Shiny New Clients!

Jenna Harding

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).If you've got a business  -  this is the show you need to fill your calendar with perfect clients. This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

  1. 21 Jul

    3 Simple Ways to Keep Your Course/Membership Clients Happier

    You don't just want to have a course-- You want THE BEST course, right? You want thrilled clients, who get REAL results, and send you tons of referrals.  From client experience, to tools to teach different types of learners, to onboarding workflows, this episode spills actionable tactics I learned as a 7 figure course creator. There are simple tweaks you can implement to improve customer experience and this episode will give you TWENTY of them. In fact, by streaming this episode, you'll also discover a new way of generate new clients: By keeping your current ones sooo happy, they send you boatloads of referrals. This episode is sponsored by Adobe Acrobat! 👉 [See the PDF Space I mentioned in this episode: https://adobe.ly/4b2yLiG ] In this episode, I'm breaking down what 5 years of running Magic Marketing Machine has taught me about the client experience. If you're a business owner and run an online course or membership, this one's for you. Inside, I get into: The online learning-style blind spot I didn't even know I had — and the AI tool that fixes it.Why "let's go, rah, rah!" high-energy doesn't work for every customer, and what we do now instead so our students don't get overwhelmed The online course worksheet upgrade that makes people excited to "work"The 4am problem every online business owner has run into, and the automation that solves it for goodThe back-end workflow that curtailed refund requestsThe one-page fix that makes contracts feel like a relief instead of a threat and helps your clients understand their expectations🎧 Hit play, then go poke around the PDF Space above — I put every resource from this episode in one place so you're not scrambling to take notes. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  2. 20 Jul

    The Hidden Power of Excitement as a Sales Strategy

    Find out why enthusiasm, fun and internal alignment is more valuable than learning another online funnel. This is what your marketing has been missing. Are you always chasing the next strategy, funnel or piece of external validation to fix what's not working in your business? What if passion is what drives business success? Listen in on this conversation with Jaden Hummel (Coach for entrepreneurs) and you'll learn that real internal alignment combined with enthusiasm for what you're selling is a sales strategy in and of itself. This thoughtful conversation covers how to rediscover enthusiasm for your work, what it means if you don't feel it, and how alignment in business looks different for everyone. You'll also hear:  Ways to add more fun into your business to keep you motivatedJaden's take on alignment and questions to ask yourself to keep your business moving in the right directionTips for creating content the resonates more deeply with your audienceConnect with Jaden on Instagram at @JadenBHummel, or check out her group Open Field (@opnfield — comment "open" on any of her posts to get in). If content and visibility are part of your business plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  3. 13 Jul

    How to get a TEDx Talk (and leverage it to grow your business)

    Want to know how to book a TEDx Talk? Listen in on a conversation with speaking coach Megan Hamilton — who's been the speaker advisor at the second largest TEDx in Canada for 12+ years and has coached TEDx talks around the world — to break down exactly how to book a TEDx talk, even if you've never set foot on a stage before. We're covering everything from what the TEDx organizers are scanning for when they pick speakers (hint: it's not your business pitch), to  why 'selling from the stage' is majorly against the TED rules (and a BETTER way to leverage your talk to grow your business). Dreaming of being a keynote speaker? Tap play because in this episode, we get into: 3 steps to take right now if you're dreaming about speaking on a TEDx stage some dayWhat TEDx organizers look for when they choose speakers (and why "I want to grow my business" is the wrong energy to bring)The TEDx audition process Rules that get your entire talk rejected from the TEDx YouTube channelHow to start building relationships with TEDx organizers near you, before you're anywhere near ready to auditionStrategies for leveraging a TEDx talk into bigger stages, press, and business opportunitiesGET MEGAN'S  TEDx BUCKET LIST CHECKLIST (it's free!):  https://www.impactwitch.com/tedx-bucket-list-checklist  The takeaway: Booking a TEDx talk isn't about waiting to get discovered — it's about treating it like any other visibility strategy: relationship-building, positioning, and being ready when the door opens. Megan lays out exactly where to start, today, even if your talk is still just a spark of an idea. If content and visibility are part of your growth plan (they should be), grab my free Instagram training: https://www.videoask.com/f7xjzo38p  New to the show? Welcome — hit subscribe so you never miss an episode, and go binge the back catalog while you're at it. There's a lot of good stuff in there. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  4. 6 Jul

    Instagram Profile Optimization: The Complete Guide for Business Owners

    When strangers land on a properly setup Instagram profile, they immediately tap follow, and often jump straight into a funnel. In this episode, Jenna walks through a full Instagram profile optimization, including the ONE place on Instagram you need to pepper in your keywords if you want your business to get found on Google. You'll learn: How to optimize your Instagram profile for business starting with your profile photoHow to choose your pinned posts on InstagramWhat posts belong in your featured Stories (and some secrets about hers involving hair extensions and raccoons)New Instagram features that are sure to waste your time and should definitely be ignoredShe also explains the online marketing principle "Limiting the path to purchase" and how it applies to getting your leads from instagram, to booking your services with you, as fast as possible. MENTIONED IN THIS EPISODE:  Write a lead-attracting Instagram bio that makes you look amazing in seconds, inside 5 Minute Bio: https://parkdale-republic.thrivecart.com/5-minute-bio-product/ Join Magic Marketing Machine: www.magicmarketingmachine.com  🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  5. 29 Jun

    Client Retention Strategies: Tips to keep your clients, longer (feat. Eric Lalonde, CEO of WriteUpp)

    What if the secret to client retention had nothing to do with doing better work? And what it does have to do with is 100% in your control, and currently being totally ignored in the back-end of your business? Jenna opens this episode with a story that might make you uncomfortable — about a service provider whose backend was so polished, so organized, so buttoned up... that it bought them months of grace they didn't deserve. And it completely changed how she thinks about client retention strategies. Keeping clients coming back to your practice doesn't means working harder, undercharging, or saying yes to everything. In fact, that approach is a fast-track to burnout. In this episode, Jenna sits down with Eric Lalonde, CEO of WriteUpp — an all-in-one practice management platform used by over 47,000 clinicians across 35+ countries, to talk about what how to KEEP your best clients coming back. In this episode: The counterintuitive story that'll reframe how you think about retaining clientsWhy your backend systems are building (or destroying) trust before you've even delivered anythingWhat Disney figured out about client experience that most small businesses completely missThe 3 invisible systems doing the heavy lifting on client retentionWhy Eric says communication is the single biggest factor in whether clients come backHow WriteUpp brings scheduling, records, invoicing, reminders, and more into one place — so your experience feels seamless without you managing five different toolsIf you've ever wondered why great work alone isn't keeping clients around, this episode is going to hit. 🔗 Learn more about WriteUpp at writeupp.com Read the Client Retention Strategies Blog: https://jennaharding.com/client-retention-strategies-back-end-systems-to-help-your-practice-keep-clients-long-term/ This episode is sponsored by WriteUpp ❤️ Thank You!  🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  6. 22 Jun

    Are Instagram courses worth it?

    Not all programs are created equal... And there's a reason why that $27 instagram course you bought didn't get you the views it promised it did. In this episode, we talk messaging, realistic social media ROI, what to stop wasting your money on, and how I designed Magic Marketing Machine to be the last Instagram course you ever need (because, spoiler, it's actually a social media marketing strategy disguised as an Instagram course). If you've ever wondered whether investing in an Instagram course is actually worth it for your service-based business — this episode is for you. HERE'S THE FREE VIDEO TRAINING I MENTION:   https://www.videoask.com/f7xjzo38p  JOIN MAGIC MARKETING MACHINE: www.magicmarketingmachine.com This episode also gets into: The real reason potential clients say you're too expensive (it's probably not what you think)What instagram marketing ROI looks like for a small service-based business — and the four ROI categories every offer falls intoWhy a shortcut to making content faster is not the same thing as a shortcut to getting clientsWhat Jenna learned from a $10,000 program that completely shaped how Magic Marketing Machine was builtThe byproducts of showing up on Instagram that most people aren't even factoring into the equationIf you're a service business owner sitting on the fence about whether investing in an Instagram course is worth it — this episode will help you make that call with a lot more clarity. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  7. 15 Jun

    The messaging mistake new business owners make on social media (i'm guilty too)

    So your social media reach has dropped... But you're not sure what changed. You've been posting, and trying to prove yourself, but it seems like the more you want it, the further away it gets. The answer might have nothing to do with your strategy. It might be a mistake that lives entirely in your head.  In this episode, Jenna gets real about the mindset trap that snuck into her messaging and tanked her views, her sales, and her morale — and how she caught herself and turned it around. Ready to get clients from Instagram without spending all day on your phone? Start with Jenna's free choose-your-own-adventure Instagram training below. You'll walk away knowing exactly what you need to be doing on Instagram right now, based on where your business is and where you want to go — and you'll have the chance to learn more about Magic Marketing Machine and how to join. 👉 https://www.videoask.com/f7xjzo38p  In this episode, you'll hear: The mindset that turned into a messaging mistake Jenna made for months that hurt salesWhat "pick me energy" looks like in a business owner's contentWhy using expert jargon and overwriting your social media posts signals insecurity, not authorityThe sales psychology truth about why every purchase decision is emotional — no matter how sophisticated your ideal client isWhat one Magic Marketing Machine client did differently that led to a 1,000% increase in Instagram reach Why you need to stop trying to look smart in your social media contentWhy simple language isn't a sign you're NOT an expert — it's a sign that you are oneKey takeaway: Your social media content isn't for you. It's for the person on the other side of the screen. The moment Jenna stopped trying to prove herself and went back to making things easy, fun, and clear for her audience, her business returned.  New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to attract clients through Instagram — without hiring a social media manager or dancing on camera. Subscribe so you never miss an episode. 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

  8. 1 Jun

    How To Write An "I Help" Statement For Your Business

    You've heard it a thousand times: write your "I help" statement. I help [target audience] achieve [result]. Simple, right? So why does it still feel like nobody really gets what you do? In this episode, Jenna gets real about why even the people who LOVE you and want to support your business can't explain what you do — and why that's actually *your* problem to solve, not theirs.  Strong messaging and a clear positioning statement isn't just an online marketing checkbox. It's the foundation of your marketing — the thing that makes your ideal clients self-select before you even say a word.  In this episode, you'll hear: The story of Jenna's aunt — and the moment she realized her messaging wasn't as clear as she thoughtWhy the classic "I help statement" still works to explain what you do The #1 mistake business owners make when writing their marketing statement: using their expert language instead of their client's languageWhy cramming everything you do into one sentence actually makes you less clear, not moreWhat an old-school PR pro taught Jenna about messaging How a clear positioning statement makes your social media marketing work harder — and gets your content in front of the right people fasterThe big takeaway: More information does not equal clarity. Whether you're brand new to entrepreneurship or years into running your business and marketing your service online, your job is to find the one key result your clients actually want — and lead with that. Everything else follows. If people in your life keep asking you to explain what you do, that's a messaging problem. And it's fixable. 🎓 Ready to get clear on your messaging and start attracting clients from Instagram? Join Magic Marketing Machine! www.magicmarketingmachine.com New to the show? Shiny New Clients is the podcast for women who own service-based businesses and want to get clients from Instagram — without burning out or dancing on camera. So glad you're here! 🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com ✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine 🎉 Get clients from Instagram! Tap here to work with Jenna Harding  inside Magic Marketing Machine! https://www.magicmarketingmachine.com ✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

Trailer

About

The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).If you've got a business  -  this is the show you need to fill your calendar with perfect clients. This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.

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