249 episodes

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Under the Influence with Terry O'Reilly Apostrophe Podcast Network

    • Society & Culture
    • 4.7 • 5.1K Ratings

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    Candid Commercials: Real People in Advertising (AOP 2011)

    Candid Commercials: Real People in Advertising (AOP 2011)

    The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable. 
    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 25 min
    It's Not Easy Being Green: Green Marketing (AOP 2011)

    It's Not Easy Being Green: Green Marketing (AOP 2011)

    This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green.
    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 25 min
    Luxury Advertising (AOP 2011)

    Luxury Advertising (AOP 2011)

    Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves.
    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 28 min
    Bonus Episodes from Age of Persuasion 2011

    Bonus Episodes from Age of Persuasion 2011

    We're re-releasing all the episodes from the last season of Age of Persuasion in 2011.
    All episodes have been remastered to fit our Under The Influence format.
    Episodes drop every two weeks from now until November. Enjoy.

    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 1 min
    S11E25 - Ask Terry (2022)

    S11E25 - Ask Terry (2022)

    This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers.
    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 27 min
    S11E24 - Arch Enemies

    S11E24 - Arch Enemies

    This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter.
    Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

    • 27 min

Customer Reviews

4.7 out of 5
5.1K Ratings

5.1K Ratings

princess hammy ,

❤️💜🧡🖤💛🤍💚🤎💙

Love the skittles song.

DeeBeeZees ,

soo good

never cared too much about marketing until i heard this podcast. I cant stop listening and it rly gave me a look into how much is going behind 'the ad'

Danutsa of the podcasts ,

Undertifem enjoyer

Fantastic! I never wondered about the world of marketing before this podcast!

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