The Human Capitalist

Trent Cotton & Purple Acorn Network

What is a Human Capitalist? Well, it's the new version of Human Resources. It's time to get rid of the outdated and reactive HR and replace it with Human Capitalism. I'm Trent Cotton and I'm ready to give the HR industry the punch it needs to become more focused on Human Capital versus the old stauncy HR. I’m thrilled to have you here as we dive into the future of Human Resources together. This podcast is all about empowering HR professionals to step up as proactive consultants, using AI and cutting-edge practices to manage a company’s largest expense and highest revenue producing asset—its people. As a senior HR Executive at HatchWorks AI, I get a rare glimpse into the impact technology advancement will have on the industry. This podcast is designed to share those insights with you! I’ll show you how to turn your biggest expense into a revenue-generating powerhouse by embracing change and leading with insight. If you are ready to be a rebel in the industry and unlock the true potential of human capital, this is the channel you've been looking for.

  1. -4 J

    This AI Decision Guarantees 95% Failure

    Most AI conversations in leadership focus on tools, skills, and headcount — but that's not where AI is breaking companies. The technology mostly works. What's failing is how organizations are being redesigned around it. Leaders are restructuring before they understand where value has moved — and it's making companies brittle, not leaner. In this video (Part 1 of 3), I break down the first critical decision error I see leaders making as they rush to "do something" about AI. 🔑 KEY TAKEAWAYS: Why "pilot purgatory" is killing AI ROI across organizations Where value actually moves when AI enters workflows (hint: it's judgment and orchestration) The MIT stat that should alarm every executive: 95% of enterprise AI pilots fail to deliver ROI How Zillow's AI strategy backfired — and the lesson for every leader The rule you cannot violate when restructuring around AI ⏱️ TIMESTAMPS: 0:00 - The real problem with AI conversations 0:22 - What "pilot purgatory" looks like 0:43 - It's not a tooling problem — it's a people decision problem 0:56 - About this channel 1:26 - What you're probably seeing in your organization 1:51 - The first decision error: restructuring too early 2:21 - Redesigning org charts before understanding value movement 2:43 - Where value actually moves (McKinsey research) 3:31 - Why removing the middle makes you brittle 3:42 - Why 95% of AI pilots fail (MIT study) 4:19 - The Zillow cautionary tale 4:55 - The rule leaders keep violating 5:18 - What's next: Errors #2 and #3 📚 RESOURCES MENTIONED: MIT Study on AI Pilot Failures: https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/ McKinsey Research on Human-AI Orchestration: https://www.mckinsey.com/mgi/our-research/agents-robots-and-us-skill-partnerships-in-the-age-of-ai SHRM Article on Zillow Offers:https://www.shrm.org/enterprise-solutions/insights/when-automation-backfires--how-rushed-ai-implementation-can-hurt0 🔗 CONNECT WITH ME: LinkedIn: linkedin.com/in/trentcotton Website: trentcotton.com Book: Sprint Recruiting 👉 This is Part 1 of a 3-part series on AI decision errors. Subscribe so you don't miss Parts 2 and 3. #AIStrategy #HRLeadership #WorkforceTransformation #TalentStrategy #FutureOfWork #AIinHR Learn more about your ad choices. Visit megaphone.fm/adchoices

    7 min
  2. 14 JANV.

    AI Is Exposing the Biggest Lie About Workforce Productivity

    AI is exposing the productivity problem leaders have ignored for years. Most organizations optimized for activity — not outcomes — and HR now owns the reset. As AI automates more work, it’s exposing a hard truth inside organizations: Much of what we’ve rewarded for years was never real productivity. Slide decks no one reads. Meetings that solve nothing. Reports created for optics, not outcomes. In this video, I break down how AI is revealing the BS economy at work — and why this moment is a critical reset for leaders, HR, and the C-suite. With over 20 years in HR leadership, I’m not here to hype tools or trends. I’m here to help leaders understand AI’s real impact on workforce strategy — and how to redesign work around outcomes, not activity. In this video, you’ll learn: Why AI is automating “busy work” — and why that’s a good thing What productivity studies are really showing (and what they’re not) Why speed without substance doesn’t drive results The leadership blind spot AI can’t fix for you How HR can lead the shift from visibility → value A practical 4-step action plan to redesign roles, workflows, and priorities AI can move faster than humans ever could but it can’t decide what actually matters. That responsibility still belongs to leaders. This is a call to stop scaling broken systems with smarter tools and start rebuilding work for impact, meaning, and growth. _________________________________ 🎯 Who this video is for: HR leaders & executives C-suite decision-makers People leaders navigating AI transformation Organizations serious about real productivity (not performative work) ⏱️ Chapter Timestamps 0:00 Why “Busy” Was Never the Same as Productive 0:45 Why I’m Calling This Out (20+ Years in HR Leadership) 1:45 AI and the Rise of the “BS Economy” 3:05 Why Faster Work Isn’t Better Work 4:10 The Productivity Stat No One Is Talking About 5:00 The Wake-Up Call AI Is Forcing on Leaders 6:15 HR’s Moment to Lead (Not Follow) 6:40 Audit the Busy Loop 7:10 Rebuilding Roles Around Impact 7:50 Why Managers Are the Bottleneck 8:20 Designing for Deep Work 8:55 Final Thought: Redesign. Don’t Repeat. 💬 Let’s discuss: Where do you see busy work hiding in your organization and what would you eliminate first? 🔔 Subscribe for more on: AI & workforce transformation People strategy for the future of work Leadership decisions that actually move the needle Redesign. Don’t repeat. Learn more about your ad choices. Visit megaphone.fm/adchoices

    9 min
  3. 12 JANV.

    White collar jobs out? Trade jobs in?

    Two veteran recruiters break down why relationship-driven recruiting, skills-based hiring, and boomerang talent are about to matter more than ever in an AI-driven world. In this episode of The Human Capitalist podcast, I sit down with Top Source Talent founder and Talking TA host, Denise Chaffin, to talk about what’s next for AI in HR, the rise of skilled trades, and how smart companies are quietly winning the talent war by rethinking how, and where, they recruit. We get into: -Why “skills-based hiring” isn’t new to great recruiters—and what’s actually blocking it at the executive level. -How AI is exposing weak middle-management and transactional recruiting, and freeing HR to own productivity, not just process. -Why the godfather of AI is telling people to “train to be a plumber” and what that means for white-collar vs. skilled trades careers. About my guest: Denise Chaffin is the President and founder of Top Source Talent, a Phoenix-based minority, woman-owned talent acquisition firm specializing in hard-to-fill technical and professional roles across industries like semiconductor, medical device, cybersecurity, and government. With more than three decades in recruiting, she leads a distributed team of senior sourcers and recruiters supporting U.S. and global clients with recruitment-as-a-service, executive search, and contingent workforce solutions. Denise is also the host of the Talking TA podcast, where she interviews TA and HR leaders about modern recruiting, AI, and talent strategies that help organizations build and retain high-performing teams. Connect with Denise: LinkedIn: https://www.linkedin.com/in/denisechaffin/ Podcast: https://topsourcetalentllc.com/podcast/ Skip ahead: 00:00 – Why white-collar workers are moving to the trades 02:00 – AI in HR and the push toward skills-based hiring 07:30 – Degrees, flexibility, and leadership’s role in hiring 11:30 – How AI, risk, and instability are reshaping career paths 15:00 – Trades, certifications, and real-world career stories 20:00 – How skilled trades quietly power high tech 24:00 – Rethinking recruiting: beyond job boards and back to relationships 29:00 – Boomerang recruiting: bringing alumni talent back Learn more about your ad choices. Visit megaphone.fm/adchoices

    44 min
  4. 7 JANV.

    The ‘AI Made Us Do It’ Excuse Is Ending with the AI Jobs Clarity Bill

    Almost every time layoffs are announced, we hear the same explanation: “AI-related restructuring.” The problem? There’s been no reliable way to verify it — until now. In this video, I break down the AI-Related Job Impacts Clarity Act, a new bill in Congress that could require companies to publicly report how AI is impacting their workforce. We cover: Why this bill exists What companies may soon be required to report Why HR leaders are about to face new accountability What the C-suite should be doing right now to prepare This new bill is about transparency, data, and leadership responsibility in the age of AI. If you’re a CHRO, executive, or senior leader navigating AI-driven change, this is required viewing. ⏰ Timestamps: 0:00 – Intro: The question everyone’s asking about AI and jobs 0:48 – What is the AI-Related Jobs Impact Clarity Act? 2:03 – Why workforce reporting is broken 3:10 – How the new Bill changes everything 4:22 – What companies will have to report 6:15 – Why this matters for HR leaders 7:42 – The C-suite wake-up call: accountability and transparency 9:10 – What to do now to prepare 10:52 – The bigger picture: clarity, not punishment 12:06 – Final thoughts and leadership takeaway 12:50 – Outro and call to action 📅 Reference: Read the AI-Related Jobs Impact Clarity Act here: https://www.congress.gov/bill/example-link 🔔 Subscribe for more breakdowns on the future of work, AI strategy, and human capital insights — no fluff, just strategy. #AI #FutureOfWork #HRStrategy #CHRO #WorkforceTrends #AIBill #Transparency #Leadership #ArtificialIntelligence Learn more about your ad choices. Visit megaphone.fm/adchoices

    8 min
  5. 28/12/2025

    Is AI Really Changing Jobs or Just Cutting Pay?

    In this episode of the Human Capitalist, host Trent Cotton sits down with Cynthia Abbott Kerr, founder of WellPay, to break down the biggest headlines shaking up the consulting and HR worlds. We start by dissecting the recent news that McKinsey is freezing entry-level salaries and potentially abandoning their famous “pyramid” hiring model due to AI. Is artificial intelligence really the culprit, or is it just a convenient excuse for a cooling market? Cynthia also weighs in on the “AI Doom Loop” in recruiting, why trust between candidates and employers is at an all-time low, and why she believes 2026 will see a return to “pension-style” retention strategies. About Cynthia Abott Kerr: Cynthia Abbott Kerr is the Founder and CEO of Wellpay.ai, a firm using AI to advance fair and equitable compensation across industries. With deep expertise in HR, total rewards, and AI technology, Cynthia has built innovative compensation systems for major organizations and is dedicated to fostering workplace transparency and trust. Recognized as a Saks Women to Watch honoree and Second Harvest Food Bank volunteer, she is known for strategic vision and driving impactful change in compensation and culture. Wellpay.ai partners globally to design transparent and competitive rewards programs, enhancing employee satisfaction and inclusion. Links Mentioned: Article 1: https://www.linkedin.com/news/story/consulting-firms-use-ai-to-squeeze-entry-level-hires-6781876/ Article 2: https://fortune.com/2025/11/18/hiring-job-seekers-recruiters-talent-acquisition-ai-doom-loop-application-technology/ Episode with Rachel Bourne: https://youtu.be/Qs1aA8_0sd0 Timestamps: 00:00 - Intro 01:22 - Is McKinsey using AI as an excuse for salary freezes? 03:34 - Why companies are ditching expensive consultants 06:09 - The “AI Doom Loop” in Talent Acquisition 08:55 - Why managers don’t know how to interview anymore 15:57 - 2026 Predictions: Tariffs, Rate Cuts, and Retention 21:37 - The return of the “Pension Mindset” 28:36 - How to build a comp strategy in 4 weeks Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
  6. 01/12/2025

    AI's Impact on Jobs: 1.1M Layoffs & Your Career Strategy

    I'm thrilled to have talent strategy expert Rachel Bourne on the show. I've been tracking some alarming headlines about layoffs in 2025, and I knew Rachel was the perfect person to help me unpack what's really happening. We dive deep into the data (because we both geek out on this stuff!) and what it means for YOUR career. 🔍 **What We Cover:** **The Workforce Reality:** - 1.1 Million layoffs in 2025 - approaching COVID-era levels - Why companies are hiding behind "AI layoffs" instead of admitting they're just catching up on automation - The ghost jobs debate (spoiler: I'm skeptical) - Long-term unemployment hitting 25% - a historical recession indicator **The Game-Changer:** Rachel introduces her **Checkerboard Career Strategy** that honestly left me speechless when she first explained it in Paris. This framework focuses on: - Building your "back row" of ultimate career goals - Acquiring skills over chasing titles - Making strategic lateral moves to keep options open - Creating your own development program **Connect with Rachel:** - Podcast: The Shift Show with Rachel Bourne - Website: TheShiftShow.net - LinkedIn: https://www.linkedin.com/in/rachel-bourne/ **Timestamps:** 0:00 - Introduction & Format Change 2:30 - Breaking Down the 1.1 Million Layoffs 9:00 - Why Economic Data is Like "Driving with No Windshield" 14:30 - The Ghost Jobs Debate 17:00 - Job Hugging & The Low Hire/Low Fire Era 22:30 - AI Investment: Where's the Steak vs. The Sizzle? 25:00 - Long-Term Unemployment Warning Signs 27:00 - Can Companies Grow Without Hiring? 36:00 - The Paris Conversation That Left Me Speechless 40:00 - Unpacking the Checkerboard Career Strategy 45:00 - 5 Steps to Build Your Career Checkerboard 52:00 - Why Relationships Matter: My Banking Story 55:00 - Where to Find Rachel's New Executive Search Series #FutureOfWork #CareerStrategy #AI #JobMarket #HumanCapitalist #TalentStrategy #Layoffs2025 #SkillsBasedHiring Learn more about your ad choices. Visit megaphone.fm/adchoices

    58 min

À propos

What is a Human Capitalist? Well, it's the new version of Human Resources. It's time to get rid of the outdated and reactive HR and replace it with Human Capitalism. I'm Trent Cotton and I'm ready to give the HR industry the punch it needs to become more focused on Human Capital versus the old stauncy HR. I’m thrilled to have you here as we dive into the future of Human Resources together. This podcast is all about empowering HR professionals to step up as proactive consultants, using AI and cutting-edge practices to manage a company’s largest expense and highest revenue producing asset—its people. As a senior HR Executive at HatchWorks AI, I get a rare glimpse into the impact technology advancement will have on the industry. This podcast is designed to share those insights with you! I’ll show you how to turn your biggest expense into a revenue-generating powerhouse by embracing change and leading with insight. If you are ready to be a rebel in the industry and unlock the true potential of human capital, this is the channel you've been looking for.