Advertising Week

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Kanal • 6 Sendungen

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18. Feb.

Sophie Ozoux, Co-Founder, Kin

Join Katie as she talks with Sophie Ozoux, co-founder of Kin, about the power of community, the evolution of purpose driven work, the value of independence and lessons learned on founding and growing an agency.

18. Feb.

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25 Min.
02.04.2025

The Future of Music in Branding with Havas Group and The Elements Music

In this interactive conversation, J Bonilla (The Elements Music) and Damien Escobar (Havas Group) explore how brands can harness music to create deeper emotional and cultural connections. They discuss balancing creativity with strategy in sonic branding, common mistakes brands make when selecting music, and how AI and data are reshaping the creative process. From brand […] The post The Future of Music in Branding with Havas Group and The Elements Music appeared first on The Sonic Truth.

02.04.2025

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27 Min.
28.07.2022

Podcast Listener Insights Series – Part 3

This week on The Sonic Truth, Veritonic’s Kristin Charron and Theresa Vallejo are back to discuss exclusive data from the third installment of Veritonic’s Podcast Listener Insight Series. If you’re interested in learning more about how podcast consumers are engaging with audio ads including purchasing, perceptions of intrusiveness, and more, check out this episode and […] The post Podcast Listener Insights Series – Part 3 appeared first on The Sonic Truth.

28.07.2022

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7 Min.
12.05.2022

Insights from the Creative Frontier of Podcast Advertising

This week on The Sonic Truth Podcast we welcome Stew Redwine, VP of Creative Services at Oxford Road. He’s in conversation with our host this week, Kristin Charron, VP of Marketing at Veritonic. Our guest gives his forecast on where the audio industry is headed next, and what trends he has noticed in the creative […] The post Insights from the Creative Frontier of Podcast Advertising appeared first on The Sonic Truth.

12.05.2022

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17 Min.
02.11.2018

Voices Carry: Who’s Prepared for the Next Wave of Marketing? 

If you had to choose one statistic to represent how fundamental the human voice is going to be in marketing, what would it be? That by 2020, more than 50% of search will be voice-driven? Or that 65% of podcast listeners are inclined to buy a product advertised on the show? Bottom line–the things we […] The post Voices Carry: Who’s Prepared for the Next Wave of Marketing?  appeared first on The Sonic Truth.

02.11.2018

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32 Min.
24.03.2021

Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller

Download The Audio Intelligence Infographic or go to thesonictruth.com and download from the episode description. Bite-sized, shareable content. By the time you’re hearing this today you’ve probably already shared three Tiktoks. But sometimes short-form content can solve a real business challenge. Take the packaging of spoken-word content. How do you get a podcast, for example, in front of […] The post Getting the Most Out of Your Brand’s Content — With Snackable AI’s Mari Joller appeared first on The Sonic Truth.

24.03.2021

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20 Min.
28.04.2022

A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma

This week on The Sonic Truth we welcome Ian Orekondy from PranifyRx. PranifyRx is an ad optimization platform for pharmaceutical marketers. Intrigued? Listen as Ian, CEO of PranifyRx, dives deep into the power of their platform and the audio channel as a marketing vehicle with Justin Zandri, Business Development Director at Veritonic. The post A Podcast Per Day Keeps the Dr Away: Podcast Marketing for Pharma appeared first on The Sonic Truth.

28.04.2022

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13 Min.
24.11.2021

Making Your Podcast Ads Profitable – with Bryan Barletta

Listen as adtech and podcasting expert Bryan Barletta shares with our host, Scott Simonelli, why podcasting is the space for brands to be in 2022. The post Making Your Podcast Ads Profitable – with Bryan Barletta appeared first on The Sonic Truth.

24.11.2021

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22 Min.
15.11.2023

The Truth about Audio Advertising with Scott Porretti from Katz Digital

On this episode of The Sonic Truth, Scott Porretti, President of Katz Digital sits down with Veritonic’s Kristin Charron to discuss the driving forces behind the utilization of audio in today’s media mix, how brands should be thinking of streaming and podcasting when it comes to advertising, how the measurability of the medium has propelled […] The post The Truth about Audio Advertising with Scott Porretti from Katz Digital appeared first on The Sonic Truth.

15.11.2023

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37 Min.
18.04.2023

Building Winning Audio Ads with Idil Cakim of Audacy

In this episode of The Sonic Truth, Head of Research and Insights at Audacy, Idil Cakim, joins Veritonic’s Sabrina Nielsen to discuss their recent collaboration on both an eBook and webinar centered on building winning audio ads, the evolution of audio advertising into one of the most “trusted” mediums in modern marketing, and more! Download […] The post Building Winning Audio Ads with Idil Cakim of Audacy appeared first on The Sonic Truth.

18.04.2023

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23 Min.

Advertising Week is the premier event for marketing, brand, advertising, and technology professionals, now in 6 global markets with year-round digital content.

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