What Are You Working Towards?

Chris Brodhead

Chris Brodhead interviews founders, marketing directors, filmmakers, and other fascinating people about the goals that drive them to create. Each episode ends with one big question: What are you working towards? The answers are surprising, inspiring, and often deeply human. The goal of the show is to help listeners live lives closer to their dreams—more money, more joy, less work they hate. Previously the title of this show was The Ultra High Net Worth Clients podcast.

  1. 1D AGO

    #187 $30M Construction CEO Says No to 50% of Prospects

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ Adam Beamish isn’t chasing every lead — he’s intentionally turning down over 50% of inbound prospects. Why? Because saying no is how he scaled his family business, Mark Beamish Waterproofing, to $30M+ in revenue while preserving quality, culture, and profitability. In this episode, Adam breaks down: • How he transformed a garage-based business into a 150+ person powerhouse • The strategy behind shrinking from 2,000 jobs/year to just 700 — and making more money • Why most subcontractors are overwhelmed by bad fits (and how to stop) • The origin of SubSmart, his fast-growing SaaS built to streamline subcontractor chaos • What it really means to lead with integrity in construction and software If you’re a founder, operator, or builder of any kind — this conversation will challenge how you think about scale, culture, and saying no. 👉 Learn more: MBW: https://markbeamish.com/ SubSmart: https://www.getsubsmart.com/ Adam’s LinkedIn: https://www.linkedin.com/in/adam-beamish-6a2a6423/ 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    25 min
  2. 5D AGO

    #186 From Space Needle to Amusement Parks — The Motion Control Tech Powering the World

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/Craig Pellin is the VP of Sales & Marketing at Nexen Group, a global leader in precision motion control systems used across aerospace, semiconductor, amusement, medical, automation and even bourbon barrel manufacturing.In this episode Craig breaks down: • How AI, automation & mechatronics are rapidly changing manufacturing • The surprising industries powered by Nexen: Space Needle, MRI machines, amusement parks, whiskey distilleries, global bottling lines • Why zero-backlash precision is becoming mission-critical for the future • How Nexen built a global rep network and deal flow engine without relying on outbound • The REAL future of AI inside mid-market manufacturing orgs⸻🔗 Links MentionedNexen Group — https://www.nexengroup.com/Craig on LinkedIn — https://www.linkedin.com/in/craig-pellin-7494b16/Craig’s personal build & hobby page (woodworking / restoration) — https://hobbychaser.wordpress.com/⸻If you’re a manufacturing leader exploring automation or AI integration — this one is a must-watch.🔗 Follow “What Are You Working Towards?” & Host Chris BrodheadWebsite: https://www.working-towards.comSpotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDriTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400YouTube: https://www.youtube.com/@workingtowardsInstagram: https://www.instagram.com/working_towardsTikTok: https://www.tiktok.com/@working_towards⸻⚠️ DisclaimerThe views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    23 min
  3. OCT 24

    #184 Selling Fun is About Sharing the Joy with Every Experience with Dr. Jay Luis Aguilar

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ Dr. Jay Luis Aguilar is the Global VP of Business Development at Chance Rides (https://www.chancerides.com/) — the legendary U.S. manufacturer behind rollercoasters, carousels, observation wheels, trains and immersive rides found in Six Flags, Universal, SeaWorld, Area15 Las Vegas and more. In this episode, Jay shares: • How he turned his childhood dream of designing amusement rides into reality • The surprising way theme parks, zoos & cities actually BUY rides • The creative process behind post-apocalyptic carousels & live Minion rides • The future of ride design • His personal obsession with Ironman triathlons & intentional living If you’ve ever wondered how the rides you love are actually created, funded, sold, and brought to life — this is an INSANE behind-the-scenes look you won’t find anywhere else. LinkedIn: https://www.linkedin.com/in/jayluisaguilar/ Website: https://www.chancerides.com/ 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards

    23 min
  4. OCT 21

    #183 Feeding the Planet with Zero Pesticides — Conner Tidd, Co-Founder & CEO, JustVertical.com

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What do tacos, sustainability, and the future of food all have in common? For Conner Tidd, it started with a single bunch of cilantro and became a mission to reshape how the world grows and accesses fresh produce. Conner shares the origin story of Just Vertical, a company building scalable vertical farms from condos to campuses and beyond. We explore how a university prototype led to a $30K check, why post-COVID supply chains opened doors for commercial expansion, and how Just Vertical is deploying farms as far as Moldova and Alaska to improve food security. We also dive into: • Why vertical farming isn’t a silver bullet—but is a powerful tool • How growing food closer to home reduces waste and boosts resilience • The surprising impact of clean-room farming on pesticides and fertilizers • How Conner and his team are telling powerful stories on a shoestring budget Whether you’re a tech-driven sustainability advocate or just someone tired of wilted herbs in your fridge, this episode will inspire you to think differently about where your food comes from—and what’s possible when mission meets innovation. 👉 Learn more at https://justvertical.com LinkedIn: https://www.linkedin.com/in/connertidd 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    22 min
  5. OCT 21

    #182 Saving Lives Through App-Based Group Therapy with Irad Eichler, Founder & CEO, CirclesUp.com

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What if emotional support was as accessible as Amazon Prime? Irad Eichler, founder and CEO of Circles — a revolutionary mental health platform offering 24/7 live group support for just $40/month. Irad shares the deeply personal story behind Circles, how watching his mother battle cancer inspired him to rethink emotional care, and why audio-only peer groups led by trained facilitators are outperforming traditional therapy in many situations. Topics covered: • The loneliness epidemic & the limits of 1:1 therapy • Why men struggle to join support groups (and how that’s changing) • How Circles uses performance marketing to scale • Real stories of users leaving abusive relationships with live support • Future partnerships with hospitals, nonprofits, and employers Whether you’re a founder, therapist, or someone going through a tough time — this episode will move you. 🔗 Learn more: https://circlesup.com/ 👤 Connect with Irad: https://www.linkedin.com/in/iradeichler/ — 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    24 min
  6. OCT 16

    #181 Why Customer Support Is a Profit Center (And How to Scale It Fast) with Pierre Latscha

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What if customer support could become one of your most powerful growth engines? Pierre Latscha, Co-founder and CCO of Onepilot, a tech-forward customer care outsourcing platform combining AI automation with real human agents — 24/7 and multilingual. We unpack how Pierre and his four co-founders launched Onepilot during the pandemic, scaled to $30M+ in ARR, and are now transforming customer service into a revenue-driving profit center. 📌 Topics Covered: • How Onepilot blends automation and empathy • Why customer care is a strategic growth lever • The rise of remote agent models • How AI is trained and deployed within support teams 👨‍💼 Learn more about One Pilot and Pierre: Onepilot → https://onepilot.co/ LinkedIn → https://www.linkedin.com/in/pierre-latscha-8956a6a5/ 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    23 min
  7. OCT 14

    #180 How Tiger Woods’ Foundation Is Changing the Future of Education with Dan Scali, VP Marketing

    Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/ What does Tiger Woods’ true legacy look like beyond golf? In this powerful episode, Dan Scali, Vice President of Marketing & Communications at TGR Foundation, shares how Tiger’s nonprofit has quietly changed the lives of tens of thousands of students across the U.S. From opening cutting-edge STEAM Learning Labs to mentoring first-generation college students and launching a 30-year legacy of education, the TGR Foundation is reshaping how youth discover their passions and build meaningful futures. 📌 Topics Covered: • The inspiring origin story of Tiger Woods’ TGR Foundation • How TGR empowers underserved students through STEAM and mentorship • Building learning labs in Anaheim, Philadelphia, L.A., and Augusta • The future of TGR’s mission and Tiger’s next 30 years of impact 🎙️ Guest: Dan Scali — VP, Marketing & Communications at TGR Foundation Connect with Dan on LinkedIn: https://www.linkedin.com/in/danielscali/ 🌐 Learn more about the TGR Foundation: https://tgrfoundation.org 🔗 Follow “What Are You Working Towards?” & Host Chris Brodhead Website: https://www.working-towards.com Spotify: https://open.spotify.com/show/4Guqegm2CVqkcEfMSLPEDr iTunes: https://podcasts.apple.com/au/podcast/what-are-you-working-towards-with-chris-brodhead/id1569041400 YouTube: https://www.youtube.com/@workingtowards Instagram: https://www.instagram.com/working_towards TikTok: https://www.tiktok.com/@working_towards ⸻ ⚠️ Disclaimer The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…

    34 min

About

Chris Brodhead interviews founders, marketing directors, filmmakers, and other fascinating people about the goals that drive them to create. Each episode ends with one big question: What are you working towards? The answers are surprising, inspiring, and often deeply human. The goal of the show is to help listeners live lives closer to their dreams—more money, more joy, less work they hate. Previously the title of this show was The Ultra High Net Worth Clients podcast.