In this episode, Ross Saunders interviews David Goldberg, CEO of Edge Studio, discussing the critical role of voice in establishing trust and influence in the workplace. David emphasizes that many individuals lack training in effective communication, which can hinder their professional growth. He shares insights on how voice affects performance, the importance of understanding one's speaking habits, and practical tips for improving public speaking skills. The conversation highlights the need for tailored techniques to enhance communication and build trust with audiences. Takeaways: Voice is the most direct connection we have to our listener.Many people are not taught how to use their voices effectively.Understanding your speaking habits can lead to better communication.Voice can significantly impact performance in the workplace.There is no one right way to communicate; it depends on the audience and situation.Tailored techniques are essential for effective speaking.Attention to detail in speaking can enhance trust and credibility.The audience is often unaware of what you planned to say.Practicing public speaking can help reduce anxiety.Building trust is crucial for leadership and influence.About David: David Goldberg helps people build trust with strategic words, speaking patterns, and presence. His one-of-a-kind techniques are used by over 10,000 CEOs, politicians, entrepreneurs, podcasters, and job seekers—whether on stage, on camera, on mic, online, & in person. He's also CEO of EdgeStudio.com, an international voiceover recording & training company based in Times Square, New York City, that’s recorded over 13,000 projects for brands including AT&T, Google, & Microsoft. https://edgestudio.com/about-david-goldberg About your host, Ross: Ross started his management career by being promoted from technical specialist to manager of a global team. This was not an easy transition at first but it blossomed into an exciting management career spanning over a decade in corporate and enterprise software environments. Ross has managed development teams, technical teams, call centres, and entire software divisions across several countries. Intro music from #Uppbeat (free for Creators!): https://uppbeat.io/t/soundroll/vacation-beat License code: WM2CBDQ0C2W0JGBW Outro music from #Uppbeat (free for Creators!): https://uppbeat.io/t/soundroll/vacation-beat License code: WM2CBDQ0C2W0JGBW Enjoyed the episode? Sign up for my newsletter on www.thisisnotwhatisignedupfor.com to get blog posts, new episodes, eCourses, and other content as it's released. Follow me on LinkedIn Follow me on Instagram