Side Hustle Pro Nicaila Matthews Okome | Side Hustle Pro Media

Today I am back with a solo episode where I share my favorite techniques to get back on track when you're feeling stuck. It's July, and half of the year is gone. It's time to take a step back, reflect on what has worked, what hasn't, and what we're going to do about it. Whether you're dealing with mid-year slumps or just need a boost, this episode is packed with actionable advice to help you move forward.
In this episode I share about:
Getting in the spiritual gym: The importance of reconnecting with spirituality, physical activity, or changing your scenery to take care of yourself Focusing on what you can control: Set minimum and maximum goals and prioritize action over inactionPracticing gratitude: Using gratitude as a tool to shift perspective and boost motivation
Highlights Include: 
00:00 Intro
02:36 The Importance of Mid-Year Reflection
05:15 Get in the Spiritual Gym
09:54 Move Your Body
11:00 Get Some Sun
13:32 Change Your Scenery
15:58 Face the Facts
20:42 Set Minimum and Maximum Goals
26:01 Focus on What You Can Control
32:50 Take a Step, Any Step
37:39 Reflect and Have Gratitude
42:01 Recap and Action Steps
Check out episode 414 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
You Are a Badass by Jen Sincero: https://www.amazon.com/You-Are-Badass-Doubting-Greatness/dp/0762447699Superhuman App: https://www.superhuman.app/It’s About Damn Time Podcast: https://podcasts.apple.com/us/podcast/its-about-damn-time/id1528584161 Alexis Barber SHP episode: https://www.youtube.com/watch?v=9F64OvfCrzE 
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Guest Social Media InfoSide Hustle Pro – @sidehustlepro
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This week I’m back with a solo episode where I’m giving you the tools to make money with your podcast. When I became a full-time podcaster in 2017, I focused on my revenue streams like brand partnerships, sponsorships, courses, and VIP programs, leading to having over 10 million episode downloads to date. I’m here to help you get your podcast to that same level. 
In this episode I’m sharing:
Effective Marketing: How you’re going to optimize content planning and to get people to consistently see what you are offering Thinking Outside the Box: Exploring non-traditional sponsorships and multi-channel packages like retreats to generate revenue beyond just downloadsCreating Value: How to produce content and services that your audience genuinely wants to pay for
Highlights Include:
00:00 Intro
02:49 The Importance of Podcast Setup
05:15 Narrowing Down Your Podcast Topics
09:50 Understanding and Serving Your Audience
14:33 Creating a Content Plan
16:39 Effective Marketing Strategies
19:00 Consistent Marketing Practices
21:24 Thinking Outside the Box for Sponsorships
25:54 Creating Content People Want to Pay For
28:17 Recap and Action Steps
To learn more about making money from your podcast, join my next live class on July 18th. Register at sidehustlepro.co/class.
Check out episode 413 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Riverside (Use code ‘hustlepro’): https://riverside.fm/ Podcast Moguls: http://sidehustlepro.co/join  Lori Tharps SHP episode: https://www.youtube.com/watch?v=E3EsWprSGu4 Launching Podcast Moguls 2.0: https://www.youtube.com/watch?v=3d-wkYAcsLo&t=1s Free newsletter: http://sidehustlepro.co/newsletter You Are a Badass by Jen Sincero: https://jensincero.com/ 
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If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoSide Hustle Pro – @sidehustlepro
#SideHustlePro

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This week in the guest chair we have Mandi Woodruff-Santos, a globally recognized career expert, founder of the MandiMoney Makers, and co-host of the three-time WEBBY award winning podcast, Brown Ambition. With 6 million podcast downloads, Mandi is on a mission to help women of color achieve their wildest financial ambitions.
 In this episode she shares:
How to be professionally selfish and achieve your dream salaryThe risks she’s taken by pivoting often in her career, and how they’ve paid off Her journey from corporate, to coaching as a side hustle, to launching her podcast and expanding her empire
Highlights include:
00:00 Intro
03:52 First jobs out of college
10:20 Introversion and unwavering self-belief 
14:35 Navigating financial insecurity
28:00 The benefits of strategic quitting 
36:00 Launching Brown Ambition Podcast
41:00 Becoming a career coach
51:00 Income opportunities from podcasting
56:30 Tips for entrepreneurs
Check out episode 412 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Mandi Money Website: http://Mandimoney.comMandi’s Instagram: https://www.instagram.com/mandimoney/?hl=enBrown Ambition Podcast: https://brownambitionpodcast.com/ Brown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/ The Budgetnista’s Website: https://thebudgetnista.com/Yahoo Finance: https://finance.yahoo.com/news  Zapier Automation: https://zapier.com/Trello: https://trello.com/home 
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AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoMandi’s instagram: https://www.instagram.com/mandimoney/?hl=enBrown Ambition Instagram: https://www.instagram.com/brownambitionpodcast/ 
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This week in the guest chair we have Julia Coney, award winning wine writer, speaker, & consultant. Julia wears many hats, including being the Wine Consultant for American Airlines in partnership with the James Beard Foundation, the Founder of Black Wine Professionals, a resource for the wine industry whose goal is to lift up the multifaceted Black professionals in the world of wine. 
In this episode she shares about:
Being multi-passionate: how exploring a range of interests, from starting at a law firm to writing a beauty blog, has elevated her career Paving the way for diversity: how starting honest conversations about racism, equity, and inclusion in the wine industry led to being the recipient of Wine Enthusiast's 2020 Social Visionary Award Winner The power of putting yourself out there on social media: How she has created opportunities for herself like being the first Black woman to run a wine program for American Airlines
Highlights include: 
00:00 Intro
04:42 Original career path and intro to wine
13:00 Navigating a switch in careers
21:39 Transition from beauty blogging to wine writing
27:06 Addressing racism in the wine industry
29:40 Sustaining financially as a freelance writer
35:00 Providing a niche wine service 
41:30 Unlocking networking opportunities 
45:07 Running a wine program for American Airlines 
54:16 Tips for entrepreneurs 
Check out episode 411 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Julia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: hello@juliaconey.com 
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AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoJulia’s Substack: https://juliaconey.substack.com/ Julia’s Instagram: https://www.instagram.com/juliaconey/ Julia’s email: hello@juliaconey.com
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This week I’m excited to chat with someone I go way back with, Sheena McCullers. Sheena is the founder of Della’s Beauty Supply. Della’s was launched to bring a much-needed sense of belonging for BIPOC beauty lovers in Ann Arbor, MI. After moving from Brooklyn, Sheena saw a need for a place for people who look like her and took a chance on opening a storefront. 
In this episode she shares:
How intentionally creating a community through word of mouth was the foundation to building her customer baseThe startup costs and how she’s been able to be profitable in the first yearThe importance of working a full-time job where she was supported enough to be transparent about needing space to focus on expanding Della’s 
Highlights Include: 
00:00 Intro
08:16 Exploring different side hustles
14:16 Navigating a new city
18:43 Filling the need for a beauty supply
23:18 Startup planning and costs
27:55 Creating a community 
30:01 Curating events and collaborations
35:02 Running a storefront as a side hustle
41:20 Expanding and creating a cultural hub
46:43 Setting the tone for the future of the store
56:19 Tips for entrepreneurs
Check out episode 410 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Auntie Della’s Website: https://auntiedellas.com/Auntie Della’s Instagram: https://www.instagram.com/auntiedellas/ Auntie Della’s TikTok: https://www.tiktok.com/@auntiedellas Virtual Assistant: https://theindemandva.com/ 
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If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

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This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores. 
In this episode she shares:
How she established a presence in seven major retailers across the U.S. and Canada including Walmart and TargetThe ins and outs to becoming a licensed character brand, and the major benefits that come along with itWhy she doesn’t solely rely on social media for marketing and what really helped put her on the map
Check out this episode and others on Apple Podcasts, Spotify, and YouTube
Links mentioned in this episode
Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/ April Showers Instagram: https://www.instagram.com/gotaprilshowers/ Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ Afro Unicorn Website: https://afrounicorns.com/ 
This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.
Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

AnnouncementsJoin our Facebook Community
If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Guest Social Media InfoApril Showers Instagram: https://www.instagram.com/gotaprilshowers/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ 
Hosted on Acast. See acast.com/privacy for more information.