71 episodes

Whether you’re self-employed, dreaming of a side hustle, or just curious about the world of business and marketing, welcome to the Wellness Marketer Podcast! Your Host, Katie Costa is here to share the good the bad and the ugly when it comes to growing a business online in 2023. We’ll be covering topics like; how to pick a profitable business, how to send email marketing people actually *like* to open, and how to create binge-worthy content that turns your followers into clients. Grab your matcha latte — I’ll meet you at episode one! STAY IN TOUCH: @thewellnessmarketer / thewellnessmarketer.ca

The Wellness Marketer Podcast Katie Costa, MSc. | The Wellness Marketer

    • Business
    • 5.0 • 19 Ratings

Whether you’re self-employed, dreaming of a side hustle, or just curious about the world of business and marketing, welcome to the Wellness Marketer Podcast! Your Host, Katie Costa is here to share the good the bad and the ugly when it comes to growing a business online in 2023. We’ll be covering topics like; how to pick a profitable business, how to send email marketing people actually *like* to open, and how to create binge-worthy content that turns your followers into clients. Grab your matcha latte — I’ll meet you at episode one! STAY IN TOUCH: @thewellnessmarketer / thewellnessmarketer.ca

    #70: If I Were to Start My Business from Scratch, Today

    #70: If I Were to Start My Business from Scratch, Today

    If everything I had built up to this point were to suddenly disappear, what would I do first? Build a website? Create a product? Run Facebook ads?

    In this episode, I'm sharing with you...

    ✨ What my very first move would be if I were starting my business from scratch

    ✨ The tech I would use for automating right off the bat

    ✨ How I would use social to grow quickly with the current trends



    Mentioned in today's episode:
    ➡️ Holistic Marketing Academy opens for enrolment on April 1st but applications are officially open! >> ⁠thewellnessmarketer.ca/apply⁠



    🌿🌿

    How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my wellness business?!

    Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals how to use holistic marketing strategies to build strong brands and thriving businesses online. From Naturopathic Doctor’s to Health Coaches, subscribe to the #TWMPodcast for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the health & wellness business of your dreams. Hey, even if you’re not in health, you’ll still find some golden nuggets in here. I’ll meet you at episode one!⁠ @thewellnessmarketer⁠ //⁠ thewellnessmarketer.ca

    • 41 min
    #69: 8 Marketing Lessons to Learn from Taylor Swift (Part 1)

    #69: 8 Marketing Lessons to Learn from Taylor Swift (Part 1)

    Feeling curious about how pop culture intersects with smart marketing strategies? You're in the right place. In this episode, we’re exploring the global phenomenon that is Taylor Swift, and how you can borrow some of her marketing genius to amplify your brand's growth.

    We're covering...

    ✨ How Taylor Swift's approach to social media and pop culture allows her to get exponential reach with 0 ad spend

    ✨ The strategies that allow her to sell more products & merch that have people saying “take my money”

    ✨ 8 actionable marketing lessons drawn from my 16 years as a Swiftie combined with professional market researchNeed help applying these lessons to your brand? Book a free marketing audit today >> https://katiecosta.as.me/assessment

    • 17 min
    #58: Get a New Client on Insta This Week

    #58: Get a New Client on Insta This Week

    How nice would it be to get a new client in the books this week?! ✍️💸

    If you said YES you’re going to want to listen to this one, where I’m challenging you to… Get A New Client on Insta THIS WEEK


    In this episode, I’m covering...

    ✨ The #1 reason your followers aren’t turning into clients
    ✨ 3 steps to get a new client on Instagram THIS WEEK!


    This episode is the audio replay from Holistic Marketing Chats: A 6-week live stream series for health pros who want to grow their business online - I'm going LIVE every Tuesday at 3pm EST on the 'gram → you can follow along with me on IG @thewellnessmarketer or stay tuned for next week's audio replay wherever you get your podcasts 💕



    🌿🌿

    How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my wellness business?!

    Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals how to use holistic marketing strategies to build strong brands and thriving businesses online. From Naturopathic Doctor’s to Health Coaches, subscribe to the #TWMPodcast for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the health & wellness business of your dreams. Hey, even if you’re not in health, you’ll still find some golden nuggets in here. I’ll meet you at episode one! @thewellnessmarketer // thewellnessmarketer.ca

    • 20 min
    #68: What’s Working Online in 2023

    #68: What’s Working Online in 2023

    Spinning your tires in your business? In today’s episode, Katie rounds up what is working for her clients and what isn’t when it comes to growing a business, online or IRL…

    Hit PLAY to hear:


    Five things that are WORKING RIGHT NOW to get more clients online
    The simple social media strategy that helped my client gain 10K followers after being stuck at 2K for YEARS
    How to close more sales without cringing
    How to find small business funding opportunities to grow your business!!!



    LINKS AND RESOURCES


    READ MORE ABOUT THE DIGITAL ADOPTION GRANT


    Need personalized help with your marketing? Book a discovery call with me today (limited spots available)

    • 14 min
    #67: The 7 Instagram Reel Updates You Need to Know

    #67: The 7 Instagram Reel Updates You Need to Know

    Instagram reels have been around for a hot minute, meaning they’ve been due for an update… And let me tell you, Instagram definitely delivered! This is a short but potent episode that fills you in on all the latest reel updates that you need to start implementing asap for more powerful content, reach, and engagement.



    Here’s what’s covered:


    What has changed on Instagram in the last couple of years?


    Why reels are still the best way to reach new clients on Instagram


    How to start/stop recording hands-free


    The feature that will push your content out to the right people


    How your viewers can add reminders for events you talk about in your reels


    How to make the most of the scheduling tool


    How to re-record a clip without deleting every clip after it


    How to use another creator’s reel as a template


    How viewers can message you directly from your reel





    Resources:


    Reel Simple: How to make 5 reels in under 60 minutes


    Freebie: 25 free reels ideas for business owners





    Follow me on Instagram >>

    If you’d like to book a discovery call with me & discuss growing your business together, click here >> 

    🌿🌿

    How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my business?!

    Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals and entrepreneurs of all kinds how to use holistic marketing strategies to build strong brands and thriving businesses online. For entrepreneurs ranging from naturopathic doctors and health coaches to construction and real estate businesses, #TWMPodcast is your hub for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the business of your dreams. I’ll meet you at episode one! @thewellnessmarketer // thewellnessmarketer.com

    • 13 min
    #66: How To Actually Get Clients on Social Media

    #66: How To Actually Get Clients on Social Media

    So you’re posting consistently on social media, but your sales aren’t budging… What gives?

    This is a short but valuable episode that will help you evaluate your social media content strategy so you can start getting more leads and closing more sales.



    Here’s what’s covered:


    The value of networking in person
    Looking at actual profitability vs. vanity metrics
    The 3 steps you need to know to get clients on social media
    How often do you really need to post?
    What makes content high quality?
    Why you need to create touchpoints outside of Instagram
    How to actually get things done



    🌿🌿

    How do I build a brand online? How do I use social media to get clients, patients, and students? WTF is email marketing? How do I use digital marketing to grow my business?!

    Welcome to The Wellness Marketer Podcast, where answering questions like these are just the tip of the iceberg. I’m your host, Katie Costa, and I am teaching wellness professionals and entrepreneurs of all kinds how to use holistic marketing strategies to build strong brands and thriving businesses online. For entrepreneurs ranging from naturopathic doctors and health coaches to construction and real estate businesses, #TWMPodcast is your hub for social media strategies, inspiring stories, and step-by-step tutorials on how to grow the business of your dreams. I’ll meet you at episode one! @thewellnessmarketer // thewellnessmarketer.ca

    • 17 min

Customer Reviews

5.0 out of 5
19 Ratings

19 Ratings

Dev_carlsen ,

What you need as a new practitioner!

I’m so happy I found this podcast! I’m a yoga instructor and nutritionist so I don’t fall into any of the “regular” categories- Katie covers it all! She makes the content accessible and exciting that I’m constantly looking for a new episode! I’ve learned so much from her in my short time listening and I can’t wait to dive in more! Thanks Katie!!

lol45544322244 ,

She’s a natural

The way she explains marketing advice so fluidly is fantastic. She offers courses but she is really not stingy with amazing current tips that can help your business today like it helped mine. It ranges from the right business mentality to have to concrete strategies to apply in real time(she literally goes through every step like she was next to you). I’m far from regretting randomly clicking on her podcast an she has a warm personality to top it off. Don’t miss out

Chantelle @clearquartzcreative ,

Everything starts with energy and self-confidence!

Love listening to Katie’s biz advice that gets into the specifics and the mindset of how to make things happen in your business. As a non-wellness pro who works with A LOT of wellness pros, I know how important it is to have that holistic view of business. This show is so helpful in going into digital marketing strategies and the energetic and manifestation around it, love listening and getting Katie’s insights!

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