173 episodes

The Worldly Marketer Podcast is Verbaccino's interview-style show about international and global marketing issues. As more and more people around the world get connected to the Internet, even small brands can build an international customer base through digital marketing, translation, localization, social media, and e-commerce. Every week, Kathrin Bussmann talks to a different guest expert to learn more about the challenges and the rewards of going global in the Digital Age. Her mission is to explore how savvy SMEs can leverage today's global, social, multilingual marketplace.

The Worldly Marketer Podcast Kathrin Bussmann

    • Marketing

The Worldly Marketer Podcast is Verbaccino's interview-style show about international and global marketing issues. As more and more people around the world get connected to the Internet, even small brands can build an international customer base through digital marketing, translation, localization, social media, and e-commerce. Every week, Kathrin Bussmann talks to a different guest expert to learn more about the challenges and the rewards of going global in the Digital Age. Her mission is to explore how savvy SMEs can leverage today's global, social, multilingual marketplace.

    TWM 172: Why Brands Entering China Need to Check Their Assumptions at the Door w/ Arnold Ma

    TWM 172: Why Brands Entering China Need to Check Their Assumptions at the Door w/ Arnold Ma

    Arnold Ma is the Founder & CEO at Qumin, a Chinese digital creative agency based in London & Shanghai. His mission is to “Open the world to China”. He helps Western brands better connect with their target customers in China by delivering creative marketing campaigns based on Chinese audience behaviours. In this episode, Arnold shares his very helpful perspective on marketing in a time of coronavirus concerns, certain consumer trends being reinforced as a result, and the importance of Douyin, a.k.a. TikT

    • 41 min
    TWM 171: How Being a Global-Native Company Is Paying Off for ActiveCampaign w/ Chris Englund

    TWM 171: How Being a Global-Native Company Is Paying Off for ActiveCampaign w/ Chris Englund

    Chris Englund is VP International Operations at ActiveCampaign, a Chicago-based B2B software company. Founded in 2003, ActiveCampaign helps businesses to connect and engage with their customers through email marketing, marketing automation and CRM tools. Before joining ActiveCampaign, Chris was the International Go To Market Lead at HubSpot. He now oversees ActiveCampaign's international operations, which encompass 525+ employees worldwide, serving 90,000 small businesses in 160+ countries around the globe.

    • 32 min
    TWM 170: How Startups from MaRS Are Going Global w/ Basil Ennab

    TWM 170: How Startups from MaRS Are Going Global w/ Basil Ennab

    Basil Ennab is the Manager of Market Intelligence at MaRS Discovery District. Located in Toronto, MaRS is North America's largest urban innovation hub, supporting 1,300+ startups in the Health, Cleantech, Fintech & Enterprise sectors with advisory services, connections to talent, capital and customers. MaRS provides a curated ecosystem of entrepreneurs and investors, as well as partners in the corporate, academic & government sectors. In his role, Basil helps later-stage startups to scale & expand globally.

    • 31 min
    TWM 169: Why Successful Global Campaigns Depend on Local Market Intelligence w/ Melanie Chevalier

    TWM 169: Why Successful Global Campaigns Depend on Local Market Intelligence w/ Melanie Chevalier

    Melanie Chevalier is the Founder & CEO at Creative Culture, a cross-cultural marketing & advertising consultancy based in London. With 15+ years of experience, she helps international brands & agencies successfully roll out their creative concepts and campaigns across borders. Melanie & her team leverage a network of about 2,000 experts in over 100 countries to provide local market insights, cultural consulting, copy adaptation, copywriting, and brand-positioning services for some of the world’s top brand

    • 32 min
    TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen

    TWM 168: How Google Helps Brands Reach South and Southeast-Asian Consumers w/ Lars Anthonisen

    Lars Anthonisen is the Head of Ads Marketing for Large Customers in Southeast & South Asia at Google. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. Lars has worked with clients across the globe – from Europe to Asia, and from startups to large organizations. Now based in Singapore, he is responsible for helping businesses understand the consumer behaviour and trends that are driving our world.

    • 41 min
    TWM 167: What You Need to Understand About the Chinese Culture and Mentality w/ Todd Cornell

    TWM 167: What You Need to Understand About the Chinese Culture and Mentality w/ Todd Cornell

    Todd Cornell is the Founder & Managing Director at Cultur668, a consulting firm that facilitates cross-cultural interactions between the U.S. and Chinese-speaking countries. He has over 30 years of experience with Chinese language, culture, and business savvy from an American standpoint. Todd shares some truly fascinating insights, and explains how North American companies often fail to understand how their own assumptions and Western worldview can get in the way of a successful market entry into China.

    • 51 min

Customer Reviews

Clem Fandango 2019 ,

Awesome weekly global marketing podcast!!!

My new go to podcast for global marketing strategies and news. Every week I am amazed by the fresh and relevant guest interviews that is posted by Verbacino on a weekly basis. Kathrin Bussmann is a talented podcaster who has her finger on the pulse of the global marketing community. Her podcast should be must listen to anyone involved in global marketing today. Highly recommended!

Inderkahlon6 ,

Not trustworthy podcast promoting fraudulent companies

The episode 101 with Florian Auckenthaler is a fraud he make big claims but he lack abilities. After big claims by Florian i gave my project to him and after he receive 50% advance i never receive a single progress on my project and he accepted that he lack abilities to develop and he also refuse to refund do not listen to this podcast and trust what they say do your own research, and don't fell into cheap advertising trap. Thank you

Craig Cameron ,

Incredible Content

I wasn’t sure what to expect at first, however, I was both pleasantly surprised, and overwhelmed (at times), with the depth of this podcast. The guests on this podcast are astounding, and the host is equally as impressive. If you plan to grow your business or brand, locally or globally, I would definitely give this podcast a listen.

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