This Commerce Life

Phil Chang / Kenny Vannucci
  • 4.9 (63)
  • Marketing
  • Updated Weekly

A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories. We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

  1. 4d ago

    From a Yukon Farmers Market to Dragon's Den: How Klondike Kettle Corn Is Going National | Katie Young

    Katie Young moved to Whitehorse, Yukon in 2007 for the adventure — dog sledding, mountains, and a winter practicum — and ended up building one of the North's most beloved CPG brands.  In this episode, she sits down with Phil Chang and Kenny Vannucci to tell the full story of Klondike Kettle Corn: from taking over a popcorn kettle at the local farmers market, to testing packaging at Christmas markets, to landing on shelves and now pushing for national distribution.   It's a candid, funny, and genuinely useful conversation about what it actually takes to scale a food brand from one of the hardest logistics environments in Canada — where you can't grow the corn, shipping air isn't cheap, and there's exactly one Save-On-Foods and one Superstore in town. In this episode: Growing a business and a family "up alongside each other" at the Whitehorse farmers market Why the Yukon is both the challenge AND the secret advantage (single-store markets, fierce local pride, built-in test population) The move from farmers market to retail: learning wholesale vs. retail pricing on the spot The Venture Park Accelerator, the Sobeys Local conversation, and "get into my competitor first, then come back" Landing TJX and going coast-to-coast fast — and why a Kamloops co-packer made it possible Filming Dragon's Den, the hometown watch party, and the e-commerce boost that followed The reality of the national grind: brokers, funding, and trusting-but-verifying your numbers Whether you're a founder in a remote market, a CPG operator, or just love a great Canadian entrepreneur story, this one delivers. Thank you to CHFA for sponsoring this episode. Make sure you're signed up for CHFA East! https://www.chfanow.ca/toronto 🎧 This Commerce Life — Canada's longest-running commerce podcast. #KlondikeKettleCorn #DragonsDen #CanadianCPG #Yukon #Popcorn #FoodAndBeverage #RetailStrategy #Entrepreneurship #ThisCommerceLife #CPGBrand

    From a Yukon Farmers Market to Dragon's Den: How Klondike Kettle Corn Is Going National | Katie Young

  2. Jul 28

    "We Dropped Out of University to Make Ice Cream" — The Shaw's Ice Cream Story

    When Shaw's Ice Cream announced it was closing its doors in 2001, three sisters — Christine, Kelly, and Kim — made a decision most people would call reckless: they dropped out of university and bought the shuttered 1950s manufacturing plant. Their logic? "We know retail. How hard can manufacturing be?" Twenty-five years later, Shaw's is a Southwestern Ontario institution — and one of the best "green, naive, and figured-it-out" founder stories we've had on the show. In this episode, Phil and Kenny sit down with the sisters behind Shaw's Ice Cream (based in Tillsonburg & St. Thomas, Ontario) to unpack how they rebuilt a brand from nothing, survived on a two-week crash course and a wrench, and grew into a three-part business spanning retail, wholesale, and co-pack/private-label manufacturing for other brands. Whether you're a founder, a CPG operator, or just someone who loves a good Ontario road-trip-and-ice-cream day, this one's a treat. 🍦 check them out here:  https://www.shawsicecream.com/about-us/ Thank you to CHFA for sponsoring this episode. https://www.chfanow.ca/toronto 🎧 This Commerce Life — Canada's longest-running commerce podcast.   #ShawsIceCream #OntarioMade #CanadianCPG #IceCream #FoundersStory #FoodAndBeverage #ThisCommerceLife #Tillsonburg #FamilyBusiness #RetailPodcast

    "We Dropped Out of University to Make Ice Cream" — The Shaw's Ice Cream Story

  3. Jul 24

    "I Know a Guy" Isn't a Sourcing Strategy | SURCH Foods

    Phil Chang and Kenny Vannucci sit down with Sylvia Bennett, founder of SURCH Foods (that's S-U-R-C-H), a B2B search platform built to solve a problem the food industry has quietly lived with forever: there is no good way to find ingredients, packaging, co-manufacturers, or expertise.  Sylvia spent her career in the industry — starting in a Sobeys bakery, then product development and private label at Sobeys and Walmart, then R&D at a cookie plant — and kept watching sourcing managers dig through old business cards because "I know a guy" was the only system available. We flipped this episode on its head. Instead of starting with Sylvia's story, we start with the platform, walk through it live, and then back into why someone with her background decided to build it.   The honest takeaway: a search engine for food ingredients shouldn't be revolutionary in 2026. But it is — and it only works if the industry actually shows up and gets listed. Find Sylvia at surchfoods.com or sylvia@surchfoods.com. 🎧 This Commerce Life is Canada's longest-running commerce podcast — 450+ episodes on food, beverage, and retail. 👉 Subscribe for weekly conversations with the people building Canadian CPG. #FoodIndustry #CPG #Sourcing #FoodManufacturing #SupplyChain #CanadianFood #FoodAndBeverage #Procurement #FoodStartup #ThisCommerceLife

    "I Know a Guy" Isn't a Sourcing Strategy | SURCH Foods

  4. Jul 21

    From Farmers Market to Retail Shelves: How Kettle & Hive Built a Lemon Honey Tea Brand

    Trish, founder of Kettle & Hive, joins This Commerce Life to share how a coworker's break-time basket of lemons, ginger, and honey sparked the idea for a fresh, spoonable lemon and honey tea — made with just two ingredients, no corn syrup, no thickeners, no shortcuts. From her first job as a day baker at Tim Hortons to quitting her job after one exhausting-but-successful farmers market season, Trish walks us through the real journey of building a small-batch food business in BC: honing recipes 20 jars at a time, using baker's math to scale batches, moving from a home kitchen to shared commercial kitchens to her own facility with a 60-gallon steam kettle — and learning the hard way what it costs to sell out and cancel a Christmas market because production couldn't keep up. Whether you're still selling at craft fairs or eyeing your first distributor conversation, this episode is a masterclass in growing a CPG food brand the right way — one honest customer conversation at a time. Find Kettle & Hive: 🍋 Shop online: https://kettleandhive.com 📍 Available at independent grocers and health food stores across Vancouver Island and the Lower Mainland — full store and market list on the website Thank you to Maritime Good Food for sponsoring this podcast. https://maritimegoodfood.ca/

    From Farmers Market to Retail Shelves: How Kettle & Hive Built a Lemon Honey Tea Brand

  5. Jul 14

    They Turned Barley Greens Into Tea — Natural Farmworks' Wild Founder Story

    What do you do when your product is so unique that no five-second pitch can explain it? This week, Phil and Kenny sit down with Brad and Sheila, founders of Natural Farmworks — a regenerative farm in BC's Boundary Country that grows barley greens and processes them using traditional Chinese tea methods to create green, oolong, and black teas that deliver a serving of greens in every cup. No bitterness, no flavourings, no "barley shivers." Brad's journey starts with a Crohn's disease diagnosis in the 1980s, runs through buying a decommissioned Saputo spray-drying plant ("How do we even turn it on?"), and lands on two years of WhatsApp messages with a tea master in China to learn an entirely new craft. Sheila shares how they hand-cut greens in their kitchen, trained with a certified herbalist, and turned lab results from BCIT's nutraceutical program into a genuinely new product category.   Whether you're a food and beverage founder, a CPG brand builder, or just love a great Canadian entrepreneur story, this one's packed with honest, practical retail advice. Check out Natural Farmworks here: https://www.naturalfarmworks.com/ If you think you fit in the Export Navigator program - check it out here: https://exportnavigator.ca/

    They Turned Barley Greens Into Tea — Natural Farmworks' Wild Founder Story

  6. Jul 7

    How She Built a Thriving Farmers Market in the Middle of Nowhere | Ashley Sauve, Sauve's Country Market

    Ashley Sauve was 12 years old when she started selling mini straw bales to Canadian Tire stores from her family's cash crop farm. Today, she owns Sauve's Country Market in South Woodslee, Ontario — a destination farm market in Windsor-Essex County that customers happily drive 45 minutes to visit, even though there's no gas station, grocery store, or Tim Hortons anywhere nearby. In this episode, Ashley shares how a $20 fall porch package posted on Facebook — no paid ads — sparked a business that outgrew a 400 sq ft shed built by her dad and uncles, and led to a brand-new 2,400 sq ft store with a walk-in cooler, commercial kitchen, donuts, and ice cream.   Check them out here: https://sauvescountrymarket.my.canva.site/ Thank you to Haddas Lederman and Rebecca Schuetz at Ontario Made for the introduction to Ashley Check out Ontario Made here: https://supportontariomade.ca/ Thank you to Maritime Good Food for sponsoring today's podcast. If you're interested in getting connected with Dwayne: https://maritimegoodfood.ca/

    How She Built a Thriving Farmers Market in the Middle of Nowhere | Ashley Sauve, Sauve's Country Market

  7. Jul 2

    Exporting to Mexico? What Canadian Food Brands Need to Know | Julie Therrien, Leclerc Group

    Special thursday episode: Julie Therrien of Biscuits Leclerc is back — and this time we're picking her brain on one of the biggest opportunities for Canadian food and beverage brands right now: exporting to Mexico. Julie's export career started in Mexico in the mid-90s, and she's spent nearly 30 years navigating the market — from co-packing for Bimbo to building branded distribution across Mexican retail. Fresh off our own trip to Guadalajara and Mexico City for Expo ANTAD, we asked her the questions every Canadian brand should be asking before shipping a single pallet south.   If you haven't heard her first episode - it's here: https://open.spotify.com/episode/5NXPW7QMY06QeWTPeHDUnY?si=1OdnoEk1SmaUA-CkNy8gHg check out Leclerc here: https://leclercfoods.com/en/

    Exporting to Mexico? What Canadian Food Brands Need to Know | Julie Therrien, Leclerc Group

  8. Jun 30

    Sisters Turned a $90 Ice Cream Cart Into a CHFA Show-Stopper | Fromage Protein Pops

    What happens when a food scientist and a hairstylist-turned-entrepreneur team up to reinvent cottage cheese? You get Fromage Protein Pops — a frozen treat that started with a $90 thrifted cart, 170+ recipe iterations, and a whole lot of sister chemistry. In this episode, Phil Chang and Kenny Vannucci sit down with co-founders Nuala and Fiona to talk about: 🍦 How a trip to Japan and a "better-for-you" Coke sparked the original idea 🧀 Why cottage cheese (not protein powder) is the secret to their creamy, indulgent texture 👨‍👩‍👧 The surprising discovery that families — not just health enthusiasts — are their real target market 🚚 Self-distributing by reefer van across Metro Vancouver while juggling full-time jobs 🏆 Landing recognition at CHFA and the challenge of finding novelty pop co-manufacturing in Canada   check them out at https://fromageprotein.com/ Thank you to Dwayne and Maritime Good Food for sponsoring this episode. https://maritimegoodfood.ca/

    Sisters Turned a $90 Ice Cream Cart Into a CHFA Show-Stopper | Fromage Protein Pops
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4.9
out of 5
63 Ratings

About

A Canadian Podcast, focused on Canadian brands, determined to talk about Canadian success stories. We are retail educators and experts, teaching Canadian businesses how to build, grow, and scale in retail. As industry connectors, Kenny & Phil bring decades of experience as buyers, sales strategists, and marketers into delivering practical, actionable education grounded in real-world application.

Information

  • Creator
    Phil Chang / Kenny Vannucci
  • Years Active
    2017 - 2026
  • Episodes
    489
  • Rating
    Explicit
  • Show Website
    This Commerce Life

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