24 episodes

Work opportunities with the right kind of clients, Winning those opportunities into the right kind of fees, Ways to retain those clients for the long-term.
This podcast is aimed at anyone who sells business to business services, whether you are an owner or Director of an SME professional/engineering consultancy or someone in a larger firm who has to win work as part of your job, this is for you.
We speak to business leaders and those ‘at the front line’ in the world of construction, engineering consultancy and law and ask them to share their experiences and ideas about what works, and what really doesn’t when growing a professional services business. We discuss strategies and tactics including how to motivate ‘reluctant’ sellers to engage in work-winning thereby unleashing a large, previously hidden salesforce.
There are some great tips and advice in areas such key client management, getting in front of target clients, structuring initial sales meetings, writing winning proposals and so much more.

Hosted on Acast. See acast.com/privacy for more information.

Work Winning Ways Gary Williams

    • Business

Work opportunities with the right kind of clients, Winning those opportunities into the right kind of fees, Ways to retain those clients for the long-term.
This podcast is aimed at anyone who sells business to business services, whether you are an owner or Director of an SME professional/engineering consultancy or someone in a larger firm who has to win work as part of your job, this is for you.
We speak to business leaders and those ‘at the front line’ in the world of construction, engineering consultancy and law and ask them to share their experiences and ideas about what works, and what really doesn’t when growing a professional services business. We discuss strategies and tactics including how to motivate ‘reluctant’ sellers to engage in work-winning thereby unleashing a large, previously hidden salesforce.
There are some great tips and advice in areas such key client management, getting in front of target clients, structuring initial sales meetings, writing winning proposals and so much more.

Hosted on Acast. See acast.com/privacy for more information.

    How to maximise your (and others) impact - Nathan Ott, GC Index

    How to maximise your (and others) impact - Nathan Ott, GC Index

    People don't go to work to feel impotent, they thrive when they are doing what energises them! Gary speaks with Nathan Ott, co-creator of the GC Index - an organimetric tool that identifies people's preferences and allows them and the organisations for whom they work to thrive. 
    Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/
    This show was brought to you by Progressive Media


    Hosted on Acast. See acast.com/privacy for more information.

    • 36 min
    The art of storytelling in sales

    The art of storytelling in sales

    Gary Williams of Questas chats to Mark Carpenter of Master Storytelling to discuss how humans relate to stories and how they are a vital component to sales and selling.  Mark shares some fantastic tips on how to structure stories to make your sales pitches stand out.
     
    Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/
    This show was brought to you by Progressive Media


    Hosted on Acast. See acast.com/privacy for more information.

    • 36 min
    Mastering The Client Experience

    Mastering The Client Experience

    How do we win the right kind of work from the right kinds of clients? This week on Work Winning Ways, Gary brings you an episode from a series of webinars about how you can master the client experience. Find out how you can win over clients, build and maintain relationships, the importance of leaders, and how to turn your clients into advocates for your services business. 
     
    KEY TAKEAWAYS
    It's five times easier to win work from existing clients than new ones. Your cost of sale is so much lower too with no need to spend on marketing. A happy client who is well looked after becomes a powerful marketing tool, they become an advocate for us and word of mouth holds a lot of power. It takes up to twelve positive experiences to make up for one negative one. Communication and feedback on the communication is really one of the keys of building a good client relationship. NPS = Net Promoter Score, essentially how likely your client is to recommend you for the services you have provided. People always say “under promise, over deliver”, but what is more important, is doing what you say you will do. Over delivering is not always possible every time.  
    BEST MOMENTS
    ‘Client experience is the next competitive battleground' 
    ‘Experience is as important as the product or service' 
    ‘Leaders set the tone for all of us' 
     
    EPISODE RESOURCES 
    Questas Academy
     
    Amy Edmondson - The Fearless Organisation: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
    Amy Edmondson & Jean-François Harvey - Extreme Teaming: Lessons in Complex, Cross-Sector Leadership

    ABOUT THE HOST
    Gary Williams has been in sales and marketing his entire career. The past 10 years have been dedicated to helping technically minded non-salespeople become skilled and confident in selling themselves and their services.
    http://linkedin.com/in/garyquestas
    https://www.questas.co.uk
    Instagram: @bdcoachinghub
    Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/
    This show was brought to you by Progressive Media


    Hosted on Acast. See acast.com/privacy for more information.

    • 31 min
    Difficult Client Conversations

    Difficult Client Conversations

    This episode looks at the inevitability of difficult conversations happening with clients and how we manage them so as not to damage (and even improve) relationships. In this episode, Gary has an EASY chat with his Questas colleague Paul Brady about what to do when the temperature rises in conversations and how we dissipate the heat. As ever there's plenty of practical tools and ideas for you to use in your next difficult conversation!
     
    KEY TAKEAWAYS
    Difficult conversations with clients can come about for two reasons. It could be the rational, such as scope creep, delivering bad news, a negotiation around finance, team issues. Those sorts of things are fairly typical and make sense for it being a difficult conversation with a client. Then it could be a more personal or irrational reason less based around work. There are three triggers that can be the cause of the irrational difficult conversations. These three triggers are, truth, relationship, and identity. When you notice that someone has been triggered, your aim is to dissipate the heat. Allow people to vent and don't interrupt, let them get it off their chest. Then you have to reflect back to them what their concerns are, without putting your own inflection on it. It's not agreeing, just acknowledging that you have understood and heard them. If you can deal with the three E's, explanation, expectation, and engagement, then you will be able to manage a difficult client conversation much better. Having the right conversations pre project can help reduce the number of difficult conversations in the future. That in itself can be a difficult conversation but one to reduce any future ones. Depersonalise things, it's not about the people, it's the situation. 
    BEST MOMENTS
    ‘It's inevitable that there will be difficult client conversations, but you need to manage them and mitigate the impact'
    ‘Things always go wrong and we always remain surprised'
    ‘Great meetings are build upon rapport rather than negotiation' 
    ‘Once we've got the heat out, we're back in rational conversation land' 
    ‘You can be a sponge but you can't be a punchbag' 

    EPISODE RESOURCES 
    Questas Academy
    questas.co.uk/difficult-client-conversations

    ABOUT THE HOST
    Gary Williams has been in sales and marketing his entire career. The past 10 years have been dedicated to helping technically minded non-salespeople become skilled and confident in selling themselves and their services.
    http://linkedin.com/in/garyquestashttps://www.questas.co.ukInstagram: @bdcoachinghub
    Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/
    This show was brought to you by Progressive Media


    Hosted on Acast. See acast.com/privacy for more information.

    • 38 min
    Why Training in BD and Client Management Doesn’t Work Unless you Have Well Trained Leaders

    Why Training in BD and Client Management Doesn’t Work Unless you Have Well Trained Leaders

    Business development and client relation management is part of a trinity with leadership and management. That's the glue that holds organisations together that Gary will be discussing this week on Work Winning Ways. Find out why training in business development and client management doesn't work unless you have well trained leaders. 
     
    KEY TAKEAWAYS
    People aren't prepared to say within an organisation where either they're fearful about what is required of them or that they're not heard. Businesses need to have psychological safety to retain good team members. You should have an environment that encourages people's ideas to be listened to and given due consideration. The introverts among us are happy to not contribute, despite possibly having some good ideas in their heads. A good leader would be able to get those ideas out of those people and encourage thinking diversity. The SCARF Model was developed in 2008 by David Rock, in his paper "SCARF: A Brain-Based Model for Collaborating With and Influencing Others." SCARF stands for the five key "domains" that influence our behaviour in social situations. These are:Status – our relative importance to others.Certainty – our ability to predict the future.Autonomy – our sense of control over events.Relatedness – how safe we feel with others.Fairness – how fair we perceive the exchanges between people to be. 
    BEST MOMENTS
    ‘The client is at the heart of everything we do' 
    ‘There are a lot of people at a junior level who can contribute to how things develop but aren't given a platform' 
     
    EPISODE RESOURCES 
    Questas Academy
    David Rock - The SCARF Model
    Amy Edmonson - The Fearless Organisation
     
    ABOUT THE HOST
    Gary Williams has been in sales and marketing his entire career. The past 10 years have been dedicated to helping technically minded non-salespeople become skilled and confident in selling themselves and their services.http://linkedin.com/in/garyquestashttps://www.questas.co.ukInstagram: @bdcoachinghub
    Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/
    This show was brought to you by Progressive Media


    Hosted on Acast. See acast.com/privacy for more information.

    • 14 min
    The RIGHT Way to Win and Maintain Clients With Frank Lippert

    The RIGHT Way to Win and Maintain Clients With Frank Lippert

    I am very pleased to speak to Frank Lippert - one half of the PSM (Professional Services Marketing) Podcast. Frank is based in Sacramento California and in our discussion we were looking for the differences in marketing and business development between the UK and US. So far, it seems that there really aren't too many differences but Frank speaks very eloquently about the RIGHT way to do business and how to win and maintain clients. There are some interesting differences depending on which state you're in but by and large, we agreed that being genuine, caring and curious are your best friends in work winning!
     
    KEY TAKEAWAYS
    There is a problem with the lack of talent coming through the pipeline in the professional services space. There is especially a gap of people with between 5 and 20 years experience. All the magic in marketing actually happens in delivering the project in the mannar the client wants. How did you make the client feel while working together? The word of mouth you receive from doing that is better than any marketing you can do yourself. What differentiates you from your competitors is the experience that your customers can have with you on a consistent basis. If you have that then you'll have the edge in the market. You will find different ways of doing business all over the world, but you also find different ways of doing business within the same country. For example In the Southern United States, there's going to be some chat and conversation before the business talk, whereas in other places, if the meeting starts at 11am, then you start talking business at 11am. 
    BEST MOMENTS
    ‘Often the biggest client, isn't the most profitable one' 
    ‘If you deliver the project well, your clients will talk about it, that's the marketing' 
    ‘Meetings with clients are a bit like a first date' 

    EPISODE RESOURCES 
    Questas AcademyPSM Podcast

    ABOUT THE HOST
    Gary Williams has been in sales and marketing his entire career. The past 10 years have been dedicated to helping technically minded non-salespeople become skilled and confident in selling themselves and their services.
    http://linkedin.com/in/garyquestashttps://www.questas.co.ukInstagram: @bdcoachinghub
    Not everyone is a natural salesperson, Find out more on how to improve your sales HERE: https://www.thequestasacademy.com/
    This show was brought to you by Progressive Media


    Hosted on Acast. See acast.com/privacy for more information.

    • 45 min

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
The Business of Doing Business with Dwayne Kerrigan
Dwayne Kerrigan
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
Think Fast, Talk Smart: Communication Techniques
Stanford GSB
The Ramsey Show
Ramsey Network
Dare to Lead with Brené Brown
Vox Media Podcast Network