Ecomm Cowboy

Chris Hall x Colin Dougherty
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DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

  1. 1 day ago

    OpenAI x HuggingFace | Introducing: Mouthpad | DotDev Recap

    Mouthpad arrives as the mouth-controlled interface nobody saw coming, Cuts goes organic on underwear, and OpenAI gets hit in a Hugging Face attack. Plus our full recap from Shopify DotDev — agentic commerce is merit-based, the Global Catalog is a picks-and-shovels goldrush, and the entrepreneurship mission is real. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Rob Perry — Head of Growth, LIVFRESH Dental by LivionexWe dig into growing a clinical-stage biotech's DTC toothpaste — a 250%-better double-blind plaque claim, EU approval and an FDA-pending path to the first at-home gum-disease treatment, 500K+ units sold — plus why winning creative fails when you scale, running performance when Meta's AI keeps moving the target, what the post-purchase moment and Rokt Thanks actually do for AOV, and switching someone off Colgate. Alex Song — Founder & CEO, ProximaWe dig into why the most valuable shelf in commerce is about to become invisible, what replaces discovery when AI agents mediate it, how a brand builds preference with a machine instead of a human, where durable advantage moves when AI collapses the value of execution, and how you build and defend a data moat across 70M+ verified shoppers. ALSO ON THE SHOW - DotDev recap: Harley Finkelstein and Ilya Grigorik's biggest takeaways - Kim Kardashian on the future of energy - Claude x the X API - Anatar raising with the Dept of the Interior to put flags on the moon - Albertsons' micro-sitcom and what it means for retail media - LTV boost, AI advantage, and a simple test for growth hires ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  2. 4 days ago

    Shopify: DotDev 2026 | Harley Finkelstein | New Announcements

    Ecomm Cowboy is broadcasting LIVE from DotDev, Shopify's global partner event, with 2,000 partners in the room and the people building the future of commerce on the show. Chris Hall and Colin Dougherty sit down with Shopify leadership and top agencies for two days on agentic checkout, AI storefronts, POS, theme architecture, luxury commerce, and where the ecosystem goes next. ON TODAY'S EPISODE Harley Finkelstein — President, ShopifyThe new entrepreneur showing up through the Catalog API, who's doing it right in 2026, and why AI generates demand while merchants create value. Vanessa Lee — VP of Product, ShopifyThe mainstage keynote on trust in commerce, where AI and ecommerce actually are versus the hype, whether the storefront stays the center of gravity as discovery moves to agents, and the new Collections release. Ilya Grigorik — Distinguished Engineer, ShopifyThe Universal Commerce Protocol built with Google as an open standard, why agentic checkout was architected as a negotiation with human handoff as a feature, and what's shipped since January. Eytan Seidman — VP of Product, ShopifyOpening Sidekick app extensions to every partner, what's impressed him so far, and why bet on Shopify to build. Helen Mou — Director of Product, RetailWhat online founders underestimate about selling in person, why POS is an opportunity now, and POS v11 from Spring Edition. Ben Sehl — Director of Product, Online StoreThe just-announced changes to Shopify theme architecture and Liquid, the catalyst behind them, and what they unlock. Atlee Clark — VP of Partnerships, ShopifyKicking off DotDev, the new partner earning model, and why the Shopify ecosystem is unique. Vanessa Nugent — Founder & CEO, Allure CommerceBuilding for luxury brands, what those customers need that mass-market shoppers never notice, and balancing human touch and scarcity against AI scale and speed. Tamir Eden — Co-Founder, 40rtyAI storefront capabilities, what they're building with brands like Steve Madden, and the first move for a merchant or agency that wants in. Adam Ellington — CCO, OverdoseInternal AI transformation, Shopify B2B, and using agentic for go-to-market. ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  3. 5 days ago

    TikTok Shop Cannibalizing Agencies? | Halfday Gets Sued | Meta Deep Funnel Optimization

    TikTok Shop is testing a managed-services business that could cannibalize agencies, Halfday is getting sued, Meta is pushing deep-funnel optimization, and a South Korean department store wants shoppers to linger instead of checking out fast. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Will Critcher — CMO, KEY Sparkling Water We dig into running the two hardest jobs in DTC at once — a zero-equity beverage startup in the most crowded aisle and the resurrection of a beloved dead design brand — plus the Death Wish Coffee acquisition machine, sequencing DTC vs. retail vs. Amazon for an emerging CPG brand, finding the disruptive angle in a conservative category, what Liquid Death got right, and KEY's actual wedge against LaCroix and Waterloo. Samir Balwani — CEO, QRYWe dig into why he spends a week just looking before touching spend, what full-funnel paid media really means and where brands over- and under-invest, the named diseases quietly draining DTC ad accounts (retargeting harvesting, branded-search cannibalization, vanity ROAS), the metric founders should manage to instead of ROAS, building a brand without outspending anyone, and killing a channel that's quietly done. ALSO ON THE SHOW - Aston Martin's V12 Dreadnought - Lip Pillow x Big League Chew - Maple Boost product iteration - Snapchat: 41% of its users never open Instagram - "The Art of Spending Money" ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  4. 17 Jul

    TikTok Shop Bans AI Voices | HOT JOBS | Kimi K3 Replaces Video Editors?

    Kai Cenat sold out in five minutes mid-stream on Shopify, Shopify brands are getting cloned wholesale, TikTok Shop is banning AI voices in live commerce, Kimi K3 has people asking if video editors are obsolete, the box office crossed $10B, and beehiiv shipped a huge update. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODE Brandon Harrar — Founder & Creative Director, HRVSTWe dig into the "small shop, not a boutique" positioning behind a 350+ brand Shopify Plus agency, his deliberate anti-scaling philosophy, where DTC brands unknowingly leak trust across the customer journey, whether a rebrand request is really a positioning problem, what separates a store that looks good from one that converts, and the invisible ceiling that shows up when everything runs through the founder. AJ Anderson — Founder, FAST PICKLEWe dig into turning a childhood pickle-juice habit into a functional hydration brand — the 3oz real-brine shot as the anti-sugar answer to Gatorade and LMNT, why awareness without availability is wasted spend, balancing DTC against Amazon subscribe-and-save and Fleet Feet run-specialty shelves, reorder velocity over vanity metrics, and building a category instead of selling a product. ALSO ON THE SHOW -Hot Jobs -Tony Robbins gets into testosterone -SharkNinja's innovation machine -$21K of Lego sets for $5.7K -Calbee's personalized granola -Costco x Carrera GTS ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  5. 16 Jul

    Beckham's IM8 Raises $1B | Gap x Hailey Bieber | Anthropic Commercial Backlash

    David Beckham's IM8 raises $1B from General Catalyst's Unusual CVF fund, Gap turns to Hailey Bieber to relive its 90s denim heyday, Anthropic's newest ad is creeping people out, and we make the case for recommerce as more returns end up in the resale channel. Plus Nate Lagos guest-hosts with Cody Schneider on what an agent-first BI product does that a chat box bolted onto Tableau can't, and what he's betting on with Graphed after building Swell and Drafthorse bootstrapped. ON TODAY'S EPISODE OF ECOMM COWBOY Cody Schneider (Co-Founder & CEO, Graphed) — Graphed is an AI agent for marketing analytics that connects a team's data sources, manages the warehouse, and generates dashboards you build by chatting in plain English. Previously founded Swell AI (AI content repurposing) and Drafthorse AI (programmatic-SEO article generation) — both bootstrapped — and was the growth manager at Rupa Health when the valuation ran from $20M to $110M in six months. Prolific voice on X as @codyschneider, host of the podcast "In the Pit with Cody Schneider," known for aggressive distribution tactics, programmatic SEO, and contrarian takes. Builds in public and is currently raising for Graphed. We dig into what Graphed needs that the bootstrapped Swell/Drafthorse playbook couldn't fund, what actually died in programmatic SEO after Google's helpful-content updates and AI Overviews (and what survived), the exact 30-day channel sequence he'd run if he launched Monday with zero audience and zero budget, and what structurally an agent-first BI product can do that a chat box bolted onto Tableau or Looker can't — and how long that window stays open before the incumbents catch up. ALSO ON THE SHOW - Spend Market AMA - BUFFS secures $1.1M in pre-seed funding - Nissin launches the first cold-water Cup Noodles - Haaland's raccoon — sold out - Watch & React: The mosquito drone - Watch & React: Universal Ads - OLIPOP Packaging - Moment of Zen: I Love Gabagool ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  6. 14 Jul

    USPS $150M Fraud | Levi's DTC Surge: Q2 $793M | Shopify x DoorDash

    A San Gabriel Valley woman pleads guilty in a $150M counterfeit postage fraud, Roman Khan breaks down Quince's logistics play, Levi's DTC jumps 19% in Q2 to $793M, and Quit with Jones launches an app and 100K community. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators and thinkers building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty. ON TODAY'S EPISODEMaximilian Breall — CMO, Central Coast Live FoodsWe dig into the juice-delivery-to-national-brand arc behind Kraut Krackers, the defiantly in-house "scaling one dehydrator at a time" production stance, the contrarian bet on Outdoor Retailer over Expo West, winning the co-op channel, and how a four-ingredient fermented cracker proves it's real in the three seconds before a shopper's hand moves. ALSO ON THE SHOW - Shopify x DoorDash delivery - NYC's luxury grocery boom - Jensen Huang's jacket goes to auction - Pinwheel's kid-friendly retro landline - The colostrum craze - LMNT's retail win ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Tie - https://meettie.com/ TrendTrack - https://www.trendtrack.io/ Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  7. 13 Jul

    Apple Sues OpenAI | Starbucks' $400M Software Bill | The World Cup Sells Blades of Grass

    Apple is suing OpenAI over alleged trade secret theft, McKinsey drops its State of the Consumer, Disney+ inches toward recreating cable with a free ad-tier, and the World Cup is literally selling blades of grass. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins ON TODAY'S EPISODE Ryan Beltran — Founder, Original GrainWe dig into how a University of Oregon grad moved to Guangzhou to learn manufacturing, invented the reclaimed-wood-and-steel watch, and outlived the entire 2013 wood-watch wave — the story-material sourcing playbook (bourbon barrels, Yankee Stadium seats, championship courts), licensed drops with Jack Daniel's and Ford, and 13 years of bootstrapped DTC discipline in a category the Apple Watch was supposed to kill. Abdu Shodmonov — Co-Founder, Primal QueenWe dig into how a 19-year-old college dropout rode the ancestral-nutrition wave into a women's-health rocket — the TikTok Shop affiliate engine (79K+ units sold), the standing strikethrough pricing model, sourcing grass-fed beef organs against viral demand, and the jump from social commerce into 900 Target doors. Colin McGuire — CEO, GlimmrWe dig into the $45K distressed-brand-to-$5M turnaround, 40 million TikTok views in 96 days, the "TikTok Shop as break-even flywheel" thesis that landed a Target launch, and surviving a $1M cargo heist — plus the insurance lesson every DTC operator needs to hear. ALSO ON THE SHOW - Shopify: no more vapes - Starbucks spends $400M a year on software - Even Realities bets on camera-free smart glasses - Jeremiah Prummer exits Kno Commerce & Stamped ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

  8. 10 Jul

    “Don’t Start a Creatine Brand.” | Hydration Breaks: $250M | Sam’s Club GLP-1s

    The Yapper hits Pop-Up Grocer, Oisin O'Connor says don't start a creatine brand, Sam's Club taps Weight Watchers to expand membership benefits into GLP-1 territory, and we ask: are World Cup hydration breaks too much? Plus Rabah Rahil guest-hosts a marquee sit-down with John Peters on building Amberjack — the "looks like a dress shoe, feels like a sneaker" brand backed by Aaron Rodgers and built with a former Cole Haan CEO. ON TODAY'S EPISODE OF ECOMM COWBOY Ryan Garrow, Director of Partnerships at Logical Position Rabah's got a launch teased, powered by Shopify UCP ALSO ON THE SHOW -Hot Jobs -Read & React: the Phia attribution scandal — Bloomberg says the Phoebe Gates / Sophia Kianni shopping app hijacked affiliate credit à la Honey - Watch & React: OpenAI unveils GPT-5.6 (DTC & CPG examples) - Watch & React: meet the Talk Sock -Apple Notes ads in Claude -Animal rugs featuring Band-Aids in their design -Ikea's World Cup ads -Influencer ad for Claude code -Cursor advertising on Snap? - Moment of zen: Alex Hormozi on things that create 10x outcomes ____________________________ Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive. Weekly newsletter: https://newsletter.ecommcowboy.com/ Made possible by: Sathi - https://www.mysathi.io/champions/ecomm-cowboy Slash - https://www.slash.com/ Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Postscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Seguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Intelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy SARAL- https://www.getsaral.com/ ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Proxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Northbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Universal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy Follow Ecomm Cowboy: https://x.com/ecommcowboy https://www.linkedin.com/company/ecommcowboy https://www.instagram.com/ecommcowboy/ https://www.tiktok.com/@ecommcowboy https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

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About

DTC's daily show — what's now/next in ecommerce so marketers can survive and thrive.

Information

  • Creator
    Chris Hall x Colin Dougherty
  • Years Active
    2024 - 2026
  • Episodes
    140
  • Rating
    Explicit
  • Copyright
    © Chris Hall x Colin Dougherty
  • Show Website
    Ecomm Cowboy

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