MediaTalk

S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector. If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

  1. Connected TV Money Moves: Fox's Roku Bet and AVOD's Growing Share of Ad Spend

    18 juin

    Connected TV Money Moves: Fox's Roku Bet and AVOD's Growing Share of Ad Spend

    "MediaTalk" host Mike Reynolds sits down with Kagan's Justin Nielson and Seth Shafer to break down some of the major themes reshaping media right now, including Fox's purchase of Roku, advertising-based video on demand's (AVOD's) continued ascent, the migration of sports rights and the maturation of the streaming market. First, they unpack Fox's acquisition of Roku, framing it as a strategic advertising and connected TV expansion. With Roku already heavily driven by ad revenue, the deal signals how Fox is chasing ad dollars — and audience scale — without taking on the full burden of streaming subscription competition. Next, the conversation turns to AVOD growth. Nielson and Shafer highlight why ad-supported models are gaining traction as consumers face rising streaming costs. AVOD is increasingly becoming a durable revenue engine, even as ad spend patterns continue to evolve. Finally, they explore sports streaming maturity: rights are shifting, but linear still dominates many live events. As more sports move to streaming, how much migration is actually happening versus what still remains stubbornly linear — and what does that mean potential regulatory and legislative efforts? More S&P Global content: Kagan Research Kagan Media & Telecom Summit Preview: Streaming, Sports Rights, Broadband, M&A Outlook for 2026 Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan. Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James

    22 min
  2. FIFA World Cup 2026: Global Media Rights, Ads vs. Sponsors, and Streaming Wars

    11 juin

    FIFA World Cup 2026: Global Media Rights, Ads vs. Sponsors, and Streaming Wars

    "MediaTalk" host Mike Reynolds and S&P Global Kagan analysts unpack what's driving the business of the FIFA 2026 Men's World Cup — far beyond matches on the pitch. The episode explores how broadcast and streaming rights are shaping FIFA's revenue, including the scale of global coverage and multi-market deals. From Fox and Telemundo in the US to major commitments in China and India, the discussion highlights how media rights are evolving toward multiplatform distribution. The episode also breaks down how advertisers and sponsors are positioning around the tournament's expanded footprint — covering sponsorship tiers, premium ad inventory, and why brand exposure is becoming more tightly managed. Finally, we look at streaming competition and what it could mean for future rights cycles, with global platforms likely to play a larger role. The episode answers: How does consumption vary across global markets when it comes to watching games on the big screen vs. mobile?  How will concerns about ticket pricing and transportation impact this year's tournament? More S&P Global content: The Business of Sports Frequently Asked Question: Can Hosting the World Cup Move the Economic Needle? The Decisive | Season 6 | Ep.9 - From Free Trade to Managed Trade: The Next Phase of USMCA Featured experts: Michael Johnson, research analyst at S&P Global Market Intelligence Kagan Bruno do Amaral, research analyst at S&P Global Market Intelligence Kagan. Ariel Thomas Rodriguez, senior research analyst at S&P Global Market Intelligence Kagan. Richard Berndes, associate media analyst at S&P Global Market Intelligence Kagan Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James www.spglobal.com www.spglobal.com/market-intelligence

    29 min
  3. Kagan Media & Telecom Summit Preview: Streaming, Sports Rights, Broadband, M&A Outlook for 2026

    4 juin

    Kagan Media & Telecom Summit Preview: Streaming, Sports Rights, Broadband, M&A Outlook for 2026

    "MediaTalk" host Mike Reynolds provides a preview of the Kagan Media & Telecom Summit 2026 on June 9 at The Commons in Midtown Manhattan. The episode spotlights what attendees can expect across the media value chain — streaming's continued rise, the evolving economics of sports rights, and how broadband infrastructure and advertising technology are shaping what viewers and advertisers can access next. Along the way, speakers preview multiple sessions: an advertising outlook focused on whether TV can win back advertisers and fuel new growth; a sports media panel that breaks down how deal structure, valuation, monetization, and capital/technology are reshaping the ecosystem; and a broadband discussion on closing adoption gaps through fixed wireless and satellite internet. The conversation also turns to deal-making, with a merger mania segment exploring why media M&A is heating up and what's driving changing valuations and financing mechanisms. What role is foreign money playing in media M&A? Has the expected wave of deregulation happened? More S&P Global content: Kagan Media & Telecom Summit 2026 Featured experts: Justin Nielson, head of Kagan Research at S&P Global Market Intelligence. Scott Robson, principal analyst at S&P Global Market Intelligence Kagan. Michael Johnson, research analyst at S&P Global Market Intelligence Kagan. Seth Shafer, principal analyst at S&P Global Market Intelligence Kagan. John Fletcher, principal research analyst at S&P Global Market Intelligence Kagan. Sarah James, TMT News Lead at S&P Global Market Intelligence   Credits: Host/Author: Mike Reynolds Producer/Editor: Sarah James

    17 min

À propos

S&P Global Market Intelligence analysts and reporters take a deep dive into issues facing the evolving media landscape. Tune in for interviews with industry insiders and analysts as well as brief outlooks for the TMT sector. If you are interested in learning more about TMT/SPGMI offerings, please visit https://www.spglobal.com/marketintelligence/en/campaigns/tmt

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