STR Data Lab™ by AirDNA

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Whether you're on your first property or your 100th, having the right market data is crucial to starting and scaling your short-term rental business. Join Travel Economist Jamie Lane as he provides trusted insights and delves deep into the numbers that drive this multi-billion dollar industry.

  1. Sonder’s Fall, Market Shifts, and What It Means for STR Operators

    -3 J

    Sonder’s Fall, Market Shifts, and What It Means for STR Operators

    Sonder’s bankruptcy has shaken the short-term rental world — and for good reason. Once the poster child of the “hotel-meets-Airbnb” model, Sonder’s downfall marks a pivotal moment for operators everywhere. In this episode, AirDNA’s Chief Economist Jamie Lane and co-host Scott Sage unpack what went wrong, what it signals for the rental arbitrage model, and how changing travel demand is reshaping the industry. From a surprising partnership failure with Marriott to the ripple effects in urban markets still struggling post-COVID, Jamie and Scott connect the dots between Sonder’s story and broader market trends. They also dig into fresh October 2025 performance data, including occupancy declines, rate adjustments, and a critical PSA for hosts affected by Airbnb’s new service fee model. The episode closes with a behind-the-scenes look at AirDNA’s latest data model upgrades, revealing how machine learning is improving accuracy and trust in industry insights — setting the stage for even more powerful analytics ahead. You don’t want to miss this episode — especially if you rely on rental data to guide your business decisions. Key Takeaways for STR Pros 🏚️ Sonder’s bankruptcy signals the end of rental arbitrage — operators tied to high-cost leases are struggling as demand and urban travel lag. 🏙️ Urban recovery is still uneven: international inbound demand to the U.S. fell 16% this year, weighing heavily on city performance. 💸 Watch your margins: many hosts haven’t offset Airbnb’s new 15% service fee, which could cut into real earnings this winter. 📉 October’s numbers show slowing demand (2.5%) and occupancy declines (~1.5%), mirroring weakness in hotels — but mountain markets saw a lift from fall “leaf peeping” travel. 🤖 AirDNA’s new data models boost accuracy, capturing longer-term stays and eliminating duplicate listings — giving hosts clearer, more reliable market visibility. Sign up for AirDNA for FREE 👇 https://bit.ly/3JLl2lM ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/   Twitter: https://twitter.com/Jamie_Lane ————— Connect with Scott on social media LinkedIn: https://www.linkedin.com/in/sagescott ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co ————— Episode 158

    25 min
  2. How to Win in STR Niches: Designing the Ultimate Bachelorette Stay

    6 NOV.

    How to Win in STR Niches: Designing the Ultimate Bachelorette Stay

    What happens when a short-term rental host fully leans into one guest avatar—and builds a brand around it? In this episode, Jamie Lane sits down with Vanessa Aguirre, founder of The Femme House, to explore how she turned themed, photo-worthy bachelorette stays into a thriving STR portfolio. From neon signs and heart-shaped mini golf to seven-seat beauty bars, Vanessa shares how creating an experience—not just a place to sleep—translates to higher occupancy, premium rates, and months-ahead bookings. As part of AirDNA’s new “guest avatar” series, this conversation dives deep into the data and design strategy behind properties made for specific traveler types. Vanessa and Jamie unpack how catering to groups like bachelorettes can yield up to 35% higher revenue, what hosts often overlook when trying to enter this niche, and why “thinking like a bride” matters more than any pricing tool. You don’t want to miss this one—it’s a masterclass in creative differentiation for hosts looking to stand out in competitive markets. Key Takeaways: 🎯 Niche down to scale up: Targeting a specific traveler type (like bachelorettes) can yield outsized returns. 💡 Experience beats aesthetics: Beyond pink wallpaper, success comes from functional, “Instagrammable” design. 📅 Plan ahead for long-term bookings: Bachelorette groups often book 6–12 months out, offering stable revenue forecasting. 💬 Overcommunicate: Set expectations early and often to maintain smooth guest and neighbor relationships. 🔄 Stay on trend: The bachelorette market evolves quickly—hosts must refresh content, décor, and amenities yearly to stay relevant. https://www.tiktok.com/@vanessaeaguirre?lang=en https://www.instagram.com/vanessa.e.aguirre/?hl=en  ————— Sign up for AirDNA for FREE 👇 https://bit.ly/4loNHdc ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/   Twitter: https://twitter.com/Jamie_Lane ————— Connect with Scott on social media LinkedIn: https://www.linkedin.com/in/sagescott ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co ————— Episode 157

    30 min
  3. Data, AI, and the Future of STR Tech with CEO Rohit Bezewada

    30 OCT.

    Data, AI, and the Future of STR Tech with CEO Rohit Bezewada

    For The STR Data Lab’s three-year anniversary, Jamie Lane sits down with AirDNA and Uplisting CEO Rohit Bezewada for an inside look at how the company—and the short-term rental industry—are evolving. From scaling Uber and leading M&A at JP Morgan to building AirDNA’s next chapter, Rohit shares lessons on data-driven growth, leadership, and innovation in the STR tech ecosystem. This conversation dives deep into what it takes to build trust in data, how AirDNA is expanding beyond analytics into operations, and why Rohit himself is buying a short-term rental to experience the products firsthand. He also pulls back the curtain on what’s next for hosts—AI-powered tools, smarter revenue management, and a simpler, more connected tech stack for every investor and property manager. You’ll walk away with a front-row view of the forces shaping the STR industry—from consolidation to AI—and a better understanding of where opportunity lies for hosts ready to level up. Don’t miss this behind-the-scenes look at the future of AirDNA and short-term rentals. Key Takeaways Data as a mindset: Rohit’s biggest lesson from Uber—never make decisions based on anecdotes; measure everything. The future is integrated: AirDNA is moving beyond data insights to operational tools that help hosts manage and scale. AI in action: Expect agent-style assistants that help hosts underwrite, price, and operate properties automatically. Power to the “long tail”: Most STR hosts don’t use PMS tools—AirDNA aims to serve this group with simple, trustworthy software. Consolidation is coming: The STR tech space will mature fast, and the winners will have data, distribution, and customer trust. Sign up for AirDNA for FREE 👇 https://bit.ly/4osgoc9 ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/   Twitter: https://twitter.com/Jamie_Lane ————— Connect with Scott on social media LinkedIn: https://www.linkedin.com/in/sagescott ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co ————— Episode 156

    45 min
  4. Why AI and Local Hosts Are Redefining the STR Industry

    23 OCT.

    Why AI and Local Hosts Are Redefining the STR Industry

    What happens in Vegas doesn’t stay in Vegas this time. Jamie Lane and Scott Sage are back from the VRMA conference with powerful insights shaping the future of short-term rentals—from the rise of AI tools to why “national is dead and local is king.” They unpack the data behind what’s really driving property manager success today—and what’s holding others back. In this episode, Jamie reveals new AirDNA research showing a major divide between top-performing property managers and the rest: those with review scores above 4.7 are keeping clients, while those below are losing nearly a quarter of their portfolio. They also explore why small, hyper-local co-hosts are thriving while national brands stall, and how a well-designed loyalty program can win repeat guests without relying on Airbnb or Vrbo. Later, they dig into the latest STR data—muted summer demand, shifting guest behavior, and the surprising 40% surge in New Year’s bookings driven by holiday timing. Plus: a PSA every host using a PMS on Airbnb needs to hear before October 27th. Key Takeaways AI is already transforming hosting: Innovative tools are boosting communication scores and guest experiences, even before Airbnb or Vrbo roll out their own versions. The 4.7 Rule: Property managers with review scores below 4.7 now face double the churn rate (24%) of top performers—quality is retention. Local > National: Hyper-local operators managing 6–20 properties are growing fastest, proving proximity and personal touch beat big-brand scale. DIY Loyalty Works: Local managers can build profitable loyalty programs that attract repeat guests—no need to wait for OTA initiatives. Holiday & Market Insights: Expect strong end-of-year demand, a 40% New Year’s Eve surge, and higher bookings in World Cup host cities next summer. Sign up for AirDNA for FREE 👇 https://bit.ly/45bfb1c ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/   Twitter: https://twitter.com/Jamie_Lane ————— Connect with Scott on social media LinkedIn: https://www.linkedin.com/in/sagescott ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co ————— Episode 155

    30 min
  5. Why Bigger Isn’t Always Better in STRs

    16 OCT.

    Why Bigger Isn’t Always Better in STRs

    What if scaling your vacation rental business could actually hurt your bottom line? This week, Jamie Lane sits down with Ashley Ching, founder and CEO of Inhaven, to unpack her research on why national hospitality management companies—from Vacasa to Ambridge—have repeatedly failed to scale successfully. Together, they dive into the structural challenges of the short-term rental industry and uncover why “bigger” doesn’t always mean “better.” Ashley shares insights from hundreds of executive interviews across hotels, restaurants, and vacation rentals, revealing five key pillars that separate thriving, sustainable property managers from those that crumble under complexity. From the myth of economies of scale to the power of local operations and curated portfolios, this episode is a must-listen for any STR professional who wants to grow smarter—not just larger. Whether you manage 10 homes or 1,000, this conversation reframes how you think about profitability, service, and scale—and what true success in hospitality really looks like. You don’t want to miss this episode. Key Takeaways Bigger isn’t better: Hospitality is a labor-driven business, not a production line—growth often brings higher costs and lower margins. Curate your portfolio: The most successful managers focus on quality over quantity, offboarding “bad” properties that drain time and profit. Stay local: Empowering on-the-ground teams and decision-makers leads to stronger operations and better guest experiences. Choose owners wisely: Aligning with the right owners is as crucial as choosing the right homes. Pick your focus: You can prioritize service, scale, or profitability—but not all three at once.     Sign up for AirDNA for FREE 👇 https://bit.ly/411Sk5J ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/   Twitter: https://twitter.com/Jamie_Lane ————— Connect with Scott on social media LinkedIn: https://www.linkedin.com/in/sagescott ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co ————— Episode 154 Key Takeaways

    48 min
  6. Inside Vrbo’s Strategy: Quality Over Quantity, AI Innovation, and the Future of Vacation Rentals

    9 OCT.

    Inside Vrbo’s Strategy: Quality Over Quantity, AI Innovation, and the Future of Vacation Rentals

    The vacation rental landscape is evolving fast — and Vrbo’s taking bold steps to redefine what “success” means in this new era. In this episode, Jamie Lane sits down with Tim Rosolio, VP of Vacation Rental Partnerships at Expedia Group, to explore how Vrbo is prioritizing quality over quantity, building stronger demand through Expedia’s massive network, and integrating cutting-edge AI tools to improve the booking journey for guests and hosts alike. Tim shares an inside look at Vrbo’s journey from HomeAway’s early subscription days to today’s global platform, explaining how the industry’s supply boom has reshaped what travelers expect — and what property managers need to deliver. From AI-powered review summaries to the “One Key” loyalty program bridging hotels and vacation rentals, this conversation unpacks the biggest levers shaping the next phase of STR growth. Whether you’re managing one property or a thousand, you’ll walk away with insights to future-proof your business in an increasingly competitive market. Don’t miss this one — it’s packed with an insider's perspective you won’t find anywhere else. Key Takeaways 🏠 Quality is the new growth metric: Vrbo is focusing less on adding listings and more on ensuring consistent, high-quality guest experiences. 🌍 Expedia integration is expanding demand: Vacation rentals are now surfacing across Expedia’s B2B and brand ecosystem, from Delta to AmEx Travel. 💳 Vrbo Payments opens new opportunities: Opting in allows hosts to tap into global distribution networks while simplifying transactions. 🤖 AI is transforming the traveler journey: From review summaries to search partnerships with Perplexity, AI is boosting discovery and conversion. 💡 Loyalty meets vacation rentals: The One Key program connects hotel and STR bookings, attracting new guests who can “burn” points on vacation homes. Sign up for AirDNA for FREE 👇 https://bit.ly/45enjOz ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/   Twitter: https://twitter.com/Jamie_Lane ————— Connect with Scott on social media LinkedIn: https://www.linkedin.com/in/sagescott ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co ————— Episode 153

    44 min
  7. How Social Media Can Drive Direct Bookings for STR Hosts | Mountain Mama Cabins Story

    2 OCT.

    How Social Media Can Drive Direct Bookings for STR Hosts | Mountain Mama Cabins Story

    Every host dreams of more direct bookings—but few have cracked the code like Brittany Magsig of Mountain Mama Cabins. In this episode, Jamie Lane dives into Brittany’s journey from buying her first Smoky Mountain cabin during COVID to becoming a social media powerhouse who now drives the majority of her reservations directly through her own channels. Brittany shares how she turned TikTok and Instagram into engines of trust, loyalty, and bookings—while also balancing the challenges of being both an influencer and a host. She explains what types of content actually convert, how to build lasting guest relationships, and why consistency matters more than perfection. If you’ve ever wondered how to move beyond pretty property photos and really make social work for your short-term rental, this conversation will spark new ideas you can put into practice right away. You don’t want to miss this episode! What You’ll Learn in This Episode: How Brittany built a loyal following that drives 60%+ direct bookings The content strategies that actually attract guests (and what to avoid) Why showing your face builds trust faster than polished photos Tips for handling viral content, controversy, and guest perceptions Actionable first steps to start posting consistently—even if you’re camera shy Sign up for AirDNA for FREE 👇 https://bit.ly/3HtCv0X ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/   Twitter: https://twitter.com/Jamie_Lane ————— Connect with Scott on social media LinkedIn: https://www.linkedin.com/in/sagescott ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co —————

    35 min
  8. The Future of STR Demand: Fall 2025 Outlook

    25 SEPT.

    The Future of STR Demand: Fall 2025 Outlook

    The short-term rental world is shifting fast—and this week’s episode breaks down what hosts and property managers need to know to stay ahead. Fresh from the Expedia + VRBO product launch in Austin, Jamie Lane and Scott Sage share the latest innovations rolling out to help drive bookings, improve guest experience, and reward quality operators. From AI-powered guest review summaries to new distribution channels across Expedia’s B2B network, these changes could reshape how your listings perform. But that’s just the start. Jamie and Scott also dig into the Fed’s latest interest rate moves, why mortgage rates aren’t falling as quickly as you might expect, and what that means for STR investors. They then zoom into the data: summer performance trends, where occupancy is softening, and why luxury and coastal markets are holding strong while budget and urban listings feel the squeeze. If you want to understand where demand is heading this fall and how to position your business for success in 2025, this is the episode to hear. You don’t want to miss it! What You’ll Learn in This Episode: VRBO’s quality push: More listings will be removed if they don’t meet guest expectations—high-quality operators win. AI comes to STR platforms: Expect automated guest review summaries, Q&A boxes, and property highlights designed to boost conversions. Fed rate cuts = mixed signals: Lower federal funds rates haven’t translated to cheaper mortgages yet; recession risk looms. Summer recap: Demand grew modestly, RevPAR hit a post-COVID high, but 34 of the top 50 markets saw occupancy declines. The bifurcation trend: Luxury and coastal/mountain markets are performing well, while budget and urban/suburban listings struggle. Sign up for AirDNA for FREE 👇 https://bit.ly/41039p1        ————— Connect with Jamie on social media LinkedIn: https://www.linkedin.com/in/jamiehlane/   Twitter: https://twitter.com/Jamie_Lane ————— Connect with Scott on social media LinkedIn: https://www.linkedin.com/in/sagescott ————— Connect with AirDNA on social media: Instagram: https://instagram.com/airdna.co LinkedIn: https://www.linkedin.com/company/airdna/ Twitter: https://twitter.com/airdna TikTok: https://www.tiktok.com/@airdna.co ————— Episode 151

    31 min
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Whether you're on your first property or your 100th, having the right market data is crucial to starting and scaling your short-term rental business. Join Travel Economist Jamie Lane as he provides trusted insights and delves deep into the numbers that drive this multi-billion dollar industry.

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