vAuto Podcast vAuto Podcast

In this vAuto podcast, Chris Williams, general manager at Southern Pines (N.C.) Chevrolet and vAuto Performance Manager Ted Welpott share how they teamed to connect the dealership’s sales process to new/used vehicle merchandising. Hear how this effort has tripled SRP/VDP conversions by reinventing each vehicle’s VDP carousel to provide a value-minded gateway to the cars and experience customers can expect. Find out how Williams uses new merchandising tools to cut the time required to merchandise each vehicle and quickly pivot to update merchandising as OEM incentives for new and CPO vehicles change.

In this vAuto podcast, Cebastien Chery, marketing associate at Pristine Mitsubishi, Commack, N.Y., shares how he helps differentiate the dealership’s used vehicle inventory by doing more merchandising on individual vehicle VDPs. Chery outlines how he determines specific vehicle features to call-out on VDP images and uses Vehicle Intelligence 360 to save significant time making sure each vehicle stands tall. Chery also discusses how he measures and monitors merchandising metrics to freshen up vehicles that haven’t sold.

In this vAuto podcast, Northwood University seniors Skylar Burless and Dominic Nowling share their perspectives on why they picked the car business to launch their professional careers, and their take-aways from spending time with the vAuto team at the recent NADA convention. Both outlined the challenges and opportunities they expect to encounter in their respective roads ahead and offer pointers for dealers looking to work better with the incoming generation of automotive leaders.

In this vAuto podcast, Aaron Norman, a used vehicle manager and head of vehicle acquisition for Ken Grody Ford stores in California, shares his perspective on how the new Global Search tool inside ProfitTime GPS is making the task of acquiring inventory easier and more profitable. Norman outlines:

- How he uses Global Search to find and purchase more on-strategy vehicles for his inventory.

- Why he calls ProfitTime GPS a “guardian angel” for his business.

- How ProfitTime GPS has helped his department gain an estimated $200,000 in additional gross profit and improve inventory turn.

If you’re like most dealers we talked to at NADA, you’re looking to find ways to extend the success you’ve achieved the past few years. You also understand this success will require re-establishing the traditional disciplines of running a successful dealership. In this audio, Derek and Dale highlight how your opportunity in 2024 will take shape and where to focus to achieve the success you seek.

Listen as Derek and Dale reveal three important takeaways. First, why two long-awaited shifts will put more car shoppers in a position to pull the trigger on their next vehicle purchase. Second, how to re-think used vehicle stocking to eliminate the costly pitfalls of an over-stocked inventory. Finally, the quickest, easiest way to mine every acquisition channel and put more of the “right” vehicles on your lot.

In this vAuto podcast, we detail how used vehicle market conditions will return to "normalcy," which means greater pressure on front-end grosses as dealers contend with softer retail demand. Then, hear how dealers can strengthen their profitability through new innovations featured at NADA 2024 like more global- and strategy-minded vehicle acquisition, vehicle value-specific merchandising, and a clear understanding of each vehicle's optimal exit strategy at the moment of appraisal.