The Workshop Weekly Podcast is a show where no dream is too big and no topic is too small. Around here, we believe that taking imperfect action rules, so we’re creating space for you to dive in and fast track your success, one workshop at a time. Now, refill your coffee cup, grab your notebook and get ready to join in on your weekly training, listen to meaningful conversations and learn from industry experts.
035: Need to Get That Business Idea Out of Your Head? Follow These Steps!
Dr. Chantel Nicolas
Boundless possibilities are the result of removing yourself from your comfort zone and stepping into a place where you are willing to fail, where you have a healthy disregard for what might seem impossible, AND where you seize every possible opportunity to show up as your most fabulous self.
And if you’re anything like me, you’re thinking up business ideas all the time. But bringing an idea to reality definitely isn’t easy.
After all, acting on these crazy entrepreneurial ideas will inject chaos into your life, I’m not here to candy coat that. Taking action will probably throw you off balance. But it is from these places of discomfort that we find what drives us. We leap to exhilarating places, we learn to see problems as opportunities and our confidence for turning problems into solutions is the byproduct that no textbook will ever give you.
But all too often, we get stuck before we ever get started. We have this great idea but little confidence in knowing what steps to take to turn our big ideas into reality.
Well, what if you had a clear set of instructions to help you bring your beautiful ideas to life? A roadmap of sorts? Kinda like a recipe where you take your compelling idea, and with a concrete set of steps, you turn it into something extraordinary.
This is exactly what today’s guest, Dr. Chantel Nicolas is here to help you with. With her initiative, the Nerd Startup Incubator, she is helping early stage entrepreneurs do just that. Get their brilliant ideas out of their heads and into the world. And today, she’s here to show you how you can do the same.
The world is your oyster, so let’s shuck it!
Are you ready to take that beautiful idea of yours out of your head and into the world? Well then, this is JUST the episode for you.
In this episode, we talk about:
The intense mindset shift going from scientist to entrepreneur and the perks that come with an academic mind in the business world.Brainstorming!How to make a decision on which one of your awesome ideas to turn into a business. “Nerd” incubators and how they help entrepreneurs get their ideas into the world.Where to start when you have a ton of good ideas to chose from?The 7 steps you need to take to clarify your business idea, create it, and commit to it fully.How to go from idea to successful launch.How to gather intel about yourself and understand your personal assets.Soft and hard skills – what are they and which ones you have in your back pocket.Matching what you like with what you are good at.Understanding your potential customers and where to find them.Selling yourself and making the best use of your snazzy sales skills.Building a supportive environment around you.
I have created a whole workbook Nerd’s Guide to Starting a Side Business. There are worksheets within the workbook that I would love for you to have! A free gift! This is exactly what I did to get to this point.Dr. Chantel Nicolas
While so many of us have great business ideas, only a tiny few will actually do the work and follow through. And I need you to do me a solid, please don’t let perfectionism or fear stand between you and your dreams. By being methodical and taking the steps that Chantel has given you today, you’ll be able to establish the momentum you need and set yourself up for success. And, here’s my advice: don’t forget to celebrate milestones along the way, be on a constant quest to improve and always be nimble and willing to adapt to your market. Most importantly, promise me you’ll at least believe in yourself the way others do.
For more information on today’s episode including how to reach Chantel and her resources, visit kellylawson.ca/035, I hope you enjoyed today’s episode as much as I did, and I will see you next week.
Connect with Dr. Nicolas
034: Don’t Fear the Tax Man: Here’s How to Crunch Your Business Numbers.
With Donna Mazerolle
Hey. I already know this isn’t your favourite topic. I get it. But I think this episode is probably among the most important business topics for us to put on the table.
Far too often we shy away from the numbers, and if shying away from numbers sounds like you, I want today to be the day that you put an end to this fear and finally face it head on. I want you to not only understand the math behind your business, but also I want you to get strategic with it. Because, working for free is just simply not an option if you are in this for the long run, amiright?
If you’re building an empire you need to really know your costs, and your margins, you need to set revenue goals and measure your results. Oh, and you can’t be shy with the tax man either. Because here’s the thing – shying away from the numbers puts you and your business at a very serious risk. So it’s time to stop cringing and start embracing the math.
And hey, there’s the silver lining to this. Once you know your numbers, and get comfortable with them, it will allow you to find clarity and confidence, the kind that will give you the knowledge you need to say “Yes” to the right opportunities, and “No” to the things that might not align with your business goals. And listen, I already know that you could use all the help you can get with that little two letter word, “No.”
So today’s guest, Donna Mazerolle is here to help you navigate your way through all of this. Donna shares her story of needing to overcome her own fears in order to find her way into the world of business accounting, and now she helps business owners just like you face the numbers head on and get on track for success. There are so many tangible tips, strategies, and takeaways from this episode, I am pretty sure it is just the kick in the pants that you probably need. And I am sure that after listening, you will be ready to take that money bull by the horns and shoot for the stars. Are you ready to crunch some numbers? Let’s do this.
In this episode, Donna talks about:
Secrets to overcoming mindset blocks (we all have them).Helping people understand and define their goals to get to where they want to be in their business.Common mistakes business owners make when pricing their products and how to fix that.Competing on value per service NOT price alone.Needs vs. wants when it comes to big business purchases and and how that effects your bottom line.How to make big investment decisions with the smallest risk.The magic formula to know what to pay yourself.Stretch goals – what they are and how to set one.Understanding what products bring you the most profit and how to calculate your margins.The mistake that is discounting your products/services.How to manage your inventory to put money back into your business.How to collect your receivables… like a boss!CRA interactions and how to make the most of them.
Know your numbers! And I don’t mean how to do accounting. You need to understand your costs, know what other people are charging and know where you are at the lifecycle of a product and price accordingly. Know what products/services make you money.Donna Mazerolle
Ah, this conversation with Donna is just so needed. I hope, in the very least, it has left you feeling encouraged to talk about the hard stuff, because it is from doing these tough things that you will grow and succeed.
For more on how to get in touch with Donna, or to find any other resources mentioned in this episode, please visit kellylawson.ca/034 and until next week, keep on slaying your biggest goals. And don’t forget, your biggest success will be found on the other side of your fears. So, please don’t be afraid to show up imperfectly. Bye for now.
Check out Donna’s best Tax Tips!
Connect with Donna
033: How to Grow Your Business with Pinterest
With Livia Boerger
Ok. It’s finally here. If you’re a regular listener of this podcast, you already know I’ve been preaching for months now that Pinterest has changed the online business game for me. And finally, today, you are going to learn how this beautiful little platform can do the same for you!
Pinterest is an often underestimated and overlooked resource for business owners, and lean in for a sec, because Pinterest could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend.
You guys, Pinterest is not just a place for seeking inspiration or great recipes. It is a very powerful business tool. There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform, and Pinterest users are action oriented.
Pinterest is not only a super effective place to ramp up your web traffic by sharing that valuable content of yours, but it is also a powerful place to showcase your products and services. Because here’s the thing most people don’t consider: Pinterest often acts as an information resource for many users who are preparing to make a purchase.
And Pinterest’s audience has a strong spending power, 40% of Pinterest users have a household income of $100k+, and these pinners are just waiting to be introduced to your products and services.
And today’s guest, Pinterest expert Liv Boerger is here to lay it all down for you. We’re covering everything from getting started with Pinterest for business, to best practices, how to please the algorithm and which current trends you need to be taking advantage of.
So, Are you ready to start putting Pinterest to work for your business and achieving those big dreams of yours? Well buckle up my friend, because your business is sure to shoot toward the sky after taking in today’s episode.
In this episode, Livia talks about:
The basics of Pinterest (it is so much more than recipes!).How Pinterest is used as a tool for purchasing decisions and how you can influence people with buying power.Using Pinterest more like a visual search engine than social media platform.The pros and cons of keeping a personal and business page together or separate.The science that is KEYWORD usage, making the best use of titles and descriptions for SEO.Creating presentable and pretty pins that are in line with your brand.Simple A/B testing with multiple images for the same URL.Why vanity metrics don’t matter and what to watch for instead.Results you can expect on Pinterest and when to expect them.The impressive purchasing power of those using the platform.How to integrate Pinterest with your website to SELL.The rewards of being a social Pinner.What to do with under preforming Pins and how to get your content seen.
I really could talk about pinterest all day. It definitely changed things for me when I turned my attention to it about two years ago.
And now, you also have all the tools you need to start driving traffic and making sales from your own Pinterest account.
It’s the perfect place to showcase your brand, business and products to an engaged marketplace with plenty of spending power. And because you took in this episode, you’ve already taken the first step toward a Pinterest account that impacts your bottom line, the thing that really matters – not the vanity metrics.
So what are you waiting for? Just think about where your business will be in three short months if you start Pinning with intention TODAY.
Dont forget to visit the shownotes at kellylawson.ca/033 or kellylawson.ca/pinterest to find liv’s resources to help you get started.
Until next time workshop warrior. Don’t be afraid to show up imperfectly and I will see you same time, same place next week! Kay? k.
Do not focus on vanity metrics! Keep your head
032: Thinking About Taking the Leap from Full-Time to Freelance? Hit Play.
With Caley Dimmock
The 9:00 to 5:00 grind. We all know exactly what it means. It’s been a pretty significant part of the working lifestyle of our parents generation, and our parents parents generation. This type of structured corporate grind has been around for 50 years, I mean Dolly even wrote a song with the handle. But for many millennials and generation zeers, we want something different. Something less rigid, something more adventurous and meaningful. A career that offers a different kind of work life balance, one that truly emphasizes the life part.
And if you are a regular listener of this podcast, you’ve probably either already taken the leap from your 9-5 job, never had a traditional job, or you have at least strongly considered trading it in for something less orthodox. And, don’t worry. I’m not gonna tell your boss.
But, shifting career paths can definitely present challenges, your worst case scenario fears will undoubtedly bubble to the surface and hold you back, despite the opportunity you suspect is waiting for you on the other side. The freedom of being your own boss and setting your own work-life structures is seductive, but getting there often isn’t a straight line.
That’s why today’s guest, Caley Dimmock is here to tell you all about how she leaned into her fears of leaving her traditional workplace and took the leap into freelancing. She is here to encourage you with her story of success, and to tell you how you can find your own path to freedom, independence and success as a freelancer.
If you are already a freelancer, a budding entrepreneur or someone who is feeling a little stuck in the 9-5 cycles, Caley’s story will inspire you and her wisdom is sure to set you on the right track. So settle in, I just know, you are going to love this episode.
In this episode, Caley talks about:
Making the move to freelancing full time (yes, YOU can).Facing your fears head on – everything you want is on the other side of fear. How you know when it is time to leave your 9:00-5:00.Working from inspiring places.Tips to venture into freelancing.The 4 pillar system to choosing what services you are going to offer.Becoming great at what you do and building confidence as you do it.Resources to teach yourself that won’t break the bank.Money! And how to price your services properly (understand your worth).Getting started building your reputation with case studies and testimonialsThe PERFECT testimonial templateManaging and mitigating risks when you make the leap.The importance of a working together agreement – setting communication boundaries.
I hope Caley’s story and words helped to give you the confidence and clarity that you need if you are considering venturing into the wonderful world of freelancing, or if you are already a freelancer looking to up level your game. And, I want to remind you that you can do this, there is only ONE you and you are fully capable. It’s okay to show up imperfectly, you deserve to chase your dreams, you deserve to invest in yourself, and to set yourself up for success. And, I wanna know how it feels when you can finally say, “I am a freelancer!”, so be sure to tag me on your adventures so I can cheer you on. For more information about Caley, including how to get in touch and for links to her resources, please visit kellylawson.ca/032, and until next week, keep on showing up. Never forget, We grow by taking imperfect action. Bye for now.
Extra goodies from Caley
Pricing Decided – Become a successful freelancer by learning how to confidently set and communicate your rates.
Freelancer Tips – What you need to have on your website to become a successful freelancer.
Connect with Caley
Check out today’s sponsor!
031: Execute Your Next Big Idea With THIS Launch Plan
With Becky Keen
So, you have a big idea, a new service, an event, a product, a website, a program or maybe even a business you want to launch… and you wanna put it out into the world Steve Jobs style… but the truth is, you don’t really know how.
And here’s the thing, if it’s not launched well, no one is ever even going to see it. And for that reason, like a tree falling in the woods, if you launch something into the world without building anticipation, will anyone want it? The truth is… probably not.
So it’s pretty important to put some thought behind how you are going to reveal this new thing to your audience that you’ve worked so hard on. No matter what it is that you’re putting to market, you’ll want to start your preparation well ahead of the launch date. And hey, I get it, there are so many moving parts when it comes to launching, busting out your next big idea can definitely be intimidating.
That’s why my guest, Becky Keen is here today to ease your worry, and give you a plan. Becky helps entrepreneurs launch their great ideas into the world. She helps her clients to demystify the process and achieve consistent 5 figure months in their businesses. Oh, and by the way, she does it all and adds some woo.
Are you wondering what woo is?
Well, you’re about to find out. Let’s dive in to this week’s episode.
In this episode, we talk about:
What the heck is woo?!? And what does it have to do with your business and wealth?Making FIVE FIGURES a month (totally possible).How to claim your revenue goal (with woo).The plan that the universe has for you and why it is better than you could imagine.The role of limiting beliefs in limiting your potential both personal and in your business.The unrealistic expectation of having a plan before you move forward.LAUNCHING! And what to do if you are met with crickets…The value of testing, gathering information, and validating your idea in advance.Pre-sales and the importance of keeping it simple and question goldmine that comes along with it. How to choose your top 3 ways to launch.Why some launches failThe importance of holding space for the actual launch – energy you bring to the launch, is the energy you get back!The idea of letting go of the outcome to make room for more
One action is to give voice to the negative voices that are in their head. Write out all the things that your mind is telling you about why you cannot. You are going to write them out… “I can never make that money”, “no one will buy my thing”… write down the entire list and then you are going to channel Byron Katie (the work) and ask yourself who would you be without those thoughts? If I didn’t believe this thought to be true… who would I be without that thought? What else might be possible? What actions would I take from that place.Becky Keen
The Work of Byron Katie, seriously, check out this link! Of course, you should also check out Becky’s 5 Spiritual Ways to Launch and Sell Out Programs (Without Hustle)… FREE MASTERCLASS!!
Ah. Becky is awesome. The energy she brings, the business savvy, the woo. I love it all.
And, I hope her wise words will help you to create hype before you launch something in your business. And above all, I hope this inspires you to put presence over perfection and to save some energy for your upcoming launch. You’re going to need it. And by the way, I promise that when you do this right, you will see a difference to your bottom line.
Until next week my friends!
Connect with Becky
Check out today’s sponsors!
Save 10% on Sheertex pantyhose with code KELLYSLAWSON10:
Save $40 on your first box with HelloFresh:
030: Discover Who You Really Are With This Personality Test
With Krista McNally.
It is the single most interesting and insightful personality test in my humble opinion. What is it? It’s the enneagram. In the most basic terms, the enneagram assessment fits you into one of nine types. Each of these nine types has a unique set of personality traits, strengths, weaknesses, and you guys, it is freakishly accurate. The first time I took the test, my mind was so blown that I started passing the test around to all of my friends and family members, and learning their enneagram types has been an incredibly insightful way to understand their perspective on the world. It’s been over a year now and having this emotional intelligence about the people around me has stuck with me. It’s given me insights into not only myself, and how I am wired, but it’s also given me insight into my relationships with family and friends, my marriage, and also my professional relationships. And while the findings of the enneagram have stuck with me, I’ve also grown a slight obsession with it. I need to tell you that for this reason, it is unlike any of the other personality tests that I have come across.
In this episode a very special guest and enneagram guru, Krista McNally is going to unearth for us the magic of the enneagram, what characterizes each enneagram type, how to discover your type, and how to leverage this knowledge in your business and in your relationships. I’ve linked the enneagram assessment I used in the shownotes, so if you dont already know your enneagram type, head over to kellylawson.ca/030 or kellylawson.ca/enneagram to find out what it is, otherwise sit back and enjoy and you can go find out what your type is after this episode.
You are about 45 minutes away from understanding on a deeper level why you are the person you are, and how this knowledge can transform your life. I am so excited about today’s episode, so without further ado, let’s dive on in.
Here’s the test link → https://www.eclecticenergies.com/enneagram/test
In this episode, we talk about:
How this personality tool will change your life (seriously).The difference between enneagram and other personality tests.What your energy has to do with your personality, habits, and patterns.Harnessing your enneagram energy to build better relationships.Practical uses of your enneagram results and how it can help your business improve client relations.Wings and lines, oh my! Dig into some jargon and learn about all 9 enneagram types.The history and origin of this personality test and the reason your number is solidified by 7 years old.
Here are some great reflection questions, but there are many resources so be sure to look around!
Choosing between two types:
Free test (to use as a STARTING POINT, not the be all, end all):
The one thing I want to suggest to people is to play around and start observing the three centers of intelligence: body, head and heart energy.Krista McNally
I could seriously chat with Krista all day. She is just the kindest, loveliest type two I’ve ever known. Actually, now that I think about it, every type two I know is an incredibly selfless and caring individual that I want to spend all day long with.
Ok, so if you haven’t discovered your unique enneagram type by now, don’t wait another second. And don’t stop there, pass it around to your friends and colleagues and have a conversation about your type and how it helps you to understand each other. I’ve posted some reflection questions you can use to help your discussions and I am just so excited to hear all about how this exercise went for you. And I wanna know your type! Ho
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