#171 How Erik Huberman Scaled a $150M+ Marketing Powerhouse

What does it take to build one of the fastest-growing marketing consultancies in the U.S.? Erik Huberman, Founder & CEO of Hawke Media, joins me to share his journey from launching and selling two e-commerce startups by age 26 to scaling a $150M+ marketing empire that’s helped over 5,000 brands grow.

From his early experiments sending 1,000 outfits to bloggers (turning $20K into $1.2M in sales) to creating Hawke Media’s outsourced CMO model, Erik reveals the principles, strategies, and mindset that continue to drive his success.

We also dive into AI’s role in the future of marketing, building trust in noisy markets, and how Hawke Ventures and Hawke.AI are shaping the next era of business growth.

📌 Topics Covered / Key Insights:

• Why Erik launched Hawke Media after realizing “99% of agencies are full of it” 

• The three timeless pillars of marketing: awareness, nurturing, and trust 

• How sending free products to bloggers turned into a seven-figure ROI campaign 

• Why every modern company must act like a media company to survive 

💡 Learn more about Hawke Media: https://hawkemedia.com

🌐 Connect with Erik Huberman: https://erikhuberman.com

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The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent.