Thriving Practice with Tracy Cherpeski

Tracy Cherpeski
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Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51 countries reached globally 9 seasons of proven practice management strategies Weekly episodes with actionable insights you can implement immediately Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive. Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

  1. 6D AGO

    Stop Being an Operator for the Insurance Company: Paul Vigario on Branding, Awareness, and Practice Growth Featuring Paul Vigario, EP 244

    What separates a thriving private practice from one that's perpetually stuck? According to Paul Vigario, founder of SurfCT and strategist to over 12,000 healthcare practices worldwide, it comes down to two things: attention and compliance. Getting the right patients in the door, and building systems that keep them—without the owner burning out in the process.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  In this episode, Tracy sits down with Paul to unpack what branding really means for independent practice owners (hint: it's not your logo), why flat revenue is actually a loss, and how awareness—not intelligence—is the true driver of business success. Paul also shares the surprising lessons his wine vineyard taught him about patience, vision, and building something that grows on its own timeline.  If you've been wondering why your practice isn't growing the way you imagined—or you're ready to stop being an operator for someone else's system—this episode is for you.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    35 min
  2. Good Revenue, No Money: The Financial Clarity Gap in Healthcare Practices - A Special Snack Episode, EP 243

    MAR 13

    Good Revenue, No Money: The Financial Clarity Gap in Healthcare Practices - A Special Snack Episode, EP 243

    If you make good revenue but still feel like there's never enough money in the practice, you're not broken—you're probably just missing financial clarity. In this SNACK episode, Tracy Cherpeski and Miranda Dorta get into one of the most common and least-discussed gaps in independent healthcare: the difference between having a great accountant and having a real financial strategy.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Tracy talks about why even accomplished practice owners avoid their numbers (it's not laziness—it's cultural, professional, and deeply human), what to look for when revenue looks fine but money is always tight, and why she sees money as a tool rather than a moral statement.  You'll also hear about the newest offering from Tracy's team: fractional CFO support for practice owners who are ready to move from financial survival mode to strategic, forward-looking growth.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    11 min

  3. MAR 11

    Data Over Guesswork: What a Marketing Engineer Knows About Growing Your Practice Featuring Cameron LiButti, EP 242

    Most practice owners know they need to market their practice—but far fewer know how to evaluate whether it's actually working. In this episode, Tracy sits down with Cameron LiButti, founder of Bidview Marketing, who brings an engineer's precision to healthcare practice marketing strategy.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Cameron shares how he uses local SEO data to assess competitive landscape before recommending any budget, why results realistically take 6–12 months (and what changes that timeline), and why your front desk team is a critical piece of your marketing success—not just your operations.  He also covers the costly pattern of turning marketing on and off without giving it time to work, why rural and urban practices need entirely different strategies, and how newsletters consistently hit 50%+ open rates when they lead with relationship over promotion.  If you've wondered whether your marketing dollars are doing anything—or where to even start—this is an episode worth your time.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    53 min

  4. MAR 4

    Leading From Last Place: Why Self-Neglect Is a Practice Problem, Not a Personal Failing, EP 241

    You were trained to put yourself last. Not explicitly—nobody handed you a brochure. It happened through culture, through modeling, through what got rewarded in medical school and residency and every clinical environment since. And by the time you opened your own practice, you were running yourself exactly the way the system trained you to: straight into depletion.  Read the full show notes, memorable quotes, and key takeaways.  In this solo episode, Tracy Cherpeski names what most providers already feel but rarely say out loud: the conditioning that made you extraordinary in the clinic may also be what's driving your burnout. She breaks down why early-stage burnout looks nearly identical to excellence, what it costs the practice when the leader is operating from last place, and what genuine sustainability actually looks like in a thriving independent practice.  This isn't about working less. It's about leading smarter—treating your capacity as a real variable, building structures that don't require superhuman endurance, and finding the kind of community that actually getsit.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn

    16 min
  5. The 80% Rule: How Practice Owner CEOs Stop Perfecting and Start Scaling – a Special Snack Episode, EP 240

    FEB 27

    The 80% Rule: How Practice Owner CEOs Stop Perfecting and Start Scaling – a Special Snack Episode, EP 240

    Perfectionism can feel like a strength—until it starts quietly costing you time, momentum, and peace of mind. In this SNACK episode, Tracy Cherpeski sits down with Miranda Dorta to talk about one of the most persistent challenges for practice owner CEOs: knowing when good enough actually is good enough.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  Tracy shares her 80% rule for getting things out the door, how the Time Leadership Quadrant helps clarify what belongs on your plate (and what doesn't), and why celebrating incremental progress is often more powerful than holding out for a perfect outcome. She also draws the line between high standards—which are non-negotiable—and perfectionism, which is really just rigidity in disguise.  Plus, Tracy shares a real-time story from a current client opening a second practice location: how letting go of control and trusting her lead clinician created a launch so strong they were nearly fully booked before the doors even opened.  If you've ever wrestled with handing something off, sitting with a decision too long, or holding your team to a standard that's more about fear than excellence—this one's for you.  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    17 min

  6. FEB 25

    The Undoctor: Why a Psychiatrist Says Human Connection Heals More Than Any Prescription, Featuring Dr. Fred Moss, EP 239

    What if the most healing thing a healthcare provider can do has nothing to do with a diagnosis or a prescription? In this episode, Tracy Cherpeski sits down with Dr. Fred Moss—a psychiatrist with 46 years in the mental health system who believes that human connection, not medication, is at the heart of all healing.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Dr. Fred is the founder of Welcome To Humanity, a coaching practice that helps people undiagnose, unmedicate, and step away from conventional mental health models that treat discomfort as pathology. He shares why he calls himself an “undoctor,” how diagnoses can become identity traps, and why discomfort is a feature of being human—not a sign that something is wrong with you.  In this episode, you’ll hear about Dr. Fred’s journey from childhood communicator to psychiatric rebel, his work in prisons, orphanages, and homeless shelters, and why he believes anyone can practice the art of genuine healing through connection. Tracy shares a personal aha moment that will resonate with any provider who’s questioned the limits of conventional care.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    44 min

  7. FEB 18

    You Don’t Have a Team Problem – You Have a Leadership Identity Problem, EP 238

    If you opened your practice to help people heal but spend most of your day checking, correcting, and redoing your team’s work, this episode is for you. Tracy explores why this pattern isn’t a team problem—it’s a leadership identity problem rooted in your clinical training. The same precision and thoroughness that makes you an exceptional clinician can quietly erode your team’s confidence, initiative, and desire to stay when applied to every aspect of how you manage people.  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  In this solo episode, Tracy walks you through three practical shifts you can implement immediately to change how your team experiences you as a leader—without upending everything you’ve built. You’ll learn the critical difference between managing micro details that genuinely need your eyes and micromanaging the people you hired to be competent professionals. Plus, Tracy shares a powerful client story about a practice owner expanding to a second location and the coaching conversation that shifted everything.  Whether you’re struggling with delegation, dealing with team turnover, or realizing that your clinical instincts might be holding your practice back from its next level of growth, this episode offers a clear, compassionate path forward.  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    20 min
  8. Relationship Over Cold Calls: Smarter Patient Growth for Practice Owner A Special Snack Episode, EP 237

    FEB 13

    Relationship Over Cold Calls: Smarter Patient Growth for Practice Owner A Special Snack Episode, EP 237

    If you’re a healthcare practice owner who’s ever been told to “just pick up the phone and start calling,” this episode is for you. Cold calling has been a go-to tactic for decades, but for independent practice owners trying to build trust-based patient relationships, it can do more harm than good.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  In this SNACK episode, Miranda Dorta interviews Tracy Cherpeski about why cold calling falls flat in healthcare and what actually works instead. Tracy breaks down the key difference between cold calling and cold outreach, why 82–86% of patients start their journey online, and how to attract your ideal patients through relationship-first strategies.  You’ll hear practical alternatives including community involvement, referral partnerships, and intentional digital marketing—plus why the instinct to get out there and connect is actually a good thing when it’s properly redirected.  Whether you’re opening a new practice, expanding your services, or rethinking your growth approach, this conversation will shift how you think about patient acquisition.  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    8 min
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5
out of 5
7 Ratings

About

Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51 countries reached globally 9 seasons of proven practice management strategies Weekly episodes with actionable insights you can implement immediately Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive. Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

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