Apple hikes MacBook and iPad prices on memory, Prime Day comes in soft, consumers hit AI fatigue, and Trashie launches a $35 toy-waste service. Plus Alex Heiden on shipping no-code MVPs to $2,000 MRR in three weeks, Michael Kleinmann on two decades of DTC underwear, and Ryan Doney on why post-click is the most neglected lever in paid. ON TODAY'S EPISODE OF ECOMM COWBOY Alex Heiden (Founder, No Code No Problem) — Built and sold two B2B software companies before 22 — Closify (commission-only sales reps, sold March 2023) and Payd (UGC priced per 1,000 views) — without writing code. Runs No Code No Problem, a paid incubator with a $75/month Ultimate tier, the "No Code Alex" Beehiiv newsletter, and 163k Instagram followers. Uses Claude and Cursor to ship MVPs in under a week — his Jan 1 launch hit $2,000 MRR in three weeks on an hour a day. We dig into "copy demand, don't invent ideas," outreach that turns week-old products into revenue. Michael Kleinmann (Founder & CEO, The Underwear Expert) — Pioneered DTC underwear in 2001 with Freshpair, scaling a NYC bedroom to 30,000+ SKUs, 100+ brands, eight figures before exiting in 2011. Launched The Underwear Expert as a media brand in 2011, converted to a Shopify subscription ("The Club") in 2015 — 160,000+ five-star reviews, shipping to 100+ countries. Inventor of National Underwear Day as SEO/PR play. We dig into what selling online in 2001 forced him to figure out that founders today don't, why build the audience first. Ryan Doney (Co-Founder & CEO, Pagedeck) — CEO of Pagedeck, the AI landing-page platform that researches, builds, and optimizes pages for paid traffic. Bootstrapped — grew it user by user, building pages and fixing copy until momentum compounded. Used by HexClad, Fulton, Homestead Studio, Foxwell; team has generated $100M+ from custom funnels. Also fractional VP of ecommerce for eight-figure Shopify brands. Recent ships: a Research Agent that surfaces pages behind any brand's live Meta ads, and Pagedeck MCP that lets Claude Code build and launch pages. We dig into why more wins hide in new landing pages than new ads, why a "5 reasons why" listicle beats a designed page. ALSO ON THE SHOW -Forbes Top Creators 2026 -Weekend Foundry: Claude Code for games -De Soi launches Social Spritz -The Mur Mur -Poncho nails lifestyle photography -Zoox unveils its new robotaxi -Claude for Music -Moment of zen: the cave you fear holds the treasure __________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Axon by AppLovin - https://axon.ai/en/ecommcowboy ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693
