World Class Real Estate

Mark Worrall and Ian Macbeth

Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

  1. 3D AGO

    #348 Content. Consistency. Premium Fees - Alex Pelosi-Buchanan

    In this episode of the World Class Real Estate Podcast, Mark Worrall and Ian Macbeth sit down with self-employed estate agent Alex Pelosi-Buchanan, founder of Beacons, to explore what it really takes to build a premium personal brand in today’s changing property market. Alex shares his journey from launching his business in 2023 to building a high-performing estate agency brand powered by consistent marketing, lifestyle-led property videos, and a relentless focus on client experience. The conversation dives deep into: Why consistency is the secret weapon of top-performing agentsThe reality of burnout in self-employed agencyBuilding systems, hiring VAs, and protecting your timeWhy premium marketing helps justify premium feesThe rise of personal branding in estate agencyHow video content is reshaping the future of property marketingThe importance of “controlling the controllables” in a volatile marketWhy the best agents will thrive over the next five yearsAlex also opens up about impostor syndrome, scaling sustainably, increasing fees to 2%, and why estate agents must adapt to changing consumer expectations if they want to stay relevant. If you’re an estate agent looking to future-proof your business, improve your marketing, and build a brand clients genuinely remember, this episode is packed with practical insight and honest reflections from the front line of modern agency. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/ Purchase our book at: https://worldclassrealestate.agentresponse.store/

    1h 2m

  2. MAY 5

    #347 Raving Fans, Relationships & Raising the Standard with Troy Malcolm

    In this episode, we sit down with Troy Malcolm to break down the difference between being good… and being exceptional. Troy shares why relationships sit at the heart of everything — and how building just 100 “raving fans” (a concept inspired by John McGrath) can completely transform your business. From same-day feedback after viewings to high-level marketing using video and drone content, this is a masterclass in the small details that create big results. We also dive into Troy’s journey — from aspiring rugby league player to leading multiple offices — and the lessons he’s taken from mentors like Tom Panos along the way. There’s a real focus on discipline, daily habits, and what it takes to sustain excellence over time. Inside the episode: * The real difference between average and elite agents * How to create clients who become lifelong advocates * Why consistency beats intensity in building a reputation * The power of role play, feedback, and getting comfortable being uncomfortable * How to lead modern teams by understanding individual goals — not just numbers We also explore the Australian “pod” model, team structures, and what UK agents can learn from a more relationship-led, client-first approach. If you want to build a business rooted in trust, loyalty, and long-term growth — this is one to listen to. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/ Purchase our book at: https://worldclassrealestate.agentresponse.store/

    59 min

  3. APR 28

    #346 Nutrition Coach Shares Secret Hacks For Estate Agents.

    In this episode, Ian sits down with Coach Dimitri — a performance and nutrition expert focused on unlocking full human potential. After overcoming Crohn’s disease without medication, Dimitri took a different path. One rooted in biohacking, intelligent nutrition, and a relentless commitment to wellbeing. What started as a personal journey has become a powerful mission: helping entrepreneurs perform at their best, without burning out along the way. With a background in estate agency, Dimitri understands the pressure, the pace, and the toll it can take. Now, he works with ambitious individuals who want more — more energy, more clarity, more control. This conversation is about raising your standards, taking ownership of your health, and building a life where you don’t just cope… you thrive. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/ Purchase our book at: https://worldclassrealestate.agentresponse.store/

    53 min

  4. APR 21

    #345 Kirsty Franks: Estate Agency Marketing Unfiltered For 60mins

    In this episode, we’re joined by marketing strategist Kirsty Franks for a powerful conversation on what world-class real estate marketing really looks like in today’s market. Kirsty breaks down why so many agents fall into the trap of reactive, inconsistent marketing — and how a clear strategy, defined audience, and relentless consistency are what truly set top performers apart. From personal branding to postcode targeting, this is about building a presence that keeps you front of mind when it matters most. We go deep on what Kirsty believes is the highest ROI channel in estate agency right now — email marketing — and how agents can unlock its full potential through segmentation, automation, and authentic, personalised messaging. No generic content. No shortcuts. Just smart, database-driven communication that converts. We also explore how marketing has evolved — from AI search and Google visibility to integrating digital and print — and why tracking your data properly (from UTM links to CRM attribution) is no longer optional if you want to scale. Alongside the strategy, there’s a brilliant conversation around the growing visibility of women in estate agency, the impact of the WIEA conference, and why community, collaboration, and long-term thinking are shaping the future of the industry. If you want to move from random acts of marketing to a clear, measurable, long-term strategy that actually delivers results — this episode is essential listening. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/ Purchase our book at: https://worldclassrealestate.agentresponse.store/

    1h 1m

  5. APR 14

    # 344 Aaron Kirk shares his perfect combination for estate agents to be successful

    In this episode, we’re joined by Aaron Kirk from The Property Cloud to talk about what world-class estate agency actually looks like in today’s market. Aaron shares his journey from corporate agency to building a self-employed model, and how that shift has allowed him to deliver a more consistent, client-focused service — not just in marketing, but in communication, management, and overall experience. We get into what really sets great agents apart right now. From staying ahead of the competition and using AI to work smarter, to building a strong online presence through social media and video — this is about doing the fundamentals exceptionally well, every single time. Aaron also gives his view on where the market is heading, and why he believes the next 12 months will reward agents who are proactive, educate their clients properly, and take control of the process. If you’re looking to raise your standards, sharpen your approach, and build a more modern estate agency business, this is one worth listening to. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/ Purchase our book at: https://worldclassrealestate.agentresponse.store/

    54 min

  6. APR 7

    #343 Chris Ellis: Showing up everyday and no more negative news!

    What does it really mean to show up — not just in your business, but in your life? In this powerful and refreshingly honest episode, we sit down with Chris Ellis, a highly experienced estate agent and owner of Homes, to talk about consistency, mindset, and cutting through the noise of negativity that surrounds both the industry and everyday life. Chris shares the story behind his commitment to posting daily videos — a conscious decision to move away from the constant stream of negative news and instead bring positivity, authenticity, and real-life perspective to estate agency. But this isn’t just about content — it’s about discipline, self-awareness, and choosing how you show up each day. We go deep into what world-class estate agency actually looks like, from doing the basics brilliantly — “do what you say you’re going to do” — to truly protecting clients and having the honest conversations many agents avoid. There’s also a proper discussion around fall-throughs, reservation agreements, and the realities of running a modern agency. Alongside the business chat, this episode leans heavily into personal development. Chris opens up about mindset, the pressure of leadership, and the importance of being authentic — not just online, but in real life too. If you’re looking for an episode that will challenge your thinking, lift your energy, and remind you why showing up matters, this one’s for you. 🎧 Expect honesty, practical insight, and a serious dose of motivation to help you become a better agent — and a better version of yourself. 🎧 Tune in if you want to feel inspired, refocused, and ready to show up better every single day. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/ Purchase our book at: https://worldclassrealestate.agentresponse.store/

    57 min

  7. MAR 31

    #342 Marine Performance Coach Chris Hunt Shares Mindset Hacks For Estate Agents.

    This episode we are joined by former Royal Marine Commando and performance coach Chris Hunt for a high-energy conversation on mindset, resilience and peak performance for estate agents. Together they explore what a world-class mindset really looks like, how to handle the emotional rollercoaster of agency, and why learning to control the controllables can make all the difference when deals fall through or momentum dips. Chris shares powerful lessons from his military background and personal journey, including how to respond to setbacks, build mental strength, stay focused under pressure and find progress in meaningful work. This episode is packed with practical mindset hacks, honest stories and motivating takeaways for agents who want to sharpen their thinking, lead themselves better and bring their A-game more consistently. A must-listen for any estate agent looking for a reset, a boost in energy, or a new perspective on performance. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/ Purchase our book at: https://worldclassrealestate.agentresponse.store/

    54 min

  8. MAR 24

    #341 Excellence in Action: Shane Harris on Going Above & Beyond for Clients

    In this episode, we’re joined by Shane Harris of Harris & Wood to explore what a true commitment to excellence looks like in modern estate agency — and why “average service” is where most agents fall short. Shane shares his philosophy on “surprise and delight” — going above and beyond in ways clients don’t expect, but never forget. From building authentic relationships and consistent communication, to creating a culture that genuinely cares for people over profit, this conversation dives into the habits and mindset that separate good agents from world class operators. If you want to understand how to win market share, stand out in a crowded marketplace, and deliver a level of service that people talk about long after completion — this episode is for you. 🔊 This episode is sponsored by Iceberg Digital – Revolutionising the estate agency industry through automation, innovation, and world-class marketing. https://iceberg-digital.co.uk/

    56 min
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About

Each week Mark Worrall, Ian Macbeth and a special guest real estate agent take you through the strategy, advice, tips and tricks that will help you go from a great to a world-class real estate agent. Featuring interviews with leading agents in Australia, the UK and beyond, each conversation delivers actionable value and brings a positive change to your mindset and a positive change to your real estate business.

Information

  • Creator
    Mark Worrall and Ian Macbeth
  • Years Active
    2019 - 2026
  • Episodes
    348
  • Rating
    Clean
  • Copyright
    © Mark Worrall and Ian Macbeth
  • Show Website
    World Class Real Estate

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