192 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Under the Influence with Terry O'Reill‪y‬ CBC

    • Society & Culture
    • 4.7 • 4.5K Ratings

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    S10E14 - One Toke Over The Line: 50-Year Marketing Milestones

    S10E14 - One Toke Over The Line: 50-Year Marketing Milestones

    This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that are still best-sellers today. There were also a number of famous advertising campaigns launched that year. Join us and see if you remember them.

    • 27 min
    S10E13 - Red Carpet Marketing: The Business of Award Shows

    S10E13 - Red Carpet Marketing: The Business of Award Shows

    This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore whether Oscar nominations sell more tickets than Oscar wins, how Grammys can make a career and how Tony awards can rescue a play overnight.

    • 27 min
    S10E12 - Air Quotes: Creative Radio 2021

    S10E12 - Air Quotes: Creative Radio 2021

    This week, we listen to the most Creative Radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift.

    • 27 min
    S10E11 - Brands Are People, Too: Products Named After Inventors (Encore)

    S10E11 - Brands Are People, Too: Products Named After Inventors (Encore)

    This week, in an encore episode, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard was invented by a Jules Leotard. We’ll even look at some inventors who wish their names had been forgotten…

    • 26 min
    S10E10 - Brand Envy 2021

    S10E10 - Brand Envy 2021

    This week it’s our annual Brand Envy episode. This season, we look at four unique companies. One completely changed a sport forever. One became the best-selling toy of all time. Another has influenced the music business since 1894. And one had a heavenly idea. All achieved something that had never been done before.

    • 27 min
    S10E09 - The Future Is Furry: Animals In Advertising

    S10E09 - The Future Is Furry: Animals In Advertising

    This week, we look at famous Animals in Advertising. The ad industry has a long history of using animals in commercials. From Spuds MacKenzie the original party animal to the majestic Budweiser Clydesdales to Morris the finicky Cat, they all have fascinating stories to tell.

    • 27 min

Customer Reviews

4.7 out of 5
4.5K Ratings

4.5K Ratings

xcjim ,

Always Wanting More

Never tire of the content. Should be mandatory in any commerce program.

opsx2 ,

Love it

The best podcast out there! You don’t even have to be interested in marketing. It’s the whole package! including a pleasant voice as an added bonus.

Phinds!! ,

Love Terry and the crew!!

Greatest Podcast ever!! So informative and fun!! Keep up the good work guys!!

Top Podcasts In Society & Culture

Listeners Also Subscribed To

More by CBC