Winning IR

Irwin
  • 5.0 (2)
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  • UPDATED BIWEEKLY

Winning IR is a podcast exploring the diverse insights within the investor relations community. Join host Mark Fasken as he discusses the winning strategies, tactics, and shifts in thinking with innovative investor relations professionals who are redefining the profession. Each episode features a different challenge, innovation, or perspective on the ever-evolving role of investor relations, giving you real, actionable insight you can use to build a better investor relations program. Winning IR is hosted by Irwin, an investor relations and capital markets platform built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks and consistently innovates alongside the ever-evolving role of the IR team.

  1. 1D AGO

    S5E04: Craig Marks from Sandoz on Navigating International Investor Engagement in Today’s Globalized Financial Markets

    In today's increasingly globalized financial markets, international investor engagement is more important than ever. In this episode of Winning IR, Mark Fasken sits down with Craig Marks, Head of Investor Relations at Sandoz, to discuss the practical realities of planning and executing successful international roadshows. Drawing on two decades of experience across major pharma companies, Craig shares his hands-on insights for navigating logistics, targeting the right investors, and maximizing the impact of every meeting. Listen to the full episode to learn more about:  How to tailor outreach strategies for different regions and investor types The importance of detailed logistics planning, from city-by-city travel tips to private lunches Approaches for targeting, engaging, and policing brokers to ensure the right investors are reached Myths and realities about regional differences in investor engagement and conversation style The evolving role of ESG in investor relations and why its focus may be shifting Building long-term relationships by revisiting key markets and leveraging local knowledge Craig's personal tips for making investor meetings productive and memorable     Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir

    18 min

  2. FEB 3

    S5E03: Damian Perry from Phoenix IR on Bridging Borders: Consulting on IR Across Regions

    In today’s increasingly globalized investment landscape, North American companies are looking beyond domestic borders to grow their investor base. In this episode of Winning IR, Mark Fasken speaks with Damian Perry, co-founder of Phoenix IR, about the unique challenges and opportunities of investor relations across Europe. Damian shares his decades of experience advising North American companies on European corporate access strategies, highlighting what it takes to succeed in international markets and how independent firms like Phoenix IR offer a distinct advantage.  Listen to the full episode to learn more about:  The benefits of working with independent IR advisors Key factors for North American companies to successfully market themselves in Europe Which European cities offer the greatest ROI for investor meetings Navigating the impact of MiFID II regulations on corporate access and investor engagement Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir

    27 min

  3. JAN 27

    S5E02: Salwa Gradl from du on Investor Relations in the Middle East: Attracting Global Capital Amid Vision 2031

    In the rapidly evolving Middle Eastern capital markets, investor relations professionals face unique opportunities and challenges. In this episode of Winning IR, Mark Fasken sits down with Salwa Gradl, Head of Investor Relations at du, to explore the current state of IR in the region and how global capital is being attracted amid ambitious national strategies like UAE Vision 2031.  Salwa shares her insights on building effective IR programs in a dynamic market, the impact of national transformation agendas, and the skills required to thrive as an IR leader in the Middle East. Listen to the full episode to learn more about:  Navigating a fast-growing IPO landscape and increasing market liquidity Building IR processes and automating workflows with limited resources Educating internal stakeholders about the strategic value of IR Proactive outreach and transparent communication to build investor trust   Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir

    34 min

  4. JAN 20

    S5E01: Karen Bodner from BNY on Telling Your Equity Story Across Borders: What Global Investors Want

    In today's global investment landscape, a compelling equity narrative is essential for attracting international investors. In this episode of Winning IR, Mark Fasken sits down with Karen Bodner of BNY to discuss findings from BNY's recent global investor study and what truly makes an equity story resonate across borders. Karen shares insights from interviews with 40 investors managing $2 trillion in assets, highlighting the elements that build credibility and drive investment decisions worldwide. Listen to the full episode to learn more about:  The must-have elements of an effective equity narrative for global investors Why clarity, simplicity, and segmentation are key to investor engagement Common mistakes in international investor communications-and how to avoid them Why "getting back to basics" is the top trend for IR teams heading into 2026 Practical tips for presenting strategic shifts and complex information Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir

    20 min

  5. 2024-12-17

    Gregg Lampf, Fatma Sardina, and Krishna Rangarajan on The Role of AI in Modernizing Investor Relations

    Winning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir

    39 min

  6. 2024-12-10

    S4E12: Danielle Collins from Shell on The Art of Investor Communications: Tailoring Strategies for Diverse Investor Bases

    In today's complex energy sector, effective communication is crucial for investor relations professionals. In this episode of Winning IR, Mark Fasken speaks with Danielle Collins, Senior Investor Relations Director at Shell, about how to successfully communicate complex technical information to diverse investor audiences. Danielle shares her expertise in adapting communication strategies and building meaningful investor relationships.  Listen to the full episode to learn more about: Simplifying technical energy sector concepts for both specialist and generalist investorsBeing an "IR chameleon" - adapting communication styles for different investor typesRegional differences in investor priorities, particularly between European and North American marketsBuilding effective investor relationships through detailed note-taking and meeting preparationStrategies for targeting and engaging investors on any budgetUsing memorable "hooks" to make company stories stand outThe future potential of AI in streamlining IR workflowsCreating consistent yet adaptable core messagingGetting valuable feedback from investors through direct engagementWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir

    38 min

  7. 2024-12-03

    S4E11: Ken Goff from Vimeo on Video Innovation: Transforming IR Communications for the Digital Age

    Video is transforming how companies communicate with investors and stakeholders. In this episode of Winning IR, Mark Fasken sits down with Ken Goff, Head of IR at Vimeo, to explore the evolving role of video content in investor relations. Ken shares his journey from a traditional IR approach to embracing innovative digital communication methods, drawing from his experience at companies like Facebook, eBay, and now Vimeo. Listen to the full episode to learn more about: The shift from conventional IR communication to video-first contentPractical examples of using video in IR programs, from earnings calls to investor thank-you messagesStrategies for maintaining consistent messaging across various communication channelsTips for IROs looking to adopt new technologies and formatsCost-effective solutions for implementing video contentThe future impact of AI on video creation and searchability in IRBest practices for starting small and scaling video communications effectivelyWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir

    23 min

  8. 2024-11-26

    S4E10 - Inside the Acquisition: How Irwin's Vision Aligns with FactSet's Growth Strategy

    In this special episode of Winning IR, co-founders Mark Fasken and David Whyte discuss Irwin's recent acquisition by FactSet and reflect on the company’s evolution from a startup addressing gaps in IR technology to becoming a leading player in the space. The conversation offers unique insights into the founding story, growth journey, and strategic rationale behind the acquisition. Listen to learn about: The inspiration behind Irwin and how the company identified opportunities in the evolving IR landscapeKey milestones in Irwin's growth, from challenges to building relationships and product developmentThe strategic alignment between Irwin and FactSet developed through an ongoing partnership since Irwin’s inceptionWhy the timing was right for the acquisition and what it means for customers and the communityMark & David’s commitment to maintaining Irwin's culture of innovation and customer serviceTheir vision for the future of IR technology and capital markets connectivityWinning IR is brought to you by Irwin. For more winning ideas, subscribe to Winning IR wherever you get your podcasts. For more information, visit getirwin.com/winning-ir

    23 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Winning IR is a podcast exploring the diverse insights within the investor relations community. Join host Mark Fasken as he discusses the winning strategies, tactics, and shifts in thinking with innovative investor relations professionals who are redefining the profession. Each episode features a different challenge, innovation, or perspective on the ever-evolving role of investor relations, giving you real, actionable insight you can use to build a better investor relations program. Winning IR is hosted by Irwin, an investor relations and capital markets platform built on the belief that investor relations is a critical strategic component of a company's success. Companies deserve a platform that unlocks critical strategic insight, automates manual and time-consuming tasks and consistently innovates alongside the ever-evolving role of the IR team.

Information

  • Creator
    Irwin
  • Years Active
    2023 - 2026
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
    © 2026 Winning IR
  • Show Website
    Winning IR

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