245 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Under the Influence with Terry O'Reilly Apostrophe Podcast Network

    • Society & Culture
    • 4.7 • 5K Ratings

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
See acast.com/privacy for privacy and opt-out information.

    S11E25 - Ask Terry (2022)

    S11E25 - Ask Terry (2022)

    This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers.
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    • 27 min
    S11E24 - Arch Enemies

    S11E24 - Arch Enemies

    This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter.
    See acast.com/privacy for privacy and opt-out information.

    • 27 min
    S11E23 - Bookmarks 2022

    S11E23 - Bookmarks 2022

    This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Frankenstein, one about the waffle iron that inspired Nike and a very funny story about a presidential campaign billboard that mistakenly featured the wrong candidate.
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    • 27 min
    S11E22 - Brand Envy 2022

    S11E22 - Brand Envy 2022

    This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by a church, another became one of the best-selling toys of all time and one found a way to cut through late-night TV. And all lasted for decades.


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    • 27 min
    S11E21 - "Rule Breakers"

    S11E21 - "Rule Breakers"

    This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll talk about a burger chain that dared show moldy food in its advertising and a rule-breaking stunt involving the NRA that you won’t soon forget.
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    • 27 min
    S11E20 - Brilliantly Bland: Why Boring Sells

    S11E20 - Brilliantly Bland: Why Boring Sells

    This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us?


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    • 27 min

Customer Reviews

4.7 out of 5
5K Ratings

5K Ratings

northernflicker ,

Very well done!

Terry you hit one out of the park each episode. My only complaint is that you don’t do it more often. Well produced, written and delivered. Thank you.

The GIFTTT ,

Top notch entertainment

Have always loved this show, never a bad episode, only different levels of greatness. A lot of care goes into crafting each ep. Full of history, psychology, sociology, and many other gy’s. Who thought learning could be this fun?
Thanks Terry!

Phroh ,

Show idea: energizer vs Duracell

Love this podcast been a fan for years when it was on CBC.

Terry, I just finished your arch rivals episode, another classic. One thing by I’ve been waiting to hear about for years is the nuances of the battle between Energizer and Duracell each one has said they are the mo best lasting and have done so for time immortal. What legal escapades evolved from the rivalry? I’ve been wondering this since I was a little kid watching those commercials wondering how they can get away with saying that again And again.

Love the show, keep up the good work! And your daughters show is fantastic as well. Nice to see the family talents carrying forward. All the best! Long time fan, marketing graduate!

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