Whiskey and Lace Erika Altes

As we wrap up Season 2 of the podcast, Erika shares her journey in the content creation space. Pour yourself a glass of wine as she answers common questions she gets about being an influencer, like starting out as a content creator with the Whiskey & Lace blog and learning how to show up authentically online. Erika gets real about the common misconceptions influencers face and how she sets boundaries when dealing with trolls and negative energy. This episode gives a candid look into the life of an influencer and the realities of maintaining a consistent online presence.
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In this episode, we cover the following:
Starting the Whiskey & Lace blogHow Erika shows up authentically onlineDid people like Erika's friends ever pass judgment or talk shit about her, as Santa Rosa is a pretty small town? How the landscape of being an influencer has changed over the yearsWhen did this go from a hobby to an actual money-maker?The top influencer misconceptionsHow she deals with trolls and hatersWould she do anything else if she could?Simple ways to help content creatorsAre there any mistruths about Erika that she wants to clear up?
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Resources
Episode 10: Friendship Breakups and Rebirth: The Story of Whiskey & LaceEpisode 03: All Things Interior Design with Chelsea Miller
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Elevate your cannabis shopping experience at Flora Terra. Exclusively for Whiskies, you can grab a single CANN beverage with any purchase for just a penny AND an extra 10% off your entire purchase when you use the code WHISKEY.
Terms and Conditions: 10% extra is valid in-store or online using code WHISKEY, penny CANN beverage is only available in-store during checkout and while supplies last. Must be over the age of 21 or 18 years old with a valid medical recommendation. Flora Terra is a licensed cannabis company: LIC-C12-0000185, LIC-C10-0001182, LIC-C10-0001240.
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Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more.
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P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.
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Connect with Whiskey & Lace on Socials
Instagram: @WhiskeyAndLace
TikTok: @WhiskeyAndLace
Website: WhiskeyAndLaceBlog

Today's episode has all the right flavors. Erika is joined by Najine of Goguette Bread. Together, they have a bubbly conversation about the differences in culture, food, and lifestyle in Europe and America. Najine shares her story, from her multicultural childhood to immigrating to America and founding a French-American Charter School AND a bakery with her husband in Sonoma County. You'll hear the story behind Goguette Bread, why their bread has lines out the door, and the importance of community.
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In this episode, we cover the following:
Najine's multicultural upbringingImmigrating to the United States and moving to Sonoma CountyExperiencing several miscarriages and her pregnancy storyWhat keeps her positiveChallenges moving to the United StatesBeing a dietician and health differences between America and EuropeCo-founding the S.R. French-American Charter SchoolStarting Goguette Bread with her husbandWhat makes the flour in Europe easier to digest for people with gluten sensitivities The tradition of French sourdough and how to keep starters aliveWhere they came up with the name GoguetteLessons she has learned along the way in her entrepreneurial journeyEmbracing the pause and a slower lifeErika's upcoming trip to EuropeNajine's favorite deli sandwich
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Guest info:
Najine Shariat is the co-owner of Goguette Bread in Santa Rosa. Skip the lines and order ahead here!
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On Saturday, May 4th, 2024, celebrate the 150th Kentucky Derby at Kendall-Jackson Winery. (Catch Erika as the guest judge for the fashion contest!) Buy your tickets online at KJ.com/KYDerby and use the code WLDERBY24 for $25 off your tickets (Max. 4 tickets).
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Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more.
----------------------------
P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.
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Connect with Whiskey & Lace on Socials
Instagram: @WhiskeyAndLace
TikTok: @WhiskeyAndLace
Website: WhiskeyAndLaceBlog

Nanette's story is a blend of resilience and the power of gratitude. Today, Erika sits with her sister-in-law to talk about Nanette's experience growing up in a religious community and navigating the struggles that arise. They touch on the challenges of leaving a faith, dealing with a partner's addiction, and the resilience it takes to start anew.
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In this episode, we cover the following:
Growing up as a Jehovah's WitnessBeliefs of Jehovah's WitnessesWhy don't they celebrate holidaysGetting married at 20Having a spouse with alcoholismMarriage spiraling: financial infidelity, deaths in the family, and lyingHer marriage's final strawFiling for divorce and experiencing being soft-shunned by her communityThe unconditional love and support she found from family and friends outside of the organizationGoing to therapy, unpacking her indoctrination, and conducting her own researchNanette's favorite deli sandwich
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Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more.
----------------------------
P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.
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Connect with Whiskey & Lace on Socials
Instagram: @WhiskeyAndLace
TikTok: @WhiskeyAndLace
Website: WhiskeyAndLaceBlog

Stroll down memory lane with one of Erika's best girlfriends, Leeanna.
With past antics and heartfelt moments, they serve up a beautiful chat on maintaining genuine bonds that last through the years. You'll hear about their favorite local eats, what being roommates was like, raising a young family while running a business, and who was Leeanna's prom date that Erika stole on the dancefloor.
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In this episode, we cover the following:
A history lesson on how Leeanna and Erika metFunny stories from when they lived togetherHow to maintain strong friendshipsHaving children earlier in lifeOpening and running a sports barHow she juggles having a family and owning a restaurantMaking friends as an adultWho Leeanna's favorite Arnerich isLeeanna and Erika's friendship and their loyalty Leeanna's favorite deli sandwich
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Guest info:
Leeanna is one of the owners of Ausiello's. You can learn more and check out their menus at ausiellos5thstreetgrill.com and ausielloshomeslice.com.
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Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more.
----------------------------
P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.
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Connect with Whiskey & Lace on Socials
Instagram: @WhiskeyAndLace
TikTok: @WhiskeyAndLace
Website: WhiskeyAndLaceBlog

In this flavor-packed episode, Erika and culinary chef Tracey Shepos dive into her story from dishwasher to executive chef. Tracey shares her experiences of determination straight out of culinary school, working with Mark Stark, being on The Food Network, and working at Jackson Family Wines. You'll learn quick tips for using your cast iron pan and when to put your oven on convection mode. Whether you want to know the secret to making the perfect BLT or striking the work-life balance, this convo is the perfect recipe for foodies and dreamers alike!
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In this episode, we cover the following:
Tracey's childhood and what brought her to becoming a chefWorking at the busiest restaurant in Manhattan at 20Starting her catering business Working as a sous chef with Mark StarkPersonal and professional self-discovery in culinary career.Collaborating with Jackson Family WinesBehind the scenes of being on the Food NetworkWhat a day at Jackson Family Wines looks likeQuestions from our listenersTips for your cast iron panTracey's favorite deli sandwich
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Guest info:
Tracey Shepos Cenami has a background in cooking, starting as a dishwasher and later attending the Culinary Institute of America. She worked in known restaurants before transitioning to the wine industry. Joining Kendall-Jackson in 2012, she specializes in wine country cuisine and artisanal cheeses. Tracey's recipes have been featured in magazines and newspapers, and she regularly competes on the Food Network, winning against renowned chefs like Bobby Flay.
You can follow her on Instagram @TShepos.
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Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more.
----------------------------
P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.
----------------------------
Connect with Whiskey & Lace on Socials
Instagram: @WhiskeyAndLace
TikTok: @WhiskeyAndLace
Website: WhiskeyAndLaceBlog

There's nothing quite as special as the unique bond between a mother and daughter. In this heartwarming and intimate conversation, Erika is joined by her mom, Alice. She shares the joys and challenges of raising her children, her relationship with her own mother, and charming anecdotes throughout the years. Grab a glass of wine, get cozy, and tune into some timeless wisdom. 
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In this episode, we cover the following:
"How do you feel about Erika calling you by your first name?"Alice's childhood: from stories with her best friend Margaret to a head-on collisionHer close relationship with her motherRaising Erika throughout the yearsHow to be a good grandmaThe secret to a successful 50-year (and counting!) marriageBecoming an empty nesterBuilding her relationship with God throughout her lifeMishaps with baby Erika: going missing and BBQ makeupVolunteering at Loaves and FishesAlice's favorite deli sandwichAlice's favorite Erika quotes from her childhood
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Guest info: 
Alice is the mother of six children, including Erika. 
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Soar to Cloud WINE when you join the Whiskey & Lace Wine Club. Escape wine fatigue and receive amazing wines delivered to your doorstep, incredible discounts, exciting experiences, and so much more. 
----------------------------
P.S. Hey, Whiskies! Did you know that there's Whiskey and Lace merch? From cozy crewnecks to hats, tumblers, and surprises coming in every season, there is something for everyone! Click here to buy your made-for-you merch.
----------------------------
Connect with Whiskey & Lace on Socials 
Instagram: @WhiskeyAndLace
TikTok: @WhiskeyAndLace 
Website: WhiskeyAndLaceBlog