Thriving Practice with Tracy Cherpeski

Tracy Cherpeski
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Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51 countries reached globally 9 seasons of proven practice management strategies Weekly episodes with actionable insights you can implement immediately Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive. Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

  1. Relationship Over Cold Calls: Smarter Patient Growth for Practice Owner A Special Snack Episode, EP 237

    3D AGO

    Relationship Over Cold Calls: Smarter Patient Growth for Practice Owner A Special Snack Episode, EP 237

    If you’re a healthcare practice owner who’s ever been told to “just pick up the phone and start calling,” this episode is for you. Cold calling has been a go-to tactic for decades, but for independent practice owners trying to build trust-based patient relationships, it can do more harm than good.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  In this SNACK episode, Miranda Dorta interviews Tracy Cherpeski about why cold calling falls flat in healthcare and what actually works instead. Tracy breaks down the key difference between cold calling and cold outreach, why 82–86% of patients start their journey online, and how to attract your ideal patients through relationship-first strategies.  You’ll hear practical alternatives including community involvement, referral partnerships, and intentional digital marketing—plus why the instinct to get out there and connect is actually a good thing when it’s properly redirected.  Whether you’re opening a new practice, expanding your services, or rethinking your growth approach, this conversation will shift how you think about patient acquisition.  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    8 min

  2. 6D AGO

    Consistent Marketing Over Perfect Campaigns: Growing Your Practice Without Overwhelm Featuring Kurt Hoffmann, EP 236

    Marketing your healthcare practice doesn't require expensive campaigns or overwhelming social media strategies. In this episode, Kurt Hoffmann, founder of Abra Marketing, explains why consistent, authentic marketing is part of your mission as a healthcare provider—and how to make it manageable when you're already stretched thin.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  Kurt shares his journey from healthcare marketing to the music industry and back, bringing fresh perspective on what really works. He addresses the overwhelm practice owners feel and offers practical advice: pick one or two channels that feel natural, show up consistently every month, and remember that your patient experience is your marketing.  We discuss why focusing your marketing on specific services actually expands your reach, how to respond to negative reviews in ways that improve your reputation, and why human connection is becoming your biggest competitive advantage in an AI-driven world.  If you're struggling with how to grow your profitable medical practice without adding more to your plate, this conversation offers permission to start small and stay consistent.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    46 min

  3. FEB 4

    Three Healthcare Experts, One Solution: How to Future-Proof Your Practice When Everything Feels Urgent, EP 235

    What happens when a policy leader, a strategic CFO, and an AI innovation specialist all arrive at the exact same conclusion about healthcare leadership - independently? You get validation of what Tracy has been teaching for years.  In this episode, Tracy breaks down her recent roundtable with three heavyweight experts: Marc Chow (CEO of Santa Clara County Medical Association), Aaron Gold (strategic CFO), and Stephen Fogg (healthcare marketing strategist and AI specialist). Despite approaching practice management from completely different angles, they all confirmed the same fundamental truth.  Read the full show notes, memorable quotes, and key takeaways.  The consensus: Choose what needs the most work. Break it down to a simple, implementable task. Build from there.  Whether you're dealing with Medicaid cuts, prior authorization burnout, financial pressure, or innovation overwhelm - the methodology is the same. You don't need more information. You need clarity on what to prioritize and a simple next step you can actually take.  Tracy shows you exactly how Stephen Fogg's four-quadrant framework maps onto the Time Leadership Delegation Quadrant, why complexity is the enemy of implementation, and what to do this week to start future-proofing your practice.  Resources mentioned: Roundtable replay + downloadable highlights doc, Time Leadership Quadrant  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    16 min

  4. JAN 28

    "Am I Actually Making Money?" Understanding the Numbers That Matter Most in Private Practice Featuring Sean Healy and Keith Campagna, EP 234

    Running a profitable medical practice requires more than clinical excellence—it demands financial clarity that most healthcare providers were never trained to achieve. Many practice owners find themselves caught in a frustrating paradox: their accountant tells them they're profitable, yet their bank account tells a different story.  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  In this episode, Tracy sits down with Sean Healy and Keith Campagna from Accounted For LLC to explore the critical difference between cash flow and profitability. Sean and Keith have spent seven years developing a comprehensive approach that goes beyond traditional bookkeeping to include insight extraction and strategic coaching specifically designed for private practice owners.  You'll learn why hope isn't a strategy (but your gut instincts are usually right), how to quantify your actual profit needs based on your specific goals, and why asking for help is one of the most strategic moves a practice owner can make. Keith shares a powerful client story about finally sleeping better after gaining financial clarity—a reminder that understanding your numbers impacts far more than just your bottom line.  Whether you're struggling with cash flow management, trying to make sense of your practice finances, or simply want to build a thriving practice without constant financial stress, this conversation offers practical frameworks you can implement immediately.  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    37 min
  5. The Multiplier Mindset: Why Subtracting Is the Key to Practice Growth – A Special Snack Episode, EP 233

    JAN 23

    The Multiplier Mindset: Why Subtracting Is the Key to Practice Growth – A Special Snack Episode, EP 233

    More than half of healthcare practice owners report burnout, and the traditional response—working harder, seeing more patients, adding more services—keeps them trapped in a cycle that never delivers the freedom they imagined. In this SNACK episode, Miranda Dorta interviews Tracy about the 10x practice owner mindset and why sustainable practice growth requires subtraction, not addition.  Read the full show notes, memorable quotes, and key takeaways.  Tracy breaks down the core problem keeping practice owners stuck: the belief that they're responsible for doing everything, even when they have capable teams. She introduces constraint-based thinking with a powerful question: "If I could only show up two or three days a week, would the practice continue to grow?" For most practice owners, the answer is no—and that reveals exactly where the mindset shift needs to happen.  In this episode, you'll discover:  Why subtracting is the key to multiplying your practice  The first thing to eliminate when reducing your clinical time  How one psychologist maintained billable hours while working less by focusing on high-level cases only she could handle  The smallest mindset shift that creates the biggest ripple effect  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    8 min

  6. JAN 21

    Bridging the Specialist Gap: How Virtual Consultations Transform Veterinary Practice Management Featuring Dr. Kenneth Pierce, EP 232

    Dr. Kenneth Pierce didn't just fill a geographic gap when he opened Veterinary Vision Center in underserved Shreveport, Louisiana—he identified a nationwide crisis. The shortage of veterinary specialists means general practitioners often lack access to expert guidance for complex cases, leading to stressed veterinarians, suboptimal patient outcomes, and frustrated pet owners facing long drives and high costs.  Read the full show notes, memorable quotes, and key takeaways.  See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  His solution, Vespecon, offers unlimited virtual face-to-face consultations with specialists across all veterinary fields through a membership model. This empowers general practitioners to deliver specialist-level care locally while building confidence and strengthening client trust.  In this episode, we explore how Vespecon's model creates wins across the board: veterinarians gain knowledge and confidence, pet owners save money while getting better outcomes, and specialists extend their reach and impact. Dr. Pierce also discusses the business advisory services Vespecon now offers—recognizing that practice owners need support beyond clinical knowledge to truly thrive.  Whether you're in veterinary medicine or any healthcare specialty, this conversation offers insights about leveraging technology to bridge access gaps, the importance of asking for expert support, and how comprehensive practice support prevents burnout while improving care delivery.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    34 min

  7. JAN 14

    The Three-Year Journey: How One Physician's Burnout Led to Helping Others Reconnect Featuring Dr. Shelina Jaffer, EP 231

    Dr. Shelina Jaffer's physician burnout journey is textbook—until it isn't. This London-based GP normalized stress and physical symptoms for months before a moment of emotional darkness forced recognition: this was advanced burnout. Her recovery story and the creation of HavenWithin offers a roadmap for healthcare professionals seeking sustainable wellbeing.  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  Shelina shares the classic burnout progression many physicians experience: taking work everywhere, dismissing new health issues as "just stress," and pushing through until the body demands attention. Her immediate physical improvement after changing roles highlights how directly occupational factors impact health. But full recovery took three years—a timeline that challenges quick-fix wellness approaches.  Today, Shelina works with organizations and universities through experiential programs focused on respect, trust, and reconnecting with inner wisdom. One university student's feedback captures the impact: "You taught me to be bold." This episode explores why organizational culture matters more than wellness perks, how limiting beliefs hold professionals back, and why the shift toward human-centered healthcare is accelerating globally.  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    35 min
  8. Behind the Scenes: Generational Divides, Physician Unions, and What Practice Owners Really Want - A Special Snack Episode, EP 230

    JAN 9

    Behind the Scenes: Generational Divides, Physician Unions, and What Practice Owners Really Want - A Special Snack Episode, EP 230

    In this candid SNACK episode, Miranda turns the microphone around and interviews Tracy about her recent speaking tour across California. Tracy spoke at multiple events with the Santa Clara County Medical Association and Fresno Madera Medical Society, teaching burnout prevention at the CME level—and what she learned surprised even her.  You'll hear about the practice owners who started their own practices after burning out in large integrated systems, the generational divide that's causing friction in healthcare workplaces, and a surprising discovery: residents in California can unionize, but attending physicians cannot.  Tracy also shares her perspective on why burnout prevention programs often miss the mark by putting the onus on individual physicians when burnout is, by definition, a workplace problem. Plus, she poses a provocative question she asked a room full of employed physicians: What would happen if 50% of you walked out?  This episode offers fresh insights on systemic healthcare challenges, the commodification of healthcare, and what Tracy is learning as she builds the Thriving Practice Community.  Is your practice growth-ready? See Where Your Practice Stands: Take our Practice Growth Readiness Assessment  Read the full show notes, memorable quotes, and key takeaways.  Connect With Us:  Be a Guest on the Show  Thriving Practice Community  Schedule Strategy Session with Tracy  Tracy’s LinkedIn  Business LinkedIn Page

    13 min
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5
out of 5
7 Ratings

About

Top 5% globally ranked podcast for healthcare practice owners. Prevent burnout, grow profitably. 215+ episodes, 51 countries. Welcome to Thriving Practice - the business podcast that proves independent physicians, dentists, therapists, and healthcare practice owners can build profitable, efficient practices while actually enjoying their lives. By the Numbers: 215+ episodes featuring top-tier practice owners and healthcare business experts Global Top 5% ranking on Listen Notes among all podcasts 51 countries reached globally 9 seasons of proven practice management strategies Weekly episodes with actionable insights you can implement immediately Hosted by Tracy Cherpeski, MBA, MA, CPSC - executive coach, business consultant, and CME-approved educator with 15+ years specializing in healthcare practice consulting. Tracy brings you successful practice owners, industry experts, and medical association leaders, all united in helping private practices stay private and thrive. Subscribe now and join our community at ThrivingPracticeCommunity.com for ongoing support from practice leaders who've been where you are.

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