The Compete Network

•

Kanal • 6 Sendungen

Marketing

Marketing

Monatlich
Karriere

Karriere

13.12.2022
Wirtschaft

Wirtschaft

Wöchentlich
Karriere

Karriere

Monatlich
Marketing

Marketing

16.11.2023
Marketing

Marketing

Zweiwöchentlich

23.07.2024

How to Craft a Sales Pitch That Wins in Competitive Markets w/ April Dunford | S4 E3

In today’s competitive landscape, how do you make your solution the clear choice for your best-fit customers? Join us as we uncover the secrets to a compelling sales pitch with April Dunford, author of Obviously Awesome and her latest, Sales Pitch. April reveals how to transform your pitch into a story that helps customers navigate their options, understand the trade-offs, and confidently choose your solution. She also explains why many companies struggle to carry their positioning into sales conversations and how to bridge that gap. Hosts: Rowan Noronha & Morgan J Ingram Guests: April Dunford Producer: Grayson Ottenbreit Editor: Stephen Despins Timestamps: TIMESTAMPS: (00:04:15) What is positioning? (00:06:15) What are the 5 components of positioning? (00:07:38) Why start with competitive alternatives? (00:10:35) How do you tackle positioning when dealing with multiple personas/buyers? (00:18:58) Has your engineering background impacted how you approach positioning? (00:21:55) Difference between positioning and messaging? (00:26:05) Who owns positioning? Is it sales? Product marketing? (00:34:40) How do you combat sales teams who just want to pitch product features? (00:42:31) Walk us through your sales pitch framework. (00:49:13) Can you break down the main components of your pitch? (00:56:20) While building your ICP, how do you handle research? (01:00:51) What is one thing folks get wrong when rolling out a sales pitch?

23.07.2024

•

1 Std. 2 Min.
27.08.2024

Winning Hearts and Fuelling Growth: Tech Messaging & Content Mastery w/ Devin Reed & Emma Stratton | S4E4

In this episode of The Marchitect, we dive into the art and science of tech messaging with two industry powerhouses: Emma Stratton and Devin Reed. Emma, on the brink of launching her new book on crafting simple yet impactful tech messaging, shares her insights on how to win hearts, minds, and markets with clear communication. Devin, a maestro in creating memorable content that drives growth, discusses his journey in building brand loyalty and pipeline at Gong and Clari.

27.08.2024

•

54 Min.
STAFFEL 1 – TRAILER

Introducing Back Office to Boardroom

Welcome to Back Office to Boardroom. Host Clara Smyth, Sr. Product Marketing Manager at Slack, is joined by the best competitive professionals in the business to share how they got from where they were, to where they are today. We get into the best decisions they made, those screw-ups they’d like to forget, and the lessons these leaders want to pass on to listeners that are looking to elevate their compete career. This show is brought to you by the Compete Network.

Trailer S1

•

1 Min.
13.06.2024

The Best Product Showcase

In this episode, Tamara, Andy and Jason compete to present the best product showcase. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:06:52) Shopify Editions (00:19:00) HubSpot Spotlight (00:31:12) Canva Create (00:43:31) And the winner is...

13.06.2024

•

48 Min.
30.05.2024

The Best Category Creating Product

In this episode, Tamara, Andy and Jason compete to present the best product launch video. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:07:21) Launch #1: Netflix (00:17:27) Launch #2: Intercom (00:30:54) Launch #3: 5-Hour Energy (00:42:44) And the winner is...

30.05.2024

•

48 Min.
02.05.2024

The Best Creator Product Launch

In this episode, Tamara, Andy and Jason compete to present the best launch from the best influencer/creators found on LinkedIn. REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product. CREDITS: Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley Producer: Grayson Ottenbreit The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. TIMESTAMPS: (00:00:00) Introduction (00:04:29) Launch #1: Justin Welsh's Creator MBA (00:14:22) Launch #2: Steph Smith's Internet Pipes (00:25:08) Launch #3: Jay Clouse's Creator HQ (00:38:36) And the winner is...

02.05.2024

•

41 Min.
22.08.2024

CEOs Beefing on LinkedIn & How to Build a Successful Win-Loss Program

Things got HEATED on the LinkedIn socials as CEOs were going after each other as a competitive deck was put on blast... and we were visited by Trevor Evans, Global Head of Competitive Intelligence at Qualtrics (and now Marketing Operations Director at Awardco), to talk about how he built his best in-class Win-Loss program. TIMESTAMPS: (00:00:20) Chillin' and what? (00:01:51) What's Brewing: CEOs BEEFING on LinkedIn (00:17:51) Cup of Wisdom with Trevor Evans (00:18:25) Best in-class Win-Loss Analysis and Competitive Intelligence (00:20:06) How do Win-Loss Analysis and Competitive Intelligence work together? (00:22:41) Small wins sales can leverage (00:25:08) Using Win-Loss Analysis insights (00:29:24) How Qualtrics increased win rates by 20% (00:33:04) The first thing you should do with Win-Loss insights (00:36:12) Tips and tricks from Trevor CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

22.08.2024

•

38 Min.
08.08.2024

When Nike Won the Olympics & Four Ways to Knock Competitors Out of the Deal Early w/ Nick Cegelski

It's Olympics season, and when it's Olympics season, competition is running high - we've got a JUICY story about when Nike beat Adidas at the 2012 London Olympics (even though Adidas had a huge head start), and we had a chat with the sales legend Nick Cegelski who went toe-to-toe with Hunter sharing four ways you can knock a competitor out of an early-stage deal. TIMESTAMPS: (00:00:00) Welcome to the show! (00:02:55) What's Brewing: Nike vs. Adidas at the 2012 London Olympics (00:16:00) Cup of Wisdom with Nick Cegelski (00:18:04) Your sales deal is won or lost in discovery (00:27:44) Why you NEED a quick dismiss for your top competitor (00:36:20) Badmouthing your competitors in sales deals is BAD (00:43:12) Influence your buyer's purchase criteria through competitive discovery CREDITS: Guests: Nick Cegelski Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

08.08.2024

•

52 Min.
31.07.2024

Welcome to Coffee & Compete!

It's a rebrand, it's amazing, we are so excited. Say 👋 to the Competitive Enablement Show and welcome to Coffee & Compete. Coffee & Compete is the show that breaks down the news, gossip, and tactics of competitive business strategy - who is winning, who is losing, and everything in between. Subscribe to The Compete Network for 100+ hours of compete content: https://thecompetenetwork.com/ CREDITS: Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

31.07.2024

•

1 Min.
20.09.2024

How AI Companies are Competing & Responding to Competitor Releases w/ Sarathy Naicker

AI companies are killing it... but are they killing their profits? We dive into how OpenAI, Google, Antrhopic and other companies are competing themselves into a zero profit margin business model. How will these companies stay competitive? We asked Klue's CTO, Sarathy Naicker and he had some stuff to say... Register for Compete Week: https://klue.com/compete-week TIMESTAMPS: (00:00:00) Introducing Sarathy Naicker (00:01:56) The Competitive Dynamics of AI Companies (00:03:43) The Importance of Data and Market Breadth (00:10:19) The Role of Brand in AI Competition (00:18:07) Compete Week and Upcoming Events (00:19:02) Hunter's Busy Week (00:19:53) Hunter from the Future?? (00:20:17) Reacting to Our Competitor's Product Release (00:22:19) Using Buyers to Position Against Product Releases (00:23:09) Messaging for Your Competitor's Product Release (00:24:49) Don't Be Too Attached to Your Messaging CREDITS: Guests: Sarathy Naicker Hosts: Adam McQueen, Hunter Sones Producer: Grayson Ottenbreit Editor: Stephen Despins The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. Klue provides the full picture of your market landscape, continuously updating and connecting the dots to help you win more business. It’s a new way to capture, manage, and communicate competitive intelligence and buyer and market insights from the web and across the company in platforms you already use.

20.09.2024

•

27 Min.

The Compete Network is the home of the best shows, events, and resources on competing. Created in partnership with the top product marketing, competitive intelligence, and go-to-market voices in the business. Powered by Klue.

Channel Website