Develop This: Economic and Community Development

Develop This! Podcast

Explore topics related to transformational community leadership including economic development, non-profit engagement, organizational management, and policy development. It's a candid conversation with veterans of the economic development profession along with inspiring interviews of today's thought leaders.

  1. 21 HR AGO

    DT #614 Raising the Bar on Site Readiness: Standards, Speed, and Site Selection

    In this episode of Develop This!, host Dennis Fraise sits down with Phil Schneider, Project Principal at Global Location Strategies (GLS), to unpack one of the most critical challenges facing communities today: site readiness. With more than 30 years of global consulting experience and nearly 400 site selection engagements across manufacturing, headquarters, R&D, technology, and shared services, Phil brings a site selector's unfiltered perspective on how the site selection landscape has fundamentally changed—and why many communities are struggling to keep up. The conversation explores how manufacturing site selection projects now move at hyper speed, why risk aversion among companies has intensified, and how the shortage of truly competitive industrial sites is reshaping economic development strategy. Phil also dives into the persistent problem of inconsistent definitions of "ready sites" across states and programs—and how that inconsistency can derail projects before they even get started. A major focus of the episode is the work of the Site Selectors Guild to establish national standards for site readiness. Phil explains how standardized criteria, data transparency, and data integrity can dramatically improve a community's competitiveness—and save both site selectors and economic developers valuable time. This episode is essential listening for any economic development professional looking to align their site readiness efforts with real-world site selection expectations. Key Takeaways Site readiness is now a baseline requirement, not a competitive advantage. Site selection timelines have compressed dramatically, increasing pressure on communities. There is a national shortage of quality, build-ready industrial sites. Companies are increasingly risk-averse, demanding better data and fewer unknowns. Definitions of "ready sites" vary widely—and that inconsistency creates friction. Economic developers and site selectors don't always evaluate readiness the same way. Data richness, accessibility, and transparency are essential to staying competitive. The Site Selectors Guild Ready Sites program helps identify gaps and raise standards. There are no perfect sites—but knowing your site's limitations matters. National site readiness standards are becoming increasingly important, even globally.

    33 min

  2. 21 HR AGO

    DT #619 How to Make Any Community Idea Friendly with Becky McCray

    In this episode of Develop This!, host Dennis Fraise sits down with rural innovation expert Becky McCray, co-founder of SaveYour.Town and author of the bestselling books The Idea Friendly Guide and Small Town Rules. Becky brings a rare perspective to economic development—she doesn't just study rural communities, she lives in one (population: 30). From running a small-town liquor store to serving as a city administrator and nonprofit executive, Becky has spent her career helping rural places adapt, innovate, and thrive. Together, Dennis and Becky explore why traditional economic development models often fail rural communities—and what works instead. They discuss how small towns can move forward without massive budgets, long strategic plans, or endless committees by becoming more Idea Friendly: open to experimentation, collaboration, and small wins. Listeners will learn why supporting entrepreneurs matters more than recruiting big industry, how to engage skeptics productively, and how tiny experiments can lead to meaningful momentum. Becky also shares insights from her ongoing Survey of Rural Challenges and highlights positive trends emerging across rural America—from renewed interest in downtowns and walkability to stronger local business ecosystems. This episode is packed with practical tools and mindset shifts for economic developers, community leaders, and anyone who believes their town's future is worth fighting for. Your town matters. And change doesn't start with a perfect plan—it starts with one small step. Key Topics Covered Why traditional strategic planning often fails rural communities The Idea Friendly Method: Gather Your Crowd, Build Connections, Take Small Steps How small experiments outperform big projects Supporting local entrepreneurs vs. chasing large employers Turning rural challenges into community strengths Engaging skeptics and building trust Creating momentum through incremental wins Why every community's future must be locally shaped Episode Takeaways Rural communities need solutions designed for rural realities Economic development starts with entrepreneurs and small businesses You don't need permission to try small ideas Relationships drive innovation more than structures Skeptics can become allies when you listen first Progress comes from action, not perfect plans Tiny wins build confidence and momentum Communities thrive when people feel empowered to try

    47 min

  3. 4 FEB

    DT #612 Building Where It's Needed Most: A Developer's Take on Workforce Housing

    Housing has become one of the most urgent—and complex—challenges facing economic developers today. In this episode of Develop This!, host Dennis Fraise sits down with Michael Mohrfeld, Owner and President of Mohrfeld Electric, Green Oak Development, Mohrfeld Solar, and a housing developer. Speaking candidly from a developer's perspective, Michael shares what it really takes to make housing projects work in small and mid-sized communities—and why so many well-intentioned plans never move from concept to construction. Drawing on his diverse portfolio across construction, real estate, energy, and community-focused development, Michael explains how housing challenges are deeply intertwined with workforce availability, zoning, financing, and local leadership. Dennis and Michael explore: Why housing is now a top economic development constraint The growing difficulty of delivering affordable and workforce housing How labor shortages in construction are impacting timelines and costs Regulatory and zoning hurdles that can stall or stop projects entirely The differences between new construction and renovation-based development Opportunities in both multifamily and single-family housing markets Why small communities must rely on local leadership—because "there's no cavalry coming" Key Takeaways Housing is one of the most critical issues facing economic developers Developers bring practical insight into what makes projects viable Small communities face unique housing and financing challenges Workforce shortages significantly affect construction feasibility Affordable housing is increasingly complex to build Zoning and regulatory processes can impede development New construction and renovation projects require different strategies Strong community leadership is essential for success Both multifamily and single-family housing present opportunities Local champions are key to driving meaningful progress

    41 min

  4. 4 FEB

    DT #617 What's Next for Communities and Leadership with Will Baggett

    In this special Develop This! Crystal Ball Series episode, host Dennis Fraise welcomes speaker and author Will Baggett for a wide-ranging conversation about what the future holds for leadership, communities, and economic development in 2026. Dennis and Will explore how AI, shifting cultural values, and new economic forces are reshaping communities. They discuss why human connection may become a competitive advantage, how third spaces and phone-free environments are emerging as a correction to digital overload, and why adaptability is the most valuable leadership skill of the next decade. The conversation also dives into emerging trends such as biohacking and longevity, the changing expectations of the housing market, the economic impact of sports betting and NIL deals, and the growing importance of Generative Engine Optimization (GEO) over traditional SEO. Key Takeaways People are craving real human connection more than ever Adaptability is the most important leadership skill Communities need more gathering spaces that support small businesses Outdated assumptions create serious planning risks Biohacking and longevity are becoming mainstream A healthy lifespan may matter more than retirement age Phone-free and unplugged spaces are gaining traction Human connection can become a strategic advantage for organizations Housing expectations are shifting toward individual needs Sports betting and NIL deals are reshaping local economies The labor market is experiencing a backlog from multiple forces Third spaces are critical for community engagement The shift from SEO to GEO is transforming digital strategy Knowledge matters more than raw information

    40 min

  5. 4 FEB

    DT #618 The Site Selectors Guild Explained: Standards, Strategy, and the Future of Site Selection

    In this episode of Develop This!, host Dennis Fraise sits down with Samantha Jefferson, Managing Director of the Site Selectors Guild. This episode continues the relationship between the Develop This! Podcast and the Site Selectors Guild, offering listeners direct insight into how site selectors think, lead, and shape economic development outcomes. Samantha shares her unique career journey and how early leadership experiences helped shape her holistic approach to site selection. The conversation explores why community understanding is just as important as data, how the Guild promotes integrity and objectivity in the profession, and why member feedback is driving new initiatives—including the launch of new industry certifications. Dennis and Samantha also discuss the realities of site readiness, the importance of speculative investment, the Guild's international expansion, and how partnerships and conferences are strengthening engagement across the profession. Key Takeaways Samantha's diverse background shapes her holistic view of site selection Leadership lessons can come from early experiences, including youth organizations Understanding communities is critical to successful economic development The Site Selectors Guild promotes integrity and objectivity in site selection Member feedback guides the Guild's future direction New certifications help define professional standards for site selectors International expansion reflects the realities of a global economy Site readiness requires careful planning and speculative investment Partnerships enhance learning and engagement opportunities Success as Managing Director means strong membership and impactful collaboration Snacks With Surpise Join us in Atlanta for the 2026 Guild Spring Conference! Mark your calendar and prepare for an unparalleled experience at the 2026 Guild Spring Conference with 50 top site selection consultants and members of the Site Selectors Guild taking place March 23-25, 2026 in the vibrant heart of Atlanta, Georgia! With a ratio of eight EDO attendees to one Guild member, this is your exclusive opportunity to connect directly with the world's top location strategy experts and economic developers from across the US and abroad who are all shaping the future of site selection and global investment.  The 2026 Guild Spring Conference will bring together the brightest minds in the industry for dynamic panel discussions, interactive roundtables, and high-impact networking sessions—all designed to spark new ideas, foster meaningful connections, and drive real results. Whether you are looking to showcase your community, understand the latest trends, or build relationships that matter, there is no better place to do it than at the Guild Spring Conference.

    33 min

  6. 28 JAN

    DT #611 From First Impression to Final Decision: The Art and Science of the Site Visit

    Site visits can make—or break—an economic development project. In this episode of Develop This!, host Dennis Fraise is joined by Larry Gigerich, Executive Managing Director of Ginovus and one of the nation's most respected voices in site selection and economic development. With more than 30 years of experience across local and state government, nonprofit leadership, and the private sector, Larry has worked on nearly 600 projects, generating $12 billion in capital investment, creating 100,000+ jobs, and retaining more than 200,000 existing jobs. A former Chair of the Site Selectors Guild. Larry brings unmatched insight into what site consultants and corporate decision-makers truly value when they come to town. As part of the ongoing partnership between Develop This! and the Site Selectors Guild, this conversation pulls back the curtain on how communities can prepare for, host, and follow up after site visits in ways that build trust and improve outcomes. Dennis and Larry explore: Why site visits are far more than "checking a box" in the project decision process Common misconceptions communities have about what site selectors are evaluating How logistics, professionalism, and pacing can influence perception Why authenticity, transparency, and the right people in the room matter more than a scripted pitch How meals, breaks, and quality-of-place experiences shape a visitor's impression The critical importance of timely, thoughtful follow-up How technology and data are continuing to evolve the site selection process

    40 min

  7. 28 JAN

    DT #616 The Future of Economic Development: Golden Shovel's 2026 Crystal Ball

    Episode Summary: In this episode of the Develop This! Podcast, host Dennis Fraise sits down with Aaron Brossoit, Partner & CEO, and Bethany Quinn, President of Golden Shovel Agency, as part of the Develop This! 2026 Crystal Ball Series. Together, they explore how the economic development landscape is rapidly evolving—and what professionals must do now to prepare for 2026 and beyond. The conversation dives into the game-changing role of artificial intelligence, the growing importance of community engagement, and why economic developers must become champions of their own organizations and regions. Aaron and Bethany discuss how communities often misdiagnose their challenges due to limited perspective, and why stakeholder engagement is essential for identifying real opportunities. They also unpack how websites are no longer standalone tools but part of a much broader digital and storytelling strategy that includes technology, virtual reality, and authentic community branding. Key themes include business retention and expansion, workforce attraction, and the rising importance of energy availability as a deciding factor for economic growth. The episode emphasizes that creativity, adaptability, and embracing technology are no longer optional—they are essential for stretching limited budgets and competing in a crowded marketplace. Key Takeaways Economic development is under increasing pressure from workforce and talent challenges. Artificial intelligence is transforming how communities market themselves and make decisions. Economic developers must actively champion their organizations and their missions. Stakeholder engagement is critical for accurately identifying community needs and barriers. Many communities misdiagnose their challenges due to a lack of an outside perspective. A website is only one part of a comprehensive economic development strategy. Technology can help stretch limited budgets and increase impact. Energy availability is becoming a major factor in economic growth decisions. Storytelling and digital presence are essential for showcasing community strengths. Creative solutions are required to attract both businesses and workforce in 2026 and beyond.

    42 min

  8. 21 JAN

    DT #613 Community Banks and Economic Development: Why Local Relationships Still Matter

    Community banks play a critical—yet often underappreciated—role in economic development. In this episode of Develop This!, the #1 podcast for economic development professionals, host Dennis Fraise sits down with Matt Morris, President and CEO of Connection Bank in Fort Madison, Iowa, to explore how community banking fuels local economies, supports small businesses, and strengthens rural communities. Matt shares his career journey from working at large financial institutions to leading a community bank and explains why relationship-based banking remains essential to sustainable economic development. Together, Dennis and Matt unpack how community banks serve as trusted partners for entrepreneurs, manufacturers, and local leaders—often stepping in where larger institutions cannot or will not. Key Takeaways Community banks support their communities in diverse and meaningful ways Strong relationships are the foundation of community banking Economic development depends on healthy, engaged local financial institutions  Community banks often fill critical gaps for small and rural businesses Trust is essential to effective banking relationships  Community banks are deeply involved in local economic development efforts  Technology has changed how banks operate—but not the need for relationships Non-traditional competitors present new challenges for community banks Developing the next generation of leaders is key to community growth Better storytelling can improve understanding of the community bank model

    38 min
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Explore topics related to transformational community leadership including economic development, non-profit engagement, organizational management, and policy development. It's a candid conversation with veterans of the economic development profession along with inspiring interviews of today's thought leaders.

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