episode 140 - Take your digital marketing career to the next level
Kicking off this season on a high note we take a deep dive into how you can stay competitive in an industry that is growing and forever evolving. Whether you are new to the industry or a seasoned professional you won’t want to miss this alluring conversation with Darian Kovacs, Founder of Jelly Digital Marketing & PR, and Founder of Jelly Academy. As well as Jelly Academy’s Operations Manager, Chris Penner as we discuss some finer details about what hiring managers need to meet employer demands and how simply upskilling or reskilling will take your digital marketing career to the next level.
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Episode 139 - Communication and Leadership with Argyle’s Dan Tisch
Argyle, one of Canada’s largest communications firms, added an Ottawa location to its list of offices this year. In this episode, President and CEO Daniel Tisch joins us to talk about the company’s expansion, communicating in a time of decreased public trust, and leadership.
Plus, volunteer of the month Megha Jha joins us for the lightning round and shares her goal for the summer.
Customer Reviews
Truly well done!
To date, this is the best podcast I've listened to related to business marketing. Informative and applicable content. Excellent audio quality. Look forward to more!