416 episodes

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
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Side Hustle Pro Nicaila Matthews Okome | Side Hustle Pro Media

    • Business

Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Chief Side Hustler turned full-time entrepreneur Nicaila Matthews Okome for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get going–wherever and whoever you are. Side Hustle Pro features interviews with inspiring Black women entrepreneurs who started out as side hustlers, including interviews with Myleik Teele, Morgan DeBaun, Tiffany "The Budgetnista" Aliche, and more!
Hosted on Acast. See acast.com/privacy for more information.

    409: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

    409: Afro Unicorn Creator April Showers’ Journey To Becoming The First Black Woman-Owned Fully Licensed Brand

    This week in the guest chair we have visionary creator April Showers, the entrepreneurial expert behind Afro Unicorn. April became the first Black woman to own a fully licensed character brand, putting her with the likes of Disney. Afro Unicorn has rapidly expanded its footprint, being stocked in over 3,500 stores. 
    In this episode she shares:
    How she established a presence in seven major retailers across the U.S. and Canada including Walmart and TargetThe ins and outs to becoming a licensed character brand, and the major benefits that come along with itWhy she doesn’t solely rely on social media for marketing and what really helped put her on the map
    Check out this episode and others on Apple Podcasts, Spotify, and YouTube
    Links mentioned in this episode
    Afro Unicorn Instagram: https://www.instagram.com/afrounicorn_official/ April Showers Instagram: https://www.instagram.com/gotaprilshowers/ Afro Unicorn Facebook: https://www.facebook.com/afrounicornofficial Afro Unicorn LinkedIn: https://www.linkedin.com/company/afro-unicorn/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ Afro Unicorn Website: https://afrounicorns.com/ 
    This episode is brought to you by Shopify. Go to shopify.com/hustlepro for a $1/month trial period and get full access to Shopify’s entire suite of features.
    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    AnnouncementsJoin our Facebook Community
    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media InfoApril Showers Instagram: https://www.instagram.com/gotaprilshowers/ April Showers LinkedIn: https://www.linkedin.com/in/aprilshowers/ 
    Hosted on Acast. See acast.com/privacy for more information.

    • 55 min
    408: Restructuring My Business, Launching Podcast Moguls 2.0, and Mastering Self Talk

    408: Restructuring My Business, Launching Podcast Moguls 2.0, and Mastering Self Talk

    This week I’m back for a solo episode, with my 2024 updates! As we wrap up Q2, I’m thinking about the impacts on my business from social platforms expanding and changing constantly, raising two littles, and making sure I honor my bandwidth. We’ll also dive into how I’m revamping and expanding my podcast coaching course, Podcast Moguls. 
    In this episode I’m sharing:
    My key habits to staying balanced in my work, motherhood, and self-careMastering self-talk and how I filter out the negativityHow I’m growing my brand awareness and focusing on solo content 
    Highlights Include:
    00:00 Intro
    03:12 Shifting from validation to impact
    06:50 Eliminating negative self-talk
    15:00 Balancing mom-mode and CEO-mode
    19:13 The interview process as a podcaster
    27:24 The changing podcast industry 
    30:05 The importance of multiple streams of income
    33:34 Grow your brand awareness
    36:20 Expanding my training course Podcast Moguls
    45:11 Allowing myself to stay within my bandwidth
    Check out episode 408 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
    Links mentioned in this episode
    Riverside recording platform- use code ‘hustlepro’: https://riverside.fm/ Get coaching with me through Podcast Moguls: sidehustlepro.co/joinSign up for my free newsletter: sidehustlepro.co/newsletter My Instagram: https://www.instagram.com/sidehustlepro/ You Are a Badass book: https://jensincero.com/Helena’s SHP episode: https://sidehustlepro.co/she-went-from-nicu-nurse-to-full-time-content-creator-and-published-author/ Kristen’s SHP episode: https://sidehustlepro.co/her-plant-based-soaps-landed-her-on-shark-tank-and-on-the-path-to-1-2m-in-sales/ Marty’s SHP episode: https://sidehustlepro.co/the-founder-of-boss-women-media-launched-a-second-business-while-pregnant-with-twins/ Nicole’s SHP episode: https://sidehustlepro.co/she-took-her-upholstery-career-from-side-hustle-to-world-market-and-hbos-insecure-w-nicole-crowder/ 
    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

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    • 43 min
    407: She Went From NICU Nurse To Full-Time Content Creator and Published Author

    407: She Went From NICU Nurse To Full-Time Content Creator and Published Author

    Helena Faustin is a Registered Nurse and content creator from New York City who has garnered an audience of millions by sharing her love and passion for cooking. As a mother of three, Helena inspires people with her massively popular food blog, That Nurse Can Cook, to get comfortable in the kitchen and cook delicious meals for their families.
    In this episode she shares:
    The ways she stayed consistent in content creation, and why it paid offHow she differentiated her physical cookbook, The Soul of Scotchie, from others on the marketHow she diversified her revenue streams to triple her income and surpass her nursing paycheck 
    Highlights include: 
    00:00 Intro
    Finding a path in nursing
    The goal of work-life balance
    Cooking as an outlet
    Intentional content creation
    Building a content creation business while working full time
    Diversifying revenue streams
    The importance of discipline and showing up
    The power of storytelling
    Take control of your inner voice
    Tips for entrepreneurs 
    Check out episode 407 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
    Links mentioned in this episode
    Helena’s Website: Https://www.thatnursecooks.com Helena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook Grace Foods: https://www.instagram.com/gracefoods/ Capcut: https://www.capcut.com/ 
    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    AnnouncementsJoin our Facebook Community
    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media InfoHelena’s Instagram: https://www.instagram.com/thatnursecancook/ Helena’s TikTok: https://www.tiktok.com/@thatnursecancookHelena’s YouTube: https://www.youtube.com/@ThatNurseCanCook
    Hosted on Acast. See acast.com/privacy for more information.

    • 58 min
    406: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales

    406: Her Plant-Based Soaps Landed Her On Shark Tank And On The Path To $1.2M In Sales

    This week in the guest chair we have Kristen Dunning, founder and CEO of Gently Soap - a bathing brand built on her self-developed herbal infusions. A recent MBA grad, Kristen hails from a rare five generations of Black Alabama farmers, and she’s continuing the legacy by bringing joy back to bathing experiences for people with sensitive skin, using the medicinal properties of plants.
    In this episode she shares:
    Her vigorous passion and research that landed her on Shark TankHer secret sauce to having a rate of 78% repeat customersHow she won over 300K in investment capital and has a trajectory of $1.2M in sales
    Highlights Include:
    00:00 Intro
    03:24 Generations of Black farmers
    06:38 Struggle with eczema
    08:45 Studying horticulture and agriculture
    14:10 Staring Gently Soaps
    18:03 Transitioning to selling at markets
    21:31 Importance of formulating for sensitive skin
    28:56 Sales growth and Shark Tank impact
    32:55 High margins and sales 
    39:49 Marketing strategies
    44:03 Tips for entrepreneurs 
    Check out episode 406 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
    Links mentioned in this episode
    Gently Soap Website: https://gentlysoap.com/ Gently Soap Instagram: https://www.instagram.com/gentlysoap/Kristen’s Instagram: https://www.instagram.com/professionalplantgirl/ Kristen’s LinkedIn: https://www.linkedin.com/in/kristendunning/  Shark Tank episode: https://gentlysoap.com/pages/shark-tank Aveeno start-up pitch competition: https://www.aveeno.com/startup-collective Thirteen Lune: https://thirteenlune.com/ Tech Stars: https://www.techstars.com/ 
    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss
    AnnouncementsJoin our Facebook Community
    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook


    Hosted on Acast. See acast.com/privacy for more information.

    • 51 min
    405: How to Get Your Side Hustle Up And Running

    405: How to Get Your Side Hustle Up And Running

    So you’ve thought about it forever, but actually launching your side hustle is the hardest part. I’m here to remind you that it’s OK to try things out, start over, and then try again! 
    In this episode I share:
    The first side hustle I tried and why I quickly learned it wasn’t for me How to find the entry point to break into your side hustle’s industry How taking my time allowed to me prove the concept of my productsFive steps to getting your side hustle off the ground and more
    Highlights include: 
    00:00 Intro
    01:23 The value of side hustling
    03:21 How to organize your thoughts
    06:07 Research your market
    09:00 Product-based vs service-based 
    11:31 Narrow down to one thing when launching
    14:36 Collect feedback after launching
    Check out episode 405 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
    Links mentioned in this episode

    FREE side hustle guide: https://sidehustlepro.co/startyoursidehustle Sign up for my newsletter: https://sidehustlepro.co/newsletter Podcast Moguls: https://www.sidehustlepro.co/podcast-moguls/ Curlbox: https://curlbox.com/ Myleik Teele’s SHP Episode: https://youtu.be/FtJgMJXpUPY 
    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    AnnouncementsJoin our Facebook Community
    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media InfoSide Hustle Pro – @sidehustlepro
    #SideHustlePro

    Hosted on Acast. See acast.com/privacy for more information.

    • 19 min
    404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

    404: The Founder of Boss Women Media Launched a Second Business While Pregnant With Twins

    This week in the guest chair we have Marty McDonald, founder of Elle Olivia & Boss Women Media. Her background in corporate laid the foundation to launching Boss Women Media, the offline/online women’s empowerment community. After a challenging experience with giving birth to her first child, Marty translated that same idea of empowerment to launch Elle Olivia, a lifestyle brand for young Black and Brown girls.
    In this episode she shares:
    How she landed her brand Elle Olivia in over 400 Target locations nationwide within the first year of launchingHow she strategically re-invested revenue from side hustling into her businesses How she oversees a multi-city Black Girl Magic Tour, the annual Boss Woman of the Year Summit, and serves a loyal community of more than 100,000 women
    Highlights Include:
    00:00 Intro
    02:38 Navigating corporate America 
    11:30 Pitching to Sugarfina
    14:32 Launching Boss Women Media
    16:52 Monetizing the business & impactful collaboration
    27:43 Staying nimble and pivoting at the right time
    34:02 Navigating a challenging pregnancy 
    38:10 Creating a brand for Black and Brown girls
    48:18 The power of a strong team
    54:00 Tips for entrepreneurs 
    Check out episode 404 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube
    Links mentioned in this episode
    Boss Women Media Facebook: https://www.facebook.com/bosswomenmedia/ Elle Olivia Website: https://shopelleolivia.com/ Elle Olivia at Target: https://www.target.com/b/elle-olivia/-/N-q643le95h07 Sugarfina: https://www.sugarfina.com/  Power Thoughts Devotional: https://apps.apple.com/us/app/power-thoughts-devotional/id715337851 
    Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss

    AnnouncementsJoin our Facebook Community
    If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

    Guest Social Media InfoMarty’s Instagram: https://www.instagram.com/martytmcdonald/ Boss Women Media Instagram: https://www.instagram.com/bosswomenmedia/ Elle Olivia Instagram: https://www.instagram.com/shopelleolivia/ 
    Hosted on Acast. See acast.com/privacy for more information.

    • 1 hr

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