Paradigm - Message Makers: Episode 1

Paradigm Creative

In episode one of Message Makers, Paradigm Creative MD Owen Vittanuova sits down with Beth Fear, Senior Internal Communications Manager at Capgemini, to chat curiosity, clarity and connection in communications. Beth's career in comms began by accident… moving from a call centre job while studying PR. This sparked a lasting interest in helping people understand change. Since then, she's worked across industries from retail to IT, learning that while every organisation has its quirks, great communication always relies on empathy, honesty and human connection. Now leading internal comms for Capgemini's Cloud Infrastructure Services sector - a community of around 34,000 within a global workforce of more than 340,000 - she shares how consistency and collaboration are key and all about enabling dialogue to align strategy, tone, timing, and channels across cultures and time zones. The conversation explores how Capgemini connects a worldwide workforce, from practical planning tools that keep teams aligned to sessions that allow space for honest conversations. Learn how success in comms is shifting. Beth says it's no longer about clicks and read rates, but about whether messages genuinely build trust and connection. It's a great watch/listen with interesting discussions on balancing technology and humanity, and how AI can support creativity without replacing it.

About

In episode one of Message Makers, Paradigm Creative MD Owen Vittanuova sits down with Beth Fear, Senior Internal Communications Manager at Capgemini, to chat curiosity, clarity and connection in communications. Beth's career in comms began by accident… moving from a call centre job while studying PR. This sparked a lasting interest in helping people understand change. Since then, she's worked across industries from retail to IT, learning that while every organisation has its quirks, great communication always relies on empathy, honesty and human connection. Now leading internal comms for Capgemini's Cloud Infrastructure Services sector - a community of around 34,000 within a global workforce of more than 340,000 - she shares how consistency and collaboration are key and all about enabling dialogue to align strategy, tone, timing, and channels across cultures and time zones. The conversation explores how Capgemini connects a worldwide workforce, from practical planning tools that keep teams aligned to sessions that allow space for honest conversations. Learn how success in comms is shifting. Beth says it's no longer about clicks and read rates, but about whether messages genuinely build trust and connection. It's a great watch/listen with interesting discussions on balancing technology and humanity, and how AI can support creativity without replacing it.