20 episodes

How unexplored communities and unexpected subcultures make money today.

Vanguard by Shopify Studios Shopify

    • Careers
    • 3.9, 120 Ratings

How unexplored communities and unexpected subcultures make money today.

    How A Tribe Called Red Brought Activism to the Dance Floor

    How A Tribe Called Red Brought Activism to the Dance Floor

    Bear Witness is a co-founder of A Tribe Called Red, a Canadian DJ collective that blends hip hop and EDM with traditional pow wow drums and vocals. As a teen, Bear was part of the local rave scene. He began to wonder what raves would look like if they had a more focused goal. In response, he created A Tribe Called Red.

    • 18 min
    This Latinx Bath Brand Is Bubbling with Nostalgia

    This Latinx Bath Brand Is Bubbling with Nostalgia

    Estefania Rodriguez is the founder of Brewbles Studio, a bath and body shop that sells products based on nostalgia and Latinx culture. Estefania began making bath bombs as a form of self-care and a way to manage her mental illness. To make ends meet, she started selling them. And the business took off...fast. This is what happened next.

    • 18 min
    The Unique Voice Behind Gender-fluid Wellness Products

    The Unique Voice Behind Gender-fluid Wellness Products

    Gloria Noto is the founder of NOTO Botanics, an all-natural, multi-use, gender-fluid cosmetic line committed to activism and giving back back. After almost 10 years as a makeup artist, Gloria decided to start a company focused on making the beauty and wellness space more inclusive.

    • 16 min
    Meet the Nigerian Publisher Heating Up African Romance Novels

    Meet the Nigerian Publisher Heating Up African Romance Novels

    Bibi Bakare-Yusuf is the publishing director of Cassava Republic Press and Ankara Press. After launching a publishing company to offer a platform for contemporary African writers, Bibi had another idea: why not start a romance-novel imprint that put black women at the center of the story? This is what happened next.

    • 21 min
    This Artist Conjured a Magical World of Black Anime Characters

    This Artist Conjured a Magical World of Black Anime Characters

    Jacque Amadi is the head magical girl of Adorned By Chi, a lifestyle business based on anime-inspired fashion. Jacque is quick to admit she runs her business with emotion first, facts and figures second. An approach that wouldn’t scale. But after launching the Adorned By Chi manga, a comic about Nigerian university students with magical super powers, Jacque’s ready for her next act: Licensing deals inspired by the Adorned By Chi brand.

    • 19 min
    How Northbound Leather Became a Thriving Fetish Wear Company

    How Northbound Leather Became a Thriving Fetish Wear Company

    George Giaouris is the owner of Northbound Leather. While working in his family's leather business, George saw an opportunity to support queer and kink-friendly customers who had a profound connection with leather, like he did. Over the last 30 years, George turned the business into the premier destination for bespoke leather fashion and fetish wear.

    • 17 min

Customer Reviews

3.9 out of 5
120 Ratings

120 Ratings

OMG_Puppies ,

Just lovely

Such well-told stories, love it!

rhimarq ,

Beautiful pace and storytelling around creatives

The stories of how these people are making a living for themselves sometimes in very unconventional ways and pushing past their upbringing to do more is inspirational

Garconniere ,

Remarkable people

Such thoughtfully crafted stories. Everything from the pace, the music, the atmosphere is done masterfully. Love this podcast, especially the episode about plus size fashion.

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