The Wellness Marketer Podcast

Katie Costa, MSc. | The Wellness Marketer
  • 5.0 (19)
  • BUSINESS
The Wellness Marketer Podcast

Whether you’re self-employed, dreaming of a side hustle, or just curious about the world of business and marketing, welcome to the Wellness Marketer Podcast! Your Host, Katie Costa is here to share the good the bad and the ugly when it comes to growing a business online in 2023. We’ll be covering topics like; how to pick a profitable business, how to send email marketing people actually *like* to open, and how to create binge-worthy content that turns your followers into clients. Grab your matcha latte — I’ll meet you at episode one! STAY IN TOUCH: @thewellnessmarketer / thewellnessmarketer.ca

  1. 2023-12-12

    #70: If I Were to Start My Business from Scratch, Today

    If everything I had built up to this point were to suddenly disappear, what would I do first? Build a website? Create a product? Run Facebook ads? In this episode, I'm sharing with you... ✨ What my very first move would be if I were starting my business from scratch ✨ The tech I would use for automating right off the bat ✨ How I would use social to grow quickly with the current trends Mentioned in today's episode: ➡️ Holistic Marketing Academy opens for enrolment on April 1st but applications are officially open! >> ⁠thewellnessmarketer.ca/apply⁠ 🌿🌿 How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my wellness business?! Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals how to use holistic marketing strategies to build strong brands and thriving businesses online. From Naturopathic Doctor’s to Health Coaches, subscribe to the #TWMPodcast for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the health & wellness business of your dreams. Hey, even if you’re not in health, you’ll still find some golden nuggets in here. I’ll meet you at episode one!⁠ @thewellnessmarketer⁠ //⁠ thewellnessmarketer.ca

    41 min

  2. 2023-11-21

    #69: 8 Marketing Lessons to Learn from Taylor Swift (Part 1)

    Feeling curious about how pop culture intersects with smart marketing strategies? You're in the right place. In this episode, we’re exploring the global phenomenon that is Taylor Swift, and how you can borrow some of her marketing genius to amplify your brand's growth. We're covering... ✨ How Taylor Swift's approach to social media and pop culture allows her to get exponential reach with 0 ad spend ✨ The strategies that allow her to sell more products & merch that have people saying “take my money” ✨ 8 actionable marketing lessons drawn from my 16 years as a Swiftie combined with professional market researchNeed help applying these lessons to your brand? Book a free marketing audit today >> https://katiecosta.as.me/assessment

    18 min
  3. #58: Get a New Client on Insta This Week

    2023-11-20

    #58: Get a New Client on Insta This Week

    How nice would it be to get a new client in the books this week?! ✍️💸 If you said YES you’re going to want to listen to this one, where I’m challenging you to… Get A New Client on Insta THIS WEEK In this episode, I’m covering... ✨ The #1 reason your followers aren’t turning into clients ✨ 3 steps to get a new client on Instagram THIS WEEK! This episode is the audio replay from Holistic Marketing Chats: A 6-week live stream series for health pros who want to grow their business online - I'm going LIVE every Tuesday at 3pm EST on the 'gram → you can follow along with me on IG @thewellnessmarketer or stay tuned for next week's audio replay wherever you get your podcasts 💕 🌿🌿 How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my wellness business?! Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals how to use holistic marketing strategies to build strong brands and thriving businesses online. From Naturopathic Doctor’s to Health Coaches, subscribe to the #TWMPodcast for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the health & wellness business of your dreams. Hey, even if you’re not in health, you’ll still find some golden nuggets in here. I’ll meet you at episode one! @thewellnessmarketer // thewellnessmarketer.ca

    20 min

  4. 2023-08-01

    #68: What’s Working Online in 2023

    Spinning your tires in your business? In today’s episode, Katie rounds up what is working for her clients and what isn’t when it comes to growing a business, online or IRL… Hit PLAY to hear: Five things that are WORKING RIGHT NOW to get more clients online The simple social media strategy that helped my client gain 10K followers after being stuck at 2K for YEARS How to close more sales without cringing How to find small business funding opportunities to grow your business!!! LINKS AND RESOURCES READ MORE ABOUT THE DIGITAL ADOPTION GRANT Need personalized help with your marketing? Book a discovery call with me today (limited spots available)

    15 min

  5. 2023-04-25

    #67: The 7 Instagram Reel Updates You Need to Know

    Instagram reels have been around for a hot minute, meaning they’ve been due for an update… And let me tell you, Instagram definitely delivered! This is a short but potent episode that fills you in on all the latest reel updates that you need to start implementing asap for more powerful content, reach, and engagement. Here’s what’s covered: What has changed on Instagram in the last couple of years? Why reels are still the best way to reach new clients on Instagram How to start/stop recording hands-free The feature that will push your content out to the right people How your viewers can add reminders for events you talk about in your reels How to make the most of the scheduling tool How to re-record a clip without deleting every clip after it How to use another creator’s reel as a template How viewers can message you directly from your reel Resources: Reel Simple: How to make 5 reels in under 60 minutes Freebie: 25 free reels ideas for business owners Follow me on Instagram >> If you’d like to book a discovery call with me & discuss growing your business together, click here >>  🌿🌿 How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my business?! Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals and entrepreneurs of all kinds how to use holistic marketing strategies to build strong brands and thriving businesses online. For entrepreneurs ranging from naturopathic doctors and health coaches to construction and real estate businesses, #TWMPodcast is your hub for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the business of your dreams. I’ll meet you at episode one! @thewellnessmarketer // thewellnessmarketer.com

    14 min
  6. #66: How To Actually Get Clients on Social Media

    2023-03-17

    #66: How To Actually Get Clients on Social Media

    So you’re posting consistently on social media, but your sales aren’t budging… What gives? This is a short but valuable episode that will help you evaluate your social media content strategy so you can start getting more leads and closing more sales. Here’s what’s covered: The value of networking in person Looking at actual profitability vs. vanity metrics The 3 steps you need to know to get clients on social media How often do you really need to post? What makes content high quality? Why you need to create touchpoints outside of Instagram How to actually get things done 🌿🌿 How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my business?! Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals and entrepreneurs of all kinds how to use holistic marketing strategies to build strong brands and thriving businesses online. For entrepreneurs ranging from naturopathic doctors and health coaches to construction and real estate businesses, #TWMPodcast is your hub for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the business of your dreams. I’ll meet you at episode one! @thewellnessmarketer // thewellnessmarketer.ca

    18 min
  7. #65: Evolving and Taking Risks in Life and Business

    2023-03-03

    #65: Evolving and Taking Risks in Life and Business

    Sometimes, life takes a turn and it reflects in your business in the most chaotic but meaningful ways... That’s exactly what happened for me, and I’m spilling the tea on exactly how that’s been showing up during the evolution of The Wellness Marketer. Tune in for another signature raw dog update, with a splash of the wisdom, tips, and WTF moments I picked up along the way. In this episode, I’m talking about: Unblocking yourself in life and business How flipping houses turned into a full-blown real estate & construction business The Series of Unfortunate Events: Overcoming our real estate investment nightmare The metric you need to know when investing in a real estate project What procrastination is showing you & how to overcome it When & how to use a proposal when pitching your services My best tips for being smart with money A hot take on Instagram engagement & navigating competition How to take calculated risks in life & in business Also mentioned in this episode: Follow Dara Melanson, Love & Relationship Coach on Instagram Follow @herfirst100k on Instagram Affirmations playlist Double Your Instagram Sales 🌿🌿 How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my business?! Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals and entrepreneurs of all kinds how to use holistic marketing strategies to build strong brands and thriving businesses online. For entrepreneurs ranging from naturopathic doctors and health coaches to construction and real estate businesses, #TWMPodcast is your hub for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the business of your dreams. I’ll meet you at episode one! @thewellnessmarketer // thewellnessmarketer.ca

    58 min
  8. #64: Updates + Building a Better Business

    2022-04-22

    #64: Updates + Building a Better Business

    WELCOME BACK TO TWM PODCAST! In this episode Katie discusses… How she made a years salary in a couple months on her first Real Estate project The unethical marketing practices happening in the online business and coaching world The 3 things to consider if you want a better business How to think bigger about your life, your business, and how to get more of what you want… Just to name a few. Press play to listen to the full episode! Follow Katie on Instagram @thewellnessmarketer & share this episode for a story shoutout! Don’t forget to tag @thewellnessmarketer!

    33 min
See All (71)

5
out of 5
19 Ratings

About

Whether you’re self-employed, dreaming of a side hustle, or just curious about the world of business and marketing, welcome to the Wellness Marketer Podcast! Your Host, Katie Costa is here to share the good the bad and the ugly when it comes to growing a business online in 2023. We’ll be covering topics like; how to pick a profitable business, how to send email marketing people actually *like* to open, and how to create binge-worthy content that turns your followers into clients. Grab your matcha latte — I’ll meet you at episode one! STAY IN TOUCH: @thewellnessmarketer / thewellnessmarketer.ca

Information

  • Creator
    Katie Costa, MSc. | The Wellness Marketer
  • Years Active
    2019 - 2023
  • Episodes
    71
  • Rating
    Explicit
  • Copyright
    © Katie Costa, MSc. | The Wellness Marketer
  • Show Website
    The Wellness Marketer Podcast

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada