The Year 1ne's

Blair Smith

There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game! In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.  There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it! Subscribe to The Year 1ne’s Show in video on 🎥 YouTube

  1. Performance Marketer @ Cello with Sakshi Dubey

    2023-12-14

    Performance Marketer @ Cello with Sakshi Dubey

    In her Year 1ne, Sakshi worked as a Performance Marketer at Cello, one of India’s leading brands for housewares and products for commercial kitchens and restaurants. But recently, she decided to go back to school to complete a master’s degree in digital marketing in Ireland. So we’ve got a lot to talk about working in marketing and learning marketing.👩‍🎓 Some of the highlights from Sakshi and Blair’s chat include how to develop basic marketing skills to help get your first job if your undergraduate isn’t in marketing, the importance of being realistic and telling the truth in the job search; and, the big decision to quit your job and move internationally to go to school to do a Master’s degree in Digital Marketing.   🗣️ In This Episode Getting to Day 1ne: The Job Search 0:35 | Introduction from Sakshi 1:25 | What attracted you to get into marketing? 2:50 | Developing basic marketing skills to help get the job 6:50 | How did you get your first marketing job? 8:45 | The importance of being realistic and telling the truth in the job search Sakshi’s Year 1ne @ Cello and going back to school 12:10 | Overview of Cello 14:10 | What is a typical week as a Performance Marketer? 17:25 | Essential skills for performance marketing 20:00 | Going back to school to do a Master’s in Digital Marketing 23:25 | Why did you decide to study internationally? 26:30 | What’s on your mind in marketing right now? Thing’s I’ve Learned in Year 1ne 31:20 | Rookie mistake on making calculation errors 36:15 | Lesson learned to keep on learning 37:35 | Pro tip to do online certifications to get familiar with marketing software 🔗 Links and Resources Connect with Sakshi Dubey: LinkedIn | Instagram Brands/organizations: Cello | University College Dublin Marketing and media tools: Microsoft Excel | Amazon Advertising | Flipkart Connect with The Year 1ne’s host Blair Smith: LinkedIn Check out The Year 1ne’s show website for past episodes, show notes and more goodness

    40 min
  2. Advertising Account Executive @ FCB with Daniella Okezie

    2023-11-23

    Advertising Account Executive @ FCB with Daniella Okezie

    In her Year 1ne, Daniella works as an Account Executive at FCB, which is one of the largest global advertising agency networks and is part of the Interpublic Group. If you’re interested in what life is like in big time advertising and doing award-winning work then this episode’s for you!🏆 Some of the highlights from Daniella and Blair’s chat include how the devil is in managing the details in client service at an advertising agency, why “doing the dirty work” is essential to learning; and, a productivity tip to help you organize your day and week. 🗣️ In This Episode Daniella’s Year 1ne @ FCB 0:38 | Introduction from Daniella 1:40 | Going from psychology to marketing 4:00 | What is a typical week as an Account Executive? 7:20 | Overview of FCB 11:30 | Getting promoted in client service 12:20 | Working in an award-winning environment 15:50 | What is a Gamer Relations Specialist? 19:20 | What’s on your mind in marketing right now? 24:05 | Talking about her “very small” media company 27:00 | Why proofing creative is critical in client service Getting to Day 1ne: The Job Search 30:45 | What attracted you to get into marketing? 32:10 | How getting noticed helped her get the job 38:25 | Hardest part of the job search 42:20 | Why “doing the dirty work” is essential to learning 43:25 | The “What’s your favourite brand?” question Thing’s I’ve Learned in Year 1ne 46:20 | Rookie mistake on using the wrong tone in client communication 49:30 | Lesson learned to be organized 50:40 | Pro tip for productivity: Big 3, Medium 5, X Next 🔗 Links and Resources Connect with Daniella Okezie: LinkedIn | Instagram Brands/organizations: FCB | Interpublic Group | BMO | Wilfred Laurier University | George Brown College Check out The Year 1ne’s show website for past episodes, show notes and more goodness

    54 min
  3. Brand Strategist with Asmita Chugh

    2023-11-02

    Brand Strategist with Asmita Chugh

    In her Year 1ne, Asmita works as a Brand Strategist at Jack in the Box, a digital marketing agency based in India where she’s worked on advertising for global brands like Cadbury, Lays and Neutrogena. Asmita is also an Instagram creator. Under the handle @branding.Asmita, she shares her knowledge and insights on the intricacies of branding, marketing, and the power of storytelling in shaping a brand's narrative.🗣️ Some of the highlights from Asmita and Blair’s chat include what a ‘Visume’ is and why it’s important, THE number 1 rule of marketing; and, how her Hire Asmita campaign got her hired quickly after finishing school. 🗣️ In This Episode Asmita’s Year 1ne @ Jack in the Box and branding.Asmita 0:41 | Introduction from Asmita 2:40 | Overview of Jack in the Box 4:40 | What is a typical week as a Brand Strategist in an agency? 7:50 | Using 4-quadrant advertising framework for planning 10:40 | How can competitive debating help with being a marketer? 11:45 | Overview of branding.Asmita 16:20 | Hot topics for the branding.Asmita audience 20:15 | What’s on your mind in marketing right now? Getting to Day 1ne: The Job Search 24:50 | Preparing her Hire Asmita campaign 28:00 | How did you get the job? 30:35 | Hardest part of the job search 34:50 | The “What’s your favourite brand?” question Thing’s I’ve Learned in Year 1ne 36:50 | Rookie mistake on not accepting responsibility for making a mistake 38:40 | Lesson learned on THE number 1 rule of marketing 39:35 | Pro tip on asking as many questions as you can 🔗 Links and Resources Connect with Asmita Chugh: LinkedIn | Instagram Brands/organizations: Jack in the Box | Schbang | Talented Marketing and media tools: Canva Connect with The Year 1ne’s host Blair Smith: LinkedIn Check out The Year 1ne’s show website for past episodes, show notes and more goodness

    44 min
  4. B2B Marketer @ PharmaGuide with Tristan Choa

    2023-10-12

    B2B Marketer @ PharmaGuide with Tristan Choa

    In his Year 1ne, Tristan has worked in multiple roles doing business-to-business (B2B) marketing with a focus on inbound marketing using social media. He’s done this work for brands such as CanadaHelps, PharmaGuideand Philips. Recently, Tristan started Beyond Redemption, a consulting firm that leverages awards and points-based travel to help small businesses travel better and reduce their expenses. ✈️ Some of the highlights from Tristan and Blair’s chat include how starting in consumer packaged goods (CPG) marketing is like a “golden ticket”, we nerd out over the cover letter; and, why you should consider working in a not-for-profit or charity. 🗣️ In This Episode Tristan’s Year 1ne @ PharmaGuide and Beyond Redemption 0:46 | Introduction from Tristan 1:50 | Working as a “marketing team of one” at the startup PharmaGuide 7:10 | Overview of Pharmaguide 8:55 | When in doubt…start with organic marketing communication strategies 11:45 | How sales and marketing must be partners 13:50 | What sparked your interest in B2B marketing? 16:25 | Doing marketing for Ariana Grande 18:00 | Overview of his travel startup Beyond Redemption 25:25 | What’s on your mind in marketing right now? Getting to Day 1ne: The Job Search 29:00 | How did you get the job? 30:50 | Shh…Secret job sources other than LinkedIn 32:00 | Working in marketing for a not-for-profit or a charity 38:55 | Hardest part of the job search 40:55 | Nerding out over the cover letter 46:20 | The “What’s your favourite brand?” question Thing’s I’ve Learned in Year 1ne 52:05 | Lesson learned on how picking the right job can set you apart 54:25 |Pro tip on starting in Consumer Packaged Goods (CPG) marketing is like a “golden ticket” 🔗 Links and Resources Connect with Tristan Choa: LinkedIn Brands/organizations: Beyond Redemption | PharmaGuide | Charity Village | Canadian Blood Services | General Mills | Procter & Gamble (P&G) Connect with The Year 1ne’s host Blair Smith: LinkedIn Check out The Year 1ne’s show website for past episodes, show notes and more goodness

    1h 5m
  5. Marketing Specialist @ Nankind with Morolayo Folami

    2023-09-21

    Marketing Specialist @ Nankind with Morolayo Folami

    In her Year 1ne, Morolayo (“Layo”) has worked in the non-profit sector as a Marketing and Social Media Specialist at Nankind, an organization that provides free supportive care to families affected by cancer; and prior to this she was in Community Engagement at Wealthsimple Foundation. Morolayo also worked for four years agency-side in Nigeria before  moving to Canada to exploring her creative and purpose-driven passions further. 🤗 Some of the highlights from Layo and Blair’s chat include how focusing on a niche sector helps in the job search, the difference between working agency vs. client-side in marketing communications; and, why sometimes “you need to slow down to speed up”. 🗣️ In This Episode Morolayo’s Year 1ne @ Nankind 1:05 | Introduction from Layo 1:40 | Overview of Nankind 12:30 | How can you volunteer with Nankind? 15:05 | Working in marketing for Nankind 18:30 | Did you want a digital marketing generalist role? 21:10 | Working in community engagement at Wealthsimple Foundation 23:20 | What’s on your mind in marketing right now? 24:40 | Talking about a sensitive topic like cancer 27:15 | What’s the brand voice for Nankind? Getting to Day 1ne: The Job Search 29:15 | Making the move to Canada 32:25 | Deciding to shift from agency to client side 34:25 | How did you get the job? 40:35 | Hardest part of the job search 44:15 | The “What’s your favourite brand?” question 48:10 | Turning the tables…”What’s Blair’s favourite brand?” Thing’s I’ve Learned in Year 1ne 50:20 | Rookie mistake on jumping into things too quickly 54:25 | Pro tip that curiousity can take you a long way 🔗 Links and Resources Connect with Morolayo Folami: LinkedIn | Website | Instagram | TikTok Brands/organizations: Nankind | Wealthsimple Foundation | George Brown College | Black Students Success Network (BSSN) | Netflix | Aldo | Patagonia Marketing and media tools: Google Grants Connect with The Year 1ne’s host Blair Smith: LinkedIn Check out The Year 1ne’s show website for past episodes, show notes and more goodness

    59 min
  6. Growth Marketer @ Growclass with Hannah Permell

    2023-08-31

    Growth Marketer @ Growclass with Hannah Permell

    In her Year 1ne, Hannah works as a Growth Marketer at Growclass, a marketing training course. She started as Digital Marketing Intern and has since been promoted to Associate Growth Marketer and then Growth Marketer. Hannah loves connecting with people through her marketing superpowers of email marketing, copywriting, and community management. 🤗 Some of the highlights from Hannah and Blair’s chat include the importance of having empathy as a marketer, a rookie mistake of not checking your links; and how the Barbie brand captured hearts and minds in summer 2023. In This Episode 🗣️ Hannah’s Year 1ne @ Growclass 1:20 | Introduction from Hannah 2:00 | Overview of Growclass 3:40 | What does a Growth Marketer do? 6:10 | Talking more about email marketing 7:45 | Essential software and tools 8:50 | Essential human skills 12:00 | What’s on your mind in marketing right now? Getting to Day 1ne: The Job Search 14:30 | Getting hired at Growclass 17:00 | Evolving from an Intern to a Growth Marketer 19:55 | Hardest part of the job search 21:30 | How can organizations better communicate entry-level jobs? 25:00 | The “What’s your favourite brand?” question Thing’s I’ve Learned in Year 1ne 29:00 | Rookie mistake on not testing links before sending email 32:45 | Lesson learned that failure is feedback 33:35 | Pro tip that nothing worth having comes easy The Hottest of Links and Resources 🔥 Connect with Hannah Permell: LinkedIn Brands/organizations: Growclass | George Brown College Marketing and media tools: Autopilot | Google Analytics 4 | Zoom | Slack | Zapier | Luma Books: The Alchemist | Think and Grow Rich | The Mountain Is You Connect with The Year 1ne’s host Blair Smith: LinkedIn Check out The Year 1ne’s show website for past episodes, show notes and more goodness

    36 min
  7. SEO Strategist @ Flywheel Digital with Nathan Smith

    2023-08-10

    SEO Strategist @ Flywheel Digital with Nathan Smith

    In his Year 1ne, Nathan works as an SEO Strategist at Flywheel Digital, a boutique growth marketing agency. The truth is Nathan started out as a life science student in the pursuit of medical school only to have an MCAT seminar deliver an earth-shattering awakening about how much time he would have to commit to getting there, so Nathan chose the next best thing…to get into digital marketing.😱 Some of the highlights from Nathan and Blair’s chat include the real deal of what being an SEO is all about, how medicine, law and SEO are similar; and the time that ChatGPT let him down. In This Episode 🗣️ Nathan’s Year 1ne @ Flywheel Digital 1:42 | Introduction from Nathan 4:05 | Overview of Flywheel Digital 5:25 | Working as SEO Strategist 7:50 | Doing link building for SEO 9:25 | Essential software and tools 11:00 | Deciding to drop med school and get into marketing 13:15 | Nerding out on SEO 14:30 | Essential human skills 18:50 | What’s on your mind in marketing right now? Getting to Day 1ne: The Job Search 21:05 | Getting hired at Flywheel Digital 24:10 | Learning about SEO while looking for SEO job 25:10 | Talking about technical SEO 26:35 | Hardest part of the job search 28:30 | Onboarding experience at Flywheel Digital 29:10 | The “What’s your favourite brand?” question 33:00 | Hot tips for content marketing and SEO for small organizations 41:00 | Being creative in marketing Thing’s I’ve Learned in Year 1ne 44:15 | Rookie mistake on trusting ChatGPT too much 45:15 | Lesson learned to communicate succinctly The Hottest of Links and Resources 🔥 Connect with Nathan Smith: LinkedIn Brands/organizations: Flywheel Digital | ChatGPT | Wayfair | HubSpot Marketing and media tools: Skillshop with Google | Google Search Console | Google Analytics 4 | Google Chrome Developer Tools | Ahrefs | Semrush | BlueArray Technical SEO Certificate | YouTube Connect with The Year 1ne’s host Blair Smith: LinkedIn Check out The Year 1ne’s show website for past episodes, show notes and more goodness

    48 min
  8. Search Marketing Specialist @ CAA with Rihanna Hosseini

    2023-07-20

    Search Marketing Specialist @ CAA with Rihanna Hosseini

    In her Year 1ne, Rihanna works as a Search Marketing Specialist, primarily focusing on Search Engine Optimization (SEO) at Canadian Automobile Association (CAA), a not-for-profit made up of eight regional automobile clubs serving over 6 million members in Canada. She’s an in-house SEO expert for two automobile clubs—CAA South Central Ontario and CAA Manitoba–doing in page optimization for multiple websites to ensure search results (in Google and other search engines such as Bing) are relevant and create a positive user experience. 🚘 Some of the highlights from Rihanna and Blair’s chat include how being an SEO is the most mysterious job in marketing, the practice of turning an unsuccessful job interview into a moment of reflection; and, the importance of using simple words in marketing. In This Episode 🗣️ Rihanna’s Year 1ne @ CAA 1:47 | Introduction from Rihanna 2:35 | Overview of CAA 4:50 | Working as a Search Marketing Specialist 9:35 | SEO is detective work 13:20 | Essential human skills 15:10 | Essential software and tools 16:50 | Changing careers from polymer engineering into SEO 22:15 | What’s on your mind in marketing right now? Getting to Day 1ne: The Job Search 24:50 | Getting hired at CAA 28:00 | Preparing for the interview process 28:40 | Hardest part of the job search 30:40 | The “What’s your favourite brand?” question 33:15 | How to balance user attention span vs. right amount of information for the user Thing’s I’ve Learned in Year 1ne 36:10 | Rookie mistake of using acronyms and jargon 38:50 | Lesson learned to practice patience 41:55 | Pro tip to share your ideas The Hottest of Links and Resources 🔥 Connect with Reyhaneh (“Rihanna”) Hosseini: LinkedIn Brands/organizations: Canadian Automobile Association (CAA) | CAA South Central Ontario | CAA Manitoba | TD Insurance Marketing and media tools: Microsoft Excel | Google Analytics 4 (GA4) | Google Search Console | BrightEdge Connect with The Year 1ne’s host Blair Smith: LinkedIn Check out The Year 1ne’s show website for past episodes, show notes and more goodness

    45 min

Ratings & Reviews

3.7
out of 5
3 Ratings

About

There’s a lot to deal with when you’re starting your career. Figuring out the different roles. Meeting people. Applying for jobs. Getting hired. It’s a challenging game to play. The Year 1ne’s Show helps prepare you for the game! In each episode host Blair Smith chats with an early career marketer who’s in it right now. You’ll learn about different entry-level marketing roles, get walkthroughs of what year one is really like, along with ideas and tips for your job search. It’s a fresh mix of personal marketing, job search and career guidance.  There are myriad opportunities to work in something related to marketing, from brand/product marketing, marketing analytics or research, advertising, content marketing, media or marketing technology. You could work for an organization, freelance/consult, or start your own company. There’s a job out there for you…so go out and get it! Subscribe to The Year 1ne’s Show in video on 🎥 YouTube