107 episodes

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

What I Know Inc. Magazine

    • Business
    • 5.0 • 2 Ratings

The greatest businesses weren’t born from moments of genius. They emerged after years of discovery--and often after years of failure. What I Know from Inc. magazine takes you inside the messy, painful, and--every so often--transcendent journey of starting a company. Through candid interviews, Inc. senior writer Christine Lagorio-Chafkin draws out the real grit and true lessons behind innovative companies and remarkable brands. 

    Nick Green of Thrive Market: High Expectations; Low Ego

    Nick Green of Thrive Market: High Expectations; Low Ego

     My guest today is striving to change access to organic, healthy foods, at reasonable prices…while also taking on Amazon with a very un-Amazon model…in that thinks he can do it all sustainably. His company is going plastic-neutral this year, and carbon-negative by 2025, and supporting regenerative agriculture while already offsetting the company’s entire shipping footprint. If you know supply chains, you know this sounds barely possible? Well, his business is working: It has more than 1.2 million paying members, and had more than $400 million in sales in 2021. It’s called Thrive Market, and he’s co-founder and CEO Nick Green.

    • 46 min
    What I Know Best: Stewart Butterfield of Slack

    What I Know Best: Stewart Butterfield of Slack

    Stuart Butterfield, the CEO of Slack, has just begun his parental leave, and is also stepping back from his role leading the company he cofounded in 2009. Host Christine Lagorio-Chafkin asked him to look back at his time as CEO of Slack, to what worked really well, and what he knows best. Turns out, one of the things that helped the team at Slack during its years of hyper-fast growth was fostering a culture where debate and disagreement were welcome. Butterfield, himself, had his mind changed many times, he admits.

    • 10 min
    Exclusive: Stewart Butterfield Takes Us Inside the Birth of Slack and Flickr

    Exclusive: Stewart Butterfield Takes Us Inside the Birth of Slack and Flickr

    Stewart Butterfield, the co-founder and CEO of Slack is on the cusp of 50, and on the brink of stepping down as chief executive of the extremely popular communications-for-teams software company he built. Slack has more than 18 million active daily users, and was acquired by Salesforce in 2020 for $27.7 billion. Butterfield exclusively takes host Christine Lagorio-Chafkin through his fascinating career of building games, startups, abandoning ideas, and running the fastest-growing enterprise tech company of its time.

    • 48 min
    Making Creative Space, With Lindsay McCormick of Bite

    Making Creative Space, With Lindsay McCormick of Bite

    Lindsay McCormick started her business without really meaning to start a business. She just wanted to try to make a sustainable, healthy toothpaste, without the landfill-bound packaging, for herself and her friends. But then to pay expenses she started selling it–and it took off, with increasingly eco-conscious consumers. She was inspired in part by the nature she was surrounded by in Southern California–she was a snowboard instructor and a surfing instructor, too. Today, while running Bite, which stands for Because It’s The Earth, and sells personal care items that are compostable, refillable, and plastic-free, she still finds inspiration way out in the deep.

    • 10 min
    Create the Change: Lindsay McCormick of Bite

    Create the Change: Lindsay McCormick of Bite

    Lindsay McCormick found inspiration in her pristine surroundings, back when she’d teach snowboarding in the winter and surfing in the summer. Respect for nature, where she spent so much of her time, led her to try to eliminate plastics and other landfill- or ocean-bound waste from her life, and to find healthy options. While traveling, she realized she was using a lot of tiny toothpaste tubes, and became fixated on trying to find a better way to brush, free from non-recyclable waste. What she ended up creating and selling in tiny, adorable glass apothecary jars online was Bite toothpaste bits. Over the years, she became committed to creating change for the planet, she tells host Christine Lagorio-Chafkin. Today, her company sells much more than sustainable toothpaste–including a whole suite of oral care, and even soap and deodorant–which went viral on TikTok. Today, the company, whose name stands for Because Its The Earth, has 10 employees and more than $10 million in sales.

    • 39 min
    What I Don’t Know: Kendra Scott Gets Locked Out of Spreadsheets

    What I Don’t Know: Kendra Scott Gets Locked Out of Spreadsheets

    The founder of her eponymous jewelry brand, Kendra Scott, has built her business into a robust online operation and more than 130 locations. But from the early days of running her business, she knew she didn’t want to manage the books. Scott tells host Christine Lagorio-Chafkin how she hired strategically, from an accountant to a comptroller, to a CFO–so she could focus on the creative and design work she loves.

    • 6 min

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